Abstract
Manufacturers of Mineral Fortification and Supplements Need to Invest Heavily
in R&D and Marketing for Wider Product Ranges
The European mineral fortification and supplement market is currently in a
state of flux, with changes being made in the areas of technology and
legislations. Manufacturers have to constantly develop new products that
minimise the negative impact that these changes will have on their business
operations. This often calls for heavy investments in R&D and marketing as
well as a close working relationship with legislative and regulatory
authorities.
This Frost & Sullivan research analysis examines the European mineral
fortification and supplements market, segmenting it into calcium, iron,
magnesium, zinc, selenium and manganese. The study also breaks the market by
application into feed, dietary supplements, food and beverages and pet food.
It discusses the major market drivers and restraints and strategic
recommendations to overcome industry challenges.
Greater Desire for Healthy Lifestyles among the Ageing Population Enhances
Demand for Minerals
The ageing population in most developed countries is looking to maintain
optimal physical health. This driver is of particular importance as people in
the over 65 age bracket now have greater incomes. Moreover, the rising
interest in preventative healthcare measures is supporting the uptake of
minerals supplements. This, along with longer life expectancy, is expected to
increase the focus on dietary minerals in Europe.
"In 1995, people over the age of 65 represented just 21 per cent of the
population in western Europe, but this share is expected to rise to 33 per
cent by 2025," says the analyst of this study. Thus, the elderly population
demographics are expanding the market potential of minerals and supplements.
Increased Consumer Awareness and Expanding Profile of Mineral Benefits to
Inflate Market Size
Encouraged by high growth in the European food industry, manufacturers in the
mineral fortification and supplement market have increased their marketing and
advertising activities. "The general increase in consumer awareness in Europe
has been stimulated by the favourable coverage of micro minerals in health
magazines, dieting books and other promotional campaigns, creating abundant
market opportunities for mineral manufacturers," notes the analyst. "The
increasing awareness towards preventative healthcare is driving not only the
sales for over-the-counter mineral products in Europe, but for fortified food
products as well." Manufacturers have also ramped up production capacity and
are working on creating more innovative products.
Minerals are also used in cosmetics or as an active ingredient in
sun-protection, anti-ageing, shaving or makeup products. Such uses are
expected to strongly drive the growth of the mineral market in Europe.
Table of Contents
- Executive Summary
- Introduction to the Total European Mineral Fortification and
Supplement Market
- Introduction to the Total European Mineral Fortification and
Supplement Market
- Summary of Major Findings
- Market Growth and Opportunities
- Competitive Analysis
- Introduction to the Industry
- Product Types
- Product List
- Calcium
- Iron
- Other Minerals
- Overview and Definition
- Mineral Types
- Industry Developments
- Legislation
- Applications
- Animal Feed Market
- Food and Beverage Market
- Dietary Supplement Market
- Pet Food
- Glossary of Terms
- List Of Abbreviations
- Industry Challenges
- Challenges Influencing Total European Mineral Fortification and
Supplement Industry
- Challenges Influencing the Total European Mineral Fortification and
Supplement Industry
- Strategic Analysis of the Total European Mineral Fortification and
Supplement Market
- Introduction to the Market
- Market Overview and Definitions
- Market Drivers
- Growing Consumer Interest in Natural Products
- Increased Profile of Minerals Benefits Through Media Coverage
- Increased Demand for Minerals from an Aging Population
- Inadequate Minerals Intake in Diet Highlights Nutrition Gap
- Move Towards Achieving Optimum Nutritional Balance in Diet
- Fight against Major Diseases Increases Relevance of Minerals
- Increased Research into the Benefits of Minerals
- Fortification Trend Helps Increase Acceptance of "Well-Being"
Ingredients
- i. Increased Activity in the Dietary Supplement Market Raises the
Profile of Minerals
- Market Restraints
- Controversial Scientific Evidence Curtails Minerals Market Growth
- Diversity of Food Consumption Trends Across the Region
- Lack of Uniform Regulations Restricts Market Development
- Maturity of Some Key Traditional End-user Markets
- Poor Consumer Understanding of Minerals Benefits
- Fluctuating Raw Material Prices
- Slow Adoption of New Products Restricts Sale
- Competitive Environment
- Strategic Analysis of the European Calcium Fortification and Supplement
Market
- Introduction to the Market
- Market Overview and Definitions
- Market Drivers
- Development of Fortified Foods Propels Calcium Market Growth
- Traditional Support from Doctors Drives Calcium Supplement Sales
- Increased Demand for Poultry Meat
- Increased Awareness of Benefits
- Aging Demographics Heighten the Potential Market for Calcium
- Increase in Demand for Calcium Fortified Pet Food Products
- Low Cost of Calcium Supplements over Other Osteoporosis Therapies
- Promotion
- i. International Organisations and Conferences on Osteoporosis
- j. Increasing Knowledge of Male Osteoporosis Introduces a New Target
Population
- Market Restraints
- Maturity of End-user Market
- Continued Lack of Personal Risk/Disease Awareness Hinders Market
Development
- End-user Price Pressures
- Lack of Consumer Compliance Restricts Market Growth
- The Introduction of Superior Organic Calcium Forms Require Lower
Rates of Inclusion
- Fierce Competition from Drug Therapies
- Falling Revenue from the Animal Feed Segment
- Market Quantification
- Scope of the Research
- Market Engineering Measurements
- Market Forecasts
- Pricing Analysis
- Trends by Application
- Competitive Environment
- Competitive Structure
- Market Share Analysis
- Strategic Analysis of the European Iron Fortification and Supplement
Market
- Introduction to the Market
- Market Overview and Definitions
- Market Drivers
- Technological Advances Improve Sensory Attributes and Widen the
Scope for Fortification
- Increased Activity and Support of Various Health Organisations
Raises the Profile of Iron
- Increased Research into Benefits Associated with Iron Raises
Awareness
- Growing Consumer Interest in Iron Products
- Increased Demand for Pork
- Market Restraints
- Controversial Scientific Evidence Curtails Market Growth
- Need for More Research and Development
- Lack of Awareness among Consumers of the Health Benefits of Iron
- Growing Steel and Raw Iron Ore Prices Putting Pressure On
Suppliers
- Higher Consumption of Red Meat
- Market Quantification
- Scope of the Research
- Market Engineering Measurements
- Market Forecasts
- Pricing Analysis
- Trends by Application
- Competitive Environment
- Competitive Structure
- Market Share Analysis
- Strategic Analysis of the European Magnesium Fortification and
Supplement Market
- Introduction to the Market
- Market Overview and Definitions
- Market Drivers
- Positive Consumer Attitudes Towards Dietary Magnesium as Bone
Building Minerals
- Fight Against Major Diseases Increases Relevance of Magnesium
- Nutritional Value of Magnesium Lost during Processing
- Market Restraints
- Lack of Awareness of Health Benefits
- Diversity of Food Consumption Trends Across the Region
- Controversial Scientific Evidence Curtails Micro Mineral Market
Growth
- Price-sensitive Nature of the Market Hinders Sales Growth Rate
- Market Quantification
- Scope of the Research
- Market Engineering Measurements
- Market Forecasts
- Pricing Analysis
- Trends by Application
- Competitive Environment
- Competitive Structure
- Market Share Analysis
- Strategic Analysis of the European Other Minerals Fortification and
Supplement Market
- Introduction to the Market
- Market Overview and Definitions
- Market Drivers
- Growing Consumer Interest in Micro Minerals as "Well-Being"
Ingredients
- Increased Interest in Cosmetic Applications
- Increased Demand for Specific Micro Minerals from an Aging Women
Population
- Drivers Specific to the Animal Feed market
- Increased Research into the Benefits of Micro Minerals
- Market Restraints
- Low Market Volumes in Micro Mineral Category
- Environmental Concerns Limit Dynamism
- Restraints Specific to the Animal Feed market
- Restraints Specific to the Food and Beverages Market
- Restraints Specific to the Micro Minerals Dietary Supplements
Market
- Diversity of Food Consumption Trends Across the Region
- Zinc
- Overview
- Scope of the Research
- Market Engineering Measurements
- Market Analysis - Overview
- Selenium
- Overview
- Scope of the Research
- Market Engineering Measurements
- Market Analysis - Overview
- Manganese
- Overview
- Scope of the Research
- Market Engineering Measurements
- Market Analysis - Overview
- Strategic Market Recommendations
- Strategic Recommendations for Participants in the Total European
Mineral Fortification and Supplement Market
- Strategic Recommendations
- Planning and Monitoring
- Key Elements to Integrate into Business Planning
- Key Elements to Integrate into Business Monitoring
- Frost & Sullivan Awards
- Technology Innovation Award
- Technology Innovation Award
- Product Line Strategy Leadership Award
- Product Line Strategy Leadership Award
- Customer Service Leadership Award
- Customer Service Leadership Award
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