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デジタル家電情報サイト homeelectronics.jp - デジタル家電市場情報

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Passport 〜世界の消費財市場データ・国別統計データ〜
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ホーム > カテゴリ > 一般消費財 >
【 英文市場調査報告書 】

ベトナムの家電製品市場

Domestic Electrical Appliances in Vietnam

商品コード : 56899 Euromonitor International
出版日 : 2007/09
発行 : Euromonitor International
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概要 原文目次
※この商品は英文にてご提供いたします。

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Domestic Electrical Appliances Market Still Has a Lot of Potential in Vietnam

Many durable appliances, such as fridge freezers, freezers, hair care appliances, air conditioners, vacuum cleaners or dishwashers, still had very low household penetration rates in 2006. What is obvious here is that these figures are very likely to rise in the years ahead as demand will increase not only in terms of needs but also in terms of comfort and convenience. As the economy strengthens, household budgets may have a little bit left over and people will then look to make life easier by purchasing modern domestic electrical appliances to help them with the housework against a backdrop of life becoming busier and more stressful.

International Integration Can Lead to a More Competitive Environment

Becoming the 150th official member of the World Trade Organisation (WTO) in November 2006 was a big event for Vietnam. The market in Vietnam has been very open, offering great potential, since the moment Vietnam became a member of the WTO. This event offered Vietnam a chance to expand relations with other countries in the region and the rest of the world. This means that consumers should benefit from a wider range of products, including domestic electrical appliances, with higher quality and at cheaper prices. However, manufacturers and suppliers are also facing more threats and challenges. New technologies, innovation and sensitivity to consumer needs are all needed to help a company remain competitive.

Expansion by Merging is a Way to Compete in the New Open Environment

There are three possible forms of mergers - horizontal mergers, vertical mergers and diversification. Vertical mergers seem to be the most popular format, as this shows a combination of two companies participating in different stages of the same industry, which is a kind of specialisation. In Vietnam, Goldsun is an example of this merging format between two companies in the kitchenware business - one of which is in charge of manufacturing and the other responsible for distribution.

Lack of Advertising for Domestic Electrical Appliances in Vietnam

Unlike food, drinks, OTC products or television sets, domestic electrical appliances are rarely advertised in media like television or newspapers. Only three major domestic electrical appliances - refrigeration appliances, washing machines and air conditioners - sometimes appear on television or in the advertising and marketing columns of newspapers. With regard to websites, advertising windows for domestic electrical appliances are seldom seen in Vietnamese electronic newspapers. Consumers can seek information on companies' websites, but going to showrooms or specialist retailers for more details is still the best and most popular way. However, this happens only when people actually need the product. Producers should also create demand by advertising.

Japanese and Korean Brands Popular With Vietnamese Consumers

Local consumers have long been aware of the quality of Japanese electronic appliances, such as cassettes and cameras, with Japanese cooking appliances, especially rice cookers, also having becoming popular over time. Today, apart from rice cookers, people also opt for gas stoves and electrical hoods from Japanese players. However, Korean products have also become popular, as many people like Korean movies. In almost every household there are major electrical appliances, such as refrigeration appliances and washing machines, from well-known brands like Hitachi, Samsung, LG and Sanyo.

Table of Contents

  • DOMESTIC ELECTRICAL APPLIANCES IN VIETNAM : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Domestic Electrical Appliances Market Still Has a Lot of Potential in Vietnam
  • International Integration Can Lead to a More Competitive Environment
  • Expansion by Merging is a Way to Compete in the New Open Environment
  • Lack of Advertising for Domestic Electrical Appliances in Vietnam
  • Japanese and Korean Brands Popular With Vietnamese Consumers
  • KEY TRENDS AND DEVELOPMENTS
  • Increasing Numbers of Vietnamese People Living in Apartment Buildings
  • Electricity Supply Influences Appliance Sales
  • Life Has Become Busier but Easier with the Help of Fast and Efficient Appliances
  • Induction and Touch Techniques are Becoming the Technologies of the Future
  • Vietnam' s Hot Summer in 2007 May Benefit Some Manufacturers
  • MARKET INDICATORS
    • Table 1 Household Penetration of Selected Total Stock
  • Domestic Electrical Appliances by Sector/Subsector 2001-2006
  • MARKET DATA
    • Table 2 Sales of Domestic Electrical Appliances by Sector: Volume 2001-2006
    • Table 3 Sales of Domestic Electrical Appliances by Sector: Value 2001-2006
    • Table 4 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2001-2006
    • Table 5 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2001-2006
    • Table 6 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2001-2006
    • Table 7 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2001-2006
    • Table 8 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2001-2006
    • Table 9 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2001-2006
    • Table 10 Company Shares of Large Kitchen Appliances 2002-2006
    • Table 11 Brand Shares of Large Kitchen Appliances 2003-2006
    • Table 12 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
    • Table 13 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
    • Table 14 Large Kitchen Appliances by Distribution Format: % Breakdown 2001-2006
    • Table 15 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2006-2011
    • Table 16 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2006-2011
    • Table 17 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2006-2011
    • Table 18 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2006-2011
    • Table 19 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2006-2011
    • Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2006-2011
    • Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2006-2011
    • Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2006-2011
  • DEFINITIONS
  • Sector and Subsector Definitions
  • Distribution Definitions
  • Units of Measurement
  • LOCAL COMPANY PROFILES - VIETNAM
  • GOLDSUN JOINT STOCK CO - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 1 Goldsun Joint Stock Company: Key Facts
    • Summary 2 Goldsun Joint Stock Company: Operational Indicators 2004-2006
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • LG ELECTRONICS VIETNAM - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 3 LG Electronics Vietnam: Key Facts
    • Summary 4 LG Electronics Vietnam: Operational Indicators 2004-2006
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 5 LG Electronics Vietnam: Competitive Position 2006
  • SAMSUNG VINA - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 6 Samsung Vina Company Limited: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • SANYO HOME APPLIANCES ASEAN CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 7 Sanyo Home Appliances Asean Co Ltd: Key Facts
    • Summary 8 Sanyo Home Appliances Asean Co Ltd: Operational Indicators 2004-2006
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 9 Sanyo Home Appliances Asean Co Ltd: Competitive Position 2006
  • TOSHIBA CONSUMER PRODUCT VIETNAM CO LTD - DOMESTIC ELECTRICAL APPLIANCES - VIETNAM
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 10 Toshiba Consumer Product Vietnam Co Ltd: Key Facts
    • Summary 11 Toshiba Consumer Product Vietnam Co Ltd:
  • Operational Indicators 2004-2006
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 12 Toshiba Consumer Product Vietnam Co Ltd:
  • Competitive Position 2006
  • REFRIGERATION APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 23 Sales of Refrigeration Appliances by Subsector: Volume 2001-2006
    • Table 24 Sales of Refrigeration Appliances by Subsector: Value 2001-2006
    • Table 25 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2001-2006
    • Table 26 Sales of Refrigeration Appliances by Subsector: % Value Growth 2001-2006
    • Table 27 Sales of Fridge Freezers by Format: % Breakdown 2003-2006
    • Table 28 Sales of Fridges by Format: % Breakdown 2003-2006
    • Table 29 Company Shares of Refrigeration Appliances 2002-2006
    • Table 30 Brand Shares of Refrigeration Appliances 2003-2006
    • Table 31 Company Shares of Freestanding Fridge Freezers 2002-2006
    • Table 32 Company Shares of Freestanding Fridges 2002-2006
    • Table 33 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2006-2011
    • Table 34 Forecast Sales of Refrigeration Appliances by Subsector: Value 2006-2011
    • Table 35 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2006-2011
    • Table 36 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2006-2011
  • HOME LAUNDRY APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 37 Sales of Home Laundry Appliances by Subsector: Volume 2001-2006
    • Table 38 Sales of Home Laundry Appliances by Subsector: Value 2001-2006
    • Table 39 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2001-2006
    • Table 40 Sales of Home Laundry Appliances by Subsector: % Value Growth 2001-2006
    • Table 41 Sales of Automatic Washing Machines by Format: % Breakdown 2001-2006
    • Table 42 Company Shares of Home Laundry Appliances 2002-2006
    • Table 43 Brand Shares of Home Laundry Appliances 2003-2006
    • Table 44 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2006-2011
    • Table 45 Forecast Sales of Home Laundry Appliances by Subsector: Value 2006-2011
    • Table 46 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2006-2011
    • Table 47 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2006-2011
  • DISHWASHERS IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • LARGE COOKING APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 48 Sales of Large Cooking Appliances by Subsector: Volume 2001-2006
    • Table 49 Sales of Large Cooking Appliances by Subsector: Value 2001-2006
    • Table 50 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2001-2006
    • Table 51 Sales of Large Cooking Appliances by Subsector: % Value Growth 2001-2006
    • Table 52 Sales of Cookers by Gas/Electric: % Breakdown 2001-2006
    • Table 53 Sales of Freestanding Hobs by Format: % Breakdown 2001-2006
    • Table 54 Company Shares of Large Cooking Appliances 2002-2006
    • Table 55 Brand Shares of Large Cooking Appliances 2003-2006
    • Table 56 Company Shares of Cookers 2002-2006
    • Table 57 Company Shares of Hobs 2002-2006
    • Table 58 Company Shares of Freestanding Hobs 2002-2006
    • Table 59 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2006-2011
    • Table 60 Forecast Sales of Large Cooking Appliances by Subsector: Value 2006-2011
    • Table 61 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2006-2011
    • Table 62 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2006-2011
  • MICROWAVES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 63 Sales of Microwaves by Subsector: Volume 2001-2006
    • Table 64 Sales of Microwaves by Subsector: Value 2001-2006
    • Table 65 Sales of Microwaves by Subsector: % Volume Growth 2001-2006
    • Table 66 Sales of Microwaves by Subsector: % Value Growth 2001-2006
    • Table 67 Company Shares of Microwaves 2002-2006
    • Table 68 Brand Shares of Microwaves 2003-2006
    • Table 69 Microwaves by Distribution Format: % Analysis 2001-2006
    • Table 70 Forecast Sales of Microwaves by Subsector: Volume 2006-2011
    • Table 71 Forecast Sales of Microwaves by Subsector: Value 2006-2011
    • Table 72 Forecast Sales of Microwaves by Subsector: % Volume Growth 2006-2011
    • Table 73 Forecast Sales of Microwaves by Subsector: % Value Growth 2006-2011
  • FOOD PREPARATION APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 74 Sales of Food Preparation Appliances by Subsector: Volume 2001-2006
    • Table 75 Sales of Food Preparation Appliances by Subsector: Value 2001-2006
    • Table 76 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2001-2006
    • Table 77 Sales of Food Preparation Appliances by Subsector: % Value Growth 2001-2006
    • Table 78 Company Shares of Food Preparation Appliances 2002-2006
    • Table 79 Brand Shares of Food Preparation Appliances 2003-2006
    • Table 80 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2006-2011
    • Table 81 Forecast Sales of Food Preparation Appliances by Subsector: Value 2006-2011
    • Table 82 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2006-2011
    • Table 83 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2006-2011
  • SMALL COOKING APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 84 Sales of Small Cooking Appliances by Subsector: Volume 2001-2006
    • Table 85 Sales of Small Cooking Appliances by Subsector: Value 2001-2006
    • Table 86 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2001-2006
    • Table 87 Sales of Small Cooking Appliances by Subsector: % Value Growth 2001-2006
    • Table 88 Unit Sales of Coffee Machines by Format: % Breakdown 2003-2006
    • Table 89 Company Shares of Small Cooking Appliances 2002-2006
    • Table 90 Brand Shares of Small Cooking Appliances 2003-2006
    • Table 91 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2006-2011
    • Table 92 Forecast Sales of Small Cooking Appliances by Subsector: Value 2006-2011
    • Table 93 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2006-2011
    • Table 94 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2006-2011
  • SMALL KITCHEN APPLIANCES (NON-COOKING) IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 95 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2001-2006
    • Table 96 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2001-2006
    • Table 97 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2001-2006
    • Table 98 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2001-2006
    • Table 99 Company Shares of Small Kitchen Appliances (Non-cooking) 2002-2006
    • Table 100 Brand Shares of Small Kitchen Appliances (Non-cooking) 2003-2006
    • Table 101 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2006-2011
    • Table 102 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2006-2011
    • Table 103 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2006-2011
    • Table 104 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2006-2011
  • VACUUM CLEANERS IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 105 Sales of Vacuum Cleaners by Subsector: Volume 2001-2006
    • Table 106 Sales of Vacuum Cleaners by Subsector: Value 2001-2006
    • Table 107 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2001-2006
    • Table 108 Sales of Vacuum Cleaners by Subsector: % Value Growth 2001-2006
    • Table 109 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2003-2006
    • Table 110 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2003-2006
    • Table 111 Company Shares of Vacuum Cleaners 2002-2006
    • Table 112 Brand Shares of Vacuum Cleaners 2003-2006
    • Table 113 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2006-2011
    • Table 114 Forecast Sales of Vacuum Cleaners by Subsector: Value 2006-2011
    • Table 115 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2006-2011
    • Table 116 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2006-2011
  • IRONS IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 117 Sales of Irons: 2001-2006
    • Table 118 Sales of Irons: % Growth 2001-2006
    • Table 119 Company Shares of Irons 2002-2006
    • Table 120 Brand Shares of Irons 2003-2006
    • Table 121 Forecast Sales of Irons: 2006-2011
    • Table 122 Forecast Sales of Irons: % Growth 2006-2011
  • PERSONAL CARE APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 123 Sales of Personal Care Appliances: 2001-2006
    • Table 124 Sales of Personal Care Appliances: % Growth 2001-2006
    • Table 125 Sales of Hair Care Appliances by Format: % Breakdown 2001-2006
    • Table 126 Sales of Body Shavers by Type: % Breakdown 2001-2006
    • Table 127 Company Shares of Personal Care Appliances 2002-2006
    • Table 128 Brand Shares of Personal Care Appliances 2003-2006
    • Table 129 Forecast Sales of Personal Care Appliances: 2006-2011
    • Table 130 Forecast Sales of Personal Care Appliances: % Growth 2006-2011
  • AIR TREATMENT PRODUCTS IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 131 Sales of Air Treatment Products: 2001-2006
    • Table 132 Sales of Air Treatment Products: % Growth 2001-2006
    • Table 133 Company Shares of Air Treatment Products 2002-2006
    • Table 134 Brand Shares of Air Treatment Products 2003-2006
    • Table 135 Forecast Sales of Air Treatment Products: 2006-2011
    • Table 136 Forecast Sales of Air Treatment Products: % Growth 2006-2011
  • HEATING APPLIANCES IN VIETNAM
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 137 Retail Sales of Heating Appliances: 2001-2006
    • Table 138 Retail Sales of Heating Appliances: % Growth 2001-2006
    • Table 139 Company Shares of Heating Appliances 2002-2006
    • Table 140 Brand Shares of Heating Appliances 2003-2006
    • Table 141 Forecast Sales of Heating Appliances: 2006-2011
    • Table 142 Forecast Sales of Heating Appliances: % Growth 2006-2011
概要 原文目次
※この商品は英文にてご提供いたします。
【 英文市場調査報告書 】
ベトナムの家電製品市場
Domestic Electrical Appliances in Vietnam
出版日 : 2007/09
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