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【 英文市場調査報告書 】

スウィング世代:65歳以上に対するマーケティング動向

The Swing Generation Marketing To The Over 65s

商品コード : 50451 Euromonitor International
出版日 : 2007/01
発行 : Euromonitor International
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概要 原文目次
※この商品は英文にてご提供いたします。

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 1.1 DRIVERS
    • Summary 1 Opportunities and Challenges of Marketing to Over 65s in 2006
  • 1.2 DEMOGRAPHIC TRENDS
    • Chart 1 Leading Countries by Number of People Aged 65+, and % Growth 2000/2005
  • 1.3 IMPACT ON CONSUMER MARKETS
    • Chart 2 Global Sales of Products Relevant to Over 65s 2001-2006
  • 1.4 FUTURE TRENDS
    • Chart 3 Forecast Growth in Products Relevant to Over 65s 2006/2011
  • 2. INTRODUCTION
  • 2.1 DEFINITION OF SWING
  • 2.2 THE SWING PROFILE
  • More frugal than boomers
  • An expanding age group
  • Special requirements
  • Survey highlights changes
  • 3. DRIVERS
  • 3.1 SPENDING POWER
  • Lower incomes but more assets
  • Rising debt among pensioners
  • Food insecurity amongst America' s elderly
  • Medicare Part D boosts seniors' spending power
  • German pensioners to see reduced benefits
    • Table 1 Average Gross Income by 50+ Age Groups in Major Markets 2005
  • 3.2 RETIREMENT AND PENSIONS
  • Pension funds under strain
  • HSBC Survey findings
    • Table 2 HSBC Global Survey Results on Attitudes Towards Retirement 2006
  • 3.3 HEALTH ISSUES
  • Health deteriorates with age
  • Prevention cheaper than cure
  • Targeting malnutrition
  • Study highlights over 65s use complementary and alternative medicine for depression
  • Gum problems affect eating habits
  • Silver surgery
  • 3.4 LIVING TRENDS
  • At-home care
  • Retirement complexes
  • 3.5 EATING HABITS
  • Nutritional needs of the elderly
  • US Food Review study
  • 3.6 TRAVEL
  • Pensioner travel becomes more adventurous
  • Elderly present new opportunities for hospitality
  • industry
  • but changes are needed
  • Older travellers require personal attention
  • The emergence of "grandtravel"
  • Insurance costs soar
  • 3.7 ATTITUDE TO TECHNOLOGY
  • Mobile phones
  • TV
  • Internet
  • 3.8 HOBBIES
  • Overview
  • Gardening
  • DIY
  • Keeping pets
  • 3.9 MARKETING TO OVER 65S
  • Greater segmentation
  • Adapting cars for oldies
  • Marketing with sensitivity
  • Advertising to older people
  • 4. DEMOGRAPHICS
  • 4.1 GLOBAL TRENDS
  • Elderly getting older
    • Table 3 Over 65s Population by Age Group 2000-2005
  • 4.2 REGIONAL TRENDS
  • Asia-Pacific has more than half of world' s 65+ group
  • Low life expectancy reduces over 65s pool in Eastern Europe
  • 65+ group growing fastest in regions with young populations
    • Table 4 Over 65s by Age Group and by Region 2005
    • Chart 4 Over 65s Population by Region 2005
    • Chart 5 % Growth in the Over 65s Population by Region 2000/2005
  • 4.3 COUNTRY TRENDS
  • China and India largest in absolute terms
  • 65+ group static in US
  • Japan boasts "oldest" population
  • Strongest growth seen in Southeast Asia
    • Table 5 Number of Over 65s by Country 2000/2005
    • Table 6 Proportion of Over 65s by Country 2000-2005
    • Table 7 Over 65s by Age Group and by Country 2005
  • 4.4 LIFE EXPECTANCY
  • Life expectancy grows, but health declines
  • Japanese enjoy greatest longevity
  • Life expectancy lower in poor countries
    • Table 8 Life Expectancy vs Healthy Life Expectancy in Selected Markets 2005
  • 5. IMPACT ON CONSUMER MARKETS
  • 5.1 FOOD
  • More work needed in addressing swing consumers
  • Canned foods benefit from shelf-stability
  • Functional foods enjoy dramatic growth
  • Functional drinks appeal to desire for disease prevention
  • Hot drinks still a favourite with the elderly
  • Convalescence products big in US, Japan and India
    • Table 9 Global Sales in Relevant Food Sectors 2001-2006
  • 5.2 COSMETICS AND TOILETRIES
  • Toiletry habits traditional for over 65s
  • Anti-agers for the already-wrinkled
  • Back to basics
  • Case study: L' Oréal as forerunner in over 60s skin care segment
  • Alternatives to Botox
  • Hair colourants and perm kits for a more youthful image
  • More elderly but better teeth
    • Table 10 Global Sales in Cosmetics and Toiletries Sectors 2001-2006
  • 5.3 OTC
  • Dietary supplements a must for the elderlyCo-enzyme Q10 good for the heart
  • Analgesics and digestive remedies ease elderly ailments
  • Hair loss treatments remain sluggish
    • Table 11 Global Sales in Relevant Healthcare Sectors 2001-2006
    • Chart 6 Sales of Dietary Supplements by Type 2006
  • 5.4 INCONTINENCE PRODUCTS
  • Incopro growth compensates for decline in nappies and sanpro
  • Appearance in mass market improves product awareness
  • Kimberly-Clark remains number one player
    • Chart 7 The Global Market For Incontinence Products 2001-2006
  • 5.5 RETAIL TRENDS
  • Older consumer prefer smaller formats
  • Germans create department store for the elderly
  • Pharmacies benefit from Medicare Part D
  • 6. SHIFTS IN MAJOR MARKETS
  • 6.1 BRAZIL
  • Population trends
    • Table 12 Brazil: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 8 Brazil: Sales of Relevant Products 2001/2006
  • 6.2 CHINA
  • Population trends
    • Table 13 China: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 9 China: Sales of Relevant Products 2001/2006
  • 6.3 FRANCEPopulation trends
    • Table 14 France: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 10 France: Sales of Relevant Products 2001/2006
  • 6.4 GERMANY
  • Population trends
    • Table 15 Germany: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 11 Germany: Sales of Relevant Products 2001/2006
  • 6.5 ITALY
  • Population trends
    • Table 16 Italy: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 12 Italy: Sales of Relevant Products 2001/2006
  • 6.6 JAPAN
  • Population trends
    • Table 17 Japan: Over 65s Population Growth 2000-2005
  • Over 65s profile
  • Sales
    • Chart 13 Japan: Sales of Relevant Products 2001/2006
  • 6.7 UK
  • Population trends
    • Table 18 UK: Over 65s Population Growth 2000-2005
  • Over 65s profile
  • Sales
    • Chart 14 UK: Sales of Relevant Products 2001/2006
  • 6.8 US
  • Population trends
    • Table 19 US: Over 65s Population Trends 2000-2005
  • Over 65s profile
  • Sales
    • Chart 15 US: Sales of Relevant Products 2001/2006
  • 7. FUTURE TRENDS
  • 7.1 TRENDS TO WATCH
  • Boomers to redefine old age
  • Gearing up for the elderly market
  • Health will remain a priority
  • People may work for longer
  • Financial services for the over 65s
  • Help in the form of technology
  • China and India offer long-term potential
  • 7.2 FORECAST DEMOGRAPHIC TRENDS
  • Growth of over 65s will accelerate in long term
  • China' s over 65s population set to swell
  • Elderly will gain power and influence in Japan
  • US over 65s will see share remain stable in short term as younger population grows
  • Western Europe will continue to see further ageing of populations
    • Table 20 Forecast Top 30 Countries by Number of Over 65s 2005/2010
    • Table 21 Forecast Top 30 Markets by Proportion of Over 65s 2005/2010
  • 7.3 FORECAST SECTOR TRENDS
  • Ready meals to adapt to older palates
  • Growth potential for functional foods
  • OTC will benefit from demand for preventative healthcare
  • Incopro will become more mainstream
  • Skin care innovation to target the over 65s
    • Table 22 Forecast Sales in Selected Relevant Sectors 2006-2011
概要 原文目次
※この商品は英文にてご提供いたします。
【 英文市場調査報告書 】
スウィング世代:65歳以上に対するマーケティング動向
The Swing Generation Marketing To The Over 65s
出版日 : 2007/01
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商品コード : 50451