Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Economic and political situation
Thailand' s new government was installed by the military following a coup
d' etat in September 2006. A rise in household debt, coupled with a sharp drop
in consumer confidence, contributed to a slowdown in economic growth.
Relations between Muslims and non-Muslims in Thailand are still tense,
particularly in the south of the country, although the conflict involves more
than just religious issues. The continuing violence has harmed the country' s
image as a safe destination for tourists. Simultaneously, performance within
the agricultural industry has also been disrupted by another outbreak of bird
flu.
Election confusion and the delays created by political uncertainty are
damaging the economy. Negotiations on several bilateral trade agreements have
temporarily been halted, while political uncertainties and security concerns
have had a negative effect on the pace of economic growth.
Tight restrictions on foreign business ownership
The government of Thailand has introduced changes to the Foreign Business Act.
The changes tighten restrictions on foreign ownership in a range of business
areas, including the pharmaceutical industry. Although this signals a move
away from an open economy towards a closed, self-sufficient economy, in fact,
the main purpose of changes was to close the legal loopholes on the use of
nominees by foreign investors engaging in restricted businesses. The
legislation impacts thousands of foreign investors who are already operating
in Thailand, as well as potential investors in the future. It is also likely
to hinder economic growth.
The government expands healthcare service to public
Services the Thai government already provides include Social Security and
Universal Coverage, under which people pay Bt30 for a consultation. Social
Security covers up to Bt12,000 worth of treatment (e.g. antenatal
care/delivery procedure and treatment) or lesser amounts such as dental care
at Bt500 per year. However, the government abolished the Bt30 consultation fee
in an effort to reduce administration costs and to give more time to hospital
staff.
Furthermore, the government has introduced primary care units (PCU) to serve
communities directly. These clinics were established to provide medical and
disease-prevention services free of charge. Each clinic is responsible for
10,000 people. The project was initiated in big cities including Bangkok and
its surrounding area, as well as Chiang Mai and Cholburi, etc. The success and
likely expansion of this project is expected to result in reduced custom for
chemists/pharmacies and drugstores/parapharmacies.
Vitamins and dietary supplements rule OTC healthcare
The availability of vitamins and dietary supplements (VDS) in Thailand is
increasing as innovative products are consistently introduced by
multinationals to a population which believes prevention is better than cure.
Accordingly, value sales of VDS remain the highest when compared to other
sectors within OTC healthcare. VDS growth in 2006 was bolstered by the strong
performances of tonics and bottled nutritive drinks and other dietary
supplements.
Amway the leader in OTC healthcare
In 2006, Amway (Thailand) Ltd leads in OTC healthcare, followed by Cerebos
(Thailand) Ltd and Scotch Industrial Thailand Co Ltd. It is notable that all
three companies operate within VDS. Amway (Thailand) Ltd was established on 4
May 1987 and registered according to the Direct Selling Act by the Consumer
Protection Office in 2002. The major Amway products in VDS are sold under the
Nutrilite brand. With a long established, strong network in direct sales, and
constant innovation, Amway remains firm as the leader in OTC healthcare.
Table of Contents
- OTC HEALTHCARE IN THAILAND : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Economic and political situation
- Tight restrictions on foreign business ownership
- The government expands healthcare service to public
- Vitamins and dietary supplements rule OTC healthcare
- Amway the leader in OTC healthcare
- KEY TRENDS AND DEVELOPMENTS
- Rigorous price competition
- Older population increasing
- The revival of herbal/traditional medicine
- The New Drug Act
- Good Pharmacy Practice enforcement
- MARKET INDICATORS
- Table 1 Life Expectancy at Birth 2001-2006
- MARKET DATA
- Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
- Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
- Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
- Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
- Table 6 Penetration of Private Label by Sector 2002-2006
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2001/2006
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2006
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2006-2011
- APPENDIX
- OTC Registration and Classification
- Vitamins and dietary supplements registration and classification
- Generics
- Consumer expenditure on healthcare goods and medical services
- Table 11 Consumer Expenditure on Health Goods and Medical Services
2001-2006
- DEFINITIONSSources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - THAILAND
- GOVERNMENT PHARMACEUTICAL ORGANIZATION, THE - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 The Government Pharmaceutical Organization: Key Facts
- Summary 3 The Government Pharmaceutical Organization: Operational
Indicators 2005
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 4 The Government Pharmaceutical Organization: Competitive
Position 2006
- GREATER PHARMA LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Greater Pharma Ltd: Key Facts
- Summary 6 Greater Pharma Ltd: Operational Indicators 2005
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Greater Pharma Ltd: Competitive Position 2006
- SIAM BHEASACH CO LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Siam Bheasach Co Ltd: Key Facts
- Summary 9 Siam Bheasach Co Ltd: Operational Indicators2005
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Siam Bheasach Co Ltd: Competitive Position 2006
- THAI NAKORN PATANA CO LTD - OTC HEALTHCARE - THAILAND
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Thai Nakorn Patana Co Ltd: Key Facts
- Summary 12 Thai Nakorn Patana Co Ltd: Operational Indicators 2005
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 Thai Nakorn Patana Co Ltd: Competitive Position 2006
- ANALGESICS IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 12 Sales of Analgesics by Subsector: Value 2001-2006
- Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
- Table 14 Herbal vs Standard Topical Analgesics 2001/2006
- Table 15 Analgesics Company Shares by Retail Value 2002-2006
- Table 16 Analgesics Brand Shares by Retail Value 2003-2006
- Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
- Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth
2006-2011
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN
- THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2001-2006
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2001-2006
- Table 21 Sales of Decongestants by Type: Value 2001-2006
- Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
- Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2001-2006
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2001-2006
- Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2001/2006
- Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2002-2006
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2003-2006
- Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2006-2011
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2006-2011
- DIGESTIVE REMEDIES IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
- Table 31 Sales of Digestive Remedies by Subsector: % Value Growth
2001-2006
- Table 32 Herbal vs Standard Digestive Remedies 2001/2006
- Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
- Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
- Table 35 Forecast Sales of Digestive Remedies by Subsector: Value
2006-2011
- Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2006-2011
- MEDICATED SKIN CARE IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
- Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth
2001-2006
- Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
- Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
- Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
- Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
- Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
- Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value
2006-2011
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2006-2011
- VITAMINS AND DIETARY SUPPLEMENTS IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value
2001-2006
- Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2001-2006
- Table 48 Sales of Vitamins by Type: Value 2001-2006
- Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
- Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value
2002-2006
- Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value
2003-2006
- Table 52 Vitamins Brand Shares by Retail Value 2003-2006
- Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
- Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
- Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 56 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2006-2011
- Table 57 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2006-2011
- NRT SMOKING CESSATION AIDS IN THAILAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 58 Number of Smokers by Gender 2001-2006
- Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
- Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2001-2006
- Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
- Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
- Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2006-2011
- Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2006-2011
- EYE CARE IN THAILAND
- TRENDS
- SECTOR DATA
- Table 65 Sales of Eye Care by Subsector: Value 2001-2006
- Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
- Table 67 Eye Care Company Shares by Retail Value 2002-2006
- Table 68 Eye Care Brand Shares by Retail Value 2003-2006
- Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
- Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth
2006-2011
- EAR CARE IN THAILAND
- TRENDS
- ADULT MOUTHCARE IN THAILAND
- TRENDS
- CALMING AND SLEEPING PRODUCTS IN THAILAND
- TRENDS
- WOUND TREATMENTS IN THAILAND
- TRENDS
- SECTOR DATA
- Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
- Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
- Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
- Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
- Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
- Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2006-2011
- EMERGENCY CONTRACEPTION IN THAILAND
- TRENDS
- SECTOR DATA
- Table 77 Sales of Emergency Contraception by Subsector: Value 2001-2006
- Table 78 Sales of Emergency Contraception by Subsector: % Value Growth
2001-2006
- Table 79 Forecast Sales of Emergency Contraception by Subsector: Value
2006-2011
- Table 80 Forecast Sales of Emergency Contraception by Subsector: % Value
Growth 2006-2011
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