Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; Vitamins and
dietary supplements; Wound treatments
Executive summary
OTC healthcare to continue to grow dramatically thanks to growing economy and habit of self-medication
Bright expectations for Vietnam' s growing GDP in the coming years are spurring
all industries, especially pharmaceuticals, to develop strongly. Thus, OTC
healthcare continues to be a very profitable area for local and foreign
pharmaceutical companies to compete for market shares. More and more consumers
with increasingly high disposal incomes are spending much more on their
wellbeing.
Another reason why OTC healthcare has been developing dramatically in Vietnam
is the consumers' habit of self-medication. The habit originates from the
strong tradition of self-medication using traditional medicines from healers,
or from plants grown at home. Consumers looking for direct treatment from
pharmacies always bear in mind the traditional treatments.
Vitamins and dietary supplements the most valuable, medicated skin care growing fast
Vitamins and dietary supplements dominates Vietnam' s OTC healthcare market
thanks to many factors. A growing economy has encouraged Vietnamese consumers
to use their incomes on healthcare and beauty. Consumers in Vietnam believe
that vitamins and dietary supplements can enhance their wellbeing, for
example, improve the immune system and to better cope with stress, a malady of
modern lifestyle. Effective and intensive advertising campaigns, carried out
by the foreign companies, have pushed medicated skin care to grow strongly and
rapidly.
Drug prices still controlled by the state and still a sensitive issue
Increasing drug prices in Vietnam prompted Vietnam' s Ministry of Health to
adopt a series of measures to control drug prices and drug imports and to
stabilise the country' s pharmaceuticals market. Beginning in June 2004,
foreign pharmaceutical companies holding operating licences in Vietnam could
begin supplying pharmaceuticals to any local import-export company in the
country, only if the local distributors or manufacturers could not supply the
drug, or could only supply it at a very high price. It is said that these
measures have led to the distortion of the pharmaceuticals market, including
OTC healthcare.
OTC healthcare market dominated by foreign companies
Over 60% of drugs are imported and supplied by foreign companies as local
companies cannot compete with their foreign counterparts due to their
small-scale capacity, much weaker financial position, less modern
technologies, less effective distribution systems and local consumers'
preference for foreign products. The domination of foreign companies
originates from the vague regulations and weak administrative capabilities of
governmental agencies, which have encouraged the foreign companies to occupy
the market.
Modern standards gradually applied to Vietnam' s pharmaceuticals market to enhance product quality
As Vietnam integrates into the global economy, there has been pressure to
adopt international standards, such as regulatory issues, to ensure
pharmaceutical products are of a high quality. GMP (Good Manufacturing
Practice) came into effect in November 2004 and is compulsory for all
pharmaceutical manufacturing sites built thereafter.
Table of Contents
- OTC HEALTHCARE IN VIETNAM : MARKET INSIGHT
- EXECUTIVE SUMMARY
- OPERATING ENVIRONMENT
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Advertising
- Packaging and Labelling
- Distribution
- De-listing or De-reimbursement
- Traditional Remedies
- Homeopathy
- Generics
- Consumer Expenditure on Health Goods and Medical Services
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2000-2005
- Life Expectancy
- Table 2 Life Expectancy at Birth 2000-2005
- OTC HEALTHCARE SALES
- Market Performance
- Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
- Switches
- Competitive Environment
- Table 5 OTC Healthcare Company Shares by Retail Value 2001-2005
- Table 6 OTC Healthcare Brand Shares by Retail Value 2002-2005
- Retail Distribution
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2000/2005
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2005
- Retailer Activity and Private Label Trends
- Forecast Market Performance
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2005-2010
- DEFINITIONS
- LOCAL COMPANY PROFILES - VIETNAM
- GLAXOSMITHKLINE VIETNAM - OTC HEALTHCARE - VIETNAM
- COMPANY REVIEW
- HAUGIANG UNITED PHARMACEUTICAL CO - OTC HEALTHCARE - VIETNAM
- COMPANY REVIEW
- SANOFI-AVENTIS - OTC HEALTHCARE - VIETNAM
- COMPANY REVIEW
- ANALGESICS IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Adult analgesics
- Acetaminophen and combination products increase in value shares
- Child-specific analgesics
- Topical analgesics
- Forecast performance
- Table 11 Sales of Analgesics by Subsector: Value 2000-2005
- Table 12 Sales of Analgesics by Subsector: % Value Growth 2000-2005
- Table 13 Analgesics Company Shares by Retail Value 2001-2005
- Table 14 Analgesics Brand Shares by Retail Value 2002-2005
- Table 15 Forecast Sales of Analgesics by Subsector: Value 2005-2010
- Table 16 Forecast Sales of Analgesics by Subsector: % Value Growth
2005-2010
- TOPICAL ANALGESICS BY HERBAL/STANDARD SPLIT
- Table 17 Herbal vs Standard Topical Analgesics 2000/2005
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Combination products lead the way
- Other subsectors also perform strongly
- Forecast performance
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2000-2005
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2000-2005
- Table 20 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2001-2005
- Table 21 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2002-2005
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2005-2010
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2005-2010
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES BY HERBAL/STANDARD SPLIT
- Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2000/2005
- DECONGESTANTS PERFORMANCE
- Table 25 Sales of Decongestants by Type: Value 2000-2005
- Table 26 Sales of Decongestants by Type: % Value Growth 2000-2005
- CHILD-SPECIFIC COUGH, COLD AND ALLERGY (HAY FEVER)
- REMEDIES PERFORMANCE
- Table 27 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2000-2005
- Table 28 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2000-2005
- DIGESTIVE REMEDIES IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Forecast performance
- Table 29 Sales of Digestive Remedies by Subsector: Value 2000-2005
- Table 30 Sales of Digestive Remedies by Subsector: % Value Growth
2000-2005
- Table 31 Digestive Remedies Company Shares by Retail Value 2001-2005
- Table 32 Digestive Remedies Brand Shares by Retail Value 2002-2005
- Table 33 Forecast Sales of Digestive Remedies by Subsector: Value
2005-2010
- Table 34 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2005-2010
- DIGESTIVE REMEDIES BY HERBAL/STANDARD SPLIT
- Table 35 Herbal vs Standard Digestive Remedies 2000/2005
- OTHER INDIGESTION AND HEARTBURN REMEDIES PERFORMANCE
- Table 36 Sales of Other Indigestion and Heartburn Remedies by Type:
Value 2000-2005
- Table 37 Sales of Other Indigestion and Heartburn Remedies by Type: %
Value Growth 2000-2005
- MEDICATED SKIN CARE IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Acne treatments post fastest growth
- Antipruritics and antifungals remain most valuable
- Fragmented shares
- Forecast performance
- Table 38 Sales of Medicated Skin Care by Subsector: Value 2000-2005
- Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth
2000-2005
- Table 40 Medicated Skin Care Company Shares by Retail Value 2001-2005
- Table 41 Medicated Skin Care Brand Shares by Retail Value 2002-2005
- Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value
2005-2010
- Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2005-2010
- MEDICATED SKIN CARE BY HERBAL/STANDARD SPLIT
- Table 44 Herbal vs Standard Medicated Skin Care 2000/2005
- ACNE TREATMENTS BRAND SHARES
- Table 45 Acne Treatments Brand Shares by Retail Value 2002-2005
- HAIR LOSS TREATMENTS BRAND SHARES
- VITAMINS AND DIETARY SUPPLEMENTS IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Vitamins lead the health charge
- Child-specific products gain greater acceptance
- Dietary supplements and tonics post slower growth
- Forecast performance
- Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value
2000-2005
- Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2000-2005
- Table 48 Vitamins and Dietary Supplements Company Shares by Retail Value
2001-2005
- Table 49 Vitamins and Dietary Supplements Brand Shares by Retail Value
2002-2005
- Table 50 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2005-2010
- Table 51 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2005-2010
- VITAMINS PERFORMANCE
- More stable prices thanks to stronger local
- currency
- Table 52 Sales of Vitamins by Type: Value 2000-2005
- Table 53 Sales of Vitamins by Type: % Value Growth 2000-2005
- Table 54 Vitamins Brand Shares by Retail Value 2002-2005
- DIETARY SUPPLEMENTS PERFORMANCE
- Table 55 Sales of Dietary Supplements by Type: Value 2000-2005
- Table 56 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
- Table 57 Dietary Supplements Brand Shares by Retail Value 2002-2005
- Table 58 Dietary Supplements by Positioning: % Retail Value Analysis 2005
- NRT SMOKING CESSATION AIDS IN VIETNAM
- NUMBER OF SMOKERS
- SECTOR PERFORMANCE
- Forecast performance
- EYE CARE IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Forecast performance
- Table 60 Sales of Eye Care by Subsector: Value 2000-2005
- Table 61 Sales of Eye Care by Subsector: % Value Growth 2000-2005
- Table 62 Eye Care Company Shares by Retail Value 2001-2005
- Table 63 Eye Care Brand Shares by Retail Value 2002-2005
- Table 64 Forecast Sales of Eye Care by Subsector: Value 2005-2010
- Table 65 Forecast Sales of Eye Care by Subsector: % Value Growth
2005-2010
- EAR CARE IN VIETNAM
- SECTOR PERFORMANCE
- ADULT MOUTHCARE IN VIETNAM
- SECTOR PERFORMANCE
- CALMING AND SLEEPING PRODUCTS IN VIETNAM
- SECTOR PERFORMANCE
- WOUND TREATMENTS IN VIETNAM
- SECTOR PERFORMANCE
- 2005 headlines
- Forecast performance
- Table 66 Sales of Wound Treatments by Subsector: Value 2000-2005
- Table 67 Sales of Wound Treatments by Subsector: % Value Growth 2000-2005
- Table 68 Wound Treatments Company Shares by Retail Value 2001-2005
- Table 69 Wound Treatments Brand Shares by Retail Value 2002-2005
- Summary 1 Summary - Wound Treatments: New Product Launches 2004-2005
- Table 70 Forecast Sales of Wound Treatments by Subsector: Value 2005-2010
- Table 71 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2005-2010
- EMERGENCY CONTRACEPTION IN VIETNAM
- SECTOR PERFORMANCE
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