消費者のライフスタイル分析：ケニア

Abstract

• Euromonitor' s Consumer Lifestyles in Kenya report analyses factors influencing national consumer expenditure.
• Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism.
• Use this report to understand the factors influencing a nation' s lifestyle choices.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• 1. INTRODUCTION
• 2. POPULATION
• 2.1 Population by Age
  • Table 1 Population by Age: 1990-2015
  • Table 2 Population by Age (% Analysis): 1990-2015
  • Table 3 Population by Age (Growth): 1990-2015/2005-2015
• 2.2 Male Population by Age
  • Table 4 Male Population by Age: 1990-2015
  • Table 5 Male Population by Age (% Analysis): 1990-2015
  • Table 6 Male Population by Age (Growth): 1990-2015/2005-2015
• 2.3 Female Population by Age
  • Table 7 Female Population by Age: 1990-2015
  • Table 8 Female Population by Age (% Analysis): 1990-2015
  • Table 9 Female Population by Age (Growth): 1990-2015/2005-2015
• 2.4 Fertility and Birth
  • Table 10 Fertility and Birth: 1990/1995/2000/2003-2004
• 2.5 Population by Marital Status
• 2.6 Population by Educational Attainment
  • Table 11 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
  • Table 12 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
• 2.7 Population by Ethnicity/Race
• 2.8 Population by Religion
  • Table 13 Religious Affiliation, Demographic and Health Surveys 1989/1993/1998/2003
• 3. CONSUMER SEGMENTATION
• 3.1 Infants and Babies
  • Table 14 Babies and Infants: 1990-2015
  • Table 15 Babies and Infants (Growth): 1990-2015/2005-2015
• 3.2 Children
  • Table 16 Children: 1990-2015
  • Table 17 Children (Growth): 1990-2015/2005-2015
• 3.3 Tweenagers
  • Table 18 Tweenagers: 1990-2015
  • Table 19 Tweenagers (Growth): 1990-2015/2005-2015
• 3.4 Teenagers
  • Table 20 Teenagers: 1990-2015
  • Table 21 Teenagers (Growth): 1990-2015/2005-2015
• 3.5 Studying Age
  • Table 22 Studying Age: 1990-2015
  • Table 23 Studying Age (Growth): 1990-2015/2005-2015
• 3.6 Young Adults
  • Table 24 Young Adults: 1990-2015
  • Table 25 Young Adults (Growth): 1990-2015/2005-2015
• 3.7 Middle-aged Adults
  • Table 26 Middle-aged Adults: 1990-2015
  • Table 27 Middle-aged Adults (Growth): 1990-2015/2005-2015
• 3.8 Baby Boomers
  • Table 28 Baby Boomers: 1990-2015
  • Table 29 Baby Boomers (Growth): 1990-2015/2005-2015
• 3.9 Pensioners
  • Table 30 Pensioners: 1990-2015
  • Table 31 Pensioners (Growth): 1990-2015/2005-2015
• 3.10 Single-parent Households
• 3.11 Single Person Households
• 3.12 DINKs (Double Income No Kids)
• 3.13 Families
• 4. REGIONAL DEVELOPMENT
• 4.1 Population Density
  • Table 32 Population Density: 1995-2015
  • Table 33 Population Density (Growth): 1995-2015/2005-2015
• 4.2 Population by Urban/Rural Location
  • Table 34 Population by Urban/Rural Location: 1990-2000
  • Table 35 Population by Urban/Rural Location (% Analysis): 1990-2000
  • Table 36 Population by Urban/Rural Location (Growth): 1990-2000
• 4.3 Population of Foreign Citizens
• 4.4 Refugees and Asylum Seekers
  • Table 37 Refugees and Asylum Seekers: 2000-2005
  • Table 38 Refugees and Asylum Seekers Growth: 2000-2005
• 4.5 Migration Rates
• 4.6 Population of Major Cities
• 5. HOME OWNERSHIP
• 5.1 Housing Stock
• 5.2 Number of Households by Tenure
• 5.3 Number of Households by Type of Dwelling
• 6. HOUSEHOLD PROFILES
• 6.1 Households by Number of Persons
• 6.2 Households by Number of Rooms
• 6.3 Households by Sex and Age of Head of Household
• 6.4 Households by Education of Head of Household
• 6.5 Households by Socio-economic Status of Head of Household
• 6.6 Ownership of Household Durables
• 6.7 Pet Population
• 7. LABOUR
• 7.1 Employed Male Population by Age
• 7.2 Employed Female Population by Age
• 7.3 Unemployed Male Population by Age
• 7.4 Unemployed Female Population by Age
• 7.5 Part-time Employment by Sex
• 7.6 Working Conditions
• 8. INCOME
• 8.1 Personal Income
• 8.2 Average Annual Disposable Income by Educational Attainment
• 8.3 Average Annual Disposable Income by Sex
• 8.4 Mean Disposable Household Income
• 8.5 Number of Households by Disposable Income Bracket
• 9. CONSUMER EXPENDITURE
• 9.1 Consumer Expenditure by Purpose
• 9.2 Price Indices
  • Table 39 Price Indices: 1990/1995/2000/2003-2004
• 10. HEALTH
• 10.1 Healthcare Provision
• 10.2 Major Causes of Death by Disease
• 10.3 Smoking
• 10.4 Obesity
• 10.5 Sexual Health
  • Table 40 Reported AIDS Cases: 1990/1995/2000/2003-2004
  • Table 41 Reported AIDS Cases (Growth): 1990-2004/2000-2004
• 10.6 Health and Wellness
• 11. EDUCATION
• 11.1 Primary and Secondary Education
• 11.2 Tertiary Education
• 12. EATING
• 12.1 Habits
• 12.2 Fresh Foods
• 12.3 Packaged and Processed Foods
  • Table 42 Consumption of Packaged and Processed Foods by Sector: 2000/2005
• 12.4 Eating Out
  • Table 43 Expenditure on Eating Out by Sector: 2000-2005
  • Table 44 Expenditure on Eating Out by Sector (Growth): 2000/2005
• 13. DRINKING
• 13.1 Habits
• 13.2 Alcoholic Drinks
  • Table 45 Consumption of Alcoholic Drinks by Sector: 2000/2005
• 13.3 Soft Drinks
  • Table 46 Consumption of Soft Drinks by Sector: 2000/2005
• 13.4 Hot Drinks
  • Table 47 Consumption of Hot Drinks by Sector: 2000/2005
• 14. SHOPPING
• 14.1 Food
• 14.2 Cosmetics and Toiletries
• 14.3 Clothing and Footwear
• 14.4 Leisure Goods
• 14.5 Healthcare
• 14.6 Household Goods and Home Improvement
• 15. PERSONAL GROOMING
• 15.1 Attitudes
  • Table 48 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
• 15.2 Personal Hygiene
• 16. FASHION
• 16.1 Attitudes
• 16.2 Clothing and Footwear
• 17. LEISURE
• 17.1 Home Entertainment
• 17.2 Going Out
• 17.3 Sport
• 17.4 DIY and Gardening
• 17.5 Culture
• 18. PERSONAL FINANCE
• 18.1 Banking and Payment Systems
• 18.2 Savings
• 18.3 Financial Cards
  • Table 49 Trends in Financial Cards: 2000-2005
  • Table 50 Financial Cards - Growth: 2000-2005
• 18.4 Pensions
• 19. MEDIA
• 19.1 Trends
• 19.2 Televisions
• 19.3 Cable and Satellite Television
• 20. COMMUNICATION
• 20.1 Trends
• 20.2 Telecommunications
  • Table 51 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
  • Table 52 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
  • Table 53 Forecast Mobile Phone Users: 2006/2008/2010/2015
  • Table 54 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
• 20.3 PCs and the Internet
  • Table 55 Household PC Penetration and Internet Usage: 1995/2000/2003-2005
  • Table 56 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
• 21. TRANSPORT
• 21.1 Trends
• 21.2 Consumer Expenditure
• 22. TRAVEL AND TOURISM
• 22.1 Trends
• Consumer lifestyles Kenya