Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Changing demographic structures opening up new opportunities
The phenomenon of longer life spans is being seen all over the world and,
together with the relatively large population of elderly citizens in Hong
Kong, this has created great opportunities for the OTC healthcare products
industry. The healthcare products market used to be segmented by age, with the
35-44 age group generally the main focus among the target markets, due to its
observable illness rate and also because such consumers can foresee high
medical and healthcare expenditure in their future.
Key players are active in their own areas of operation
The cost of research and development makes up a relatively large part of the
investment in a product and this, together with the strict regulations, mean
that it is uncommon to see successful players move into other areas within the
market. Cerebos Pacific Pte Limited, as the leading player, is active only in
the area of vitamins and dietary supplements. Likewise, GlaxoSmithKline HK
Limited concentrates on acetaminophen, while domestic manufacturer Coltalin is
strongest in cough, cold and allergy remedies.
Stronger health consciousness driving growth
Sales of vitamins and dietary supplements are expected to continue to grow at
a fairly fast rate in the forecast period. After the outbreak of SARS in 2003,
consumers acquired more medical knowledge and became more health conscious.
Many local consumers became much more concerned about how to maintain a
healthy lifestyle. Therefore, it is expected that vitamins and dietary
supplements will continue to grow in the forecast period.
Great acceptance of Traditional Chinese Medicine
In recent decades, efforts have been made to integrate Traditional Chinese
Medicine (TCM) into scientific medicine. Despite the fact that Western
medicine has dominated in Hong Kong for more than 100 years, TCM is well
accepted by most members of the public. Underpinned by its long history and
public acceptance, TCM registered itself with great potential in the Hong Kong
healthcare products market.
Chain pharmacies more popular than independent outlets
Chain chemist/pharmacy retailers, such as Watsons Your Personal Store
(Watsons), Mannings and Health Plus, are the most popular stores from a
customer standpoint when purchasing health products, ahead of the local
independent pharmacies. This is due not only to the wide distribution network
and location of the shops, but also the greater confidence that customers have
in these chain stores. Watsons and Mannings can be easily found in every
shopping mall, while Health Plus stores are located in many MTR stations.
Customers believe that there is no risk of being sold parallel imports at such
outlets.
Table of Contents
- OTC HEALTHCARE IN HONG KONG, CHINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Changing demographic structures opening up new opportunities
- Key players are active in their own areas of operation
- Stronger health consciousness driving growth
- Great acceptance of Traditional Chinese Medicine
- Chain pharmacies more popular than independent outlets
- KEY TRENDS AND DEVELOPMENTS
- OTC healthcare products with Traditional Chinese
- Medicine remedies gaining popularity among consumers
- Average life span in Hong Kong ranked second globally
- New regulation could represent a barrier to the industry
- Ideal location for health specialists to attempt to venture into Asia
- Referral is the key source of awareness for health supplements
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2001-2006
- Table 2 Life Expectancy at Birth 2001-2006
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
- Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
- Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
- Table 7 Penetration of Private Label by Sector 2002-2006
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis
2001/2006
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2006
- Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
- Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2006-2011
- APPENDIX
- Consumer Expenditure on Health Goods and Medical
- Services
- Table 12 Consumer Expenditure on Health Goods and Medical Services
2001-2006
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Generics
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - HONG KONG, CHINA
- EU YAN SANG (HONG KONG) LTD - OTC HEALTHCARE - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Eu Yan Sang (Hong Kong) Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 3 Eu Yan Sang (Hong Kong) Ltd: Competitive Position 2006
- FORTUNE PHARMACAL CO LTD - OTC HEALTHCARE - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Fortune Pharmacal Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Fortune Pharmacal Co Ltd: Competitive Position 2006
- HOE HIN PAK FAH YEOW MANUFACTURING LTD - OTC HEALTHCARE - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Key Facts
- Summary 7 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Competitive Position
2006
- NIN JIOM MEDICINE MFY (HONG KONG) LTD - OTC HEALTHCARE - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Competitive Position
2006
- VITA GREEN HEALTH PRODUCTS CO LTD - OTC HEALTHCARE - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Vita Green Health Products Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12 Vita Green Health Products Co Ltd: Competitive osition 2006
- ANALGESICS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 13 Sales of Analgesics by Subsector: Value 2001-2006
- Table 14 Sales of Analgesics by Subsector: % Value Growth 2001-2006
- Table 15 Herbal vs Standard Topical Analgesics 2001/2006
- Table 16 Analgesics Company Shares by Retail Value 2002-2006
- Table 17 Analgesics Brand Shares by Retail Value 2003-2006
- Table 18 Forecast Sales of Analgesics by Subsector: Value 2006-2011
- Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth
2006-2011
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2001-2006
- Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2001-2006
- Table 22 Sales of Decongestants by Type: Value 2001-2006
- Table 23 Sales of Decongestants by Type: % Value Growth 2001-2006
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2001-2006
- Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2001-2006
- Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2001/2006
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2002-2006
- Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2003-2006
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay
- Fever) Remedies by Subsector: Value 2006-2011
- Table 30 Forecast Sales of Cough, Cold and Allergy (Hay
- Fever) Remedies by Subsector: % Value Growth 2006-2011
- DIGESTIVE REMEDIES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 31 Sales of Digestive Remedies by Subsector: Value 2001-2006
- Table 32 Sales of Digestive Remedies by Subsector: % Value Growth
2001-2006
- Table 33 Herbal vs Standard Digestive Remedies 2001/2006
- Table 34 Digestive Remedies Company Shares by Retail Value 2002-2006
- Table 35 Digestive Remedies Brand Shares by Retail Value 2003-2006
- Table 36 Forecast Sales of Digestive Remedies by Subsector: Value
2006-2011
- Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2006-2011
- MEDICATED SKIN CARE IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Sales of Medicated Skin Care by Subsector: Value 2001-2006
- Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth
2001-2006
- Table 40 Herbal vs Standard Medicated Skin Care 2001/2006
- Table 41 Medicated Skin Care Company Shares by Retail Value 2002-2006
- Table 42 Medicated Skin Care Brand Shares by Retail Value 2003-2006
- Table 43 Acne Treatments Brand Shares by Retail Value 2003-2006
- Table 44 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value
2006-2011
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2006-2011
- VITAMINS AND DIETARY SUPPLEMENTS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value
2001-2006
- Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2001-2006
- Table 49 Sales of Vitamins by Type: Value 2001-2006
- Table 50 Sales of Vitamins by Type: % Value Growth 2001-2006
- Table 51 Vitamins and Dietary Supplements Company Shares by Retail Value
2002-2006
- Table 52 Vitamins and Dietary Supplements Brand Shares by Retail Value
2003-2006
- Table 53 Vitamins Brand Shares by Retail Value 2003-2006
- Table 54 Sales of Dietary Supplements by Type: Value 2001-2006
- Table 55 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
- Table 56 Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 57 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2006-2011
- Table 58 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2006-2011
- NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 59 Number of Smokers by Gender 2001-2006
- Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
- Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2001-2006
- Table 62 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
- Table 63 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
- Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2006-2011
- Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2006-2011
- EYE CARE IN HONG KONG, CHINA
- OVERVIEW
- SECTOR DATA
- Table 66 Sales of Eye Care by Subsector: Value 2001-2006
- Table 67 Sales of Eye Care by Subsector: % Value Growth 2001-2006
- Table 68 Eye Care Company Shares by Retail Value 2002-2006
- Table 69 Eye Care Brand Shares by Retail Value 2003-2006
- Table 70 Forecast Sales of Eye Care by Subsector: Value 2006-2011
- Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth
2006-2011
- EAR CARE IN HONG KONG, CHINA
- OVERVIEW
- ADULT MOUTHCARE IN HONG KONG, CHINA
- OVERVIEW
- CALMING AND SLEEPING PRODUCTS IN HONG KONG, CHINA
- OVERVIEW
- WOUND TREATMENTS IN HONG KONG, CHINA
- SECTOR DATA
- Table 72 Sales of Wound Treatments by Subsector: Value 2001-2006
- Table 73 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
- Table 74 Wound Treatments Company Shares by Retail Value 2002-2006
- Table 75 Wound Treatments Brand Shares by Retail Value 2003-2006
- Table 76 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
- Table 77 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2006-2011
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