Abstract
Increase in Price Competition Calls for Better Product Differentiation
The slowdown in trading conditions and supermarket investments across Europe in 2004 have obliged refrigeration controls manufacturers in the region to look for new opportunities and to defend their shares more aggressively. In dealing with the resultant price competition, market participants need to work on differentiating their product lines and offering better value propositions. The good news is that, as clients are forced to upgrade their current refrigeration control products, the growth in sales of programmable controls will increase the value of the market. This will be detrimental to stand-alone devices, which are likely to lose popularity in a gradual manner.
This Frost & Sullivan research service analyses the European markets for refrigeration controls. The study has been segmented into programmable and stand-alone controls and provides a detailed analysis of the drivers and restraints for these markets. Furthermore, country by country forecasts provide insight on the futuristic demand for comfort controls and knowledge of trends across different geographic regions is likely to help in designing appropriate market strategies.
Introduction of Energy Efficiency Legislations Necessitate New Product Development
As European countries begin to accord greater importance to energy efficiency, participants in the European refrigeration controls markets are being required to introduce new products that comply with legislations promoting environmental-friendly solutions. Also, new laws on energy efficiency are helping promote more sophisticated products and the increase in supermarket, logistics, and industrial investments is becoming the leading market driver. While new legislations and chain reorganisations are expected to force the UK market to invest in top segment solutions, over in Germany new regulations are expected only in the longer term and would then stimulate demand for high-tech solutions.
In terms of the protocols used, while some companies use their proprietary ones such as Danbus (Danfoss), other manufacturers predominantly operate on LON, OPC, E.LDS or Modus. "End users are becoming more interested in open protocols as they can install different branded devices that comply with each other," says the analyst. "However, since the approach is more conventional in certain European markets, manufacturers are trying to persuade their customers to go for open communication solutions as higher average prices could compensate their current difficulties."
Distribution Channels Draw Greater Importance
While distribution of refrigeration controls in Europe is currently split between wholesalers, contractors, partners, and original equipment manufacturers (OEMs), the importance of safeguarding product margins is pushing manufacturers to look for new distribution channels or reorganising the existing ones. In terms of value, the distribution is split among installers and contractors at 21.4 per cent, OEMs at 30.9 per cent, and wholesalers at 47.7 per cent.Overall, the wholesalers position in Europe is rather stable and their market share may grow in the future only if they are able to provide more technical support to customers.
The market for refrigeration controls is forecast to grow between 2005 and 2011 despite the current difficult trade conditions. The key to success for manufacturers is to develop their unique selling points. "Among the key competitive factors, value for money is of greatest importance in the European markets for refrigeration controls, closely followed by brand reputation," says the analyst. "Developing new and advanced products, as well as offering enhanced services with a strong focus on monitoring seem to be critical for ensuring success in this challenging market."
Table of Contents
- 1. Executive Summary
- 1. Introduction to the Market
- 1. Overview
- 2. Definitions and Segmentation
- 2. Major Research Findings
- 1. Key Market Drivers and Restraints
- 2. Market Dynamics and Trends
- 3. Market Segment Analysis
- 4. Conclusions
- 2. Total European Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Investments
- b. Energy Efficiency Legislation
- c. Food Safety Regulation
- d. Product Development
- 3. Market Restraints
- a. Lack of Investment
- b. General Economic Conditions
- c. Increasing Competition
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Trends by Geographic Region
- 4. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 3. The German Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Retrofit and Replacement
- b. Supermarkets Investments
- c. Energy Efficiency and Specific Legislation
- 3. Market Restraints
- a. Current Economic Slowdown
- b. Low Level of Investment
- c. Increased Competition and Price Pressure
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 4. The UK Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Safety Food Legislation
- b. Supermarkets Investment
- c. Increasing Popularity of Frozen Food
- 3. Market Restraints
- a. Reorganisation of Supermarkets Chains
- b. Slowdown in the Commercial Refrigeration Sector
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 5. The French Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Energy Efficiency Legislation
- b. Regulation on Food Conservation
- c. Product Development
- 3. Market Restraints
- a. Poor Economic Situation
- b. OEMs Moving Out of France
- c. Lack of Culture for Advanced Solutions
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 6. The Italian Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Regulation on Food Conservation
- b. Supermarkets Investments
- c. Product Development
- 3. Market Restraints
- a. Poor Economic Situation
- b. OEMs Moving to China
- c. Price Reduction
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trend
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 7. The Spanish Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Energy Efficiency Legislation
- b. Regulations on Food Conservation
- c. Product Development
- 3. Market Restraints
- a. Increasing Number of Competitors from China
- b. Low Level of Product Sophistication
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 8. The Benelux Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Supermarkets Investment
- b. Product Development
- c. Energy Efficiency
- 3. Market Restraints
- a. Increasing Number of Competitors
- b. Unfavourable Business Environment
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
- 9. The Scandinavian Refrigeration Controls Market
- 1. Market Overview
- 1. Overview
- 2. Market Drivers
- a. Product Development and Automation
- b. Energy Efficiency
- c. Supermarkets Investment
- 3. Market Restraints
- a. Low Level of Investment
- b. Price Competition
- c. Extremely Mature Market
- 2. Market Analysis
- 1. Market Size and Forecasts
- 2. Trends by Technology
- 3. Distribution Trends
- 3. Competitive Analysis
- 1. Competitive Structure
- 2. Market Shares
産業用機械
その他のカテゴリ
FAQ