住宅用水処理装置市場の世界的競合環境

Abstract

Increasing Consumer Awareness Boosts Market for Residential Water Treatment Equipment

Growing health consciousness amongst people brings along awareness about the quality of drinking water, spurring the development of water treatment products. Apart from bacterial and viral contamination, myriad chemicals, fertilizers, pesticides, heavy metals, which cannot be removed by boiling, also pollute water. Manufacturers of residential water treatment equipment are educating consumers about the efficacy of their products in resolving these problems. As a result, residential consumers are beginning to prioritize water treatment, pushing up the sales of water treatment equipment.

This Frost & Sullivan research analyzes the global competitive environment for the residential water treatment equipment markets. It provides detailed insights into recent developments and trends. The study also discusses the prevailing market drivers and industry challenges and gives an overview of the market revenues and shares.

Certification of Quality Equipment likely to Determine the Growth of the Market

The presence of many water treatment technologies in the market, all of which provide similar options and capabilities, confuses the consumer while choosing a system for their specific need. "If a water treatment unit is not properly sized or is not the right solution, the end user will be disappointed with the results," says the analyst. "As a result, consumers may begin to distrust the technology, dismissing residential water treatment methods entirely."

A certified residential water treatment unit that has met the strict standards and tests of an independent testing agency is likely to change this perception. National Sanitation Foundation (NSF), the leading certifying agency for residential water treatment systems, has various standards to certify technologies. For instance, Standard 42 certifies water treatment to address aesthetic effects and Standard 44 certifies that water softeners effectively remove hardness from the incoming water. Certification is set to remain an important aspect in determining the growth of the global market.

Aggressive Competition and Price Pressures are Key challenges

Investing in user education as well as advertising to increase awareness about the water purifiers' price, aesthetics, and technology has stepped up competition among existing market participants. Though this has boosted the sales of equipment, the lack of radical improvements in technology has made price the main differentiator in the water purification equipment market.

Larger participants offering products that have been manufactured in Asian countries at lower costs further intensify pricing pressures. These participants are able to capitalize on the low cost of manufacturing and distribution, making it difficult for smaller participants to face the price wars. "As the end users are price sensitive, cost becomes an important factor in the purchase decision of water purification equipment," notes the analyst. This restraint is expected to have a high impact on the revenue growth of global residential water treatment equipment market.

Table of Contents

• 1. 2005 Global Residential Water Treatment Equipment Market Outlook
  • 1. Executive Summary
    • 1. Introduction to Global Residential Water Treatment Equipment Market
    • 2. Research Content
• 2. Global Revenue Projections
  • 1. Drivers Restraints and Challenges by Regions
    • 1. North America
    • 2. Latin America
    • 3. Europe
  • 2. Projections by Region/Product/Distribution Channel
    • 1. Global Penetration Rates
    • 2. Global Revenues
    • 3. Demand by Regions
    • 4. Demand by Product Type
    • 5. Trends in Distribution Channels
  • 3. Global Demand by Technology
    • 1. Demand by Technology
    • 2. Trends in Arsenic Removal
  • 4. Evolving Regulations
    • 1. Regulations Concerning Residential Water Treatment Equipment
• 3. Competitive Environment by Region
  • 1. Competitive Environment in North America
    • 1. North America
  • 2. Competitive Environment in Latin America
    • 1. Latin America
  • 3. Competitive Environmnet in Europe
    • 1. Europe
• 4. Growth Opportunities in Some Select Countries
  • 1. China
    • 1. Introduction
    • 2. Market Drivers
      • a. Steady Increase in Income Levels and Purchasing Power in Most Urban Areas
      • b. Improved Consumer Awareness and Education Regarding Drinking Water Contamination
      • c. Rising Healthcare Costs Makes RWTE an Investment
      • d. Falling Interest Rates Stimulates Consumption
      • e. Falling Real Prices for RWTE Making It More Accessible to a Larger Number of Consumers
      • f. Improvements in Transportation Networks in and Between Urban Markets Enhance Product Access
      • g. Economic Reforms Continue to Open New Markets for Foreign Competitors
      • h. Enormous Opportunity As Distribution Channels Expand
    • 3. Market Restraints
      • a. Lack of Distribution Infrastructure Increasing Costs and Making Market Penetration Difficult
      • b. Import/Export/Investment Restraints on Foreign Competitors
      • c. Regional Protectionism Within China Restricting Competitors' Ability to Compete Nationally
      • d. Depressed Economic Conditions in Many Regions Limits Market Potential
      • e. Vast Rural Markets Difficult to Exploit
      • f. High Cost of Some Technologies Prices Them Out of the Chinese Market
      • g. Intense Local Competition Making This Market Extremely Price-Sensitive
      • h. High Costs of Consumer Education Makes Market Entry Costly
      • i. Inferior Products Erodes Industry Image
      • j. Lack of Patent Protection and Enforcement Reduces the Appeal of This Market for Innovative Competitors
    • 4. Revenue Forecasts
    • 5. Competitive Landscape
    • 6. Distribution Trends
  • 2. India
    • 1. Introduction
    • 2. Market Drivers
      • a. Scarcity of Clean Water
      • b. Increasing Consciousness About Water Quality
      • c. Deteriorating Quality of Water
      • d. Growing Disposable Incomes
      • e. Increasing Availability of Alternatives to Boiling Water
      • f. Acceptance of RO systems
    • 3. Market Restraints
      • a. Scarcity of Clean Water
      • b. Increasing Consciousness About Water Quality
      • c. Deteriorating Quality of Water
      • d. Growing Disposable Incomes
      • e. Increasing Availability of Alternatives to Boiling Water
      • f. Acceptance of RO systems
    • 4. Market Challenges
    • 5. Revenue Forecasts
    • 6. Competitive Landscape
    • 7. Distribution Channel Analysis
• 5. Econometrics
  • 1. Decision Support Database
    • 1. Size of Households for Select Countries
    • 2. Rooms per Household for Select Countries

List of Figures

Chapter 2

• Residential Water Treatment Equipment Market: Market Drivers Ranked in Order of Impact (North America), 2005-2011
• Residential Water Treatment Equipment Market: Market Restraints Ranked in Order of Impact (North America), 2005-2011
• Residential Water Treatment Equipment Market: Top Five Industry Challenges Ranked by Priority (North America), 2005-2011
• Residential Water Treatment Equipment Market: Market Drivers Ranked in Order of Impact (Latin America), 2005-2011
• Residential Water Treatment Equipment Market: Market Restraints Ranked in Order of Impact (Latin America), 2005-2011
• Residential Water Treatment Equipment Market: Market Drivers Ranked in Order of Impact (Europe), 2005-2011
• Residential Water Treatment Equipment Market: Market Restraints Ranked in Order of Impact (Europe), 2005-2011
• Residential Water Treatment Equipment Market: Top Ten Industry Challenges Ranked by Priority (Europe), 2005-2011
• Residential Water Treatment Equipment Market: Cumulative Penetration of Residential Water Treatment Equipment in Urban Households (World), 2004
• Residential Water Treatment Equipment Market: Revenue Forecasts (World), 2004-2011
• Residential Water Treatment Equipment Market: Revenue Forecasts by Geographic Region (World), 2004-2011
• Residential Water Treatment Equipment Market: Percent of Revenues by Geographic Region (World), 2004-2011
• Residential Water Treatment Equipment Market: Revenue Forecasts by Product Type (World), 2004-2011
• Residential Water Treatment Equipment Market: Percent of Revenues by Product Type (World), 2004-2011
• Residential Water Treatment Equipment Market: Distribution Channel Trends (World), 2004
• Residential Water Treatment Equipment Market: Technology Trends (World), 2004
• Residential Water Treatment Equipment Market: Share of Sediment Carbon in Different Segments (World), 2004
• Residential Water Treatment Equipment Market: Share of Reverse Osmosis in Different Segments (World), 2004
• Residential Water Treatment Equipment Market: Share of Ultraviolet in Different Segments (World), 2004
• Residential Water Treatment Equipment Market: Share of Ozone in Different Segments (World), 2004Chapter 3

• Residential Water Treatment Equipment Market: Competitive Structure (Europe), 2002

Chapter 4

• Residential Water Treatment Equipment Market: Market Drivers Ranked in Order of Impact (China), 2005-2011
• Residential Water Treatment Equipment Market: Market Restraints Ranked in Order of Impact (China), 2005-2011
• Residential Water Treatment Equipment Market: Revenue Forecasts for Residential Water Treatment Equipment (China), 2004-2011
• Residential Water Treatment Equipment Market: Market Drivers Ranked in Order of Impact (India), 2005-2011
• Residential Water Treatment Equipment Market: Market Restraints Ranked in Order of Impact (India), 2005-2011
• Residential Water Treatment Equipment Market: Key Market Challenges Ranked in Order of Impact (India), 2005-2011
• Residential Water Treatment Equipment Market: Revenue Forecasts for Residential Water Treatment Equipment (India), 2004-2011

Chapter 5

• Residential Water Treatment Equipment Market: Size of Households (South Korea), 2000
• Residential Water Treatment Equipment Market: Size of Households (Taiwan), 2000
• Residential Water Treatment Equipment Market: Size of Households (Japan), 2000
• Residential Water Treatment Equipment Market: Size of Households (U.S.), 2000
• Residential Water Treatment Equipment Market: Size of Households (India), 2001
• Residential Water Treatment Equipment Market: Size of Households (China), 2001
• Residential Water Treatment Equipment Market: Rooms per Household (South Korea), 2000
• Residential Water Treatment Equipment Market: Rooms per Household (Taiwan), 2001
• Residential Water Treatment Equipment Market: Rooms per Household (Japan), 2000
• Residential Water Treatment Equipment Market: Rooms per Household (U.S.), 2000
• Residential Water Treatment Equipment Market: Rooms per Household (India), 2000