Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks see decline in demand
Total demand for alcoholic drinks saw a drop over the review period. Along
with the economic recovery seen in Hong Kong since 2004, GDP has grown
healthily, as has consumers' disposable income. The unemployment rate is also
falling in line with Hong Kong' s improving economy.
Wine saw a notable performance in 2007, driven by the growth of the fine wine
drinking culture in Hong Kong, underpinned by reduced duty on wine. Spirits
also saw notable growth due to the revival of whisky and the popularity of
cocktails. Beer suffered due to the lack of international sporting events in
2007. Despite the tax cut from 40% to 20% at the end of the review period, the
small percentage of reduced retail price was unable to offset the reduction in
demand. The poor performance of beer dragged down the alcohol drinks
environment as a whole due to the high share held by beer. In RTDs the
withdrawal of the leading brand led to a slump in sales.
Local production of San Miguel ceases by the third quarter of 2007
With the shift of San Miguel' s production line to Mainland China in September
2007, local production of beer will tumble, with only a few microbreweries
left in Hong Kong. All other alcoholic drinks in Hong Kong will be imported
products. The closure of San Miguel brewery in Hong Kong is due to high
production and operating costs as reported. Thereafter, beer will be mainly
imported. Despite of the closure, San Miguel continues to be active in the
country to sustain its market presence in the midst of fierce competition.
Wine and spirits distribution through specialists and supermarkets increases
Consumers tend to seek more professional wine selling services, particularly
specialist retailers. Nevertheless, competition between specialist retailers
and supermarkets is strong. Supermarkets benefit from offering products at
lower prices with more souvenirs than specialists, especially during
festivals. For beer, cider/perry and RTDs, supermarkets and convenience stores
account for the major proportion of sales.
Limited growth predicted for forecast period
Over the forecast period most alcoholic drinks are expected to see healthy
growth, but overall performance will be affected by the decline in beer, which
accounts for a considerable proportion of total sales. Wine and spirits are
sectors likely to continue to demonstrate organic growth as the reduction in
taxes offers a more favourable investment climate and stimulates demand among
consumers. With the ongoing education on the health benefits of consuming
wine, demand for wine is likely to grow from strength to strength in the
forecast period.
Table of Contents
- ALCOHOLIC DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Alcoholic drinks see decline in demand
- Local production of San Miguel ceases by the third quarter of 2007
- Wine and spirits distribution through specialists and supermarkets
increases
- Limited growth predicted for forecast period
- KEY TRENDS AND DEVELOPMENTS
- Tax reduction on beer and wine
- Consumers shifting to wine and whisk(e)y
- Increasing number of novel alcoholic drinks found in on-trade
establishments
- Premiumisation becomes major trend in alcoholic drinks environment
- Gift sets in spirits popular during festivals
- Specialist retailers
- Summary 1 Leading Specialist Retailers 2006
- Market Merger and Acquisition Activity
- LEGISLATION
- TAXATION AND DUTY LEVIES
- Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
- Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected
Sectors 2007
- Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
- Table 4 Selling Margin of a Typical Imported Wine Brand 2007
- Table 5 Selling Margin of a Typical Imported Spirits Brand 2007
- OPERATING ENVIRONMENT
- MARKET INDICATORS
- Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
- MARKET DATA
- Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
- Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
- Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth
2002-2007
- Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth
2002-2007
- Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
split: Volume 2007
- Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
split: Value 2007
- Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
split: % Volume 2007
- Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
split: % Value 2007
- Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner
2003-2006
- Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: %
Value Analysis 2007
- Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution
Format: % Volume Analysis 2007
- Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume
2007-2012
- Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value
2007-2012
- Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume
Growth 2007-2012
- Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value
Growth 2007-2012
- Table 22 Company Shares of Alcoholic Drinks by Global Brand Owner
2003-2006
- Table 23 Off-trade Sales of Alcoholic Drinks by Distribution Format: %
Value Analysis 2007
- Table 24 Off-trade Sales of Alcoholic Drinks by Sector and Distribution
Format: % Volume Analysis 2007
- Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Volume
2007-2012
- Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Value
2007-2012
- Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume
Growth 2007-2012
- Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Value
Growth 2007-2012
- DEFINITIONS
- Summary 2 Research Sources
- LOCAL COMPANY PROFILES - HONG KONG, CHINA
- JEBSEN & CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Jebsen & Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Jebsen & Co Ltd: Competitive Position 2006
- MAXXIUM HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Maxxium Hong Kong Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6 Maxxium Hong Kong Ltd: Competitive Position 2006
- PONTI TRADING LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Ponti Trading Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- TELFORD INTERNATIONAL CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Telford International Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 Telford International Ltd: Competitive Position 2006
- WING HING PROVISION WINE & SPIRIT CO LTD - ALCOHOLIC DRINKS - HONG
KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Wing Hing Provision Wine & Spirit Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Wing Hing Provision Wine & Spirit Co Ltd: Competitive
Position 2005
- BEER IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- Production, Imports and Exports
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR BACKGROUND
- Lager price band methodology
- Summary 12 Lager by Price Band 2007
- SECTOR DATA
- Table 29 Sales of Beer by Subsector: Total Volume 2002-2007
- Table 30 Sales of Beer by Subsector: Total Value 2002-2007
- Table 31 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
- Table 32 Sales of Beer by Subsector: % Total Value Growth 2002-2007
- Table 33 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
- Table 34 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
- Table 35 Sales of Beer by On-trade vs Off-trade split: % Volume Growth
2002-2007
- Table 36 Sales of Beer by On-trade vs Off-trade split: % Value Growth
2002-2007
- Table 37 Beer: Production, Imports and Exports: Total Volume 2001-2006
- Table 38 Beer Exports by Country of Destination: Total Volume 2001-2006
- Table 39 Beer Exports by Country of Destination: Total Value 2001-2006
- Table 40 Beer Imports by Country of Origin: Total Volume 2001-2006
- Table 41 Beer Imports by Country of Origin: Total Value 2001-2006
- Table 42 Company Shares of Beer by National Brand Owner 2002-2006
- Table 43 Company Shares of Beer by Global Brand Owner 2002-2006
- Table 44 Brand Shares of Beer 2003-2006
- Table 45 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
- Table 46 Forecast Sales of Beer by Subsector: Total Value 2007-2012
- Table 47 Forecast Sales of Beer by Subsector: % Total Volume Growth
2007-2012
- Table 48 Forecast Sales of Beer by Subsector: % Total Value Growth
2007-2012
- CIDER/PERRY IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- Production, Imports and Exports
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Sales of Cider/Perry: Total Volume 2002-2007
- Table 50 Sales of Cider/Perry: Total Value 2002-2007
- Table 51 Sales of Cider/Perry: % Total Volume Growth 2002-2007
- Table 52 Sales of Cider/Perry: % Total Value Growth 2002-2007
- Table 53 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
- Table 54 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
- Table 55 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth
2002-2007
- Table 56 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth
2002-2007
- Table 57 Cider/Perry Production, Imports and Exports: Total Volume
2001-2006
- Table 58 Company Shares of Cider/Perry by National Brand Owner 2002-2006
- Table 59 Company Shares of Cider/Perry by Global Brand Owner
- Table 60 Brand Shares of Cider/Perry 2003-2006
- Table 61 Forecast Sales of Cider/Perry: Total Volume 2007-2012
- Table 62 Forecast Sales of Cider/Perry: Total Value 2007-2012
- Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth
2007-2012Table 64 Forecast Sales of Cider/Perry: % Total Value Growth
- 2007-2012
- RTDS/HIGH-STRENGTH PREMIXES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- Production, Imports and Exports
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Volume
2002-2007
- Table 66 Sales of RTDS/High-strength Premixes by Subsector: Total Value
2002-2007
- Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total
Volume Growth 2002-2007
- Table 68 Sales of RTDS/High-strength Premixes by Subsector: % Total
Value Growth 2002-2007
- Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes:
Volume 2002-2007
- Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes:
Value 2002-2007
- Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Volume Growth 2002-2007
- Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Value Growth 2002-2007
- Table 73 Company Shares of RTDS/High-strength Premixes by Global Brand
Owner 2002-2006
- Table 74 Company Shares of RTDS/High-strength Premixes by National Brand
Owner 2002-2006
- Table 75 Brand Shares of RTDS/High-strength Premixes 2003-2006
- Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector:
Total Volume 2007-2012
- Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector:
Total Value 2007-2012
- Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Volume Growth 2007-2012
- Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Value Growth 2007-2012
- WINE IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 80 Sales of Wine by Subsector: Total Volume 2002-2007
- Table 81 Sales of Wine by Subsector: Total Value 2002-2007
- Table 82 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
- Table 83 Sales of Wine by Subsector: % Total Value Growth 2002-2007
- Table 84 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
- Table 85 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
- Table 86 Sales of Wine by On-trade vs Off-trade split: % Volume Growth
2002-2007
- Table 87 Sales of Wine by On-trade vs Off-trade split: % Value Growth
2002-2007
- Table 88 Volume Sales of Still Red Wine by Price Segment 2004-2007
- Table 89 Volume Sales of Still White Wine by Price Segment 2004-2007
- Table 90 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
- Table 91 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
- Table 92 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
- Table 93 Sales of Still White Wine by Grape/Varietal Type 2004-2007
- Table 94 Sales of Still Red Wine by Quality Classification 2002-2007
- Table 95 Sales of Still White Wine by Quality Classification 2002-2007
- Table 96 Sales of Still Rosé Wine by Quality Classification 2002-2007
- Table 97 Wine Production, Imports and Exports: Total Volume 2001-2006
- Table 98 Wine Exports by Country of Destination: Total Volume 2001-2006
- Table 99 Wine Exports by Country of Destination: Total Value 2001-2006
- Table 100 Wine Imports by Country of Origin: Total Volume 2001-2006
- Table 101 Wine Imports by Country of Origin: Total Value 2001-2006
- Table 102 Company Shares of Still Light Grape Wine by National Brand
Owner 2002-2006
- Table 103 Company Shares of Still Light Grape Wine by Global Brand Owner
2002-2006
- Table 104 Brand Shares of Still Light Grape Wine 2003-2006
- Table 105 Company Shares of Champagne by National Brand Owner 2003-2006
- Table 106 Company Shares of Champagne by Global Brand Owner 2003-2006
- Table 107 Brand Shares of Champagne 2003-2006
- Table 108 Company Shares of Other Sparkling Wine by National Brand Owner
2002-2006
- Table 109 Company Shares of Other Sparkling Wine by Global Brand Owner
2002-2006
- Table 110 Brand Shares of Other Sparkling Wine 2003-2006
- Table 111 Company Shares of Fortified Wine and Vermouth by National
Brand Owner 2003-2006
- Table 112 Company Shares of Fortified Wine and Vermouth by Global Brand
Owner 2003-2006
- Table 113 Brand Shares of Fortified Wine and Vermouth 2003-2006
- Table 114 Company Shares of Non-grape Wine by National Brand Owner
2003-2006
- Table 115 Company Shares of Non-grape Wine by Global Brand Owner
2003-2006
- Table 116 Brand Shares of Non-grape Wine 2003-2006
- Table 117 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
- Table 118 Forecast Sales of Wine by Subsector: Total Value 2007-2012
- Table 119 Forecast Sales of Wine by Subsector: % Total Volume Growth
2007-2012
- Table 120 Forecast Sales of Wine by Subsector: % Total Value Growth
2007-2012
- SPIRITS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR BACKGROUND
- Vodka, gin and other blended Scotch whisky price band
- methodology
- Summary 13 Benchmark brands -- Hong Kong, China
- SECTOR DATA
- Table 121 Sales of Spirits by Subsector: Total Volume 2002-2007
- Table 122 Sales of Spirits by Subsector: Total Value 2002-2007
- Table 123 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
- Table 124 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
- Table 125 Sales of Spirits by On-trade vs Off-trade split: Volume
2002-2007
- Table 126 Sales of Spirits by On-trade vs Off-trade split: Value
2002-2007
- Table 127 Sales of Spirits by On-trade vs Off-trade split: % Volume
Growth 2002-2007
- Table 128 Sales of Spirits by On-trade vs Off-trade split: % Value
Growth 2002-2007
- Table 129 Sales of Blended Scotch Whisky by Premium/Super-premium Split
2004-2007
- Table 130 Sales of Gin by Premium/Super-premium Split 2004-2007
- Table 131 Sales of Vodka by Premium/Super-premium Split 2004-2007
- Table 132 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
- Table 133 Spirits Production, Imports and Exports: Total Volume 2001-2006
- Table 134 Whisk(e)y Production, Imports and Exports: Total Volume
2001-2006
- Table 135 Brandy & Cognac Production, Imports and Exports: Total
Volume 2001-2006
- Table 136 Vodka Production, Imports and Exports: Total Volume 2001-2006
- Table 137 Gin Production, Imports and Exports: Total Volume 2001-2006
- Table 138 Rum Production, Imports and Exports: Total Volume 2001-2006
- Table 139 Tequila Production, Imports and Exports: Total Volume 2001-2006
- Table 140 Liqueurs Production: Total Volume 2001-2006
- Table 141 Other Spirits Production: Total Volume 2001-2006
- Table 142 Company Shares of Spirits by National Brand Owner 2002-2006
- Table 143 Company Shares of Spirits by Global Brand Owner 2002-2006
- Table 144 Brand Shares of Spirits 2003-2006
- Table 145 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
- Table 146 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
- Table 147 Forecast Sales of Spirits by Subsector: % Total Volume Growth
2007-2012
- Table 148 Forecast Sales of Spirits by Subsector: % Total Value Growth
2007-2012
食料/飲料
その他のカテゴリ
FAQ