Abstract
Research Overview
Advanced Steering Systems Gain Ground in Japan
With Japan being a pioneer of sophisticated, next-generation technology, it is
hardly surprising that the Japanese market for advanced steering systems is
one of the fastest growing in the world. The number of vehicles fitted with
electric power steering systems (EPS) is expected to increase from 3.4 million
in 2004 to 4.9 million in 2007, which itself is a strong indication of the
immense scope for advanced electronic components in this country. Although
hydraulic power steering systems (HPS) currently lead the market with a share
of around 54 per cent in 2004, EPS systems appear set to overtake them in the
short term due to their fuel economy characteristics and high integration
potential. By 2012, EPS systems could account for a staggering 65 per cent of
the total advanced steering systems market in Japan.
Fuel Efficiency a Key Driver for EPS Systems
Fuel efficiency is a key factor driving the uptake of EPS systems and giving
them a distinct edge over conventional HPS. "EPS draws power on demand,
achieving 85 per cent higher efficiency level in converting electrical to
mechanical energy," notes the analyst of this research service. "This leads to
high energy savings as compared to conventional hydraulic systems." Given that
Japanese original equipment manufacturers (OEMs) are displaying increasing
interest in reducing energy consumption, this is a significant motivating
force for them to implement EPS systems that offer fuel savings as high as 0.2
to 0.3 litres per 100 kilometres.
Fuel efficiency combined with a lower front axle weight will see EPS systems
dominating the mini, small and lower medium segments in the medium to long
term. Eventually, EPS systems' reach is set to extend to the medium and upper
medium segments as well, where HPS is currently the major application. The
bulk of vehicles in these segments are expected to shift from HPS to rack
electric power steering (REPS) systems over the medium to long term.
REPS and Active Steering (AS -- variable gear ratio) Systems on the Fast Track
While rack EPS is providing stiff competition to HPS in the higher vehicle
segments and is expected to challenge its domination in the medium to long
term, the demand for AS systems is on the rise in the sports and luxury
vehicle segments. Suppliers are trying to promote these systems -- which have
been developed on a rack EPS solution -- to OEMs in keeping with the growing
demand for active safety measures.
"The premium and heavy vehicles in Japan are expected to adopt rack EPS and AS
in the long term, with the premium models expected to accommodate the high
costs of AS," says the analyst. "Rack EPS systems are deemed the favourite for
popular heavy vehicles and they have significant revenue growth potential from
the end of the forecast period (2013) in to the next decade."
Table of Contents
- 1. Executive Summary
- 1. Market Overview
- 1. Market Overview of the Japanese Steering Systems Market
- 2. Key Characteristics of The Japanese Steering Systems Market
- 1. Total Market for Steering Systems
- 2. Market Breakdown for Steering Systems by Vehicle Segment
- 3. Vehicle Manufacturers' Steering Technology Preferences and Pricing
for Steering Systems
- 4. Competitors Product Portfolio Analysis and Market Share
- 3. Strategic Findings and Conclusions
- 1. Key Findings and Conclusions
- 2. Total Japanese Market for Advanced Steering Systems
- 1. Market Overview And Introduction To Technologies
- 1. Market Overview
- 2. Introduction to the Technologies
- 2. Market Drivers and Market Restraints
- 1. Market Drivers
- a. Fuel Efficiency is a Key Driver for Electric Power Steering EPS
Systems
- b. EPS Systems are Technically Superior and Possess Potential to Offer
More Advanced Features as Compared to Electro Hydraulic (EHPS) and HPS
Systems
- c. Steering Feel and Low Cost are Expected to Drive Demand for
Hydraulic Power Steering (HPS)
- d. Active Steering (AS) Improves Driver Convenience While Enhancing
Safety Standards
- e. Steer by Wire (SBW) Offers Significant Savings in the Value Chain
Over Conventional HPS and Improves Vehicle Safety
- 2. Market Restraints
- a. High Cost and Market Acceptance is a Major Concern for Steer by Wire
- b. High Cost and Heavy Front Axle Loads Restrict Uptake for Electric
Power Steering (EPS)
- c. High Cost is the Key Restriction for AS
- d. The demand for Electro Hydraulic Power Steering (EHPS) is Low in
the Japanese Steering Systems Market
- e. HPS Offers Lower Efficiency and Poor Fuel Economy as Compared to EPS
- 3. Steering Systems Life Cycle Analysis
- 1. Steering Systems Life Cycle
- 2. Total Steering Systems Technology Roadmap to 2013
- 4. Total Steering Systems Market Size and Forecasts
- 1. Total Market for Steering Systems in Units and Revenues
- 2. Market Breakdown by Steering Technologies
- 3. Market Breakdown by Vehicle Segments
- 4. Steering System Pricing Analysis
- 5. Analysis of Vehicle Manufacturer's Penetration Rates
- 5. Competitive Analysis
- 1. Competitive Structure
- 2. Competitive Analysis Suppliers
- 3. Market Share Analysis for Suppliers
- 6. Strategic Recommendations and Conclusions
- 1. Conclusions and Recommendations
- 7. Data Sheets
- 1. Data Sheets for the Total Japanese Steering Systems Market
- 3. Total Japanese Market for Hydraulic Power Steering Systems
- 1. Introduction
- 2. Total Hydraulic Power Steering Systems Market Size and Forecasts
- 1. Total Market Share Analysis of Hydraulic Power Steering Systems
- 2. Total Unit Shipment and Revenue Forecast for Hydraulic Power
Steering Systems
- 3. Unit Shipment and Revenue Forecast for Hydraulic Power Steering
Systems by Vehicle Segment
- 4. Vehicle Segment Penetration Analysis for Hydraulic Power Steering
Systems
- 3. Vehicle Manufacturer Hydraulic Power Steering Systems
PenetrationAnalysis and Profiles
- 1. Total Hydraulic Power Steering Systems Penetration Analysis by
Vehicle Manufacturer
- 2. Vehicle Manufacturers Profiles
- 4. Pricing Trend and Analysis
- 1. Average Pricing Trends for Hydraulic Power Steering Systems
- 2. Average Pricing Trends for Hydralic Power Systems Across Segments
- 5. Data Sheets
- 1. Data Sheets For Hydraulic Power Steering Systems
- 4. Total Japanese Market for Electro Hydraulic Power Steering Systems
- 1. Introduction
- 2. Total Electro Hydraulic Power Steering System Market Size and
Forecasts
- 1. Total Market Share Analysis of Electro Hydraulic Power Steering
Systems
- 2. Total Unit Shipment and Revenue Forecast for Electro Hydraulic
Power Steering Systems
- 3. Unit Shipment and Revenue Forecast for Electro Hydraulic Power
Systems by Vehicle Segment
- 4. Vehicle Segment Penetration Analysis for Electro Hydraulic Power
Steering Systems
- 3. Vehicle Manufacturer Electro Hydraulic Power Steering Systems
Penetration Analysis
- 1. Total Electro Hydraulic Power Steering Systems Penetration Analysis
by Vehicle Manufacturer
- 4. Pricing Trend and Analysis
- 1. Average Pricing Trends for Electro Hydraulic Steering Systems
- 2. Average Pricing Trends for Electro Hydraulic Power Steering Systems
Across Segments
- 5. Data Sheets
- 1. Data Sheets For Electro Hydraulic Power Steering Systems
- 5. Total Japanese Market for Electric Power Steering Systems
- 1. Introduction
- 2. Total Electric Power Steering Systems Market Size and Forecasts
- 1. Total Market Share Analysis For Electric Power Steering Systems
- 2. Total Market Share Analysis of Electric Power Steering Systems by
Technology Type
- 3. Total Unit Shipment and Revenue Forecast for Electric Power
Steering Systems
- 4. Total Unit Shipment and Revenue Forecast for Electric Power
Steering System by Technology Type
- 5. Total Unit Shipment and Revenue Forecast for Electric Power
Steering by Vehicle Segment
- 6. Total Unit Shipment and Revenue Forecast for Electric Power
Steering by Vehicle Segment by Technology Type
- 7. Vehicle Segment Penetration Analysis for Electric Power Steering
Systems
- 8. Vehicle Segment Penetration Analysis for Electric Power Steering
Systems by Technology Type
- 3. Vehicle Manufacturer Electronic Power Steering Systems Penetration
Analysis and Profiles
- 1. Total Electronic Power Steering Systems Penetration Analysis By
Vehicle Manufacturer
- 2. Total Electronic Power Steering Systems Penetration Analysis By
Vehicle Manufacturer By Technology Type
- 3. Vehicle Manufacturer Profiles
- 4. Pricing Trend and Analysis
- 1. Average Pricing Trends for Electronic Power Steering Systems By
Technology Type
- 2. Average Pricing Trends for Electronic Power Steering Systems By
Technology Type Across Segments
- 5. Data Sheets
- 1. Data Sheets For Electronic Power Steering Systems By Technology Type
- 6. Total Japanese Market for Active Steering Systems
- 1. Introduction
- 2. Total Active Steering Systems Market Size and Forecasts
- 1. Total Market Share Analysis of Active Steering Systems
- 2. Total Unit Shipment and Revenue Forecast for Active Steering Systems
- 3. Unit Shipment and Revenue Forecast for Active Steering Systems by
Vehicle Segment
- 4. Vehicle Segment Penetration Analysis for Active Steering Systems
- 3. Vehicle Manufacturers Active Steering Systems Penetration Analysis
and Profiles
- 1. Total Active Steering Systems Penetration Analysis by Vehicle
Manufacturer
- 2. Vehicle Manufacturers Profiles
- 4. Pricing Trend and Analysis
- 1. Average Pricing Trends for Active Steering Systems
- 2. Average Pricing Trends for Active Steering Systems Across Segments
- 5. Data Sheets
- 1. Data Sheets for Active Steering Systems
- 7. Total Japanese Market for Steer-by-Wire Systems
- 1. Introduction
- 2. Assessment of the Steer-by-Wire Systems Market Size and Forecasts
- 1. Total Market Size and Cost Assessment of Steer By Wire Systems
- 3. Benefit Analysis for Steer-by-Wire
- 1. Qualitative Benefit for Steer-by-Wire
- 2. Feature Analysis for Steer-by-Wire
- 4. Strategic Conclusions
- 1. Strategic Outlook for Market Participants in the Japanese Steer By
Wire Market
- 8. Appendix
- 1. Exchange Rate
- 2. Acronyms
- 1. Acronyms Used in the Study
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