Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; Vitamins and
dietary supplements; Wound treatments
Executive summary
Some products grow, others decline
As there are many products in the OTC healthcare market, their growth rates
are influenced by different factors, which cause them to grow in different
directions. In 2005, cough, cold and allergy remedies recovered due to harsher
weather conditions.
Smoking cessation aids has enjoyed goods sales thanks to the improvements in
people' s health awareness and government policy. The Japanese government chose
to prohibit smoking in more public places and buildings, as well as to promote
health awareness among the population.
Growth in medicated skin care has been driven by the successful launches of
new products. Within medicated skin care, however, lip care has been declining
due to weather conditions. Meanwhile, other OTC healthcare products such as
analgesics, digestive remedies have stagnated or declined.
There are popular factors that provide OTC medicines growth opportunities in
the forecast period. The changes in the national health insurance system,
deregulation, Rx-to-OTC switches, the convenience of OTC healthcare products
themselves and others will open the way for new developments.
Cutting costs
Manufacturers are cutting costs through different methods, from outsourcing to
mergers and acquisitions. Industry alignments have been a popular phenomenon
in the review period. Manufacturers have collaborated in different ways, from
joint research to joint marketing, or even merging into a new entity. Thanks
to some changes in regulations regarding outsourcing, from 2005, manufacturers
can outsource all of their products. Many manufacturers have found outsourcing
opportunities abroad, and sought profits overseas in order to offset the
declines in domestic sales.
Not only manufacturers but also retailers have tried to collaborate with each
other so as to cut costs. Good examples are partnerships formed between such
retailers as Matsumotokiyoshi with some other entities. These partnerships
mutually supply product, share information and support each other for further
business development.
Although cutting costs is important in this period, manufacturers are not
hesitant to spend more on TV advertising and online communications with
consumers. Also, they have been conducting many surveys so as to gain more
understanding of consumers' needs. Unlike products sold under prescription,
OTC medicines require many of these marketing efforts to boost sales.
Inspiration from women and ageing population
In all areas of the OTC healthcare market, most priorities have been given to
women and people aged 40 years and above. It is noticeable that most new
products are for adults, who are defined as over 15 years old. Moreover, the
most successful products, such as RiUP Lady, or some vitamin and dietary
supplements target women and middle-aged consumers.
These target groups account for a large proportion of Japan' s ageing
population. In addition, they have the desire stay young and beautiful, as
well as to stay in good health. Another important factor is that these are the
consumers who have the purchasing power to satisfy their desires. Hence, it is
no surprise that products for these two groups are doing well in Japan. New
product developments also target these groups.
Vitamins and dietary supplement shows healthy growth
On the back of the health craze in Japan and increases in medical costs, the
shift of concept from curing an illness to preventing one became more
prominent and this helped to increase sales of vitamins and dietary
supplements in the country.
Especially due to the deregulation of new ingredients and continues efforts by
the players, with various new product developments, dietary supplements in
particular posted strong growth. On the other hand, tonics and bottled
nutritive drinks saw another year of decline in 2005 due to fierce competition
and a shift in consumer attention from old types of tonics and bottled
nutritive drinks to functional drinks which are not within the context of this
research.
Table of Contents
- OTC HEALTHCARE IN JAPAN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- OPERATING ENVIRONMENT
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Advertising
- Packaging and Labelling
- Distribution
- De-listing or De-reimbursement
- Traditional Remedies
- Homeopathy
- Generics
- Consumer Expenditure on Health Goods and Medical
- Services
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2000-2005
- Life Expectancy
- Table 2 Life Expectancy at Birth 2000-2005
- OTC HEALTHCARE SALES
- Market Performance
- Table 3 Sales of OTC Healthcare by Sector: Value 2000-2005
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
- Switches
- Table 5 OTC Healthcare Switches 2004-2005
- Key Trends and Developments
- Competitive Environment
- Table 6 OTC Healthcare Company Shares by Retail Value 2001-2005
- Table 7 OTC Healthcare Brand Shares by Retail Value 2002-2005
- Retail Distribution
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis
2000/2005
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2005
- Retailer Activity and Private Label Trends
- Table 10 Penetration of Private Label by Sector 2001-2005
- Forecast Market Performance
- Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2005-2010
- Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2005-2010
- DEFINITIONS
- LOCAL COMPANY PROFILES - JAPAN
- AMWAY JAPAN LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 1 Summary - Amway Japan Ltd: Operational Indicators 2004
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 13 Amway Japan Ltd: Shares of OTC Healthcare by Subsector by
Retail Value 2001-2005
- EISAI CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 2 Summary - Eisai Co Ltd: Operational Indicators 2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 14 Eisai Co Ltd: Shares of OTC Healthcare by Subsector by Retail
Value 2001-2005
- HISAMITSU PHARMACEUTICAL CO INC - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 3 Summary - Hisamitsu Pharmaceutical Co Inc: Operational
Indicators 2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 15 Hisamitsu Pharmaceutical Co Inc: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- KOWA CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY REVIEW
- LION CORP - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 4 Summary - Lion Corp: Operational Indicators 2004
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 16 Lion Corp: Shares of OTC Healthcare by Subsector by Retail
Value 2001-2005
- MEIJI SEIKA KAISHA LTD - OTC HEALTHCARE - JAPAN
- COMPANY REVIEW
- OTSUKA PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 5 Summary - Otsuka Pharmaceutical Co Ltd: Operational Indicators
2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 17 Otsuka Pharmaceutical Co Ltd: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- ROHTO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 6 Summary - Rohto Pharmaceutical Co Ltd: Operational Indicators
2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 18 Rohto Pharmaceutical Co Ltd: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- SANKYO CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 7 Summary - Sankyo Co Ltd: Operational Indicators 2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 19 Sankyo Co Ltd: Shares of OTC Healthcare by Subsector by Retail
Value 2001-2005
- SATO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 20 Sato Pharmaceutical Co Ltd: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- SSP CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 8 Summary - SSP Co Ltd: Operational Indicators 2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 21 SSP Co Ltd: Shares of OTC Healthcare by Subsector by Retail
Value 2001-2005
- TAISHO PHARMACEUTICAL CO LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 9 Summary - Taisho Pharmaceutical Co Ltd: Operational Indicators
2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 22 Taisho Pharmaceutical Co Ltd: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- TAKEDA CHEMICAL INDUSTRIES LTD - OTC HEALTHCARE - JAPAN
- COMPANY BACKGROUND
- Summary 10 Summary - Takeda Chemical Industries Ltd Operational
Indicators 2005
- PRODUCTION CAPACITY
- COMPETITIVE POSITIONING
- Table 23 Takeda Chemical Industries Ltd: Shares of OTC Healthcare by
Subsector by Retail Value 2001-2005
- ANALGESICS IN JAPAN
- SECTOR PERFORMANCE
- Sales remain stable
- Systemic analgesics
- Bufferin enjoys top shares
- Adult analgesics
- Child-specific analgesics
- Topical analgesics
- Forecast performance
- Table 24 Sales of Analgesics by Subsector: Value 2000-2005
- Table 25 Sales of Analgesics by Subsector: % Value Growth 2000-2005
- Table 26 Analgesics Company Shares by Retail Value 2001-2005
- Table 27 Analgesics Brand Shares by Retail Value 2002-2005
- Table 28 Forecast Sales of Analgesics by Subsector: Value 2005-2010
- Table 29 Forecast Sales of Analgesics by Subsector: % Value Growth
2005-2010NEW PRODUCT DEVELOPMENTS
- Various ingredients
- Different forms
- Products for women
- Summary 11 Summary - Analgesics: New Product Launches 2004-2005
- TOPICAL ANALGESICS BY HERBAL/STANDARD SPLIT
- Table 30 Herbal vs Standard Topical Analgesics 2000/2005
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN
- SECTOR PERFORMANCE
- Pollen brings hay fever
- Still some weak performers
- Masks a threat to cough/cold remedies
- Value-added services
- Domestic brands versus foreign brands
- Forecast performance
- Table 31 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2000-2005
- Table 32 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2000-2005
- Table 33 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2001-2005
- Table 34 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2002-2005
- Table 35 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2005-2010
- Table 36 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2005-2010
- NEW PRODUCT DEVELOPMENTS
- Inspiration from the weather
- Cure for the nose
- Summary 12 Summary - Cough, Cold and Allergy (Hay Fever) Remedies: New
Product Launches 2004-2006
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES BY HERBAL/STANDARD SPLIT
- Table 37 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2000/2005
- DECONGESTANTS PERFORMANCE
- Table 38 Sales of Decongestants by Type: Value 2000-2005
- Table 39 Sales of Decongestants by Type: % Value Growth 2000-2005
- CHILD-SPECIFIC COUGH, COLD AND ALLERGY (HAY FEVER)
- REMEDIES PERFORMANCE
- Table 40 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2000-2005
- Table 41 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2000-2005
- DIGESTIVE REMEDIES IN JAPAN
- SECTOR PERFORMANCE
- Sluggish digestive remedies
- Domestic manufacturers dominate
- Contributions from diarrhoea and laxatives
- Are motion sickness remedies necessary?
- Forecast performance
- Table 42 Sales of Digestive Remedies by Subsector: Value 2000-2005
- Table 43 Sales of Digestive Remedies by Subsector: % Value Growth
2000-2005
- Table 44 Digestive Remedies Company Shares by Retail Value 2001-2005
- Table 45 Digestive Remedies Brand Shares by Retail Value 2002-2005
- Table 46 Forecast Sales of Digestive Remedies by Subsector: Value
2005-2010
- Table 47 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2005-2010
- NEW PRODUCT DEVELOPMENTS
- Different pack sizes
- Ingredients build competitiveness
- Summary 13 Summary - Digestive Remedies: New Product Launches 2004-2005
- DIGESTIVE REMEDIES BY HERBAL/STANDARD SPLIT
- Table 48 Herbal vs Standard Digestive Remedies 2000/2005OTHER
INDIGESTION AND HEARTBURN REMEDIES PERFORMANCE
- Table 49 Sales of Other Indigestion and Heartburn Remedies by Type:
Value 2000-2005
- Table 50 Sales of Other Indigestion and Heartburn Remedies by Type: %
Value Growth 2000-2005
- MEDICATED SKIN CARE IN JAPAN
- SECTOR PERFORMANCE
- Weather helps sales
- Effect of innovation
- Presence of large manufacturers
- Forecast performance
- Table 51 Sales of Medicated Skin Care by Subsector: Value 2000-2005
- Table 52 Sales of Medicated Skin Care by Subsector: % Value Growth
2000-2005
- Table 53 Medicated Skin Care Company Shares by Retail Value 2001-2005
- Table 54 Medicated Skin Care Brand Shares by Retail Value 2002-2005
- Table 55 Forecast Sales of Medicated Skin Care by Subsector: Value
2005-2010
- Table 56 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2005-2010
- NEW PRODUCT DEVELOPMENTS
- For women and children
- Competition on back of hair loss treatments
- New ingredients
- Summary 14 Summary - Medicated Skin Care: New Product Launches 2004-2006
- MEDICATED SKIN CARE BY HERBAL/STANDARD SPLIT
- Table 57 Herbal vs Standard Medicated Skin Care 2000/2005
- ACNE TREATMENTS BRAND SHARES
- Table 58 Acne Treatments Brand Shares by Retail Value 2002-2005
- HAIR LOSS TREATMENTS BRAND SHARES
- A brand-builder
- Any competition from prescription drugs?
- Table 59 Hair Loss Treatments Brand Shares by Retail Value 2002-2005
- VITAMINS AND DIETARY SUPPLEMENTS IN JAPAN
- SECTOR PERFORMANCE
- Continues to be engine of growth in 2005
- Tonics and bottled nutritive drinks declines again in 2005
- Taisho maintained its number one ranking
- Direct sales maintains high share
- Forecast performance
- Table 60 Sales of Vitamins and Dietary Supplements by Subsector: Value
2000-2005
- Table 61 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2000-2005
- Table 62 Vitamins and Dietary Supplements Company Shares by Retail Value
2001-2005
- Table 63 Vitamins and Dietary Supplements Brand Shares by Retail Value
2002-2005
- Table 64 Forecast Sales of Vitamins and Dietary
- Supplements by Subsector: Value 2005-2010
- Table 65 Forecast Sales of Vitamins and Dietary
- Supplements by Subsector: % Value Growth 2005-2010
- NEW PRODUCT DEVELOPMENTSa lipoic acid is now variable on the shelves
- Supplement made from sake lees
- Confectionery like medicines -- chewable
- Brand extension is still the norm
- Summary 15 Summary - Vitamins and Dietary Supplements: New Product
Launches 2005-2006
- VITAMINS PERFORMANCE
- Healthy growth for vitamins
- Multivitamins remains star performer
- Little change in vitamins shares
- Table 66 Sales of Vitamins by Type: Value 2000-2005
- Table 67 Sales of Vitamins by Type: % Value Growth 2000-2005
- DIETARY SUPPLEMENTS PERFORMANCE
- Healthy growth in 2005
- Co-enzyme Q10 continues to see high demand in 2005
- Amino Collagen from Meiji Seika sees high demand among Japanese females
- Eye health supplements shows good growth
- Table 68 Sales of Dietary Supplements by Type: Value 2000-2005
- Table 69 Sales of Dietary Supplements by Type: % Value Growth 2000-2005
- Table 70 Dietary Supplements Brand Shares by Retail Value 2002-2005
- Table 71 Dietary Supplements by Positioning: % Retail Value Analysis 2005
- NRT SMOKING CESSATION AIDS IN JAPAN
- NUMBER OF SMOKERS
- Table 72 Number of Smokers by Gender 2000-2005
- SECTOR PERFORMANCE
- Pfizer Consumer Inc dominates
- Forecast performance
- Table 73 Sales of NRT Smoking Cessation Aids by Subsector: Value
2000-2005
- Table 74 Sales of NRT Smoking Cessation Aids by Subsector: % Value
Growth 2000-2005
- Table 75 NRT Smoking Cessation Aids Company Shares by Retail Value
2001-2005
- Table 76 NRT Smoking Cessation Aids Brand Shares by Retail Value
2002-2005
- Table 77 Forecast Sales of NRT Smoking Cessation Aids by Subsector:
Value 2005-2010
- Table 78 Forecast Sales of NRT Smoking Cessation Aids by Subsector: %
Value Growth 2005-2010
- NEW PRODUCT DEVELOPMENTS
- Summary 16 Summary - NRT Smoking Cessation Aids: New Product Launches
2004-2005
- EYE CARE IN JAPAN
- SECTOR PERFORMANCE
- Consumers' perceptions help eye care sales
- Standard eye care dominates
- Rohto remains strong
- Forecast performance
- Table 79 Sales of Eye Care by Subsector: Value 2000-2005
- Table 80 Sales of Eye Care by Subsector: % Value Growth 2000-2005
- Table 81 Eye Care Company Shares by Retail Value 2001-2005
- Table 82 Eye Care Brand Shares by Retail Value 2002-2005
- Table 83 Forecast Sales of Eye Care by Subsector: Value 2005-2010
- Table 84 Forecast Sales of Eye Care by Subsector: % Value Growth
2005-2010
- NEW PRODUCT DEVELOPMENTS
- Focusing on eye drops
- Inspiration from the weather
- Summary 17 Summary - Eye Care: New Product Launches 2004-2006
- EAR CARE IN JAPAN
- SECTOR PERFORMANCE
- ADULT MOUTHCARE IN JAPAN
- SECTOR PERFORMANCE
- CALMING AND SLEEPING PRODUCTS IN JAPAN
- SECTOR PERFORMANCE
- Growth due to lifestyles
- Herbal versus standard products
- SSP dominates
- WOUND TREATMENTS IN JAPAN
- SECTOR PERFORMANCE
- New products boost sales
- Main performers
- Forecast performance
- Table 85 Sales of Wound Treatments by Subsector: Value 2000-2005
- Table 86 Sales of Wound Treatments by Subsector: % Value Growth 2000-2005
- Table 87 Wound Treatments Company Shares by Retail Value 2001-2005
- Table 88 Wound Treatments Brand Shares by Retail Value 2002-2005
- Table 89 Forecast Sales of Wound Treatments by Subsector: Value 2005-2010
- Table 90 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2005-2010
- NEW PRODUCT DEVELOPMENTS
- Still sticking plasters
- Attractive characters
- Different sizes
- Summary 18 Summary - Wound Treatments: New Product Launches 2004-2006
- EMERGENCY CONTRACEPTION IN JAPAN
- SECTOR PERFORMANCE
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