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食品/ 飲料情報サイト FoodDrink-report.jp - 食品/ 飲料市場情報

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【 英文市場調査報告書 】

ソフトドリンクのインド市場

Soft Drinks in India

商品コード : 60371 Euromonitor International
出版日: 2007/07
発行 : Euromonitor International
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概要 原文目次
※この商品は英文にてご提供いたします。

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Asian speciality drinks; Bottled water; Carbonates; Concentrates; Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea

Executive summary

Soft drinks buoyant due to sales of fruit/vegetable juice and bottled water

Soft drinks experienced another good year in 2006. The positive growth in soft drinks in India was primarily driven by the increased demand for fruit/vegetable juice and bottled water. With rising disposable incomes and a preference for healthy and natural products, fruit/vegetable juice was in great demand in 2006. Bottled water also continued its fast growth, with demand stemming from the rising populations in cities and the crumbling public infrastructure for tap water.

Carbonates' growth limited by the pesticides controversy

The concerns about the safety of carbonates were renewed in the wake of the pesticides controversy in August 2006. Similar concerns were voiced in 2003. The alleged harmful effects of pesticide residues in carbonates affected the image and consumption of carbonates negatively. Within carbonates, consumers increasingly preferred non-cola carbonates to cola carbonates. The pesticides controversy resulted in an increasing number of consumers shifting towards perceived healthier beverages.

Consumers slow in taking to emerging soft drinks

Indian consumers were slow to accept new soft drink options such as functional drinks and RTD tea, although these beverages produced dynamic growth rates from a low base in 2005 and 2006. On the other hand, carbonates, bottled water and fruit/vegetable juice have long been popular beverages in India. The relatively low consumer awareness of functional drinks and RTD tea stems mainly from the lack of promotional activity. Manufacturers have marketed and positioned these products in large metropolitan cities. Thus, the combination of high prices, restricted product availability and a lack of promotional activity led to the slow uptake of emerging soft drinks.

Coca-Cola India Pvt Ltd maintains its leading position

Coca-Cola India Pvt Ltd maintained its leading position in soft drinks in India, followed by PepsiCo India Holdings Pvt Ltd in 2006. Whilst the retail volume shares of Coca-Cola India and PepsiCo India slipped in 2006, as a result of the growing health concerns caused by the aftermath of the pesticides controversy, both maintained a comfortable lead over the other manufacturers. Parle Bisleri Ltd has steadily gained shares from the carbonates giants over the review period, to emerge as the third ranked company in 2006. The battleground for beverages has moved from carbonates to bottled water and fruit/vegetable juice, with manufacturers turning their attention towards these healthier beverages, as consumer interest continues to surge forward. A number of new players have entered fruit/vegetable juice and bottled water, vying for a slice of the growing pie.

Future soft drinks growth to come from healthier beverages

Soft drinks is expected to grow at a healthy pace over the forecast period. Much of the demand for soft drinks is expected to be for healthier beverages. With consumer preferences shifting towards healthier options worldwide, India is following suit. A growing consumer awareness about healthier soft drinks and the effects of the pesticides controversy mean that consumers are likely to opt for healthier alternatives over the forecast period. Thus, sales of carbonates are expected to stagnate over the forecast period while fruit/vegetable juice and bottled water are projected to experience robust growth. Functional drinks and RTD tea are expected to reproduce the dynamic growth of 2005-2006, albeit from a low base.

Table of Contents

  • SOFT DRINKS IN INDIA : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Soft drinks buoyant due to sales of fruit/vegetable juice and bottled water
  • Carbonates' growth limited by the pesticides controversy
  • Consumers slow in taking to emerging soft drinks
  • Coca-Cola India Pvt Ltd maintains its leading position
  • Future soft drinks growth to come from healthier beverages
  • KEY TRENDS AND DEVELOPMENTS
  • Consumers turn to healthier beverages
  • Rise in spending power spurs on-trade sales
  • Sales of soft drinks via supermarkets/hypermarkets increase
  • The power of celebrity endorsement remains undiminished
  • Soft drinks players expand their product portfolios
  • TERRITORY KEY TRENDS AND DEVELOPMENTS
  • East and Northeast India
  • North India
  • South India
  • West India
  • RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
  • MARKET DATA
    • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
    • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
    • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
    • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
    • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
    • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
    • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
    • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
    • Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
    • Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
    • Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
    • Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
    • Table 13 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2001-2006
    • Table 14 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2001-2006
    • Table 15 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2001-2006
    • Table 16 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2001-2006
    • Table 17 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2001-2006
    • Table 18 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2001-2006
    • Table 19 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2006
    • Table 20 Company Shares of Soft Drinks (RTD) by Total Volume 2002-2006
    • Table 21 Brand Shares of Soft Drinks (RTD) by Total Volume 2003-2006
    • Table 22 Company Shares of On-trade Soft Drinks (RTD) by Volume 2002-2006
    • Table 23 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2003-2006
    • Table 24 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
    • Table 25 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
    • Table 26 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
    • Table 27 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
    • Table 28 Company Shares of Off-trade Soft Drinks by Value 2002-2006
    • Table 29 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
    • Table 30 Penetration of Private Label (as sold) by Sector by Volume 2002-2006
    • Table 31 Penetration of Private Label by Sector by Value 2002-2006
    • Table 32 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
    • Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
    • Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
    • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
    • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
    • Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
    • Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
    • Table 39 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
    • Table 40 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
    • Table 41 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
    • Table 42 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
    • Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2006-2011
    • Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2006-2011
    • Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2006-2011
    • Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2006-2011
  • APPENDIX
  • Concentrates Conversions
    • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
    • Table 47 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
    • Table 48 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
    • Table 49 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
    • Table 50 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
    • Table 51 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
    • Table 52 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
    • Table 53 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
    • Table 54 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
    • Table 55 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
    • Table 56 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
  • Institutional Bottled Water Sales
    • Table 57 Sales of Bottled Water to the Institutional Channel 2001-2006
  • Published Data Comparisons
  • DEFINITIONS
  • LOCAL COMPANY PROFILES - INDIA
  • COCA-COLA INDIA PVT LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 2 Coca-Cola India Pvt Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • DABUR FOODS LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 3 Dabur Foods Ltd: Key Facts
    • Summary 4 Dabur Foods Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • MOUNT EVEREST MINERAL WATERS LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 5 Mount Everest Mineral Waters Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 6 Mount Everest Mineral Waters Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
  • NARANGS HOSPITALITY SERVICES PVT LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 7 Narangs Hospitality Services Pvt Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • PARLE AGRO PVT LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 8 Parle Agro Pvt Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • PARLE BISLERI LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 9 Parle Bisleri Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • PEPSICO INDIA HOLDINGS PVT LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 10 PepsiCo India Holdings Pvt Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • PIOMA INDUSTRIES LTD - SOFT DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 11 Pioma Industries Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 12 Pioma Industries Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
  • CARBONATES IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 58 On-trade vs Off-trade Sales of Carbonates: Volume 2001-2006
    • Table 59 On-trade vs Off-trade Sales of Carbonates: Value 2001-2006
    • Table 60 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2001-2006
    • Table 61 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2001-2006
    • Table 62 Off-trade Sales of Carbonates by Subsector: Volume 2001-2006
    • Table 63 Off-trade Sales of Carbonates by Subsector: Value 2001-2006
    • Table 64 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2001-2006
    • Table 65 Off-trade Sales of Carbonates by Subsector: % Value Growth 2001-2006
    • Table 66 Leading Flavours for Cola Carbonates: %Volume Breakdown 2003-2006
    • Table 67 Leading Flavours for Non-cola Carbonates: %Volume Breakdown 2003-2006
    • Table 68 Company Shares of Carbonates by Off-trade Volume 2002-2006
    • Table 69 Brand Shares of Carbonates by Off-trade Volume 2003-2006
    • Table 70 Company Shares of Carbonates by Off-trade Value 2002-2006
    • Table 71 Brand Shares of Carbonates by Off-trade Value 2003-2006
    • Table 72 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2006-2011
    • Table 73 Forecast Off-trade Sales of Carbonates by Subsector: Value 2006-2011
    • Table 74 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2006-2011
    • Table 75 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2006-2011
  • FRUIT/VEGETABLE JUICE IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 76 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2001-2006
    • Table 77 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2001-2006
    • Table 78 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2001-2006
    • Table 79 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2001-2006
    • Table 80 Leading Flavours for 100% Juice: %Volume Breakdown 2003-2006
    • Table 81 Leading Flavours for Nectars (25-99% Juice): %Volume Breakdown 2003-2006
    • Table 82 Leading Flavours for Juice Drinks (up to 24% Juice): %Volume Breakdown 2003-2006
    • Table 83 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
    • Table 84 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2002-2006
    • Table 85 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2006
    • Table 86 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2002-2006
    • Table 87 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2006
    • Table 88 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2006-2011
    • Table 89 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2006-2011
    • Table 90 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2006-2011
    • Table 91 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2006-2011
  • BOTTLED WATER IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 92 Off-trade Sales of Bottled Water: Volume 2001-2006
    • Table 93 Off-trade Sales of Bottled Water: Value 2001-2006
    • Table 94 Off-trade Sales of Bottled Water: % Volume Growth 2001-2006
    • Table 95 Off-trade Sales of Bottled Water: % Value Growth 2001-2006
    • Table 96 Company Shares of Bottled Water by Off-trade Volume 2002-2006
    • Table 97 Brand Shares of Bottled Water by Off-trade Volume 2003-2006
    • Table 98 Company Shares of Bottled Water by Off-trade Value 2002-2006
    • Table 99 Brand Shares of Bottled Water by Off-trade Value 2003-2006
    • Table 100 Forecast Off-trade Sales of Bottled Water: Volume 2006-2011
    • Table 101 Forecast Off-trade Sales of Bottled Water: Value 2006-2011
    • Table 102 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
    • Table 103 Forecast Off-trade Sales of Bottled Water: % Value Growth 2006-2011
  • FUNCTIONAL DRINKS IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 104 Off-trade Sales of Functional Drinks by Subsector: Volume 2001-2006
    • Table 105 Off-trade Sales of Functional Drinks by Subsector: Value 2001-2006
    • Table 106 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2001-2006
    • Table 107 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2001-2006
    • Table 108 Leading Flavours for Functional Drinks: %Volume Breakdown 2003-2006
    • Table 109 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2006
    • Table 110 Company Shares of Functional Drinks by Off-trade Volume 2002-2006
    • Table 111 Brand Shares of Functional Drinks by Off-trade Volume 2003-2006
    • Table 112 Company Shares of Functional Drinks by Off-trade Value 2002-2006
    • Table 113 Brand Shares of Functional Drinks by Off-trade Value 2003-2006
    • Table 114 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2006-2011
    • Table 115 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2006-2011
    • Table 116 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2006-2011
    • Table 117 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2006-2011
  • CONCENTRATES IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 118 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2001-2006
    • Table 119 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2001-2006
    • Table 120 Off-trade Sales of Concentrates by Subsector: Value 2001-2006
    • Table 121 Off-trade Sales of Concentrates by Subsector: % Value Growth 2001-2006
    • Table 122 Leading Flavours for Liquid Concentrates: %Volume Breakdown 2003-2006
    • Table 123 Leading Flavours for Powder Concentrates: %Volume Breakdown 2003-2006
    • Table 124 Company Shares of Concentrates by Off-trade Value 2002-2006
    • Table 125 Brand Shares of Concentrates by Off-trade Value 2003-2006
    • Table 126 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2006-2011
    • Table 127 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2006-2011
    • Table 128 Forecast Off-trade Sales of Concentrates by Subsector: Value 2006-2011
    • Table 129 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2006-2011
  • RTD TEA IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 130 Off-trade Sales of RTD Tea by Subsector: Volume 2001-2006
    • Table 131 Off-trade Sales of RTD Tea by Subsector: Value 2001-2006
    • Table 132 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2001-2006
    • Table 133 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2001-2006
    • Table 134 Leading Flavours for RTD Tea: %Volume Breakdown 2003-2006
    • Table 135 Flavours/Types of RTD Tea: % Off-Trade Volume 2005-2006
    • Table 136 Company Shares of RTD Tea by Off-trade Volume 2002-2006
    • Table 137 Brand Shares of RTD Tea by Off-trade Volume 2003-2006
    • Table 138 Company Shares of RTD Tea by Off-trade Value 2002-2006
    • Table 139 Brand Shares of RTD Tea by Off-trade Value 2003-2006
    • Table 140 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2006-2011
    • Table 141 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2006-2011
    • Table 142 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2006-2011
    • Table 143 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2006-2011
  • RTD COFFEE IN INDIA
  • TRENDS
  • PROSPECTS
  • ASIAN SPECIALITY DRINKS IN INDIA
  • TRENDS
  • PROSPECTS
概要 原文目次
※この商品は英文にてご提供いたします。
【 英文市場調査報告書 】
ソフトドリンクのインド市場
Soft Drinks in India
出版日: 2007/07
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