Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Economic growth spurs sales
The growth of OTC products was fairly good in 2006. Growth was supported by
continuing economic development in the country, with increasing levels of
affluence and consumer sophistication. However, growth was hindered by
continuing low-income levels for much of the population, particularly in rural
areas, and by a poorly-developed retail infrastructure, in addition to strong
competition from UTC sales of Rx medication.
Eye care boosted by growing computer usage
Increasing urbanisation and a growing economy resulted in consumers becoming
increasingly focused on their careers, with a surge in office and call centre
work. Many consumers are working long hours and this, along with growing
pollution, resulted in a higher incidence of eye strain. Consequently, eye
care saw the strongest growth in 2006 over the previous year, with growth also
exaggerated by a low sales base.
Fragmented shares led by multinationals
GlaxoSmithKline continued to be the leading player in 2006, due to offering a
wide range and enjoying a strong reputation for quality, supported by an
extensive advertising budget. Amway meanwhile ranked second, despite being
only present in vitamins and dietary supplements, due to its high prices and
the effectiveness of its direct sales methods. However, domestic player Dabur
began to gain share in third place in 2006. The company benefits from a strong
ayurvedic tradition and stepped up its advertising and new product development
in 2006 in order to regain lost share.
Distribution remains fairly limited
Distribution continues to be dominated by chemists/pharmacies, with
drugstores/parapharmacies being the second largest distribution channel.
Grocery outlets gained share during the review period but at a slow rate, with
the poor distribution infrastructure in the country limiting this channel' s
expansion. Many consumers remain uncertain about self-medication and prefer to
seek advice from a pharmacist. In addition, in rural areas often only
chemists/pharmacies or drugstores/parapharmacies are available as a source of
OTC healthcare.
Steady growth expected for forecast period
The forecast period is expected to see a slightly stronger constant value
growth for OTC healthcare than seen during the review period. Growth will be
underpinned by rising income levels. In addition, higher stress levels, longer
working hours, rising pollution and the growth of consumer foodservice will
result in greater demand for OTC healthcare, with consumers suffering an
increased incidence of allergies, eyestrain, tension headaches, digestive
upsets and a host of other problems. Growth will also be supported by players
continuing to expand their presence in rural areas.
Table of Contents
- OTC HEALTHCARE IN INDIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Economic growth spurs sales
- Eye care boosted by growing computer usage
- Fragmented shares led by multinationals
- Distribution remains fairly limited
- Steady growth expected for forecast period
- KEY TRENDS AND DEVELOPMENTS
- Introduction of Schedule K amendments promise good growth
- Retailers play an important role in dispensing drugs
- Switch to herbal products from standard
- Urbanisation and busier lifestyles boost sales
- Economic growth makes healthcare more affordable
- TERRITORY KEY TRENDS AND DEVELOPMENTS
- East and Northeast India
- North India
- South India
- West India
- RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
- MARKET INDICATORS
- Table 1 Life Expectancy at Birth 2001-2006
- MARKET DATA
- Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
- Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
- Table 4 Sales of OTC Healthcare by Region: Value 2001-2006
- Table 5 Sales of OTC Healthcare by Region: % Value Growth 2001-2006
- Table 6 Sales of OTC Healthcare by Rural-Urban % Value Analysis 2006
- Table 7 OTC Healthcare Company Shares by Retail Value 2002-2006
- Table 8 OTC Healthcare Brand Shares by Retail Value 2003-2006
- Table 9 Sales of OTC Healthcare by Distribution Format: % Analysis
2001/2006
- Table 10 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2006
- Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
- Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2006-2011
- Table 13 Forecast Sales of OTC Healthcare by Region: Value 2006-2011
- Table 14 Forecast Sales of OTC Healthcare by Region: % Value Growth
2006-2011
- APPENDIX
- OTC Registration and Classification
- Vitamins and dietary supplements registration and classification
- Generics
- Consumer expenditure on health goods and medical services
- Table 15 Consumer Expenditure on Health Goods and Medical Services
2001-2006
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - INDIA
- AMRUTANJAN LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Amrutanjan Ltd: Key Facts
- Summary 3 Amrutanjan Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Amrutanjan Ltd: Production Statistics
- 2005-2006
- COMPETITIVE POSITIONING
- Summary 5 Amrutanjan Ltd: Competitive Position 2006
- AMWAY INDIA ENTERPRISES - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Amway India Enterprises: Key Facts
- Summary 7 Amway India Enterprises: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8 Amway India Enterprises: Competitive Position 2006
- DABUR INDIA LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Dabur India Ltd: Key Facts
- Summary 10 Dabur India Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 11 Dabur India Ltd: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 12 Dabur India Ltd: Competitive Position 2006
- EMAMI LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 13 Emami Ltd: Key Facts
- Summary 14 Emami Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 15 Emami Ltd: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 16 Emami Ltd: Competitive Position 2006
- GLAXOSMITHKLINE PHARMACEUTICALS (INDIA) LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 17 GlaxoSmithKline Pharmaceuticals Ltd: Key
- Facts
- Summary 18 GlaxoSmithKline Pharmaceuticals Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 19 GlaxoSmithKline Pharmaceuticals Ltd: Production Statistics
2005
- COMPETITIVE POSITIONING
- Summary 20 GlaxoSmithKline Pharmaceuticals Ltd: Competitive Position 2006
- NICHOLAS PIRAMAL INDIA LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 21 Nicholas Piramal India Ltd: Key Facts
- Summary 22 Nicholas Piramal India Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 23 Nicholas Piramal India Ltd: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 24 Nicholas Piramal India Ltd: Competitive Position 2006
- PARAS PHARMACEUTICALS LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 25 Paras Pharmaceuticals Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 26 Paras Pharmaceuticals Ltd: Competitive Position 2006
- PFIZER LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 27 Pfizer Ltd: Key Facts
- Summary 28 Pfizer Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 29 Pfizer Ltd: Production Statistics 2005
- COMPETITIVE POSITIONING
- Summary 30 Pfizer Ltd: Competitive Position 2006
- RANBAXY LABORATORIES LTD - OTC HEALTHCARE - INDIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 31 Ranbaxy Laboratories Ltd: Key Facts
- Summary 32 Ranbaxy Laboratories Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 33 Ranbaxy Laboratories Ltd: Production Statistics 2005
- COMPETITIVE POSITIONING
- Summary 34 Ranbaxy Laboratories Ltd: Competitive Position 2006
- ANALGESICS IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 16 Sales of Analgesics by Subsector: Value 2001-2006
- Table 17 Sales of Analgesics by Subsector: % Value Growth 2001-2006
- Table 18 Herbal vs Standard Topical Analgesics 2001/2006
- Table 19 Analgesics Company Shares by Retail Value 2002-2006
- Table 20 Analgesics Brand Shares by Retail Value 2003-2006
- Table 21 Forecast Sales of Analgesics by Subsector: Value 2006-2011
- Table 22 Forecast Sales of Analgesics by Subsector: % Value Growth
2006-2011
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2001-2006
- Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2001-2006
- Table 25 Sales of Decongestants by Type: Value 2001-2006
- Table 26 Sales of Decongestants by Type: % Value Growth 2001-2006
- Table 27 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2001-2006
- Table 28 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2001-2006
- Table 29 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2001/2006
- Table 30 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2002-2006
- Table 31 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2003-2006
- Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2006-2011
- Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2006-2011
- DIGESTIVE REMEDIES IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 34 Sales of Digestive Remedies by Subsector: Value 2001-2006
- Table 35 Sales of Digestive Remedies by Subsector: % Value Growth
2001-2006
- Table 36 Herbal vs Standard Digestive Remedies 2001/2006
- Table 37 Digestive Remedies Company Shares by Retail Value 2002-2006
- Table 38 Digestive Remedies Brand Shares by Retail Value 2003-2006
- Table 39 Forecast Sales of Digestive Remedies by Subsector: Value
2006-2011
- Table 40 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2006-2011
- MEDICATED SKIN CARE IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 41 Sales of Medicated Skin Care by Subsector: Value 2001-2006
- Table 42 Sales of Medicated Skin Care by Subsector: % Value Growth
2001-2006
- Table 43 Herbal vs Standard Medicated Skin Care2001/2006
- Table 44 Medicated Skin Care Company Shares by Retail Value 2002-2006
- Table 45 Medicated Skin Care Brand Shares by Retail Value 2003-2006
- Table 46 Acne Treatments Brand Shares by Retail Value 2003-2006
- Table 47 Forecast Sales of Medicated Skin Care by Subsector: Value
2006-2011
- Table 48 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2006-2011
- VITAMINS AND DIETARY SUPPLEMENTS IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Sales of Vitamins and Dietary Supplements by Subsector: Value
2001-2006
- Table 50 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2001-2006
- Table 51 Sales of Vitamins by Type: Value 2001-2006
- Table 52 Sales of Vitamins by Type: % Value Growth 2001-2006
- Table 53 Vitamins and Dietary Supplements Company Shares by Retail Value
2002-2006
- Table 54 Vitamins and Dietary Supplements Brand Shares by Retail Value
2003-2006
- Table 55 Vitamins Brand Shares by Retail Value 2003-2006
- Table 56 Sales of Dietary Supplements by Type: Value 2001-2006
- Table 57 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
- Table 58 Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 59 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2006-2011
- Table 60 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2006-2011
- NRT SMOKING CESSATION AIDS IN INDIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 61 Number of Smokers by Gender 2001-2006
- EYE CARE IN INDIA
- TRENDS
- SECTOR DATA
- Table 62 Sales of Eye Care by Subsector: Value 2001-2006
- Table 63 Sales of Eye Care by Subsector: % Value Growth 2001-2006
- Table 64 Eye Care Company Shares by Retail Value 2002-2006
- Table 65 Eye Care Brand Shares by Retail Value 2003-2006
- Table 66 Forecast Sales of Eye Care by Subsector: Value 2006-2011
- Table 67 Forecast Sales of Eye Care by Subsector: % Value Growth
2006-2011
- EAR CARE IN INDIA
- TRENDS
- ADULT MOUTHCARE IN INDIA
- TRENDS
- CALMING AND SLEEPING PRODUCTS IN INDIA
- TRENDS
- WOUND TREATMENTS IN INDIA
- TRENDS
- SECTOR DATA
- Table 68 Sales of Wound Treatments by Subsector: Value 2001-2006
- Table 69 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
- Table 70 Wound Treatments Company Shares by Retail Value 2002-2006
- Table 71 Wound Treatments Brand Shares by Retail Value 2003-2006
- Table 72 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
- Table 73 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2006-2011
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