中国における健康飲料市場

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Breakdown by beverages sector; Breakdown by health and wellness category

Table of Contents

• 1. INTRODUCTION
• 2. EXECUTIVE SUMMARY
• Rising living standards and greater health awareness support development of HW beverages
• Naturally healthy (NH) products remain most popular within HW beverages overall
• Fortified/functional category sees significant innovation activity within soft drinks
• Appeal of better for you (BFY) and organic beverages products remains limited in 2005
• Healthy outlook for HW categories in China' s soft drinks and hot drinks markets
• 3. MARKET BACKGROUND
• 3.1 LEGISLATION
• National legislation
• 3.2 LIFESTYLES
• 3.3 BEVERAGES CONSUMPTION HABITS
• Price-sensitive Chinese consumers favour buying beverages products in off-trade outlets
• Demand for non-alcoholic beverages in on-trade outlets develops at a steady pace
• 3.4 OBESITY RATES
• 3.5 HEALTH AND WELLNESS DRINKS IN THE ON-TRADE
• 4. HEALTH AND WELLNESS SOFT DRINKS SALES
• 4.1 MARKET PERFORMANCE
• Rising health consciousness supports robust development for HW soft drinks in 2005
• Growing demand for NH soft drinks variants attracts the attention of leading players
• Fortified/functional category witnesses a high level of product innovation
• BFY reduced sugar RTD tea products are increasingly favoured by Chinese consumers
• Demand for organic soft drinks products remains negligible in 2005
  • Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
  • Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
• 4.2 KEY TRENDS AND DEVELOPMENTS
• Demand for NH variants drives the development of soft drinks overall
• Fortified/functional category will continue to witness new product development activity
• 4.3 KEY FUNCTIONAL INGREDIENTS
• Vitamins are the most popular ingredients added to fortified/functional soft drinks products
• 4.4 RETAIL DISTRIBUTION
• Retail distribution trends
• 4.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
• Retailer activity
• Private label trends
• 4.6 FORECAST MARKET PERFORMANCE
• Rising living standards will support stable development of HW soft drinks over 2005-2010
  • Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
  • Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 5. CARBONATES
• 5.1 CARBONATES BY HEALTH AND WELLNESS CATEGORY
• Low health consciousness among younger consumers limits demand in HW carbonates
• Demand for fortified/functional carbonates products remains negligible in 2005
• Forecast performance
  • Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
  • Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
  • Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
  • Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
• 5.2 COMPANY AND BRAND ANALYSIS
• Coca-Cola and PepsiCo dominate as limited size of HW carbonates discourages other players
  • Summary 1 Health and Wellness Carbonates: Major Players 2005
  • Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
• 5.3 KEY FUNCTIONAL INGREDIENTS
• 5.4 NEW PRODUCT DEVELOPMENTS
• Limited size of HW carbonates restricts new product developments in 2005
  • Summary 2 Health and Wellness Carbonates: New Product Launches 2005
• 5.5 PRICING STRATEGIES
  • Summary 3 Pricing: Standard vs HW Carbonates 2005
• 6. FRUIT/VEGETABLE JUICE
• 6.1 FRUIT/VEGETABLE JUICE BY HEALTH AND WELLNESS
• CATEGORY
• Fruit/vegetable juice accounts for the highest HW penetration in soft drinks overall
• Fortified/functional and BFY categories are most dynamic in 2005
• 100% juice products prove increasingly popular with middle-income urban families
• Demand for organic and BFY variants is limited due to a lack of consumer sophistication
• Forecast performance
  • Table 10 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
  • Table 11 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
  • Table 12 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
  • Table 13 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
• 6.2 COMPANY AND BRAND ANALYSIS
• 100% juice attracts more attention as competition grows
• Hui Yuan and President Enterprises strengthen their positions with a new joint venture
• Fortified/functional category witnesses rising competition from local and international players
  • Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2005
  • Table 14 NH 100% Juice: Brand Rankings 2005
  • Table 15 Nectars (25-99% Juice) - Fortified/functional: Brand Rankings 2005
  • Table 16 NH Nectars - Cranberry Juice: Brand Rankings 2005
  • Table 17 Juice Drinks (up to 24% Juice) - Fortified/functional: Brand Rankings 2005
  • Table 18 Juice Drinks (up to 24% Juice) - BFY Reduced Sugar: Brand Rankings 2005
• 6.3 KEY FUNCTIONAL INGREDIENTS
• Vitamin C is the most popular ingredient added to fortified/functional variants
• 6.4 NEW PRODUCT DEVELOPMENTS
• New product developments focus on offering additional health benefits
• Tahitian Noni Juice makes its first foray into China in 2005
  • Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
• 6.5 PRICING STRATEGIES
• Fortified/functional fruit/vegetable juice variants command a slightly higher unit price
  • Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
• 7. BOTTLED WATER
• 7.1 BOTTLED WATER BY HEALTH AND WELLNESS CATEGORY
• Rising living standards support positive development of HW categories in bottled water
• NH category is most dynamic thanks in part to local player Zhejiang Yangshengtang
• Demand for fortified/functional bottled water products dips sharply in 2005
• Forecast performance
  • Table 19 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
  • Table 20 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
  • Table 21 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
  • Table 22 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
• 7.2 COMPANY AND BRAND ANALYSIS
• Nongfu Spring expands southward into Guangdong province
• Manufacturers cut prices as demand for fortified/functional bottled water products declines
  • Summary 7 Health and Wellness Bottled Water: Major Players 2005
  • Table 23 Bottled Water - Fortified/functional: Brand Rankings 2005
  • Table 24 NH Natural Mineral Water - Still: Brand Rankings 2005
  • Table 25 NH Spring Water - Still: Brand Rankings 2005
• 7.3 KEY FUNCTIONAL INGREDIENTS
• Fortified/functional bottled water will see greater diversity in terms of ingredients
• 7.4 NEW PRODUCT DEVELOPMENTS
• Health and functionality dominate new product development
  • Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
• 7.5 PRICING STRATEGIES
• Lower unit price improves the penetration of Nongfu Spring in China
• Imported bottled water brands command premium prices
• New functional products command value-added prices
  • Summary 9 Pricing: Standard vs HW Bottled Water 2005
• 8. SOFT DRINKS SECTOR SUMMARIES
• 8.1 SPORTS DRINKS
• Rising demand for sports drinks products attracts investment from major players
• Gatorade benefits from renewed promotional efforts in 2005
• Rising disposable incomes will support higher demand for sports drinks products
  • Table 26 Retail Sales of Sports Drinks: Value 2002-2005
  • Table 27 Retail Sales of Sports Drinks: % Value Growth 2002-2005
  • Table 28 Forecast Retail Sales of Sports Drinks: Value 2005-2010
  • Table 29 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
  • Table 30 Sports Drinks - Fortified/functional: Brand Rankings 2005
  • Summary 10 Health and Wellness Sports Drinks: New Product Launches 2006
• 8.2 ENERGY DRINKS
• Rising health consciousness boosts demand for energy drinks products in urban centres
• Red Bull maintains its dominant position in energy drinks
• V, sister brand of Maidong, makes its Chinese debut
  • Table 31 Retail Sales of Energy Drinks: Value 2002-2005
  • Table 32 Retail Sales of Energy Drinks: % Value Growth 2002-2005
  • Table 33 Forecast Retail Sales of Energy Drinks: Value 2005-2010
  • Table 34 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
  • Table 35 Energy Drinks - Fortified/functional: Brand Rankings 2005
  • Summary 11 Health and Wellness Energy Drinks: New Product Launches 2005
• 8.3 ELIXIRS
• 8.4 CONCENTRATES
• Fortified/functional category is the main contributor to HW concentrates current value sales
• Vitamins are among the key functional ingredients added to HW concentrates products
• International players take the leading positions in HW concentrates
• Promising outlook for HW concentrates over 2005-2010
  • Table 36 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
  • Table 37 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
  • Table 38 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
  • Table 39 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
  • Table 40 Concentrates - Fortified/functional: Brand Rankings 2005
• 8.5 RTD TEA
• HW categories dominate RTD tea current value sales in 2005
• NH other RTD tea shows the most dynamic development from a small sales base
• BFY reduced sugar RTD tea products prove increasingly popular in China
• Ting Hsin and President lead thanks to early mover advantage and effective distribution
• Stable development expected for HW categories as maturity takes hold in RTD tea overall
  • Table 41 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
  • Table 42 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
  • Table 43 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
  • Table 44 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
  • Table 45 RTD Tea - BFY Reduced Sugar: Brand Rankings 2005
  • Table 46 NH Green RTD Tea: Brand Rankings 2005
  • Table 47 NH Other RTD Tea: Brand Rankings 2005
  • Summary 12 Health and Wellness RTD Tea: New Product Launches 2005
• 8.6 RTD COFFEE
• 8.7 ASIAN SPECIALITY DRINKS
• NH category dominates Asian speciality drinks in 2005
• Unit price reductions will fuel demand for NH other Asian specialty drinks products
  • Table 48 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005
  • Table 49 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005
  • Table 50 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010
  • Table 51 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010
  • Table 52 Cereal/pulse-based Drinks - BFY Reduced Sugar: Brand Rankings 2005
  • Table 53 NH Other Asian Speciality Drinks: Brand Rankings 2005
• 9. HEALTH AND WELLNESS HOT DRINKS SALES
• 9.1 MARKET PERFORMANCE
• NH category dominates HW hot drinks thanks to its strength in tea and other hot drinks
• Organic and BFY categories show robust current value growth from a small sales base
  • Table 54 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
  • Table 55 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
• 9.2 KEY TRENDS AND DEVELOPMENTS
• Hot drinks manufacturers face difficulties in pushing the HW concept
• Limited social concern about obesity ensures the BFY category remains underdeveloped
• 9.3 KEY FUNCTIONAL INGREDIENTS
• Vitamins remain the most popular functional ingredients, followed by minerals
• 9.4 RETAIL DISTRIBUTION
• Retail distribution trends
• Supermarkets/hypermarkets accounts for the bulk of HW hot drinks current value sales
• Specialist tea stores outlets remain important in tea distribution
• Independent food stores loses ground to convenience stores and supermarkets/hypermarkets
• 9.5 RETAILER ACTIVITY AND PRIVATE LABEL TRENDS
• Retailer activity
• Private label trends
• 9.6 FORECAST MARKET PERFORMANCE
• Organic hot drinks will show dynamic development from a very small base
• Increasing saturation will slow the development of the NH and fortified/functional categories
  • Table 56 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
  • Table 57 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 10. COFFEE
• 10.1 COFFEE BY HEALTH AND WELLNESS CATEGORY
• Penetration of HW categories in coffee remains limited in 2005
• 11. TEA
• 11.1 TEA BY HEALTH AND WELLNESS CATEGORY
• HW tea develops positively thanks to constant demand for NH green tea variants
• Organic tea shows the most dynamic development from a very low base
• Well established consumption habits limit the penetration of HW black tea variants
• Forecast performance
  • Table 58 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
  • Table 59 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
  • Table 60 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
  • Table 61 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
• 11.2 COMPANY AND BRAND ANALYSIS
• Fragmented market, but Lipton leads in branding
  • Summary 13 Health and Wellness Tea: Major Players 2005
  • Table 62 NH Green Tea: Brand Rankings 2005
  • Table 63 NH Other Tea: Brand Rankings 2005
• 11.3 NEW PRODUCT DEVELOPMENTS
• New NH herbal tea variants introduced under the Lipton brand in 2005
• Rising health consciousness and promotional activities boost demand in NH herbal tea
• Private label products continue to emerge in HW tea
  • Summary 14 Health and Wellness Tea: New Product Launches 2005
• 11.4 PRICING STRATEGIES
  • Summary 15 Pricing: Standard vs HW Tea 2005
• 12. OTHER HOT DRINKS
• 12.1 OTHER HOT DRINKS BY HEALTH AND WELLNESS
• CATEGORY
• NH category is the main contributor to HW other hot drinks current value sales
• Dynamic development of the BFY category is due to its emergence from a low base
• Fortified/functional variants gain popularity in chocolate-based flavoured powder drinks
• Forecast performance
  • Table 64 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
  • Table 65 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
  • Table 66 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
  • Table 67 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 12.2 COMPANY AND BRAND ANALYSIS
• Xuzhou VV maintains its lead in 2005 thanks to the strength of its Wei Wei brand
• Foreign brands battle it out in fortified/functional chocolate-based flavoured powder drinks
  • Summary 16 Health and Wellness Other Hot Drinks: Major Players 2005
  • Table 68 Chocolate-based Flavoured Powder Drinks - Fortified/functional: Brand Rankings 2005
  • Table 69 Malt-based Hot Drinks - Fortified/functional: Brand Rankings 2005
  • Table 70 Malt-based Hot Drinks - BFY Reduced Fat: Brand Rankings 2005
  • Table 71 Other Plant-based Hot Drinks - Fortified/functional: Brand Rankings 2005
  • Table 72 Other Plant-based Hot Drinks - BFY Reduced Sugar: Brand Rankings 2005
  • Table 73 NH Other Plant-based Hot Drinks: Brand Rankings 2005
• 12.3 KEY FUNCTIONAL INGREDIENTS
• Vitamins and trace minerals are the most popular functional ingredients
• 12.4 NEW PRODUCT DEVELOPMENTS
• Fortification is the major theme of new launches in HW other hot drinks
• Innovation in chocolate-based flavoured powder drinks is mainly limited to new flavours
  • Summary 17 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
• 12.5 PRICING STRATEGIES
  • Summary 18 Pricing: Standard vs HW Other Hot Drinks 2005