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【 英文市場調査報告書 】

米国におけるアルコール飲料の市場

Alcoholic Drinks in the US

商品コード : 60093 Euromonitor International
出版日 : 2008/01
発行 : Euromonitor International
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概要 原文目次
※この商品は英文にてご提供いたします。

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Beer manages continued growth

After a slight volume sales decline in 2005, beer sales rebounded in 2006 and managed to maintain slight gains in 2007, as the ever growing popularity of premium lager and light beers made up for declines in other domestic lagers. Old traditions of building strong brand loyalties over many decades no longer work for a younger generation more interested in new, unique products and brands that break with previous generations, and, as a result, brewers large and small continue to launch new imports and craft brews, as well as limited run seasonal beers. Often, newer brands target specific ethnic groups or are launched in particular cities. As competition from wine and spirits increases, beer companies are turning to offering more choices to retain consumer interest.

Wine and spirits offer versatility

Just as beer companies have turned to new strategies for building brand awareness, wine and spirits have benefited from showcasing their versatility by breaking from traditional uses of the past. Both wine and spirits enjoyed accelerated volume growth in 2007, spurred by innovations such as smaller portable single-serve wine sizes that allow consumption on new occasions, new and exotic flavours added even to new spirits types like tequila, and a marketing emphasis on trendy mixed drinks of the moment, such as the mojito.

Appealing to a younger generation

Alcohol drinks manufacturers continue to find success by attracting the attention of an emerging demographic of younger "Generation Y" consumers. Imported "critter" wines and irreverent labels offer a different choice from the more traditional wines, and have helped make wine accessible to young consumers just forming their drinking preferences. Spirits infused with ingredients for energy or promoted as mixers for energy drinks in on-trade channels have gained favour among a younger crowd. Beer companies, too, have turned to web-based marketing and the social networking sites popular with Generation Y to promote their brands. Such efforts offer a more individualised choice to young people than the mass-market brands and campaigns of the past.

Premium brands among fastest growers

Premium brands continue to show strong growth across beer, wine and spirits, as consumers prove willing to trade up for higher quality. Manufacturers are increasingly taking steps to educate consumers on the alcohol production process and the differences in quality, in an effort to make premium priced brands more appealing. Many categories, such as vodka, tequila and still wines, have seen further segmentation into super-premium brands, carrying with them greater status. The higher prices and often limited production runs of super-premium brands add to their exclusivity. They are also connected to on-trade events at popular clubs and bars in major cities, and are associated with celebrities. On-trade establishments are using signature cocktails to stand out, and there is growing demand among consumers to discover and be seen with the latest premium brands.

Mergers change competitive landscape

As has been the case throughout the review period, mergers continued to reshape the US alcoholic drinks market in 2007. The most notable was the October 2007 announcement that Miller Brewing Co and Coors Brewing Co would combine their US operations, creating a larger domestic rival to market leader Anheuser-Busch. Other deals included Constellation Brands' purchase of Sveda Vodka and the Beam Wine Estates portfolio of wines, and Campari' s purchase of Cabo Wabo tequila. Looming on the horizon remains the proposed sale of the V&S Vin and Sprit portfolio, including Absolut vodka, scheduled to occur in 2008, with several major bidders.

Table of Contents

  • ALCOHOLIC DRINKS IN THE US : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Beer manages continued growth
  • Wine and spirits offer versatility
  • Appealing to a younger generation
  • Premium brands among fastest growers
  • Mergers change competitive landscape
  • KEY TRENDS AND DEVELOPMENTS
  • The rise of Generation Y
  • Individualised marketing
  • Premiumisation drives revenue and profitability
  • growth
  • Growing multiculturalism creates sources of
  • differentiation
  • Three-tiered distribution challenged
  • Specialist Retailers
  • Market Merger and Acquisition Activity
    • Summary 1 Speculated Merger and Acquisition Activity 2006-2007
  • MARKET BACKGROUND
  • Legislation
  • TAXATION AND DUTY LEVIES
    • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
    • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
    • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 -- Budweiser
    • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 -- Beringer
    • Table 5 Selling Margin of a Typical Imported Wine Brand 2007 -- Yellow Tail
    • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 -- Jack Daniel' s
    • Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 -- Bacardi
  • OPERATING ENVIRONMENT
  • MARKET INDICATORS
    • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
  • MARKET DATA
    • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
    • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
    • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
    • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
    • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
    • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
    • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
    • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
    • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
    • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
    • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
    • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
    • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
    • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
    • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
  • DEFINITIONS
  • Sources
    • Summary 2 Research Sources
  • LOCAL COMPANY PROFILES - USA
  • ANHEUSER-BUSCH COS INC - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 3 Anheuser-Busch Cos Inc: Key Facts
    • Summary 4 Anheuser-Busch Cos Inc: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 5 Anheuser-Busch Cos Inc: Competitive Position 2006
  • BARTON BEERS LTD - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 6 Barton Beers Ltd: Key Facts
    • Summary 7 Barton Beers Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 8 Barton Beers Ltd: Competitive Position 2006
  • BOSTON BEER CO INC, THE - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 9 The Boston Beer Co Inc: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 10 The Boston Beer Co Inc: Competitive Position 2006
  • COORS BREWING CO - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 11 Coors Brewing Co: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 12 Coors Brewing Co: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 13 Coors Brewing Co: Competitive Position 2006
  • GAMBRINUS CO, THE - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 14 The Gambrinus Co: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 15 The Gambrinus Co: Competitive Position 2006
  • HEINEKEN USA INC - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 16 Heineken USA Inc: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 17 Heineken USA Inc: Competitive Position 2006
  • MILLER BREWING CO - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 18 Miller Brewing Co: Key Facts
    • Summary 19 Miller Brewing Co: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 20 Miller Brewing Co: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 21 Miller Brewing Co: Competitive Position 2006
  • PABST BREWING CO - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 22 Pabst Brewing Co: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 23 Pabst Brewing Co: Competitive Position 2006
  • WINE GROUP INC, THE - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 24 The Wine Group Inc: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 25 The Wine Group Inc: Competitive Position 2006
  • YUENGLING BREWERY - ALCOHOLIC DRINKS - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 26 Yuengling Brewery: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 27 Yuengling Brewery: Competitive Position 2006
  • BEER IN THE US
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Lager Price band methodology
    • Summary 28 Lager by Price Band 2007
  • Published data comparisons
  • SECTOR DATA
    • Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
    • Table 25 Sales of Beer by Subsector: Total Value 2002-2007
    • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
    • Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
    • Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
    • Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
    • Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
    • Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
    • Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
    • Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
    • Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
    • Table 37 Company Shares of Beer by National Brand Owner 2002-2006
    • Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
    • Table 39 Brand Shares of Beer 2003-2006
    • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
    • Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
    • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
    • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
  • CIDER/PERRY IN THE US
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 44 Sales of Cider/Perry: Total Volume 2002-2007
    • Table 45 Sales of Cider/Perry: Total Value 2002-2007
    • Table 46 Sales of Cider/Perry: % Total Volume Growth 2002-2007
    • Table 47 Sales of Cider/Perry: % Total Value Growth 2002-2007
    • Table 48 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
    • Table 49 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
    • Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
    • Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
    • Table 52 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
    • Table 53 Company Shares of Cider/Perry by National Brand Owner 2002-2006
    • Table 54 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
    • Table 55 Brand Shares of Cider/Perry 2003-2006
    • Table 56 Forecast Sales of Cider/Perry: Total Volume 2007-2012
    • Table 57 Forecast Sales of Cider/Perry: Total Value 2007-2012
    • Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
    • Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
  • RTDS/HIGH-STRENGTH PREMIXES IN THE US
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
    • Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
    • Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
    • Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
    • Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
    • Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
    • Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
    • Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
    • Table 68 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
    • Table 69 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
    • Table 70 Brand Shares of RTDS/High-strength Premixes 2003-2006
    • Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
    • Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
    • Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
    • Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
  • WINE IN THE US
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 75 Sales of Wine by Subsector: Total Volume 2002-2007
    • Table 76 Sales of Wine by Subsector: Total Value 2002-2007
    • Table 77 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
    • Table 78 Sales of Wine by Subsector: % Total Value Growth 2002-2007
    • Table 79 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
    • Table 80 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
    • Table 81 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 82 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 83 Volume Sales of Still Red Wine by Price Segment 2004-2007
    • Table 84 Volume Sales of Still White Wine by Price Segment 2004-2007
    • Table 85 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
    • Table 86 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
    • Table 87 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
    • Table 88 Sales of Still White Wine by Grape/Varietal Type 2004-2007
    • Table 89 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
    • Table 90 Wine Production, Imports and Exports: Total Volume 2001-2006
    • Table 91 Wine Exports by Country of Destination: Total Volume 2001-2006
    • Table 92 Wine Exports by Country of Destination: Total Value 2001-2006
    • Table 93 Wine Imports by Country of Origin: Total Volume 2001-2006
    • Table 94 Wine Imports by Country of Origin: Total Value 2001-2006
    • Table 95 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
    • Table 96 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
    • Table 97 Brand Shares of Still Light Grape Wine 2003-2006
    • Table 98 Company Shares of Champagne by National Brand Owner 2003-2006
    • Table 99 Company Shares of Champagne by Global Brand Owner 2003-2006
    • Table 100 Brand Shares of Champagne 2003-2006
    • Table 101 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
    • Table 102 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
    • Table 103 Brand Shares of Other Sparkling Wine 2003-2006
    • Table 104 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
    • Table 105 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
    • Table 106 Brand Shares of Fortified Wine and Vermouth 2003-2006
    • Table 107 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
    • Table 108 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
    • Table 109 Brand Shares of Non-grape Wine 2003-2006
    • Table 110 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
    • Table 111 Forecast Sales of Wine by Subsector: Total Value 2007-2012
    • Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
    • Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
  • SPIRITS IN THE US
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Vodka, gin and other blended Scotch whisky price band methodology
    • Summary 29 Benchmark brands -- US
  • SECTOR DATA
    • Table 114 Sales of Spirits by Subsector: Total Volume 2002-2007
    • Table 115 Sales of Spirits by Subsector: Total Value 2002-2007
    • Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
    • Table 117 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
    • Table 118 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
    • Table 119 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
    • Table 120 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 121 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 122 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
    • Table 123 Sales of Gin by Premium/Super-premium Split 2004-2007
    • Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2007
    • Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
    • Table 126 Spirits Production, Imports and Exports: Total Volume 2001-2006
    • Table 127 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
    • Table 128 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
    • Table 129 Vodka Production, Imports and Exports: Total Volume 2001-2006
    • Table 130 Gin Production, Imports and Exports: Total Volume 2001-2006
    • Table 131 Rum Production, Imports and Exports: Total Volume 2001-2006
    • Table 132 Tequila Production, Imports and Exports: Total Volume 2001-2006
    • Table 133 Liqueurs Production: Total Volume 2001-2006
    • Table 134 Company Shares of Spirits by National Brand Owner 2002-2006
    • Table 135 Company Shares of Spirits by Global Brand Owner 2002-2006
    • Table 136 Brand Shares of Spirits 2003-2006
    • Table 137 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
    • Table 138 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
    • Table 139 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
    • Table 140 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
概要 原文目次
※この商品は英文にてご提供いたします。
【 英文市場調査報告書 】
米国におけるアルコール飲料の市場
Alcoholic Drinks in the US
出版日 : 2008/01
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