Abstract
Sustained Product Development and Innovation Translates Opportunities into
Revenues
The U.S. food and healthcare industry is increasingly recognizing the
importance of prebiotics in modifying the colonic microflora and improving gut
health. New food products incorporating prebiotic ingredients are providing
manufacturers with greater opportunities to expand sales. Dairy products,
beverages, health drinks, meat products, bakery products, nutrition bars, and
pet food are some of the products that are already using prebiotic ingredients.
Since they require neither sophisticated temperature settings nor major
adjustments during storage and handling, prebiotics will soon be popular
ingredients in the functional food market.
This research from Frost & Sullivan evaluates the key trends in the U.S.
prebiotics market. It provides a comprehensive insight into the drivers and
restraints affecting the market and outlines the winning strategies adopted by
leading participants. An exhaustive seven-year revenue forecast along with a
detailed analysis will help companies in designing effective business plans. The
research also provides an overview of the current competitive environment and
assesses potential growth opportunities.
Varying End User Demands Propel Market Expansion
There is an increasing demand for "functional" foods that can offer
relief without medication. Manufacturers are trying to provide customers with a
host of health benefits in convenient, tasty forms. "New products are
employing several nutritional approaches to address the needs of varying end
user groups," says the analyst of this research. "In the dairy sector,
synbiotic products which combine prebiotics with probiotics are becoming
increasingly popular. The "low-carb craze" has also impacted the
market positively."
A growing population of obese individuals has further fuelled the need for
prebiotic ingredients, which can replace fat and sugar. Ingredients such as
inulin and fructo oligo saccharides (FOS), with their "bifidogenic"
properties, are much healthier fat substitutes; they are also used as humectants
to increase "texture" and "mouth feel." In the course of
daily diet, prebiotic foods have specific physiological benefits. For instance,
prebiotic fibers can enhance mineral and isoflavone absorption, fiber
contribution, gut integrity, immune function, and cholesterol control.
Generating Awareness on Prebiotic Ingredients Central to Market Expansion
The growing preference for natural alternatives over conventional medicine is
expected to boost the prebiotic market. Increasingly, Americans are recognizing
that their low-fiber diet could be the root cause for the growing incidence of
obesity, diabetes mellitus, and coronary vascular diseases. However, even while
there is a greater awareness that gut health translates to overall health, most
Americans are ignorant of the potential benefits offered by prebiotics.
"Most Americans are unaware of the scientific aspect of prebiotics,"
says the analyst. "Products containing prebiotic ingredients, especially
dietary supplements, are mostly available only in the niche market. Prebiotic
ingredients in mainstream products such as yogurts, nutrition bars, and
breakfast cereals are added mostly for fiber claims rather than for prebiotic
claims." Consumer education coupled with scientific back up could go a long
way in expanding the market.
Table of Contents
- EXECUTIVE SUMMARY
- Overview
- Introduction
- Technology Trends
- Market Research Findings
- Market Overview
- Market Trends and Analysis
- Future Opportunities
- Glossary and Abbreviations
- Glossary of Terms
- List of Abbreviations
- ANALYSIS OF THE U.S. PREBIOTICS MARKET
- Market Overview
- Market Drivers
- Market Restraints
- Market Challenges
- Market Engineering Analysis
- Competitive Environment
- Market Participants and Product Lines
- Competitive Structure
- Competitive Market Share
- Competitive Factors
- Notable Mergers; Acquisitions; and Alliances
- Forecasts and Trends
- Revenue Forecasts
- Market Entry
- Factors Affecting Market Entry
- ANALYSIS OF PREBIOTICS PRODUCTS
- Types of Prebiotics
- Inulin
- FOS
- Resistant starch
- Lactulose
- Soy oligosaccharides
- Xylooligosaccharides
- Lactitol
- Lactosucrose
- Technology Trends
- The Role of Fiber in Gut Health
- Benefits of Prebiotics
- Second Generation Prebiotics
- Manufacturing Technologies
- Prebiotics in the Formulation of Low Glycemic Index Foods
- Current Research and Developments in the Field of Prebiotics
- Pricing and Distribution Trends
- Pricing and Distribution Trends
- Product Life Cycle Analysis
- ANALYSIS OF APPLICATIONS
- End-Users Analysis
- Targeted End Users
- End-Users Trends
- Insights into the Consumers
- Produts That Are Currently Incorporating Prebiotics
- Nutrition and Meal Replacement Bars
- Dietary Supplements
- Dairy foods
- Premixes
- Functional Beverages
- Enteral Nutrition Products
- Products With Strong Potentials
- Water
- Sugar
- Fruit Products
- STRATEGIC CONCLUSIONS AND RECOMMENDATIONS
- Conclusions
- Strong Potential Ahead
- Moderate Level of Threat from New Entrants Anticipated
- Mass Market Lagging Behind
- Prebiotics Viewed as Better Alternatives Over Probiotics in Enhancing Gut Health
- Pioneers May Not Necessarily Be the Leaders in the Long Run
- The U.S. Market is Only A Small Fraction of the Global Prebiotic Scenario
- Differentiation Rules
- Success Factors
- Recommendations
- Recommendations for Minimizing The Threat of New Entrants
- Recommendations for Minimizing The Threat of Substitutes
- Recommendations for Minimizing the Influence of Buyers; Supplier; and Competitors
- Recommendations for Marketing Prebiotics
- Additional Recommendations
- FROST AND SULLIVAN 2004 AWARDS
- Customer Service Leadership Award
- Award Description
- Award Recipient
- Marketing Strategy Leadership Award
- Award Description
- Award Recipient
- Product Innovation Award
- Award Description
- Award Recipient
- APPENDIX
- Decision Support Database (DSD) Tables
- Prevalence of Obese Population of 15+ Age
- Prevalence of Diabetes
- Incidence of Colorectal Cancer
- Ratio of OTC Pharmaceuticals to Total Pharmaceuticals Market
- Per Capita Healthcare Expenditure
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