Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Concern for health driving soft drink purchasing
Americans are becoming more aware of obesity and other long-term health
problems, and are increasingly looking to change their diets for the better.
Carbonates and high sugar juices have been singled out in the media as a cause
of this obesity crisis, and health-oriented consumers are turning away from
these drinks in favour of naturally healthy soft drinks. Manufacturers of
bottled water, RTD tea, and RTD coffee continue to expand product offerings
and distribution, and enjoyed continuing double digit volume sales growth in
2007, while carbonates and juices saw volume sales declines.
Functionality becomes widespread strategy
While consumers continue to seek out bottled waters for their low-calorie
hydration and RTD teas for their naturally high antioxidant content, added
functionality has become even more attractive to those looking for energy and
preventative health benefits. Sports drinks and functional waters continue to
expand their reach through the addition of vitamins, minerals and
electrolytes, and the taurine, ginseng and caffeine boost added to most energy
drinks has made them especially attractive to younger Generation Y consumers
looking for a drink their parents would not buy. In 2007, Coca-Cola and Pepsi
also tried to bring functionality to carbonates. Continuing an initiative
started with Cadbury' s 7-Up Plus, Diet Coke Plus and Pepsi Max were launched
in 2007, the first with added vitamins and minerals, and the second with added
caffeine and ginseng. Each tries to reach groups of consumers already disposed
to looking for added benefits in the drinks they purchase.
Coke buys Glaceau
After languishing with struggling carbonates sales and very few successful new
product launches for years, The Coca-Cola Co made its strongest indication yet
that it is serious about building sales in non-carbonates when it spent a
substantial US$4.1 billion to purchase Vitaminwater manufacturer Glaceau in
May 2007. This came on the heels of several moves by the major manufacturers
towards non-carbonates categories, including The Coca-Cola Co' s 2006 purchase
of Fuze Beverage, and PepsiCo Inc' s purchases of IZZE, Airforce Nutrisoda and
Naked Juice, also in 2006. In addition, Cadbury Schweppes has announced plans
to spin off its US beverages division in 2008, with speculation that juice and
RTD tea manufacturer Snapple might be available to interested bidders. All of
these moves signal a recognition on the part of manufacturers that future soft
drinks growth will be derived from categories other than carbonates.
Brands made for children
Just as manufacturers have targeted adults looking for healthier drinks,
traditionally high sugar, low nutritional value children' s drinks are now
being replaced by healthier options. Juice drinks with USDA organic
certification, bottled water in fun shapes, like the spherical Aquapod or
juice box style of Aqua2Go, child-oriented blended vegetable juices, and
smaller 8oz (237ml) carbonates sizes that can be gripped by children' s hands
are all examples of strategies beginning to be employed by manufacturers to
cater specifically to children. As schools around the country switch from full
calorie carbonates, under a 2006 agreement brokered by former president Bill
Clinton, manufacturers continue to create smaller sizes and healthier brands
to take advantage of this opportunity.
Table of Contents
- SOFT DRINKS IN THE US : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Concern for health driving soft drink purchasing
- Functionality becomes widespread strategy
- Coke buys Glaceau
- Brands made for children
- KEY TRENDS AND DEVELOPMENTS
- Search for healthier options leads consumers to
- non-carbonates
- Healthier choices for children
- "Greener" Packaging
- "Functionality" poised to become a vital asset to
- soft drinks
- High fructose corn syrup under scrutiny
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
- Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
- Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
- Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 23 Penetration of Private Label (as sold) by Sector by Volume
2003-2007
- Table 24 Penetration of Private Label by Sector by Value 2003-2007
- Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - USA
- COCA-COLA CO, THE - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Coca-Cola Co, The: Key Facts
- Summary 3 Coca-Cola Co, The: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Coca-Cola Co, The: Competitive Position 2007
- CRYSTAL GEYSER ROXANE WATER CO LLC - SOFT DRINKS -
- USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Crystal Geyser Roxane Water Co LLC: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 Crystal Geyser Roxane Water Co LLC: Competitive Position 2007
- DR PEPPER/SEVEN UP INC - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Dr Pepper/Seven Up Inc: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Dr Pepper/Seven Up Inc: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Dr Pepper/Seven Up Inc: Competitive Position 2007
- DS WATERS OF AMERICA INC - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 DS Waters of America LP: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 DS Waters of America LP: Competitive Position 2007
- FEROLITO, VULTAGGIO & SONS - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Ferolito, Vultaggio & Sons: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 Ferolito, Vultaggio & Sons: Competitive Position 2007
- KRAFT FOODS INC - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Kraft Foods Inc: Key Facts
- Summary 15 Kraft Foods Inc: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16 Kraft Foods Inc: Competitive Position 2007
- NESTLé WATERS NORTH AMERICA - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 17 Nestlé Waters North America: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 18 Nestlé Waters North America: Competitive Position 2007
- PEPSICO INC - SOFT DRINKS - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 19 PepsiCo Inc: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 20 PepsiCo Inc: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 21 PepsiCo Inc: Competitive Position 2007
- CARBONATES IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 44 Low-calorie Carbonates by Subsector
- Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 46 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown
2003-2007
- Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown
2003-2007
- Table 55 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 56 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 57 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 58 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 62 Forecast Off-trade Sales of Carbonates bySubsector: % Value
Growth 2007-2012
- FRUIT/VEGETABLE JUICE IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 70 Leading Flavours for Fruit-flavoured Drinks (No Juice Content):
% Volume Breakdown 2003-2007
- Table 71 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 72 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 73 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 74 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 75 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Institutional Bottled Water Sales
- SECTOR DATA
- Table 80 Sales of Bottled Water to Institutional Channel 2001-2006
- Table 81 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 82 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 83 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 84 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 85 Leading Flavours for Flavoured Bottled Water: % Volume
Breakdown 2003-2007
- Table 86 Leading Flavours for Functional Bottled Water: % Volume
Breakdown 2003-2007
- Table 87 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 88 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 89 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 90 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 91 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 92 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 93 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 94 Forecast Off-trade Sales of Bottled Water: % Value
- Growth 2007-2012
- FUNCTIONAL DRINKS IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 95 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 96 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 97 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 98 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 99 Leading Flavours for Functional Drinks: % Volume Breakdown
2003-2007
- Table 100 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 101 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 102 Company Shares of Functional Drinks by Off-trade Value
2003-2007
- Table 103 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates Conversions
- SECTOR DATA
- Table 108 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 109 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 110 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 111 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 112 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 113 Leading Flavours for Liquid Concentrates: % Volume Breakdown
2003-2007
- Table 114 Leading Flavours for Powder Concentrates: % Volume Breakdown
2003-2007
- Table 115 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 116 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 117 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 118 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 119 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 120 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 121 Flavours/Types of RTD Tea: % Off-trade Volume 2005-2007
- Table 122 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 123 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 124 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 125 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 126 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 127 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 128 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 129 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 130 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- RTD COFFEE IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 135 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 136 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 137 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 138 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 139 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 140 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 141 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
- Table 142 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 143 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
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