Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers);
Dog and cat food by price platform (incl treats and mixers); Dog and cat food
by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Continued Dynamic Value Growth Performance in 2006
Due to improvements in disposable income levels as well as changing
demographics towards favourable conditions for pet keeping, the total pet
population in China increased during 2006. This had a positive impact on total
value sales of pet food and pet care products across the country. In addition,
the continued expansion of premium wet and dry pet food through specialised
channels and of mid-priced wet and dry pet food through
supermarkets/hypermarkets into second- or third-tier cities offers wider
access to pet owners who are willing to feed their pets with packaged pet
food. All this led to dynamic value sales growth of pet food and pet care
products over the review period.
Humanisation Supports Pet Care Products
With an increasing proportion of the young working population marrying later
as well as ageing populations in big cities such as Beijing and Shanghai, more
young adults and elderly people chose pets for companionship over the review
period. This resulted in greater indulgence on cherished pets. Pet toys,
clothing, dietary supplements and even pet funeral related products tended to
be symbols of treating pets as part of the family, and thus were widely used
by many pet owners during the review period.
Nestlé (China) and Royal Canin Opening Local Production
In view of the high cost of importing dog and cat food from overseas, Nestl
(China) Ltd has set up its first local manufacturing site in Tianjin, China.
The production site was completed in early 2007, enabling the company to
reduce costs and provide tailored products for the China pet market, which
fits with the company' s intention of taking the leadership position from Effem
Foods (Beijing) Co Ltd, which had established production sites for pet food
and pet care products much earlier than Nestlé(China).
Meanwhile, premium dry dog and cat food player, Royal Canin Au Yu (Shanghai)
Pet Food Co Ltd, is planning to set up a local manufacturing site in Fengxian
district, Shanghai, over the forecast period.
Continued Expansion of Pet Superstores
Although pet shops still dominated distribution channels in pet food and pet
care products, pet superstores continued to gain in popularity during the
review period. In addition to first-tier cities, pet superstore operators such
as Cool Baby have been seen to penetrate second-tier cities across China,
including Nanjing and Yantai. This will offer pet owners in such cities better
access to a wide variety of branded pet food and pet care products.
Strong Growth in Forecast Period
Value sales of pet food and pet care products are expected to see dynamic
growth during the forecast period, due to the low penetration of prepared pet
food within overall pet food consumption as well as the increasing number of
pets being kept as companions. This will result in pet food products
continuing to see faster growth in the premium segment, as well as growing
interest in pet nutrition. Pet care products will continue to record dynamic
growth due to increasing interest in pet nutrition and other pet care items
such as pet shampoos and pet toys.
Table of Contents
- PET FOOD AND PET CARE PRODUCTS IN CHINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Continued Dynamic Value Growth Performance in 2006
- Humanisation Supports Pet Care Products
- Nestlé(China) and Royal Canin Opening Local Production
- Continued Expansion of Pet Superstores
- Strong Growth in Forecast Period
- KEY TRENDS AND DEVELOPMENTS
- Changes in Demographics Increase Pet Ownership
- Pet Food Recall Casts Doubt on Food Safety
- Wider Availability of Retail Channel Boosts Sales
- Concern Over Health Scares Changes Preferences
- Foreign Companies Expand Local Production
- MARKET INDICATORS
- Table 1 Pet Populations 2002-2007
- MARKET DATA
- Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume
2002-2007
- Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value
2002-2007
- Table 4 Retail Sales of Pet Food and Pet Care Products by Sector:
%Volume Growth 2002-2007
- Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value
Growth 2002-2007
- Table 6 Dog and Cat Food Company Shares 2002-2006
- Table 7 Dog and Cat Food Brand Shares 2003-2006
- Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and
Distribution Format: % Analysis 2007
- Table 9 Retail Sales of Dog and Cat Food by Distribution Format: %
Analysis 2007
- Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by
Sector: Value 2007-2012
- Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by
Sector: % Value Growth 2007-2012
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - CHINA
- CHENGDU CARE PET FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Chengdu Care Pet Food Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 Chengdu Care Pet Food Co Ltd: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 4 Chengdu Care Pet Food Co Ltd: Competitive Position 2007
- EFFEM FOODS (BEIJING) CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Effem Foods (Beijing) Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 Effem Foods (Beijing) Co Ltd: Competitive Position 2006
- IAMS CO, THE - PET FOOD AND PET CARE PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 The Iams Co: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 The Iams Co: Competitive Position 2007
- NESTLé(CHINA) LTD - PET FOOD AND PET CARE PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Nestlé(China) Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Nestlé(China) Ltd: Competitive Position 2006
- ROYAL CANIN AU YU (SHANGHAI) PET FOOD CO LTD - PET FOOD AND PET CARE
PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive
Position 2007
- YANTAI CHINA PET FOODS CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 13 Yantai China Pet Foods Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 14 Yantai China Pet Foods Co Ltd: Competitive Position 2007
- DOG FOOD IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 12 Dog Owning Households: % Analysis 2002/2007
- Table 13 Dog Population 2002-2007
- Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
- SECTOR DATA
- Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
- Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
- Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
- Table 18 Dog Food Company Shares 2002-2006
- Table 19 Dog Food Brand Shares 2003-2006
- Table 20 Dog Treats Brand Shares 2003-2006
- Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
- Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth
2007-2012
- CAT FOOD IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 23 Cat Owning Households: % Analysis 2002/2007
- Table 24 Cat Population 2002-2007
- Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
- SECTOR DATA
- Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
- Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
- Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
- Table 29 Cat Food Company Shares 2002-2006
- Table 30 Cat Food Brand Shares 2003-2006
- Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
- Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth
2007-2012
- OTHER PET FOOD IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 33 Other Pet Population 2002-2007
- SECTOR DATA
- Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007
- Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007
- Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth
2002-2007
- Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
- Table 38 Fish Food Brand Shares 2003-2006
- Table 39 Forecast Retail Sales of Other Pet Food by Type: Volume
2007-2012
- Table 40 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
- Table 41 Forecast Retail Sales of Other Pet Food by Type: % Volume
Growth 2007-2012
- Table 42 Forecast Retail Sales of Other Pet Food by Type: % Value Growth
2007-2012
- PET CARE PRODUCTS IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 43 Retail Sales of Pet Care Products by Type: Value 2002-2007
- Table 44 Retail Sales of Pet Care Products by Type: % Value Growth
2002-2007
- Table 45 Forecast Retail Sales of Pet Care Products by Type: Value
2007-2012
- Table 46 Forecast Retail Sales of Pet Care Products by Type: % Value
Growth 2007-2012
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