市場調査報告書：エアケア（芳香消臭剤）製品：ブラジル

Abstract

Euromonitor International' s Air Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
Forecasts to 2012 illustrate how the market is set to change.
Product coverage includes: air care
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the air care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market' s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

List of Contents and Tables
HOUSEHOLD CARE IN BRAZIL
Executive Summary
Household Care Market Has Slowed Down
Bombril Invests in Product Extension, Focusing on Powder Detergents
Domestic Companies Expand Portfolios Into Household Care Products
Expansion of Supermarkets Increases Product Availability
Household Care Products Expected To Continue To Grow Despite External Crises
Key Trends and Developments
Multinationals Dominate the Brazilian Household Care Market
Bombril Returns To Family Fold With Ambitious Plans for Market Expansion
Companies Betting on Convenient, Time-saving and Effective Products
Companies Increase Use of Celebrities in Brand Promotion
Threats and Opportunities in Household Care Products
Market Indicators
- Table 1 Households 2002-2007
Market Data
- Table 2 Sales of Household Care by Sector: Value 2002-2007
- Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
- Table 4 Household Care Company Shares 2003-2007
- Table 5 Household Care Brand Shares 2004-2007
- Table 6 Penetration of Private Label by Sector 2003-2007
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
- Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
Definitions
Sources
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
Bombril SA
Strategic Direction
Key Facts
- Summary 2 Bombril SA: Key Facts
- Summary 3 Bombril SA: Operational Indicators
Company Background
Production
- Summary 4 Bombril SA: Production Statistics 2007
Competitive Positioning
- Summary 5 Bombril SA: Competitive Position 2007
Cera Ingleza Industria E Comercio Ltda
Strategic Direction
Key Facts
- Summary 6 Cera Ingleza Industria e Comercio Ltda: Key Facts
Company Background
Production
Competitive Positioning
- Summary 7 Cera Ingleza Industria e Comercio Ltda: Competitive Position 2007
Ceras Johnson Ltda
Strategic Direction
Key Facts
- Summary 8 Ceras Johnson Ltda: Key Facts
Company Background
Production
- Summary 9 Ceras Johnson Ltda: Production Statistics 2007
Competitive Positioning
- Summary 10 Ceras Johnson Ltda: Competitive Position 2007
Colgate-Palmolive Industria E Comercio Ltda
Strategic Direction
Key Facts
- Summary 11 Colgate-Palmolive Industria e Comercio Ltda: Key Facts
- Summary 12 Colgate-Palmolive Industria e Comercio Ltda: Operational Indicators
Company Background
Production
- Summary 13 Colgate-Palmolive Industria e Comercio Ltda: Production Statistics 2007
Competitive Positioning
- Summary 14 Colgate-Palmolive Industria e Comercio Ltda: Competitive Position 2007
Friboi Ltda
Strategic Direction
Key Facts
- Summary 15 Friboi Ltda: Key Facts
- Summary 16 Friboi Ltda: Operational Indicators
Company Background
Competitive Positioning
- Summary 17 Friboi Ltda: Competitive Position 2007
Procter & Gamble Do Brasil SA
Strategic Direction
Key Facts
- Summary 18 Procter & Gamble do Brasil SA: Key Facts
- Summary 19 Procter & Gamble do Brasil SA: Operational Indicators
Company Background
Production
- Summary 20 Procter & Gamble do Brasil SA: Production Statistics 2007
Competitive Positioning
- Summary 21 Procter & Gamble do Brasil SA: Competitive Position 2007
Quimica Amparo Ltda
Strategic Direction
Key Facts
- Summary 22 Quimica Amparo Ltda: Key Facts
- Summary 23 Quimica Amparo Ltda: Operational Indicators
Company Background
Production
- Summary 24 Quimica Amparo Ltda: Production Statistics 2007
Competitive Positioning
- Summary 25 Quimica Amparo Ltda: Competitive Position 2007
Reckitt Benckiser (brasil) Ltda
Strategic Direction
Key Facts
- Summary 26 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
- Summary 27 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2007
Competitive Positioning
- Summary 28 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2007
Scarlat Industria Ltda
Strategic Direction
Key Facts
- Summary 29 Scarlat Industria Ltda: Key Facts
Company Background
Production
- Summary 30 Scarlat Industria Ltda: Production Statistics 2007
Competitive Positioning
- Summary 31 Scarlat Industria Ltda: Competitive Position 2007
Unilever Brasil Ltda
Strategic Direction
Key Facts
- Summary 32 Unilever Brasil Ltda: Key Facts
- Summary 33 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
- Summary 34 Unilever Brasil Ltda: Production Statistics 2007
Competitive Positioning
- Summary 35 Unilever Brasil Ltda: Competitive Position 2007
AIR CARE IN BRAZIL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
- Table 11 Sales of Air Care by Subsector: Value 2002-2007
- Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
- Table 13 Air Care Fragrances Rankings by Value 2006-2007
- Table 14 Air Care Company Shares 2003-2007
- Table 15 Air Care Brand Shares 2004-2007
- Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
- Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
Air care Brazil

ブラジルのエアケア（芳香消臭剤）製品市場

Air Care in Brazil

Abstract

Table of Contents