世界のオートバイ市場

Abstract

Global demand to rise 5.4% annually through 2011

Demand for motorcycles worldwide will rise 5.4 percent annually to 55.7 million units in 2011, with growth emanating from a mix of developed market incremental improvements and emerging market expansions. Demand for all categories of motorcycles is expected to remain healthy, despite the anticipated slowdown in key markets. China, for example, the largest motorcycle market and producer in unit terms, is rapidly transitioning away from motorcycles toward cars, and in the process flooding the world market with motorcycle exports. In contrast, rising fuel prices and increasing restrictions on car use are favoring motorcycles in developed markets. The market for large and expensive high displacement motorcycles will remain strong through 2011, but concerns regarding demand have emerged due to the aging of the customer base and rising insurance costs, especially in the US and Western Europe.

Higher value products dominate Triad market

Two separate motorcycle markets exist. The first is centered in the industrialized Triad (i.e., the US, Japan and Western Europe), where motorcycles are seen as pleasure vehicles by consumers who already have one or more automobiles. These motorcycles on average tend to be larger, more powerful machines which cost on average about $5,000 to $6,500 (in the US and Europe), and somewhat less in Japan. The other, much larger market in unit terms, is found in the emerging economies of the Asia/Pacific, Latin America and Africa/Mideast regions, where motorcycles are seen as primary family and work vehicles. These vehicles are cheaper, smaller and less powerful than Triad motorcycles.

Study coverage

It presents historical demand data for 1996, 2001 and 2006 plus forecasts for 2011 and 2016 by product, world region and for 19 major countries. The study also considers market environment factors, evaluates company market share and profiles 31 global industry competitors.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

• General
• World Economic Overview
• World Demographic Outlook
  • World Population Outlook
  • World Urban Population Outlook
• Households
• World Consumer Spending Outlook
• World Light Vehicle Overview
  • Light Vehicle Production
  • Light Vehicle Sales
• Motorcycle Industry Trends
• Environmental & Regulatory Factors
  • Motorcycle Emissions
  • Motorcycle Safety
• Pricing Trends
• Technological Trends
  • Ongoing Shift from 2-Stroke to 4-Stroke Engines
  • Arrival of Electric Motorbikes

III. WORLD OVERVIEW

• General
  • Two Market Models: Developed Versus Emerging
  • Historical Context: Japan in the 1950s
  • Forecast Model Inputs
    • Income Distribution
    • Age & Demographics
    • Climate
    • Safety
    • Other Factors
  • Model Fit & Implementation
• Demand by Region
• Demand by Type
• Production by Region
• Foreign Trade in Motorcycles

IV. NORTH AMERICA

• General
• Motorcycle Demand by Type
• United States
• Canada
• Mexico

V. WESTERN EUROPE

• General
• Motorcycle Demand by Type
• Italy
• France
• Germany
• Spain
• United Kingdom
• Other Western Europe

VI. ASIA/PACIFIC

• General
• Motorcycle Demand by Type
• China
• India
• Indonesia
• Vietnam
• Thailand
• Japan
• Taiwan
• South Korea
• Australia
• Other Asia/Pacific

VII. OTHER REGIONS

• General
• Motorcycle Demand by Type
• Latin America
  • Brazil
  • Other Latin America
• Eastern Europe
• Africa/Mideast

VIII. INDUSTRY STRUCTURE

• General
• Industry Composition
• Market Share
• Industry Restructuring
• Cooperative Agreements
• Marketing & Distribution
• Research & Product Development
• Manufacturing
• Competitive Strategies
• Industry Globalization Trends

• COMPANY PROFILES
  • American IronHorse Motorcycle Company
  • Bajaj Auto Limited
  • Bayerische Motoren Werke AG
  • Big Dog Motorcycles LLC
  • Bimota SpA
  • Buell Motorcycle Company LLC, see Harley-Davidson
  • China Jialing Industrial Company Limited
  • Chongqing Lifan Industry Group Company Limited
  • Dachangjiang Group Company Limited
  • Daelim Industrial Company Limited
  • Ducati Motor Holding SpA
  • Eicher Motors Limited
  • Geely International Corporation
  • Harley-Davidson Incorporated
  • Hero Honda, see Honda Motor Company
  • Honda Motor Company Limited
  • Hong Leong Industries Berhad
  • JAWA Moto spol sro
  • Jianshe Industry Group Limited
  • Kawasaki Heavy Industries Limited
  • KTM Power Sports AG
  • MV Agusta Motor SpA
  • Peugeot SA
  • Piaggio & Company SpA
  • Polaris Industries Incorporated
  • Qianjiang Group Company Limited
  • Royal Enfield, see Eicher Motors
  • Segway Incorporated
  • Suzuki Motor Corporation
  • Triumph Motorcycles Limited
  • Yamaha Motor Company Limited
  • ZAP
  • Zhejiang Qianjiang Motorcycle Company Limited
  • Zongshen Industrial Group
• Other Companies in the World Motorcycle Industry

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

• Summary Table

SECTION II -- MARKET ENVIRONMENT

• 1 World Gross Domestic Product by Region
• 2 World Population by Region
• 3 World Urban Population
• 4 World Households by Region
• 5 World Personal Consumption Expenditures
• 6 World Light Vehicle Production
• 7 World Light Vehicle Sales
• 8 Sales-Weighted Motorcycle Manufacturer Pricing
• 9 World Motorcycle Engine Type

SECTION III -- WORLD OVERVIEW

• 1 World Motorcycle Demand by Region
• 2 World Motorcycle Demand by Type
• 3 World Motorcycle Production by Region
• 4 World Motorcycle Net Exports by Region

SECTION IV -- NORTH AMERICA

• 1 North America Motorcycle Supply & Demand
• 2 North America Motorcycle Demand by Type
• 3 United States Motorcycle Supply & Demand
• 4 United States Motorcycle Demand by Type
• 5 Canada Motorcycle Supply & Demand
• 6 Canada Motorcycle Demand by Type
• 7 Mexico Motorcycle Supply & Demand
• 8 Mexico Motorcycle Demand by Type

SECTION V -- WESTERN EUROPE

• 1 Western Europe Motorcycle Supply & Demand
• 2 Western Europe Motorcycle Demand by Type
• 3 Italy Motorcycle Supply & Demand
• 4 Italy Motorcycle Demand by Type
• 5 France Motorcycle Supply & Demand
• 6 France Motorcycle Demand by Type
• 7 Germany Motorcycle Supply & Demand
• 8 Germany Motorcycle Demand by Type
• 9 Spain Motorcycle Supply & Demand
• 10 Spain Motorcycle Demand by Type
• 11 United Kingdom Motorcycle Supply & Demand
• 12 United Kingdom Motorcycle Demand by Type
• 13 Other Western Europe Motorcycle Supply & Demand
• 14 Other Western Europe Motorcycle Demand by Type

SECTION VI -- ASIA/PACIFIC

• 1 Asia/Pacific Motorcycle Supply & Demand
• 2 Asia/Pacific Motorcycle Demand by Type
• 3 China Motorcycle Supply & Demand
• 4 China Motorcycle Demand by Type
• 5 India Motorcycle Supply & Demand
• 6 India Motorcycle Demand by Type
• 7 Indonesia Motorcycle Supply & Demand
• 8 Indonesia Motorcycle Demand by Type
• 9 Vietnam Motorcycle Supply & Demand
• 10 Vietnam Motorcycle Demand by Type
• 11 Thailand Motorcycle Supply & Demand
• 12 Thailand Motorcycle Demand by Type
• 13 Japan Motorcycle Supply & Demand
• 14 Japan Motorcycle Demand by Type
• 15 Taiwan Motorcycle Supply & Demand
• 16 Taiwan Motorcycle Demand by Type
• 17 South Korea Motorcycle Supply & Demand
• 18 South Korea Motorcycle Demand by Type
• 19 Australia Motorcycle Supply & Demand
• 20 Australia Motorcycle Demand by Type
• 21 Other Asia/Pacific Motorcycle Supply & Demand
• 22 Other Asia/Pacific Motorcycle Demand by Type

SECTION VII -- OTHER REGIONS

• 1 Other Regions Motorcycle Supply & Demand
• 2 Other Regions Motorcycle Demand by Type
• 3 Latin America Motorcycle Supply & Demand
• 4 Latin America Motorcycle Demand by Type
• 5 Brazil Motorcycle Supply & Demand
• 6 Brazil Motorcycle Demand by Type
• 7 Other Latin America Motorcycle Supply & Demand
• 8 Other Latin America Motorcycle Demand by Type
• 9 Eastern Europe Motorcycle Supply & Demand
• 10 Eastern Europe Motorcycle Demand by Type
• 11 Africa/Mideast Motorcycle Supply & Demand
• 12 Africa/Mideast Motorcycle Demand by Type

SECTION VIII -- INDUSTRY STRUCTURE

• 1 Sales of Selected Motorcycle Producers, 2006
• 2 Selected Acquisitions & Divestitures
• 3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION I -- EXECUTIVE SUMMARY

• 1 World Motorcycle Industry Breakdown by Units, Sales & Profits, 2006

SECTION III -- WORLD OVERVIEW

• 1 Motorcycle Versus Passenger Car Sales Trend -- Japan, 1950 to 2000
• 2 Ratio of Motorcycle to Passenger Car Sales -- Japan, 1950 to 2000
• 3 Relationship of GDP per Capita to Relative Motorcycle Sales Dominance -- Japan, 1950 to 1970
• 4 Relationship of Income Distribution to GDP per Capita, 2006
• 5 Median Age Level in Selected Countries, 2006
• 6 US Motorcycle Accident Fatality Rates, 1994 to 2006
• 7 US Motorcyclist Traffic Fatalities by Age Group, 1995 & 2005
• 8 Comparison of GDP per Capita & Motorcycle Dominance, 2002 to 2006
• 9 Typical Motorcycle Market Transition Point -- Selected Countries, 2006
• 10 World Motorcycle Demand by Region, 2006
• 11 World Motorcycle Demand by Type, 2006
• 12 World Motorcycle Production by Region, 2006

SECTION VIII -- INDUSTRY STRUCTURE

• 1 World Motorcycle Market Share, 2006
• 2 Honda Motorcycle Production Globalization Timeline
• 3 Global Motorcycle Industry Minimum Efficient Scale Analysis, 2006
• 4 Profitability Trends -- Global Versus Regional Players, 1998 to 2006
• 5 Globalization Levels in Units Versus Dollars, 2006
• 6 Honda Global Sales Distribution, 2006
• 7 World Motorcycle Industry Breakdown by Units, Sales & Profits, 2006