Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Slower growth for the soft drinks market
Soft Drinks is showing signs of maturity in 2007. There is an increasing trend
towards healthier diet resulting the decline in popularity of carbonates and
concentrates. Demand for RTD tea, RTD coffee, sports drinks and Asian
Speciality Drinks remained high as fuelled by new product developments and
marketing activities to stimulate demand.
Value packed products boost sales volumes
Value packed soft drinks dominate supermarket/hypermarket chains in the soft
drinks market. Their large discounts attract many consumers to buy in bulk,
especially for family consumption. Conversely, individual packed soft drinks
have been decreasing; many supermarkets/hypermarkets do not even offer
individual packed soft drinks for sale. Consumers have no choice but to buy
value packed products, which results in growth in sales volume terms, but a
general drop or only marginal growth in unit prices, depending on the sector.
This strategy also shifts some consumers who do not want to buy too many of a
product at one time from supermarkets/hypermarkets to convenience stores.
Rivalry is high in the Hong Kong market
The competitive environment is very strong in the soft drinks market. Many
sectors see a very slow increase in unit prices. Some sectors even are
predicted to see a fall in unit prices, such as carbonates, with its
decreasing popularity. To fit in with the health trend, companies have
introduced numerous varieties of products to struggle for survival and growth.
Such a phenomenon will lead to a further fall in unit prices in many
categories.
Convenience stores become the platform for launching new products
Convenience stores is increasing its importance as a distribution channel,
especially for the soft drinks market. Its wide distribution and short waiting
time for payment attracts many consumers. Many wholesalers, therefore, use
this to their advantage, using convenience stores as their platform for new
product launches with an attractive introductory price. This strategy is
widely used today. Some other companies, on the other hand, offer limited
versions of a product to consumers to encourage them to buy particular goods
in order to stimulate demand.
Slightly slower growth is expected in the forecast period
Slower growth is expected in the forecast period as the volume expansion is
limited to the maturity of the population. Health concerns and convenience
continue to drive demand and marketing activities play an important role to
sustain in the increasingly competitive industry. While Carbonates and
Concentrates decline further in its demand, Euromonitor highlights the key
growing sectors to be Fruit & Vegetable Juices, Bottled Water and Functional
Drinks which are expected to witness more than 5% in terms of value CAGR in
the next five years.
Table of Contents
- SOFT DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Slower growth for the soft drinks market
- Value packed products boost sales volumes
- Rivalry is high in the Hong Kong market
- Convenience stores become the platform for launching new products
- Slightly slower growth is expected in the forecast period
- KEY TRENDS AND DEVELOPMENTS
- New products focus on various health benefits
- Products target an increase in the proportion of females
- Premiumisation of soft drinks, along with positive economic growth
- Labelling trend is ahead of legislation
- Organic drinks remain insignificant, but demand is growing
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - HONG KONG, CHINA
- EUROBUBBLES ASIA LTD - SOFT DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Eurobubbles Asia Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 3 Eurobubbles Asia Ltd: Competitive Position 2007
- HUNG FOOK TONG HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Hung Fook Tong Holdings Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Hung Fook Tong Holdings Ltd: Competitive Position 2007
- TELFORD INTERNATIONAL CO LTD - SOFT DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Telford International Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Telford International Co Ltd: Competitive Position 2007
- VITASOY INTERNATIONAL HOLDINGS LTD - SOFT DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Vitasoy International Holdings Ltd: Key Facts
- Summary 9 Vitasoy International Holdings Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 10 Vitasoy International Holdings Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 11 Vitasoy International Holdings Ltd: Competitive
- Position 2007
- CARBONATES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- Table 54 Low Calorie Carbonates by Category
- FRUIT/VEGETABLE JUICE IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 62 Leading Flavours for Fruit-flavoured Drinks (No Juice Content):
% Volume Breakdown 2003-2007
- Table 63 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 64 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 65 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 66 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 67 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 68 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Institutional bottled water sales
- Table 72 Sales of Bottled Water to Institutional Channel 2003-2007
- SECTOR DATA
- Table 73 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 74 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 75 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 76 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 77 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 78 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 79 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 80 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 81 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 82 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 83 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 84 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 85 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 86 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 87 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 88 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 89 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 90 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 91 Company Shares of Functional Drinks by Off-trade Value 2003-2007
- Table 92 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 93 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 94 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates conversions
- Table 97 Concentrates Conversion Factors for Ready-to-Drink
- (RTD) Format
- SECTOR DATA
- Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 100 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 102 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 103 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 104 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 105 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 106 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 107 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 108 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 109 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 110 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 111 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 112 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 113 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 114 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 115 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 116 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- Table 121 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
- RTD COFFEE IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 122 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 123 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 126 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 127 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 128 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 129 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
- ASIAN SPECIALITY DRINKS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 134 Off-trade Sales of Asian Speciality Drinks by Subsector:
Volume 2002-2007
- Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector: Value
2002-2007
- Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: %
Volume Growth 2002-2007
- Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: %
Value Growth 2002-2007
- Table 138 Company Shares of Asian Speciality Drinks by Off-trade Volume
2003-2007
- Table 139 Brand Shares of Asian Speciality Drinks by Off-trade Volume
2004-2007
- Table 140 Company Shares of Asian Speciality Drinks by Off-trade Value
2003-2007
- Table 141 Brand Shares of Asian Speciality Drinks by Off-trade Value
2004-2007
- Table 142 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Volume 2007-2012
- Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Value 2007-2012
- Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Volume Growth 2007-2012
- Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Value Growth 2007-2012
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