米国系航空会社の中・東欧直行便市場の競争

Abstract

"The Burgeoning Battle for Travelers to Central and Eastern Europe" report examines the nonstop flight options between the United States and 10 Central and Eastern European countries: Austria, Finland, Greece, Hungary, Poland, Romania, Serbia and Montenegro, Ukraine, Russia, and the Czech Republic (where direct traffic is the sum of arrivals and departures between those countries and the United States). The quantitative analysis includes the seasonality of travel by month, nationality of passengers, and volume of traffic per airline.

Beyond looking at existing flight offerings, the report predicts how the menu of options to fly to Central and Eastern Europe will change in 2005. One prominent example is Continental Airlines, which is due to begin nonstop flights between Newark and Moscows newly-renovated Domodedovo airport in May 2005.

The report also examines the measures CEE airlines are taking to modernize their operations and image, steps that help groom them for membership in alliances such as Star, OneWorld, and SkyTeam. LOT Polish Airlines and Austrian Airlines are part of the Star Alliance, and will be joined by CEE neighbors Adria Airways (Slovenia) and Croatia Airways in 2005. CSA Czech Airlines is a member of the SkyTeam, an alliance that will likely be welcoming two new CEE airline partners in 2005: Russias Aeroflot and Hungarys Mal?v.

Special in-depth research sections include "The Race to Capture the U.S.-Russia Direct Flight Market," "AeroSvits Successful Launch of Nonstop Flight Services to the United States," and "The Underserved Balkan Region."

Table of Contents

• I EXECUTIVE SUMMARY
• II TOTAL DIRECT TRAFFIC BY COUNTRY AND CARRIER IN 2002-2003
  • TOTAL DIRECT TRAFFIC BY COUNTRY IN 2002-2003
  • TOTAL DIRECT TRAFFIC BY CARRIER IN 2002-2003
• III U.S. AIRLINES NEW INTERNATIONAL STRATEGIES
• IV TRENDS IN THE GLOBAL AIRLINE INDUSTRY
  • Alliances Help Weather Rough Times
• V NATIONALITY OF PASSENGERS
• VI SEASONALITY IN TRAVEL TO CENTRAL AND EASTERN EUROPE
• VII CENTRAL AND EASTERN EUROPE (CEE) AS A DESTINATION
• VIII CONCLUSIONS AND PREDICTIONS FOR 2005-2006
• IX DIRECT TRAFFIC BY COUNTRY
  • POLAND
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES
    • ROUTES
    • CHANGE IN TOTAL DIRECT TRAFFIC BY ROUTE
    • SEASONALITY
  • RUSSIA
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES
    • IN DEPTH: THE RACE TO CAPTURE THE U.S.-RUSSIA DIRECT FLIGHT MARKET
    • ROUTES
    • SEASONALITY
  • AUSTRIA
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • GREECE
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • FINLAND
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • CZECH REPUBLIC
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • HUNGARY
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • ROMANIA
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
  • UKRAINE
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
    • IN DEPTH: AEROSVITS SUCCESSFUL LAUNCH OF NONSTOP FLIGHT SERVICES TO THE UNITED STATES
  • SERBIA AND MONTENEGRO
    • TOTAL DIRECT TRAFFIC
    • TOP AIRLINES AND ROUTES
    • SEASONALITY
    • IN DEPTH: THE UNDERSERVED BALKAN REGION
• X. APPENDIX A
  • CENTRAL AND EASTERN EUROPEAN-AMERICANS
  • AIRLINE PREFERENCES AND TRAVEL BEHAVIOR: WHAT OUR RESEARCH SHOWS
    • PURPOSE OF TRAVEL TO CEE
    • FREQUENCY OF AIR TRAVEL TO THE CEE REGION
    • FACTORS INFLUENCING CHOICE OF AIRLINE
    • PREFERENCES IN METHOD OF TICKET PURCHASE
    • DESIRE TO PARTICIPATE IN FREQUENT FLYER PROGRAMS
• XI. METHODOLOGY AND DATA SOURCES
• ABOUT GLOBAL ADVERTISING STRATEGIES