Abstract
Proliferation of Small-Scale Participants Lowers Quality Standards in Indian Mineral
Fortification and Supplement Market
The Indian mineral fortification and supplement market is made up of a large number of small
participants that do not necessarily adhere to quality standards. This has led to the introduction
of low-value products that have greatly decreased prices and reduced profit margins. However, the
situation is expected to improve as suppliers consolidate in an effort to become more competitive.
In the long term, the quality standards of end-user companies are expected to improve.
This Frost & Sullivan research service analyzes the Indian mineral fortification and
supplement market. The study segments the iron and calcium market into animal feed, food and
beverages, and dietary supplement sectors. It discusses the various trends and opportunities in the
market while providing in-depth market share analysis, drivers, restraints, and revenue forecasts.
The study enables companies to align their positioning strategies to benefit from the changing
environment and obtain maximum return on investment.
Government Support and Increased Public Health Expenditure Urge Manufacturers to Lower Cost and
Streamline Production
The increasing shift in industrial activity from the West to Asian countries has fuelled economic
growth and stability. Living standards have improved, public awareness on health-related issues has
risen, and the per capita expenditure on health has significantly increased, providing a suitable
atmosphere for the development of the Indian mineral fortification and supplement market. With the
rapid industrialization and a growing domestic base, the future of the market looks promising.
The Indian Government and research centers are supporting mineral supplementation, dietary
diversification, food and feed fortification, as well as nutrition education programs. This support
will lead to growth in the mineral fortification and supplement market. "The economic
liberalization initiated by the Government has opened up diverse possibilities for foreign direct
investment," says the analyst. "Manufacturers are therefore reducing costs and developing
new ways to improve productivity and stay ahead of the competition." These incremental steps
that augment customer satisfaction are expected to stimulate stronger demand for minerals and
mineral mixes.
Increasing Consumer Awareness is Expected to Boost Mineral Fortification and Supplement Market
The participants in the market are utilizing the growing consumer awareness of the basic
principals of nutrition to promote growth in the industry. "Dietary supplements containing
high-quality mineral and multi-mineral mix products are now available, matching the rising income of
the Indians," notes the analyst. "In addition, several staple foods are being fortified
with minerals to combat deficiency, creating a lot of opportunities for market participants."
Indias livestock business, which is one of the largest in the world, offers immense scope for
the expansion. Over the years, feeding management in this industry has improved through education,
training, competition, and expansion, particularly in the more organized and modernized Indian
poultry industry. The Indian poultry industry has grown rapidly at a rate of approximately 15.0 to
20.0 percent during the last two decades. It has a potential for turning out several value-added
products both for the domestic and export markets and remains one of the major end users of
minerals.
Table of Contents
- 1. Executive Summary
- 1. Introduction to the Total Indian Mineral Fortification and Supplement Market
- 1. Introduction to the Total Indian Mineral Fortification and Supplement Market
- 2. Summary of Major Findings
- 1. Market Growth and Opportunities
- 2. Calcium Market
- 3. Iron Market
- 4. Other Minerals Market
- 5. Competitive Analysis
- 6. Conclusion
- 2. Introduction to the Industry
- 1. Product Types
- 1. Product List
- 2. Calcium
- 3. Iron
- 4. Other Minerals
- 2. Overview and Definitions
- 1. Background
- 2. Industry Developments
- 3. Legislation
- 1. Overview of India as a Market
- 2. Legislation
- 4. Applications
- 1. Animal Feed Market
- 2. Food and Beverages Market
- 3. Dietary Supplement Market
- 5. Glossary of Terms
- 6. List Of Abbreviations
- 3. Industry Challenges
- 1. Challenges Influencing the Industry
- 1. Challenges Influencing Total Indian Mineral Fortification and Supplement Industry
- 4. Strategic Analysis of the Total Indian Mineral Fortification and Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Economic Stability Attracts Investors
- b. Reducing Costs and Increasing Productivity
- c. Large Potential Market Size Due to Increasing Animal Numbers and Compound Feed Use
- d. Growing Consumer Interest in Mineral Products
- e. Inadequate Mineral Intake in Diet Highlights Nutrition Gap
- f. Increased Activity in the Market Raises the Profile of Minerals
- g. Increased Research into the Benefits of Minerals
- 3. Market Restraints
- a. Low Growth in the Food Fortification Market
- b. Lack of Awareness of Health Benefits
- c. End-user Pressures
- d. Low Manufacturing Techniques and Technology
- e. Increase in Competition
- f. Diversity of Food Consumption Trends Across the Region
- 2. Competitive Environment
- 5. Strategic Analysis of the Indian Calcium Fortification and Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Tremendous Growth of Indian Poultry Industry
- b. Traditional Support from Doctors Along With Intensive Marketing and Advertising Activities
Drives Calcium Supplement Sales
- c. Development of Fortified Foods Propels Calcium Market Growth
- d. Opportunity for Market Penetration
- e. Base for Outsourcing Calcium to Other Countries to Increase Production
- f. Increasing Health Care Expenditure will Stimulate Demand
- 3. Market Restraints
- a. Price Pressures From Local Competition
- b. Lack of Awareness and Poor Understanding of Calcium Benefits among Patients and Physicians
- c. Growth of Phytase Enzyme In Animal Feed
- d. Doubts About the Intended Nutrition Benefits of Mineral Fortification
- 2. Market Quantification
- 1. Scope Of the Research
- 2. Market Engineering Measurements
- 3. Market Forecasts
- 4. Pricing Analysis
- 5. Trends by Application
- 3. Competitive Environment
- 1. Competitive Structure
- 2. Market Share Analysis
- 6. Strategic Analysis of the Indian Iron Fortification and Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Increased Activity and Support of Various Health Organisations Raises the Profile of Iron
- b. Young Population Increase the Market Potential for Dietary Iron
- c. RDA Fuels Demand Across all Economic Segments
- d. Changes in Dietary and Cooking Patterns Increase the Demand for Iron Supplementation
- e. Increased Media Coverage of the Benefits of Iron
- f. Increased Demand for Pork
- g. Technological Advances Improve Sensory Attributes and Widen the Scope for Fortification
- 3. Market Restraints
- a. Lack of Awareness of the Benefits Associated With Iron Fortification
- b. Diversity of Food Consumption Trends Across the Country
- c. Need for More Research and Development
- d. Consumers Concern on the Side Effects of Dietary Iron
- 2. Market Quantification
- 1. Scope Of the Research
- 2. Market Engineering Measurements
- 3. Market Forecasts
- 4. Pricing Analysis
- 5. Trends by Application
- 3. Competitive Environment
- 1. Competitive Structure
- 2. Market Share Analysis
- 7. Strategic Analysis of the Indian Other Minerals Fortification and Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Growing Consumer Interest in Micro Minerals as "Well-Being" Ingredients
- b. Increased Demand for Specific Micro Minerals from an Ageing Women Population
- c. Increased Profile of Micro Mineral Benefits Through Media Coverage
- d. Move Towards Achieving Optimum Nutritional Balance in Diet
- e. Increased Research into the Benefits of Micro Minerals
- 3. Market Restraints
- a. Poor Consumer Understanding of Micro Mineral Benefits
- b. Low Market Volumes in Micro Mineral Category
- c. Diversity of Food Consumption Trends Across the Region
- d. Controversial Scientific Evidence Curtails Micro Mineral Market Growth
- e. Small Size and Low Penetration in Some Markets Unfavourable for Market Growth
- f. Price Sensitive Nature of the Market Hinders Sales Growth Rate
- 2. Market Trends
- 1. Scope Of the Research
- 2. Magnesium
- 3. Zinc
- 4. Copper
- 5. Selenium
- 6. Iodine
- 7. Chromium
- 8. Strategic Market Recommendations
- 1. Strategic Recommendations for Participants in the Total Indian Mineral Fortification and
Supplement Market
- 1. Strategic Recommendations
- 2. Strategic Recommendations for Domestic Companies
- 3. Strategic Recommendations for International Companies
- 2. Planning and Monitoring
- 1. Key Elements to Integrate into Business Planning
- 2. Key Elements to Integrate into Business Monitoring
- 9. Frost & Sullivan Awards
- 1. Product Innovation Award
- 1. Product Innovation Award
- 2. Business Development Strategy Leadership Award
- 1. Business Development Strategy Leadership Award
- 3. Customer Service Leadership Award
- 1. Customer Service Leadership Award
- 10. Database of Key Industry Participants
- 1. Key Industry Participants - Manufacturers and Distributors
- 1. Key Industry Participants - Manufacturers and Distributors
- 2. Information Sources
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