Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants;
Depilatories; Fragrances; Hair care; Men' s grooming products; Oral hygiene;
Premium cosmetics; Skin care; Sun care
Executive summary
Growth of sales slowed down due to higher market saturation
The Czech cosmetics and toiletries market continued to grow in 2006, although
slightly less dynamically than the previous year. This development was due to
a number of factors, such as extensive innovations by companies that enhanced
saturation on the cosmetics market.
Also contributing to the deceleration of market value growth was the
consequent battle for Czech consumers via a numerous product promotions. As a
result, Czech consumers became accustomed to frequent special offers, enabling
them to purchase goods of the same quality and volume for reduced prices. This
approach from manufacturers and distributors worked well for the Czech
population, which was still generally very price sensitive at the end of the
review period.
Skin care most dynamic thanks to borrowing self-tanning from sun care
Sales of skin products were the most dynamic thanks to effective product
innovations. Trends from the previous year when the new products featured
anti-ageing, anti-cellulite and body shaping properties, was added to with the
new feature of a suntanned effect enhancing these already highly functional
products.
This latest development is expected to advance over the next few years and add
a subtle glimmering finish to the skin. Surprisingly, considering this
development, the sun care sector performed well too, recording the biggest
increase on the previous years. There were two factors underpinning this
success: the popularity of self-tanning products, which stood fast against
competition from the latest skin care products, and the summer in 2006 was
much hotter than in the previous years.
Oral care has best outlook thanks to social pressure
Oral care will concentrate on prevention, which is predicted to underscore the
most dynamic growth over the forecast period. Better educated consumers will
use more functional products as a response to higher pressure for oral care.
Health condition and the appearance of teeth will become an important part of
people' s presentation; therefore consumers will adopt more sophisticated
routines in oral care, using a variety of specialised products, which will
stimulate the growth of sales.
Men' s grooming products grow as men overcome shyness
As they are increasingly adopting a Western lifestyle, Czech men are also
developing male grooming patterns using dedicated products for men. Men' s
grooming products are predicted to be the second most dynamic sector over the
forecast period for reasons similar to those supporting oral care, in other
words a greater importance being placed on presentation and appearance, with
better groomed men having the edge.
Supported by manufacturers and women, Czech men will no longer feel uneasy
about using anti-aging products (as was often the case over the historic
period). Also, the developing metrosexual trend will speed up this process. As
a result, men' s grooming products will not solely be the domain of the trendy
young male population.
Foods in cosmetics as a new trend, elevated from natural ingredients
The leading trend of cosmetics based on natural ingredients, such as plant and
fruit extracts, has developed further more into the use of foods. This echoes
the health and wellness trends in foods, with the idea of what is good for a
body inside must work well on outside too. First attempts of this kind were
seen on the market with almonds, milk and honey introduced to bath and shower
products, for example. However, these were just ingredients, while the new
trend has seen the introductions of complete food products into the cosmetic
market. In particular, yoghurt was launched by Henkel' s Fa (bath and shower)
in 2005 and extended into deodorants in 2006.
Table of Contents
- COSMETICS AND TOILETRIES IN THE CZECH REPUBLIC : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Growth of sales slowed down due to higher market saturation
- Skin care most dynamic thanks to borrowing self-tanning from sun care
- Oral care has best outlook thanks to social pressure
- Men' s grooming products grow as men overcome shyness
- Foods in cosmetics as a new trend, elevated from natural ingredients
- KEY TRENDS AND DEVELOPMENTS
- Retail in 2006 witnessed shift to Western patterns
- Market segmentation brought clearly profiled customers
- Purchasing power of Czech population on the rise
- Brand power in the Czech Republic worth fighting for
- Ageing population with young people extending their youth
- MARKET DATA
- Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
- Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth
2001-2006
- Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value
2002-2006
- Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value
2002-2006
- Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
- Table 6 Sales of Cosmetics and Toiletries by Distribution Format: %
Analysis 2001/2006
- Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution
Format: % Analysis 2006
- Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
- Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value
2006-2011
- Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value
Growth 2006-2011
- DEFINITIONS
- LOCAL COMPANY PROFILES - CZECH REPUBLIC
- ALPA SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 1 Alpa as: Key Facts
- Summary 2 Alpa as: Operational Indicators
- COMPANY BACKGROUND
- ASTRID COSMETICS AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Astrid Cosmetics as: Key Facts
- Summary 4 Astrid Cosmetics as: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- DERMACOL AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Dermacol as: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- HELLADA SRO - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Hellada sro: Key Facts
- COMPANY BACKGROUND
- LYBAR VELVETY AS - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Lybar as: Key Facts
- Summary 8 Lybar as: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- SPOJENE KARTACOVNY PELHRIMOV - COSMETICS AND TOILETRIES - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Spojene Kartacovny as: Key Facts
- Summary 10 Spojene Kartacovny as: Operational Indicators
- COMPANY BACKGROUND
- BABY CARE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 11 Sales of Baby Care by Subsector: Value 2001-2006
- Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
- Table 13 Baby Care Company Shares by Retail Value 2002-2006
- Table 14 Baby Care Brand Shares by Retail Value 2003-2006
- Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
- Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth
2006-2011
- Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
- Table 18 Baby Care Premium Brand Rankings 2006
- BATH AND SHOWER PRODUCTS IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
- Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth
2001-2006
- Table 21 Bath and Shower Products Company Shares by Retail Value
2002-2006
- Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
- Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value
2006-2011
- Table 24 Forecast Sales of Bath and Shower Products by Subsector: %
Value Growth 2006-2011
- Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
- Table 26 Bath and Shower Products Premium Brand Rankings 2006
- DEODORANTS IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 27 Sales of Deodorants by Subsector: Value 2001-2006
- Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
- Table 29 Deodorants Company Shares by Retail Value 2002-2006
- Table 30 Deodorants Brand Shares by Retail Value 2003-2006
- Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
- Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth
2006-2011
- Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
- Table 34 Deodorants Premium Brand Rankings 2006
- HAIR CARE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 35 Sales of Hair Care by Subsector: Value 2001-2006
- Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
- Table 37 Hair Care Company Shares by Retail Value 2002-2006
- Table 38 Hair Care Brand Shares by Retail Value 2003-2006
- Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
- Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth
2006-2011
- Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
- Table 42 Hair Care Premium Brand Rankings 2006
- Table 43 Styling Agents by Type 2001-2006
- Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
- Table 45 Retail Sales of Salon Hair Care by Subsector 2001-2006
- Table 46 Salon Hair Care Company Shares by Retail Value 2002-2006
- Table 47 Salon Hair Care Brand Shares by Retail Value 2003-2006
- COLOUR COSMETICS IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 48 Sales of Colour Cosmetics by Subsector: Value 2001-2006
- Table 49 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
- Table 50 Colour Cosmetics Company Shares by Retail Value 2002-2006
- Table 51 Colour Cosmetics Brand Shares by Retail Value 2003-2006
- Table 52 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
- Table 53 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth
2006-2011
- Table 54 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
- Table 55 Colour Cosmetics Premium Brand Rankings 2006
- MEN' S GROOMING PRODUCTS IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 56 Sales of Men' s Grooming Products by Subsector: Value 2001-2006
- Table 57 Sales of Men' s Grooming Products by Subsector: % Value Growth
2001-2006
- Table 58 Men' s Grooming Products Company Shares by Retail Value 2002-2006
- Table 59 Men' s Grooming Products Brand Shares by Retail Value 2003-2006
- Table 60 Forecast Sales of Men' s Grooming Products by Subsector: Value
2006-2011
- Table 61 Forecast Sales of Men' s Grooming Products by Subsector: % Value
Growth 2006-2011
- ORAL HYGIENE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 62 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
- Table 63 Oral Hygiene Company Shares by Retail Value 2002-2006
- Table 64 Oral Hygiene Brand Shares by Retail Value 2003-2006
- Table 65 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
- Table 66 Forecast Sales of Oral Hygiene by Subsector: % Value Growth
2006-2011
- Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
- Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth
2001-2006
- Table 69 Manual and Power Brush Company Shares by Retail Value 2002-2006
- Table 70 Manual and Power Brush Brand Shares by Retail Value 2003-2006
- Table 71 Forecast Sales of Manual and Power Toothbrushes by Type: Value
2006-2011
- Table 72 Forecast Sales of Manual and Power Toothbrushes by Type: %
Value Growth 2006-2011
- FRAGRANCES IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 73 Sales of Fragrances by Subsector: Value 2001-2006
- Table 74 Sales of Fragrances by Subsector: % Value Growth 2001-2006
- Table 75 Fragrances Company Shares by Retail Value 2002-2006
- Table 76 Fragrances Brand Shares by Retail Value 2003-2006
- Table 77 Forecast Sales of Fragrances by Subsector: Value 2006-2011
- Table 78 Forecast Sales of Fragrances by Subsector: % Value Growth
2006-2011
- SKIN CARE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 79 Sales of Skin Care by Subsector: Value 2001-2006
- Table 80 Sales of Skin Care by Subsector: % Value Growth 2001-2006
- Table 81 Sales of Facial Care by Subsector: Value 2001-2006
- Table 82 Sales of Facial Care by Subsector: % Value Growth 2001-2006
- Table 83 Sales of Facial Cleansers by Subsector: Value 2001-2006
- Table 84 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
- Table 85 Sales of Body Care by Subsector: Value 2001-2006
- Table 86 Sales of Body Care by Subsector: % Value Growth 2001-2006
- Table 87 Skin Care Company Shares by Retail Value 2002-2006
- Table 88 Skin Care Brand Shares by Retail Value 2003-2006
- Table 89 Forecast Sales of Skin Care by Subsector: Value 2006-2011
- Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth
2006-2011
- Table 91 Forecast Sales of Facial Care by Subsector: Value 2006-2011
- Table 92 Forecast Sales of Facial Care by Subsector: % Value Growth
2006-2011
- Table 93 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
- Table 94 Forecast Sales of Facial Cleansers by Subsector: % Value Growth
2006-2011
- Table 95 Forecast Sales of Body Care by Subsector: Value 2006-2011
- Table 96 Forecast Sales of Body Care by Subsector: % Value Growth
2006-2011
- Table 97 Skin Care Premium Vs Mass % Analysis 2001-2006
- Table 98 Skin Care Premium Brand Rankings 2006
- DEPILATORIES IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 99 Sales of Depilatories by Subsector: Value 2001-2006
- Table 100 Sales of Depilatories by Subsector: % Value Growth 2001-2006
- Table 101 Depilatories Company Shares by Retail Value 2002-2006
- Table 102 Depilatories Brand Shares by Retail Value 2003-2006
- Table 103 Forecast Sales of Depilatories by Subsector: Value 2006-2011
- Table 104 Forecast Sales of Depilatories by Subsector: % Value Growth
2006-2011
- SUN CARE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 105 Sales of Sun Care by Subsector: Value 2001-2006
- Table 106 Sales of Sun Care by Subsector: % Value Growth 2001-2006
- Table 107 Sun Care Company Shares by Retail Value 2002-2006
- Table 108 Sun Care Brand Shares by Retail Value 2003-2006
- Table 109 Forecast Sales of Sun Care by Subsector: Value 2006-2011
- Table 110 Forecast Sales of Sun Care by Subsector: % Value Growth
2006-2011
- Table 111 Sun Care Premium Vs Mass % Analysis 2001-2006
- Table 112 Sun Care Premium Brand Rankings 2006
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