Abstract
Expansion of Homecare Drives the Demand for European IV Therapy and Enteral Nutrition Devices
Growing demand for greater comfort, mobility and safety is driving patients to opt for flexible
alternatives to institutional care. As homecare forms a better choice for many, owing to
considerably lower costs and greater comfort, the expansion of this segment is likely to fuel the
demand for homecare suited intravenous (IV) therapy and enteral nutrition devices. The trend towards
homecare in turn is part of an overall trend in healthcare that is also reflected in the growing
popularity of minimally invasive surgery, which encourages faster and less traumatic recovery for
patients and promises a shorter stay in the hospital.
This Frost & Sullivan research offers a comprehensive analysis of the European IV therapy and
enteral nutrition device markets. The study provides detailed insights into market trends, key
drivers and restraints, industry challenges and strategic growth recommendations for market
participants.
Healthcare Budgetary Constraints and Purchases by Tenders Could Dampen Growth
Increase in healthcare expenditure due to changing demographics and rapidly ageing population is
resulting in huge price pressures. To combat these pressures, the government is resorting to
healthcare budgetary restraints and reforms. This drive to economise is likely to affect the
European IV therapy/enteral nutrition device markets negatively by further reducing prices and
eroding profit margins. Offering lower prices to suit budgetary constraints is expected to be a
significant challenge for the market participants.
Another factor expected to escalate price pressures and affect growth in the market is purchase
by tenders. "With the rising popularity of tender purchasing, hospitals and procuring bodies
are expected to gain more power in pushing down the prices of devices," notes the analyst of
the research.
Product Bundling a Popular Market Strategy
In this highly fragmented market, product bundling -- of enteral feeds and devices -- is a
noticeable trend. This threatens the smaller participants as larger companies offer one-stop
solutions and deals on a whole set of products. Brand loyalty and consolidation further inhibit
market penetration by new entrants and smaller participants. "Offering a diverse array of
complimentary products and services, improved after-sales support and better delivery is likely to
aid smaller companies in remaining competitive," concludes the analyst.
Table of Contents
1 EUROPEAN IV THERAPY AND ENTERAL NUTRITION DEVICE MARKETS
Introduction
Research Scope and Methodology
- Research Scope and Methodology
Introduction and Background
Medical Device Markets: Overview
- Geographic Distribution and Regulatory Directives
- Medical Device Markets
Market Dynamics
- Industry Challenges
- Market Drivers and Restraints
IV Therapy Device Market
- Market Engineering Measurements
- Overview
- Revenue Forecast
- Geographic Distribution of Revenue
- Per cent of Revenue by Geographic Region
- Geographic Distribution of Revenue by Segments
- Competitive Analysis
Enteral Nutrition Device Market
- Market Engineering Measurements
- Revenue Forecast
- Geographic Distribution of Revenue
- Per Cent of Revenue by Geographic Region
- Competitive Analysis
Strategic Analysis and Recommendations
- Major Challenges and Strategies
- SWOT Analysis
- Customer Focus
Strategic Planning Support
- Total Surgical Procedures
- Average Length of Hospital Stay
- Bed Occupancy Rates
Competitor Profiles
Frost & Sullivan Awards
- Introduction to Frost & Sullivan Awards
- New Market Penetration Leadership Award
- Customer Service Leadership Award
- Competitive Strategy Leadership Award
Key Industry Participants
- Key Industry Participants
Decision Support Databases
- Malnourished Population
- Malnourished Population as Per Cent of Total Population
- Number of Hospitals
- Total Population
- Number of Hospital Beds
- Government Healthcare Expenditure
- Private Healthcare Expenditure
- Healthcare Expenditure as Per Cent of GDP
- Per Capita Healthcare Expenditure
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