日本おける健康飲料市場

Abstract

Health and Wellness Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different beverage sectors. It provides the latest retail sales data (2002-2005), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2010 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products

Why buy this report?

• Get a detailed picture of the health and wellness beverages industry
• Pinpoint trends and identify factors driving change
• Understand the competitive environment, the market' s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

• 1. Introduction
• 2. Executive Summary
• 3. Market Background
• 3.1 Legislation
• 3.2 Lifestyles
• 3.3 Beverages Consumption Habits
• 3.4 Obesity Rates
• 3.5 Health and Wellness Drinks in The On-trade Channel
• 4. Health and Wellness Soft Drinks Sales
• 4.1 Market Performance
  • Table 1 Retail Sales of Soft Drinks by Health and Wellness Category: Value 2002-2005
  • Table 2 Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2002-2005
• 4.2 Key Trends and Developments
• 4.3 Key Functional Ingredients
• 4.4 Retail Distribution
• 4.5 Retailer Activity and Private Label Trends
• 4.6 Forecast Market Performance
  • Table 3 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: Value 2005-2010
  • Table 4 Forecast Retail Sales of Soft Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 5. Carbonates
• 5.1 Carbonates by Health and Wellness Category
  • Table 5 Retail Sales of Carbonates by Health and Wellness Category: Value 2002-2005
  • Table 6 Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2002-2005
  • Table 7 Forecast Retail Sales of Carbonates by Health and Wellness Category: Value 2005-2010
  • Table 8 Forecast Retail Sales of Carbonates by Health and Wellness Category: % Value Growth 2005-2010
• 5.2 Company and Brand analysis
  • Summary 1 Health and Wellness Carbonates: Major Players 2004/2005
  • Table 9 Cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
  • Table 10 Non-cola Carbonates - Fortified/Functional: Brand Rankings 2005
  • Table 11 Non-cola Carbonates - BFY Reduced Sugar: Brand Rankings 2005
• 5.3 Key Functional Ingredients
• 5.4 New Product Developments
  • Summary 2 Health and Wellness Carbonates: New Product Launches 2004/2005
• 5.5 Pricing Strategies
  • Summary 3 Pricing: Standard vs HW Carbonates 2005
• 6. Fruit/vegetable Juice
• 6.1 Fruit/vegetable Juice by Health and Wellness Category
  • Table 12 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2002-2005
  • Table 13 Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2002-2005
  • Table 14 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: Value 2005-2010
  • Table 15 Forecast Retail Sales of Fruit/Vegetable Juice by Health and Wellness Category: % Value Growth 2005-2010
• 6.2 Company and Brand analysis
  • Summary 4 Health and Wellness Fruit/Vegetable Juice: Major Players 2004/2005
  • Table 16 100% Juice - Organic: Brand Rankings 2005
  • Table 17 100% Juice - Fortified/Functional: Brand Rankings 2005
  • Table 18 NH 100% Juice: Brand Rankings 2005
  • Table 19 Nectars (25-99% juice) - Fortified/Functional: Brand Rankings 2005
  • Table 20 NH Nectars - Cranberry Juice: Brand Rankings 2005
  • Table 21 Juice Drinks (up to 24% juice) - Fortified/Functional: Brand Rankings 2005
• 6.3 Key Functional Ingredients
• 6.4 New Product Developments
  • Summary 5 Health and Wellness Fruit/Vegetable Juice: New Product Launches 2004/2005
• 6.5 Pricing Strategies
  • Summary 6 Pricing: Standard vs HW Fruit/Vegetable Juice 2005
• 7. Bottled Water
• 7.1 Bottled Water by Health and Wellness Category
  • Table 22 Retail Sales of Bottled Water by Health and Wellness Category: Value 2002-2005
  • Table 23 Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2002-2005
  • Table 24 Forecast Retail Sales of Bottled Water by Health and Wellness Category: Value 2005-2010
  • Table 25 Forecast Retail Sales of Bottled Water by Health and Wellness Category: % Value Growth 2005-2010
• 7.2 Company and Brand analysis
  • Summary 7 Health and Wellness Bottled Water: Major Players 2004/2005
  • Table 26 Bottled Water - Fortified/Functional: Brand Rankings 2005
  • Table 27 NH Natural Mineral Water - Still: Brand Rankings 2005
  • Table 28 NH Spring Water - Still: Brand Rankings 2005
  • Table 29 NH Natural Mineral Water - Carbonated: Brand Rankings 2005
  • Table 30 NH Spring Water - Carbonated: Brand Rankings 2005
• 7.3 Key Functional Ingredients
• 7.4 New Product Developments
  • Summary 8 Health and Wellness Bottled Water: New Product Launches 2004/2005
• 7.5 Pricing Strategies
  • Summary 9 Pricing: Standard vs HW Bottled Water 2005
• 8. Soft Drinks Sector Summaries
• 8.1 Sports Drinks
  • Table 31 Retail Sales of Sports Drinks: Value 2002-2005
  • Table 32 Retail Sales of Sports Drinks: % Value Growth 2002-2005
  • Table 33 Forecast Retail Sales of Sports Drinks: Value 2005-2010
  • Table 34 Forecast Retail Sales of Sports Drinks: % Value Growth 2005-2010
  • Summary 10 Health and Wellness Sports Drinks: New Product Launches 2004/2005
  • Table 35 Sports Drinks - Fortified/Functional: Brand Rankings 2005
• 8.2 Energy Drinks
  • Table 36 Retail Sales of Energy Drinks: Value 2002-2005
  • Table 37 Retail Sales of Energy Drinks: % Value Growth 2002-2005
  • Table 38 Forecast Retail Sales of Energy Drinks: Value 2005-2010
  • Table 39 Forecast Retail Sales of Energy Drinks: % Value Growth 2005-2010
  • Summary 11 Health and Wellness Energy Drinks: New Product Launches 2004/2005
  • Table 40 Energy Drinks - Fortified/Functional: Brand Rankings 2005
• 8.3 Concentrates
  • Table 41 Retail Sales of Concentrates by Health and Wellness Category: Value 2002-2005
  • Table 42 Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2002-2005
  • Table 43 Forecast Retail Sales of Concentrates by Health and Wellness Category: Value 2005-2010
  • Table 44 Forecast Retail Sales of Concentrates by Health and Wellness Category: % Value Growth 2005-2010
  • Table 45 Concentrates - Fortified/Functional: Brand Rankings 2005
  • Table 46 Concentrates - BFY Reduced Sugar: Brand Rankings 2005
• 8.4 Rtd Tea
  • Table 47 Retail Sales of RTD Tea by Health and Wellness Category: Value 2002-2005
  • Table 48 Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2002-2005
  • Table 49 Forecast Retail Sales of RTD Tea by Health and Wellness Category: Value 2005-2010
  • Table 50 Forecast Retail Sales of RTD Tea by Health and Wellness Category: % Value Growth 2005-2010
  • Summary 12 Health and Wellness RTD Tea: New Product Launches 2004/2005
  • Table 51 RTD Tea - Fortified/Functional: Brand Rankings 2005
  • Table 52 NH Green RTD Tea: Brand Rankings 2005
  • Table 53 NH Other RTD Tea: Brand Rankings 2005
• 8.5 Rtd Coffee
  • Table 54 Retail Sales of RTD Coffee by Health and Wellness Category: Value 2002-2005
  • Table 55 Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2002-2005
  • Table 56 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: Value 2005-2010
  • Table 57 Forecast Retail Sales of RTD Coffee by Health and Wellness Category: % Value Growth 2005-2010
  • Table 58 RTD Coffee - Fortified/Functional: Brand Rankings 2005
• 8.6 Asian Speciality Drinks
  • Table 59 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2002-2005
  • Table 60 Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2002-2005
  • Table 61 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: Value 2005-2010
  • Table 62 Forecast Retail Sales of Asian Speciality Drinks by Health and Wellness Category: % Value Growth 2005-2010
  • Summary 13 Health and Wellness Asian Speciality Drinks: New Product Launches 2004/2005
  • Table 63 Other Asian Speciality Drinks - Fortified/Functional: Brand Rankings 2005
• 9. Health and Wellness Hot Drinks Sales
• 9.1 Market Performance
  • Table 64 Retail Sales of Hot Drinks by Health and Wellness Category: Value 2002-2005
  • Table 65 Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
• 9.2 Key Trends and Developments
• 9.3 Key Functional Ingredients
• 9.4 Retail Distribution
• 9.5 Retailer Activity and Private Label Trends
• 9.6 Forecast Market Performance
  • Table 66 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: Value 2005-2010
  • Table 67 Forecast Retail Sales of Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 10. Coffee
• 10.1 Coffee by Health and Wellness Category
  • Table 68 Retail Sales of Coffee by Health and Wellness Category: Value 2002-2005
  • Table 69 Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2002-2005
  • Table 70 Forecast Retail Sales of Coffee by Health and Wellness Category: Value 2005-2010
  • Table 71 Forecast Retail Sales of Coffee by Health and Wellness Category: % Value Growth 2005-2010
• 10.2 Company and Brand analysis
  • Summary 14 Health and Wellness Coffee: Major Players 2004/2005
  • Table 72 Fresh Coffee - Organic: Brand Rankings 2005
  • Table 73 Fresh Coffee - BFY Reduced Caffeine: Brand Rankings 2005
  • Table 74 Instant Coffee - Organic: Brand Rankings 2005
  • Table 75 Instant Coffee - Fortified/Functional: Brand Rankings 2005
  • Table 76 Instant Coffee - BFY Reduced Sugar: Brand Rankings 2005
  • Table 77 Instant Coffee - BFY Reduced Caffeine: Brand Rankings 2005
• 10.3 Key Functional Ingredients
• 10.4 New Product Developments
  • Summary 15 Health and Wellness Coffee: New Product Launches 2004/2005
• 10.5 Pricing Strategies
  • Summary 16 Pricing: Standard vs HW Coffee 2005
• 11. Tea
• 11.1 Tea by Health and Wellness Category
  • Table 78 Retail Sales of Tea by Health and Wellness Category: Value 2002-2005
  • Table 79 Retail Sales of Tea by Health and Wellness Category: % Value Growth 2002-2005
  • Table 80 Forecast Retail Sales of Tea by Health and Wellness Category: Value 2005-2010
  • Table 81 Forecast Retail Sales of Tea by Health and Wellness Category: % Value Growth 2005-2010
• 11.2 Company and Brand analysis
  • Summary 17 Health and Wellness Tea: Major Players 2004/2005
  • Table 82 Black Tea - Organic: Brand Rankings 2005
  • Table 83 Black Tea - BFY Reduced Caffeine: Brand Rankings 2005
  • Table 84 Green Tea - Organic: Brand Rankings 2005
  • Table 85 NH Green Tea: Brand Rankings 2005
  • Table 86 NH Herbal Tea: Brand Rankings 2005
  • Table 87 Instant Tea - Fortified/Functional: Brand Rankings 2005
  • Table 88 Instant Tea - BFY Reduced Sugar: Brand Rankings 2005
  • Table 89 NH Other Tea: Brand Rankings 2005
• 11.3 Key Functional Ingredients
• 11.4 New Product Developments
  • Summary 18 Health and Wellness Tea: New Product Launches 2004/2005
• 11.5 Pricing Strategies
  • Summary 19 Pricing: Standard vs HW Tea 2005
• 12. Other Hot Drinks
• 12.1 Other Hot Drinks by Health and Wellness Category
  • Table 90 Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2002-2005
  • Table 91 Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2002-2005
  • Table 92 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: Value 2005-2010
  • Table 93 Forecast Retail Sales of Other Hot Drinks by Health and Wellness Category: % Value Growth 2005-2010
• 12.2 Company and Brand analysis
  • Summary 20 Health and Wellness Other Hot Drinks: Major Players 2004/2005
  • Table 94 Chocolate-based Flavoured Powder Drinks - Fortified/Functional: Brand Rankings 2005
  • Table 95 Chocolate-based Flavoured Powder Drinks - BFY Reduced Sugar: Brand Rankings 2005
  • Table 96 Chocolate-based Flavoured Powder Drinks - BFY Reduced Fat: Brand Rankings 2005
  • Table 97 Non-chocolate-based Flavoured Powder Drinks - Fortified/Functional: Brand Rankings 2005
  • Table 98 Malt-based Hot Drinks - Fortified/Functional: Brand Rankings 2005
  • Table 99 Other Plant-based Hot Drinks - Fortified/Functional: Brand Rankings 2005
• 12.3 Key Functional Ingredients
• 12.4 New Product Developments
  • Summary 21 Health and Wellness Other Hot Drinks: New Product Launches 2004/2005
• 12.5 Pricing Strategies
  • Summary 22 Pricing: Standard vs HW Other Hot Drinks 2005