中国の衣料品・フットウェア市場

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Clothing; Footwear

Executive summary

Structural change in China' s textiles and clothing

Textile and clothing manufacturing is a major industry for China, accounting for 19% of the country' s total exports and around 10% of its overall industrial output in 2003. The industry was totally freed from government control and planned production schemes in 1983. After 20 years of development, industry forces rather than government policy now shape growth.

Italian footwear holds key position

Clothing and footwear sales in urban China are largely influenced by the lure of foreign brands, as many affluent urban Chinese consumers look to emulate the latest Western fashions. According to Business Daily, in 2003, over 30% of all footwear sold in China is manufactured in Italy, with close to 24% of all leather shoes also made in Italy. Italy exported 166,000 pairs of leather shoes to China in 2003, most of which were high-quality shoes.

Designers shun domestic fabrics

Despite being ranked number one in the world in terms of production and exports for several years, more than 50% of exported clothes are made using imported materials, while a huge amount of domestic clothing materials lies stockpiled in warehouses. China' s production of clothing materials reaches 16 billion metres each year, far exceeding demand. However, China last year spent over US$1 billion on importing materials.

Changes in general pricing for clothing

In urban China, the unit price of clothing increased in the review period due to the increasing share of branded goods. In big cities such as Shanghai and Beijing, consumers can find many famous clothing brands with higher unit prices from Europe, the US, Japan and Korea. However, in rural China, clothing is still chiefly purchased for functional usage. There are fewer concerns with fashion in rural areas and consumers tend to be price-sensitive.

Future trends of clothing and footwear

Over the forecast period, export-oriented manufacturers are expected to leverage on their foothold in clothing and footwear by introducing more private label products and locally designed clothing and footwear in China. With the potential to capture profits due to the 300-500% price difference between ex-factory prices and retail prices, many of these manufacturers are likely to develop their own line of merchandise. Further, with the government deregulating retailing, companies that act now will have a first-mover advantage.

Table of Contents

• CLOTHING AND FOOTWEAR IN CHINA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• CLOTHING AND FOOTWEAR
• Market Performance
  • Table 1 Retail Sales of Clothing and Footwear: Value 1999-2004
  • Table 2 Retail Sales of Clothing and Footwear: % Value Growth 1999-2004
• FORECAST MARKET PERFORMANCE
  • Table 3 Forecast Retail Sales of Clothing and Footwear: Value 2004-2009
  • Table 4 Forecast Retail Sales of Clothing and Footwear: % Value Growth 2004-2009
• DEFINITIONS
• CLOTHING IN CHINA
• SECTOR PERFORMANCE
• Clothing accessories dynamic with fashion
• Knitwear suffers from old fashioned image
• Men' s outerwear significant with suits
• Maturity for socks, stockings and tights
• Underwear and nightwear develops fashion status
• Women' s outerwear
  • Table 5 Retail Sales of Clothing: Value 1999-2004
  • Table 6 Retail Sales of Clothing: % Value Growth 1999-2004
• LEADING COMPANY PROFILES
• The Youngor Group
• Texwinca Holdings Ltd
• Fountain Set
• RETAIL DISTRIBUTION
• Department stores lead with convenience
• Grocery stores a driving engine
  • Table 7 Retail Sales of Clothing by Distribution Format: % Analysis 1998/2003
• FOOTWEAR IN CHINA
• SECTOR PERFORMANCE
• Production base mainly located in South China
• Dwindling sales for domestic brands
• Consumer preferences across the regions
  • Table 8 Retail Sales of Footwear: Value 1999-2004
  • Table 9 Retail Sales of Footwear: % Value Growth 1999-2004
• LEADING COMPANY PROFILES
• Yue Yuen
• Kingmaker
• RETAIL DISTRIBUTION
  • Table 10 Retail Sales of Footwear by Distribution Format: % Analysis 1998/2003