市場調査報告書：ワインの世界市場

Abstract

This report analyzes the worldwide markets for Wine in Millions of Liters. The major product segments analyzed are Still Wine (Still Red, Still White, & Still Rose), Sparkling Wine, Fortified Wine, Vermouth, and Others (include non-grape wine, wine coolers and ice wine). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 1573 companies including many key and niche players worldwide such as Bacardi Limited, Brown-Forman Corp., Castel Group, Constellation Brands, Inc., Robert Mondavi Winery, Hardy Wine Company, E.&J. Gallo Winery, Boizel Chanoine Champagne, Maison Burtin, Kendall-Jackson Wines Estates Ltd., LVMH Moët Hennessy - Louis Vuitton S.A., Remy Cointreau Group, Pernod Ricard Groupe, Pernod Ricard UK, Foster' s Group Limited, and Vina Concha y Toro. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability And Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions And Scope Of Study
Still Wines
Red Wines
White Wines
Rose Wines
Sparkling Wines
Fortified Wines
Vermouth
Others
Non-Grape Wine
Wine Coolers
Ice Wine

II. EXECUTIVE SUMMARY

1. Market Overview

Key Challenges Facing the Global Wine Industry
Industry Overview
Alcoholic Beverages: An Integral Part of Various Customs
Wine: Smallest Segment in the Alcoholic Beverages Market
Characteristics of Wine Market
Key Market Statistics
Table 1: Global Wine Market (2005): Breakdown of Wine Production in Million Liters In Major Countries - France, Italy, Spain, the United States, Argentina, Australia, South Africa, Germany, Chile China and Portugal (includes corresponding Graph/Chart)
Table 2: Global Wine Market (2005): Per Capita Consumption in Liters by Select Country - France, Italy, Portugal, Croatia, Switzerland, Spain, Denmark, Hungary, Uruguay, Austria, Argentina, Greece, Romania, Germany, Netherlands, Australia, Belgium-Luxembourg, New Zealand, United Kingdom, Ireland, and United States (includes corresponding Graph/Chart)
World Trade Statistics
Table 3: World Wine Exports (2005): Percentage Breakdown of Export Volume by Country-Italy, France, Spain, Australia, Chile, The US, Moldova, South Africa, Germany, Argentina, Portugal and Others (includes corresponding Graph/Chart)
Table 4: World Wine Imports (2005): Percentage Breakdown of Import Volume by Country - The UK, Germany, The USA, Russia, France, The Netherlands, Other Central Eastern Europe, Canada, Belgium- Luxembourg and Denmark (includes corresponding Graph/Chart)
Table 5: World Wine Exports (2005): Percentage Breakdown of Export Value by Country - France, Italy, Australia, Spain, Chile, Germany, The US, South Africa, Portugal, New Zealand, Argentina and Others* (includes corresponding Graph/Chart)
Table 6: World Wine Imports (2005): Percentage Breakdown of Import Value by Country - The UK, The USA, Germany, Belgium-Luxembourg, Canada, Netherlands, Japan, Switzerland, Russia, France, Denmark, Sweden and Others* (includes corresponding Graph/Chart)
Table 7: Global Bottle Wine Market (2005): Percentage Share Breakdown of Value Sales through Leading Distribution Channels in Select Countries - France, Italy, USA, Chile, Germany, Spain, and Australia (includes corresponding Graph/Chart)
Global Trends
New World Wine Producers Capturing France’s Global Market Share
New World Wines vs. Old World Wines
Inflated Production Holds Value Growth
Sophisticated Lifestyles Elevate Wine Consumption
Health Benefits Driving Growth in Wine Market
Wine Decreases Risk of Dementia
Popularity of Still Red Wine
Health Benefits of Red Wine Consumption
Champagne Consumption
Supply Deficit: A Major Threat…
Impact of Champagne Bubbles
Emergence of Online Wine
TCA Contamination
Bag-in-Box Wine
Table 8: Leading Brands in the Global Bag-in-Box Wine Market (2004): Percentage Breakdown for White Zinfandel, Chablis, Other Special Natural, Blush Chablis, White Grenache, Chardonnay, Merlot, Cabernet Sauvignon and Others (includes corresponding Graph/Chart)
Point-of-Sale Items
Core Wine Consumers vs. Marginal Wine Consumers
Distribution
Other Developments
Trends in Lifestyle
Busy Lifestyles
Trendy Drink
Disposable Income
Urbanization
Climatic Factors
Wine-Drinking Occasions
Dining Out
Health Benefits - The “French Paradox”
Falling Alcohol Consumption
Cultural Issues
Religion
Tourism
Gray and Black Markets
Internet - Business 2 Business (B2B)
Retail Markets Vs. Horeca Markets
Volume Sales - Retail Vs. Horeca- A Historic Review
Table 9: Retail Vs. Horeca Sales of Wine Worldwide (2000): Percentage Breakdown of Volume Sales by Region - Western Europe, Eastern Europe, North America, Latin America, Australasia, Asia-Pacific,Africa and the Middle East (includes corresponding Graph/Chart)
Value Sales - Retail Vs. Horeca- A Historic Review
Table 10: Retail Vs. Horeca Sales of Wine Worldwide (2000): Percentage Breakdown of Values Sales by Region - Western Europe, Eastern Europe, North America, Latin America, Australasia, Asia-Pacific, Africa and the Middle East (includes corresponding Graph/Chart)

2. Product Overview

History of Wine
Flavors of Wine
Definition of Wine
Production Process
Production Types
Wine Composition
Types of Wines
Still Wines
White Wines
Popular White Wines
Red Wines
Red Wine Varieties
Rose Wines
Sparkling Wines/Champagne
French Champagne/Sparkling Wines
Californian Champagne/Sparkling Wines
Champagne
Other Sparkling Wine
Fortified Wines
Types of Fortified Wine
Vermouth Wines
Types of Vermouth
Others
Non-Grape Wine
Wine Coolers
Ice Wine
Other Wines
Common Classification of Wine
Quality Wine
Various Types of Quality Wine
Country Wine
TableWine
Product Innovation
Wine Analyzer

3. Primary Producers of Wine

Major Wine Producing Regions Worldwide
Europe - Traditional Producer
Growing Competition from New World Wines
France
Rhone Valley
Bordeaux
Languedoc
Burgundy
Alsace
Germany
Italy
Piedmont
Spain
Portugal
The United States
California: Leading Producer of Wine in the US
Santa Barbara
Washington
Australia
Australian Wines in the International Market
New Zealand
Argentina - Largest Wine Producer in South America
Chile

4. Key Markets

The United States
Europe
Study Reveals Declining Popularity of Wine
Asia-Pacific
Australia
China
India
Korea
Taiwan
Thailand
Latin America
Argentina
Brazil
Chile

5. Product Introductions/Innovations

Grgich Hills Launches First Biodynamic Wine
Constellation Launches First Style-Bar Wine in UK
Hyatt Announces Introduction of Signature Wine Brand
Chatham Hill Winery Unveils Wine Containing Pomegranate
Boisset Launches New Pet Packed French Wine
R.H. Phillips Vineyard Announces Re-launch ofNight-Harvest by R.H Phillips Line
- Freixenet Announces U.S Launch of New Spanish Wine
- Caviro Plans Introduction of Vinissimo Wine Brandin Ontario
- Ironstone Vineyards Plans to Roll Out NovelWine Brand
- Grupo Osborne Announces New Solaz Wines
- Freixenet USA Announces Launch of Nick FaldoSelection Wines
- Sainsbury to Introduce Wines in Low Alcohol Category
- Diageo Announces New Sauvignon Blanc Wine
- 585 Wine Partners Rolls Out Wine Brand ofRussian River Valley Origin
- Pernord Ricard Launches New MontanaSparkling Wine
- De Bortoli Announces Two New Wines
- Lillydale Estate Wines Launches Two NewVintage Wines
- US Market Permits New French Wine Grape
- Mount Pleasant Launches Maurice O’Shea Shiraz
- Lillydale Estates Releases New Vintages of Wines
- Suntory Announces Re-Launch of HenriotChampagne Brand
- Suntory Launches Laurent-Perrier Champagnesin Japan
- Zonnebloem Announces New Vintages of Red Wines
- Diamond Estates Plans Release of Dan-AykroydSignature wines
- Delicato Family Vineyards’ Wines Is Now DFV Wines
- Four Seasons Wines to Launch Zinzi
- De Bortoli Launches Innovative King Valley Wine
- Tesco Expands New Zealand Wine Range
- Changyu to Reveal Wine Quality Grading Systemin China
- Fruité Catalan Set for Launch in UK
- France to Roll Out National Wine brand
- Carlsberg to Roll Out Invenio Wines
- Pernod Ricard to Launch World’s ExpensiveChampagne
- Hardy Launches ‘Shuttle’
- Sainsbury' s Introduces Healthy Wine
- Rays Station Launches Red Wine for Men
- Seagram India Launches First Wine Brand
- Beaulieu Launches New Red Wine Blend
- CSM Launches New Merlot Wine
- Diageo Rolls Out Australian Premium Wine Brand
- Domaine Terlato & Chapoutier Rolls Out First Wines
- Blackstone Winery Announces Two New Wines
- Blackstone Launches New Wines in Winemaker’sSelect Range
- Cellar Door, Hunees Family Announce TwoNew Wines
- Arbor Mist Announces Wine in Apple Flavor
- Brian Carter Announces First Euro-Blend Wineryin Washington
- Clos Lachance Winery Announces New Wine Series
- Evans & Tate Wine Group Plans Launch ofNew Wines
- Mount Pleasant Announces Two New Wines
- Foster' s Rolls Out New ' Country of Origin' Series Wines
- De Bortoli Unveils Windy Peak Pinot Noir ChardonnaySparkling Wine
- Alice White Adds Cabernet-Merlot
- Canandaigua Wine Rolls Out Western Australia' sPremium Wines in the US
- Suntori Releases New Wines in the Tomi-No-OkaLineup
- Centerra Expands Tetra Prisma Wines Portfolio
- Brown-Forman Introduces Durbanville HillsSouth African Wines
- Canandaigua Launches Quail Label Wines in 375 mlPackaging
- Hardy Wine Company Relaunches Houghton WhiteBurgundy Wine
- Hardys Announces Launch of Oomoo UnwoodedChardonnay
- Canandaigua Announces New Wine Brand
- Brown-Forman Announces Launch ofNew French Wine
- Woodbridge Announces New Vintages of SelectVineyard Series Range
- Virgin Group of Companies Announces Launch ofVirgin Wine Brand
- De Bortoli Launches Three Sero Labeled Wines
- De Bortoli Launches Windy Peak Pinot Grigio
- Indage Group Launches Wine in Low-Price Category
- Elgin Vintners Announces First Wine
- Sokol Blosser Launches Wine with Dundee HillsAppellation
- Rainier Wine Announces New Lifestyle Wine Brand
- New English Wines from ASDA & Choirs
- Sutter Home Unveils Entry-Level Wines forConvenience-Stores
- Blue Nun Introduces White Wine in Rexam’s ElegantBottles
- Pacific Wine Ventures with Group One to UnveilNew Wine Brand
- Halewood Adds New Flavors to Lambrini
- Asconi Unveils New Champagne Line
- Raisin Social Launches Cape Blend Wine
- Sainsbury Unveils Sainsbury Wine
- Gandia Unveils New Varietal Wines
- Thresher Introduces New Wines
- BRL Hardy Unveils Seventh Moon Brand
- Almaden Launches Two New Flavors
- GBL Unveils New Wine for Women
- Co-op Introduces Wines from South Africa
- Reynolds Rolls Out New Product Range
- Lake Sonoma Winery Launches 1999 Alexander
- Seagram de Argentina Unveils Mumm CuveeChampagne
- McGuigan Introduces New Brand
- Mudgee Valley Launches New Wines
- ND Wines Introduces New Array of Premium Wines
- BRL Introduces South African Wine
- BRL Hardy Unveils New Range of Wines
- Laurent-Perrier Unveils New Version of Grand SiecleLa Cuvee Champagne
- Emeril and Fetzer Introduces New Range of Wines
- Botavina Winery Launches Herbal Wine
- Hunter' s Marlborough Releases Hunter' s MarlboroughWine
- Gallo Introduces Mcwilliam' s Hanwood Estate BrandWines
- Sainsbury Launches Babe Wine
- Ecco Domani Launches New Product Line
- Vintage Wine Distributor Releases Happy Cat Wine
- Bodegas Trapiche Releases Septiembre Vino Blancoin Argentina
- Snowdon Wines Launches New Wines in Australia
- Dry Creek Unveils New Wine Varieties
- Seagram de Argentina Unveils Mumm CuveeChampagne
- Wyndham Estate Rolls Out Bin 999 Merlot
- Allied Domecq Spirits & Wine (I) Launches Mumm' sChampagne in India
- Nardone Baker (Australia) Launches Wara MantraRange of Wine
- Vina Errazuriz (Chile) Rolls Out Four New Red Wines
- Gloria Ferrer Champagne Caves Unveils 1985 and 1986Carneros Cuvee Extended Tirage Series of SparklingWines
- Zonin Rolls Out 10 Styles of Wine
- Bodegas Trapiche Launches a New Line of Wine
- Atalon Winery Launches Two Varieties of 1997Mountain Estate Wine
- La Palma Launches New Classic, Reserve Wine andGran Reserva Lines
- Bodegas Alvear Launches Vinalange Vino Varietyof Red Wine in Spain
- Torres (Spain) Unveils 1998 Gran Sangre de Toro,2000 Vina Sol white wine and Santa DignaSauvignon Blanc
- Strofilia Rolls Out 1999 Dry White Variety
- Babachim Launches Bitter Black and Blush Line
- Dry Creek Vineyard Launches "New" Dry CreekVineyard 1999 Pinot Noir Wine and 1999Chardonnay Wine
- Kobrand Launches Louis Jadot 1999 Beaujolais-VillagesRed Burgundy TableWine from Maison Louis Jadot
- Winesellers Offers Georges Duboeuf Moulin-a-VentRed Beaujolais Wine
- Bodegas Covitoro Unveils Vina Virgen BlancoDulce Vino
- McWilliam' s Wines Rolls Out 5 New Varietals of Wine
- Gloria Ferrer Champagne Caves Triggers ChampagneCaves 1992 Royal Cuvee Brut
- Mildara Blass Introduces Cabernet Merlot Coonawarra andChardonnay Wines
- Rodney Strong Vineyards (California) Rolls Out 1996Symmetry Red TableWine
- Shafer Vineyards Introduces Three Napa Valley ShaferWines
- Normans (Australia) Develops Kosher PinotNoir Wine
- Bodegas Farina Rolls Out Gran Colegiata Vino1998 Wine in Spain
- Parmalat Spa Introduces Parmalat Sangri
- Seagram Beverage Expands Bottled Seagram WineCooler Product Line
- In2wine Introduces Deluxe Vinometer WineThermometer
- Eckes Rolls Out Freixenet Rosado Seco Cava SektChampagne in Germany
- Peninsula Wine Negociants Launches Floating MountainSauvignon Blanc 1999 Wine in New Zealand
- Orlando Wines Launches Triggers 1998 Shiraz
- Bodegas Principe de Viana Launches Vino TintoReserva 1994 and 1998 in Spain
- Remy Amerique Launches Piper Sonoma PremierSparkling Wines in Two Varieties

6. Recent Industry Activity

E. & J. Gallo Acquires William Hill Winery
- Ste. Michelle Acquires Leap Wine Cellars andVineyards of Stag
- CBR, Punch Taverns Acquire Matthew Clark
- Hardy Wine to Divest Kamberra Winery
- Changyu Establishes JieBaiNa Wine Production Center
- Diageo Acquires Minority Stake in Nuvo
- Southern Wine & Spirits to Acquire Paramount DistillersBrokerage Operation
- Cloudy Bay Acquires Cellier le Brun Vinery
- NWWC Acquires Hyland Vineyard
- Republic Completes Merger With NDC
- Foster’s Wine Sells International Wine, WindsorVineyards
- Brunton Acquires Jeriko, Bellisimo and VinoVenue
- NZWF Acquires Clifford Bay Estate
- Southern Wine & Spirits of New York Acquires Assetsof Eber-NDC
- Champagne Indage Acquires Tandou Subsidiary
- Cockatoo Ridge Wines Acquires Australian CommercialWines
- Wine Trust Completes Acquisition of Croizet
- Foster’s to Divest Wine Clubs & Services Assets
- Vintage Wine Trust Acquires Matchbook Vineyard
- Galt & Taggart Capital to Acquire Stake in Teliani Veli
- San Pedro Completes Acquisition of Leyda Winery
- V&S Group Acquires Amundsen
- TowerBrook Acquires BevMo!
- Roza Hills Acquires Constellation’s Winery
- Charmer Industries Announces Merger with PeerlessImporters
- Charmer Sunbelt Group to Merge with BulldogVentures Ltd.
- Brindco Acquires Stake in Grover Wines
- Diageo Highlands to Acquire Equity in Quanxing
- Cecchetti Wine Company Marks Presence in the US WineIndustry
- Folio to Distribute Villa Sandi Wines in The US
- GIV, 585 Wine Partners Collaborate Over NewItalian Wine
- E&J Gallo Inks Distribution Contract withSpendrups Vin
- Foster’s Inks Distribution Pact with BB&B
- Carlsberg Develops Invenio Wine Brand
- YVWGA Revives Wine Yarra Valley Wine
- Amfora to Establish Joint Venture
- Evan & Tate Divests Stake in Scott Street
- Signature Wines to be Dubbed Signature Wines &Beverages
- E&J to Market Malbec Wine in US
- Mey Icki to Start Wine Making in France
- Yantai Changyu Sets Up Wine Division
- Cobra Beer to Launch New Varieties of Wine
- Camson to Launch Organic Pomegranate Wine
- Millennium Import Takes Over Belvedere Trademarks
- UB Group Acquires Bouvet Ladubay
- Jim Beam Brands Renamed with a Novel Visual Identity
- Bulgari to Manufacture Wine for Italy
- Diageo PLC to Expand Argentine Wine Assets
- Pernod Ricard Streamlines Management Structure
- Pernod Forms New Pacific Wine Group
- French Laroche Acquires Chilean Wine Property
- Canandaigua Adopts New Name and Logo
- Billington Imports Acquires Havens Wine Cellars
- Trinchero Acquires Napa Cellars
- Brown-Forman Signs Agreement with Italiano Vini
- Foster’s Group to Divest Wineries, Production Facilities
- Spier Wines Enters into an Agreement with Cape CoastalVintners
- Neqtar Acquires Evans and Tate Winery
- Waipara Hills Wine Estate Acquires Canterbury House
- Jackson Family Acquires Murphy-Goode Estate Winery
- Jackson Family Acquires Legacy Estates
- Jackson Family Farms Sets Up Wine Division
- McDowell Takes Over Bouvet Ladubay
- Oatley Wines Acquires Orlando Wines’ Facilities
- Kirin Acquires Mercian
- Constellation Brands Acquires Vincor International
- Waverley Acquires Cellar Wines Direct
- Brown-Forman to Merge Wine & Spirit Organizations
- Percept Brands Acquires Waterbrook Winery
- Brown-Forman Divests Jekel Facilities
- Esterlina Vineyards Acquires Everett Ridge Winery
- Boizel Acquires Lanson International
- The Cellarnet Acquires Wine Portfolio
- The Wine Group Acquires Bonny Doon' s Major Brands
- Corby Distillers, Pernod Ricard Agree on MutualBusiness Strategy
- Sula Acquires Pimpane Wine Plant
- Straight Up Acquires Straight Up Productions
- Champagne Indage Acquires McKinley Vintners
- Diamond Estates Takes over Brave New Wines
- DSWE Takes over Wave Imports
- Winebow Acquires Boston Wine
- Simon Gilbert Acquires Cassegrain
- De Bortoli Signs Partnership Deal with Aspri Spirits
- Cantina, Sultania Trade Enter Joint Venture
- UB Group to Establish Winery near Pune
- Paterno Enters Partnership Deal with Rothschilds
- Southern Wine & Spirits Partners Alaska Distributors
- Global Wine Group Signs Distribution Agreements
- Stella Acquires Alexandra Bridge
- Firesky Media to Acquire Chateau Routon
- ICG America Takes Over California Reds Wine Club
- Vintage Wine Trust Purchases Hopland and San MateoProperties
- McWilliam’s Extends Alliance with AWH
- Puento Acquires La Buena Vida Vineyards
- Foster’s Divests Foster’s Brand in Europe
- Vintage Wine Trust Takes Over Sweetwater Vineyard
- Halewood Takes Over Ginger Wine Brand
- WWC Acquires Goldschmidt
- La Martiniquaise Acquires SocoDivin
- Lazio Wine Cooperatives Sets Up Wine CellarConsortium
- V V Food & Beverage Acquires JSL Co., Ltd
- Camus Signs Agreement with Dragon Seal
- IBG Starts Online Winery Stores
- Racke Group Adds Yellow Tail to Product Portfolio
- Coca-Cola Israel to Expand into Wine
- Ratos Took Over Arcus Gruppen Co
- Great Vine Winery Acquires deLorimier
- Artisans & Estates Acquires La Jota Vineyard Company
- McWilliam' s Wines Ally with Australian Wine Holdings
- Constellation Acquires Rex Goliath Brand
- Waipara Merges with New Zealand Vineyard Estates
- 360 Global Acquires Viansa Winery
- Legacy Takes Over Byron and Arrowood Wineries
- Southern Wine & Spirits Acquires Lauber Imports
- CL Financial Acquires ChateauOnline
- E&J Gallo Acquires Barefoot Cellars
- MMD Enters Partnership with Pio Cesare Winery
- Castel Takes Over Wine Cellar
- Fortune Acquires Allied Domecq’s Liquor Brands
- Foster’s Wine Estates to Sell Geyserville Winery
- Andrés Wines Acquires Cascadia Brands
- Andrés Wines Acquires Red Rooster Winery
- Andrés Acquires Thirty Bench Winery
- Diageo Acquires Chalone Wine Group
- Vinfruco Merges with Stellenbosch
- Monarchia Merges with Matt Bros
- Southern Wine Acquires Premier Wine
- E&J Gallo Winery to Acquire Bridlewood State Winery
- Allied Domecq Acquires Gary Farrell Wines
- Trinchero Purchases Folie A Deux Winery
- Washington Wine & Beverage Buys Out Glen FionaWinery
- Wine Group Acquires Golden State Vintners
- Knightsbridge Acquires Kirkland
- Mendocino Wine to Purchase Parducci Wine Cellars
- Trinchero Family Estates Buys Out Reynolds Wines
- Constellation Brands Acquires Robert Mondavi
- Vina Errazuriz Buys Out Vina Caliterra
- Vinesse Purchases Royal Oaks Winery
- Fortune Brands Purchases Wild Horse Winery &Vineyards
- Vincor Acquires Western Wines
- Constellation Brands Acquires Ruffino Casa
- Diageo to Purchase Vineyard from Chalone Wine
- Blavod Bags Distribution Contracts
- Foster’s to Initiate Bottling Facility in Barossa
- Racke Divests Sparkling Wine & Spirit Portfolioto Henkell
- Changyu Divests 45% Stake
- Overline to Invest in Myakhov Vodka
- Constellation Brands Acquires BRL Hardy
- Citation Holdings and Kovacs Buy BoschendalWinery
- Kendall-Jackson Exits Argentinean Wine Market
- Evans & Tare Merges with Cranswick PremiumWines
- Reh Kendermanns Enters into a Joint Venture withWeightWatchers
- Winn-Dixie Opens New Club
- First Quench Changes Name
- Allied Domecq Acquires Montana Wines
- Evans & Tate Purchases Scott Street Portfolio
- Southern Wine & Spirits of America Acquires MajorityStake in Romano Bros
- Vincor Acquires Goundrey Wines
- K-J’s Subsidiary Takes Over Eringa Park
- Allied Domecq Buys Montana, Bodegas y Bebidas,Graffigna and Balbi
- Claro Group Takes Over Terra Andina Brand
- BRL Joins Forces with Stellenbosch
- South Africa-based Wineries Forms Afrivin
- Virgin Wines Partners with Matthew Clark
- Matthew Clark Signs Partnership Agreement withCalatrasi
- Talus Cellars and Netflix Enter into Partnership
- E&J Gallo Winery Signs Contract with Suntory
- Garcia Carrion Contracts with Wal-Mart
- Tuart Resources Enters into a Sales Contract withNexBanc
- Shaw Wallace in Contract with International WineProducers
- Bibendum Pens Deal with Grands Vins de Gironde
- Majestic Wine Expands Business
- Joaquin Moya, Juan Vila, and Osborne EstablishesNew Wine Company
- Hy-Vee Opens New Wine Store
- ACI Sets up World’s Largest Wine Bottle Factory
- Osborne & Cia Establishes Osborne Seleccion
- Terlato Wine Group Divests 49% Stake in ThreeBusinesses
- Viticoltori Friulani La Delizia Sells Brands toWine Group
- Diageo Sells Glen Ellen Wines to Franzia Winery
- Southcorp Sells off Tulloch Brand, Winery andVineyard
- Winecorp Shuts Down the UK Division
- Capespan Closes Down Vinfruco in the UK
- Majestic Wine Acquires Les Celliers de Calais
- Southcorp Wines Signs an Exclusive Agreementwith Matthew Clark
- Pacific Wine Partners Acquires Blackstone Winery
- Beringer Blass Wine Estates Acquires Tarac Bottlers
- Freixenet Acquires Yvon Mau and Wingara
- Lion Nathan Acquires an Additional 5% Stakein Montana
- EVineyard Acquires Wine.com
- Beringer Blass Wine Estates Acquires Stake in MatuaValley Wines
- Southcorp and Rosemount Estates Merge
- Diageo & Pernod Ricard Acquire Global Spirits &Wine Business of Seagram
- Chateau Dassault Enters into Joint Venture with VinaSan Pedro
- Southcorp Signs Contract with Suntory for Distributionof Lindemans Wines in Japan
- Bodegas Norton Invests in the Mendoza ProvinceVineyard
- European Commissions Approves Canadian Ice WineImports
- Foster' s Brewing Group Acquires Beringer WineEstates Holdings
- Mildara Blass Acquires Stake in Sobernab
- Sinegeria Acquires Beltsy
- Wine.com Buys European Wine Exchange
- Bohemia Sekt Takes Over Hubert
- Shaw Wallace Creates Full-Fledged Wine Division
- Federico Paternina Establishes New Wine Plantin Burgos, Spain
- Allied Domecq Makes Central Coast of Californiathe Main Source of Grapes
- Russia Introduces New Import Duties for Wines
- Keo Wines Launches New Labeling for the CypriotBrand Red and White Wines
- Campari International Acquires Cinzano Vermouthfrom Diageo

7. Focus on Select Global Players

Bacardi Limited (UK)
Brown-Forman Corporation (USA)
Castel Group (France)
Constellation Brands, Inc. (USA)
Robert Mondavi Winery (USA)
Hardy Wine Company (Australia)
E.&J. Gallo Winery (USA)
- Boizel Chanoine Champagne (France)
- Maison Burtin (France)
- Kendall-Jackson Wine Estates Ltd. (USA)
- LVMH Moët Hennessy - Louis Vuitton S.A.(France)
- Remy Cointreau Group (France)
- Pernod Ricard Groupe (France)
- Pernod Ricard UK
- Foster' s Group Limited (Australia)
- Vina Concha y Toro (Chile)

8. Global Market Perspective

Table 11: World Recent Past, Current & Future Analysis for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 12: World Long Term Projections for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 13: World Historic Review for Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 14: World 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 15: World Recent Past, Current & Future Analysis for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 16: World Long Term Projections for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 17: World Recent Past, Current & Future Market Analysis for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 18: World Long Term Projections for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 19: World Historic Review for Still Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 20: World Historic Review for Still Wine by Product Segment - Still Red, Still White and Still Rose Independently Analyzed with Annual Sales Figuresin Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 21: World 20-Year Perspective for Still Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 22: World 20-Year Perspective for Still Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Red, Still White and Still Rose for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 23: World Recent Past, Current & Future Analysis for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 24: World Long Term Projections for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 25: World Historic Review for Still Red Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 26: World 20-Year Perspective for Still Red Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 27: World Recent Past, Current & Future Analysis for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 28: Long Term Projections for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 29: World Historic Review for Still White Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 30: World 20-Year Perspective for Still White Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 31: World Recent Past, Current & Future Market Analysis for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 32: World Long Term Projections for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 33: World Historic Review for Still Rose Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 34: World 20-Year Perspective for Still Rose Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 35: World Recent Past, Current & Future Analysis for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 36: World Long Term Projections for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 37: World Historic Review for Sparkling Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 38: World 20-Year Perspective for Sparkling Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 39: World Recent Past, Current & Future Market Analysis for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 40: World Long Term Projections for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 41: World Historic Review for Fortified Wine by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 42: World 20-Year Perspective for Fortified Wine by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
Table 43: World Recent Past, Current & Future Analysis for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
Table 44: World Long Term Projections for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015(includes corresponding Graph/Chart)
Table 45: World Historic Review for Vermouth by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
Table 46: World 20-Year Perspective for Vermouth by Geographic Region - Percentage Breakdown of Volume Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 1991, 1997, 2005 & 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis
- Outlook
- A Quick Primer
- Table 47: Wine Market in the US (2005): Percentage Share Breakdown by Volume Sales of Key Suppliers - E & J Gallo, Constellation Brands, The Wine Group, Foster' s, Bronco Wine, Sutter Home. Casella Wines, Kendall-Jackson and Others (includes corresponding Graph/Chart)
- Table 48: The US Market for Vermouth/ Aperitif (2005): Percentage Market Share Breakdown of Leading Players (includes corresponding Graph/Chart)
- Table 49: Domestic TableWine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers (includes corresponding Graph/Chart)
- Table 50: Domestic Dessert Wine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers-Constellation Brands, E&J Gallo Winery, The Wine Group and Others (includes corresponding Graph/Chart)
- Table 51: Imported Dessert Wine Market in the US (2005): Percentage Market Share Breakdown of Leading Suppliers- Premium Port Wines, Beam Wine Estates, William Grant & Sons, Charles Jacquin et Cie, Kobard USA, Jack Poust & Sons, Pernod Richard USA, Vineyard Brands and Others (includes corresponding Graph/Chart)
- Key Statistics
- Table 52: Alcoholic Beverages in the US Food Service Market: Percentage Share Breakdown of Beverage Types for the Year Ended September 2006 (includes corresponding Graph/Chart)
- Table 53: Leading Still Wine Brands in the US: Breakdown of Retail Dollar Sales for the Year Ended March 2007 (In US$ Millions) (includes corresponding Graph/Chart)
- Table 54: Leading Imported TableWine Brands in the US (2004): Breakdown of Retail Volume Sales In Millions of 9-liter Cases (includes corresponding Graph/Chart)
- Table 55: Wine Market in the US (2005): Percentage Share Breakdown of Domestic and Imported Wines by Type (includes corresponding Graph/Chart)
- Table 56: Leading Wine Brands in the US: Breakdown of Dollar Sales through Food, Drug and Mass Merchandise Channels for the Year Ended June 2006 (In US$ Million) (includes corresponding Graph/Chart)
- Table 57: Wine Production In 000 Gallons In Select US States for the Year Ended June 2006
- Major Issues
- Oversupply of Wine
- Niche Segments Hold Promise
- A Look at Regional Wine Producing Markets
- California Wine Market
- Table 58: Total California Winery Shipments Into the Domestic US Market for years 2001 through 2006 (In Millions of gallons) (In US$ Million) (includes corresponding Graph/Chart)
- Table 59: Total California Winery Shipments Into the Domestic US and Oversea Markets for years 2001 through 2006 (In Millions of gallons) (In US$ Million) (includes corresponding Graph/Chart)
- Table 60: Californian TableWine Market (2005): Breakdown of Shipments by Value and Volume (In US$ Million and Millions of 9-Liter Cases) (In US$ Million) (includes corresponding Graph/Chart)
- Florida Wine Market
- New York Wine Market
- Texas Wine Industry
- Export Scenario
- Export Statistics
- Table 61: US Exports of Non Aromatic Grape Wines and Grape Must (2006): Breakdown of Export Value by Destination Countries (In US $ Million) (In US$ Million) (includes corresponding Graph/Chart)
- Table 62: US Exports of Sparkling Grape Wine (2006): Breakdown of Export Value by Destination Countries (In US $ 000) (includes corresponding Graph/Chart)
- Table 63: US Exports of Vermouth and Other Aromatic Grape Wines (2006): Breakdown of Export Value by Destination Countries (In US $ 000) (includes corresponding Graph/Chart)
- Table 64: US Exports of Wine: Percentage Breakdown of Value and Volume Exports by Wine Type for the Year Ended March 2007 (includes corresponding Graph/Chart)
- Import Scenario
- Table 65: Imported Sparkling Wine Brands in the US (2004): Breakdown of Volume Sales by Country of Origin (In 9-Liter Cases) (includes corresponding Graph/Chart)
- Import Statistics
- Table 66: US Imports of Wine: Percentage Breakdown of Value and Volume Imports by Wine Type for the Year Ended March 2007 (includes corresponding Graph/Chart)
- Table 67: US Imports of Non Aromatic Grape Wines and Grape Must (2006): Breakdown of Import Value by Select Countries of Origin (In US $ Million)
- Table 68: US Imports of Sparkling Grape Wine (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000)
- Table 69: US Imports of Vermouth and Other Aromatic Grape Wines (2006): Breakdown of Import Value by Select Countries of Origin (In US $ 000)
- Australian Wines Cherish US Markets
- Packaging and Distribution
- Table 70: Wine Market in the US (2005): Percentage Share Breakdown of Leading Channels of Distribution - Grocery Stores, Mass Markets/Supermarkets, Drug Stores, Club Stores, Liquor Outlets and Others (includes corresponding Graph/Chart)
- Table 71: US TableWine Market (2005): Percentage Market Share Breakdown of Retail Trade Channels (includes corresponding Graph/Chart)
- A Peek Into the Recent Past Retailing Statistics
- Table 72: US Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) by Packaging Format - Glass, Bag-in-Box and Carton (includes corresponding Graph/Chart)
- Table 73: Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
- Table 74: Wine Market in the US (2000-2004): Percentage Breakdown of Value Sales (*) by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
- Table 75: Wine Market in the US (2004): Percentage Breakdown of Volume Sales (*) by Distribution Channel - Supermarkets/Hypermarkets, Specialists, Discounters, Convenience Stores, Independent Food Stores and Others(includes corresponding Graph/Chart)
- Wine Consumption Statistics
- Table 76: Wine Market in the US (2001-2005): Breakdown of Adult Annual Per Capita Consumption of Wine (In Gallons) (includes corresponding Graph/Chart)
- Table 77: Per Capita Consumption of Wine in Gallons in the US (1990-2000) - A Historic Review (includes corresponding Graph/Chart)
- Table 78: US Dessert & Fortified Wine Market (2005): Top 10 States Ranked by Consumption Volume (In ‘000 9- Litre Cases) (includes corresponding Graph/Chart)
- Table 79: Imported Dessert & Fortified Wine Market in the US (2005): Percentage Market Share Breakdown of Key Importing Countries -Portugal, Spain and Others (includes corresponding Graph/Chart)
- Table 80: US Dessert Wine Market (2005): Percentage Share Breakdown of Sales at Various Price Points- Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)
- Table 81: US Market for Domestic Dessert Wine (2005): Percentage Share Breakdown of Sales at Various Price Points - Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50;US$7.51- US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)
- Table 82: US Market for Imported Dessert Wines (2005): Percentage Share Breakdown of Sales at Various Price Points - Under US$2.75; US$2.76- US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)
- Table 83: US Market for Dessert & Fortified Wines (2005): Percentage Share Breakdown of Volume Sales of Leading Domestic Brands-Richards’s Wild Irish Rose, MD 20/20, Faairbanks, Taylor Dessert, Takara Sake, Thunderbird, Cisco, Gekkeikan Cellars, Ozeiki Sake and Others (includes corresponding Graph/Chart)
- Table 84: US Market for Imported Dessert & Fortified Wines (2005): Percentage Share Breakdown of Volume Sales of Leading Brands- Harveys Bristol Cream, Savory & James, Colombo Marsala, Sandeman, Warres, Fonseca, Hartley & Gibson, Dry Sack, Dow' s and Cockburn’s Porto (includes corresponding Graph/Chart)
- Table 85: US TableWine Market (2005) : Top 15 Licensed States Ranked by Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)
- Table 86: US Table Wine Market (2005): Top 15 States Ranked by Per Capita Consumption (In 9- Liter Cases per 1000 Adults) (includes corresponding Graph/Chart)
- Table 87: US Table Wine Market (2005): Top 10 Domestic Brands Ranked by Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)
- Table 88: US Table Wine Market (2005): Top 10 Imported Brands Ranked By Consumption Volume (In Thousand 9-Liter Cases) (includes corresponding Graph/Chart)
- Table 89: Imported Table Wine Market In The US (2005): Percentage Market Share Breakdown Of Leading Suppliers (includes corresponding Graph/Chart)
- Table 90: Imported Table Wine Market In the US (2005): Percentage Market Share Breakdown By Country Of Origin (includes corresponding Graph/Chart)
- Table 91: US TableWine Market (2005): Percentage Share Breakdown of Production Sources (includes corresponding Graph/Chart)
- Table 92: US TableWine Market (2005): Percentage Share Breakdown of Product Segments Based on Retail Prices (includes corresponding Graph/Chart)
- Table 93: US TableWine Market (2005): Percentage Market Share Breakdown of Select Product Varieties (includes corresponding Graph/Chart)
- Table 94: Vermouth/Aperitif Market in the US (2005): Breakdown of Per Capita Consumption by Top 10 US States (In 9-Liter Cases per 1000 Adults) (includes corresponding Graph/Chart)
- Table 95: Vermouth/Aperitif Market in the US (2005): Breakdown of Volume Consumption in Top 10 Metropolitan Areas (In 000’ 9-Liter Cases) (includes corresponding Graph/Chart)
- Table 96: US Market for Domestic Vermouth/Aperitif (2005): Percentage Breakdown of Volume Consumption in Key Metropolitan Areas (includes corresponding Graph/Chart)
- Table 97: The US Market for Imported Vermouth/ Aperitif (2005): Percentage Breakdown of Volume Consumption in Key Metropolitan Areas (includes corresponding Graph/Chart)
- Red Wines
- Champagne/Sparkling Wines
- Flavored Alcoholic Beverages
- Trend Towards Private Label Wine
- Demographic Trends
- Table 98: Demographics of Wine Drinkers in the US (2005): Percentage Share Breakdown of Core and Marginal Consumers by Age Group - 21-29, 30-39, 40-49 and 50-59 (includes corresponding Graph/Chart)
- Demographics of Sparkling Wine Consumers inthe US (2006): Consumption Levels by Lifestyle,and Area/Location of Residence
- Table 99: Heavy Wine Drinkers Profile (10 or more occasions in a month) (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)
- Table 100: Consumption of American Wine According to Country of Origin (Minimum of one time per month) (includes corresponding Graph/Chart)
- Purchasing Decision
- Collar Bib Rings Fuel Wine Marketing Reach
- Women- Significant Part of the Wine Market
- Niche Segments
- Recent Past & Historic Market Statistics
- Table 101: Off-trade Sales of Red Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)
- Table 102: Off-trade Sales of White Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)
- Table 103: Off-trade Sales of Rose Wine in the US (2003 & 2004): Percentage Breakdown of Value Sales (*) by Price Segment - Under US$3.00, US$3.01 - US$6.99, US$7.00 - US$9.99, US$10.00 - US$13.99, and US$14 and above (includes corresponding Graph/Chart)
- Table 104: Red Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Generics/Others, Merlot, Cabernet Sauvignon, Syrah/Shiraz, Zinfandel, Pinot Noir, and Lambrusco (includes corresponding Graph/Chart)
- Table 105: White Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Chardonnay, Generics/Others, Savignon/Fume Blanc, Grenache, Johannisberg Riesling, Chenin Blanc, and French Colombard (includes corresponding Graph/Chart)
- Table 106: Rose Wine Market in the US (2000-2004): Percentage Breakdown of Volume Sales (*) by Varietal Type - Generics/Others and White Zinfandel (includes corresponding Graph/Chart)
- Table 107: Leading Chardonnay Brands in the US (2002): Percentage Breakdown of Sales Through Food Stores for K-J Vintner’s Reserve, Cbs du Bois, Turning Leaf, Meridian, Fetzer Sundial, Robert Mondavi, Lindemans, and Others (includes corresponding Graph/Chart)
- Table 108: Wine Market in the US (2002): Percentage Breakdown of Retail Sales by Bottle Category - Under US$2.75; US$2.76-US$4.25; US$4.26-US$5.75; US$5.76-US$7.50; US$7.51-US$10.00; and US$10.01 and above (includes corresponding Graph/Chart)
- Table 109: Wine Market in the US (2001): Sales in Million Cases by Brand - Franzia,Carlo Rossi, Almaden, Livingston Cellars and Sutter Home (includes corresponding Graph/Chart)
- Table 110: Wine Market in the US (2000): Percentage Breakdown of Supermarket Sales by Wine Type - White, Red and Blush Wine (includes corresponding Graph/Chart)
- Table 111: Leading Wineries in the US (2000): Percentage Breakdown of Sales (*) for E&J Gallo Winery, Canandaigua Wine, The Wine Group, Golden State Vintners, JFJ Bronco, Vie-Del Company, Korbel & Bros., Delicato Vineyards, Trinchero Family Estates,UDV North America Inc., and Beringer Wine Estates (includes corresponding Graph/Chart)
- Table 112: Wine Market in the US (2000): Percentage Breakdown by Wine Type -White Zinfandel, Merlot, Cabernet and Other (includes corresponding Graph/Chart)
- Table 113: Wine and Beer Advertising Market in the US (2000): Expenditure in US$ Million by Media Type - Network TV, Cable TV Networks, Spot TV, Outdoor, Consumer Magazine, National Spot Radio, Syndicated TV, Local Newspaper, Network Radio, National Newspaper, and Sunday Magazine (includes corresponding Graph/Chart)
- Table 114: Per Capita Wine Consumption in the US (2001 & 2002): Gallons/Person by Region - Northeast, South, East Central, West Central, West, Southwest, and Pacific (includes corresponding Graph/Chart)
- Table 115: Wine Production in the US (1990-2001): In ' 000 Liters (includes corresponding Graph/Chart)
- Product Launches/Developments
- Strategic Corporate Developments
- Key Players
B. Market Analysis
- Table 116: US Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 117: US Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 118: US Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose),Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 119: US 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis
- Outlook
- A Quick Market Primer
- Table 120: Wine Market in Canada (2005): Adult Per Capita Consumption in Select Province (In Liters) (includes corresponding Graph/Chart)
- Imports & Exports Statistics…
- Table 121: Canadian Exports of Non Aromatic Grape Wines and Grape Must (2005): Percentage Share Breakdown of Export Value by Select Destination Countries (includes corresponding Graph/Chart)
- Table 122: Canadian Exports of Sparkling Grape Wine (2005): Percentage Share Breakdown of Export Value by Select Destination Countries (includes corresponding Graph/Chart)
- Table 123: Canadian Exports of Vermouth and Other Aromatic Grape Wines (2005): Percentage Share Breakdown of Export Value by Destination Countries
- Table 124: Canadian Imports of Non Aromatic Grape Wines and Grape Must (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)
- Table 125: Canadian Imports of Sparkling Grape Wines (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)
- Table 126: Canadian Imports of Vermouth and Other Aromatic Grape Wines (2005): Percentage Share Breakdown of Import Value by Select Countries of Origin (includes corresponding Graph/Chart)
- Table 127: Imported Wine Market in Canada (2004): Breakdown of Sales by Wine Category - Red Table, White Table, Rose Table, Sparkling and Others (In Million Liters) (includes corresponding Graph/Chart)
- Table 128: Canadian Exports of Ice Wine (2004): Breakdown of Volume and Value Exports by Select Destination Countries - Taiwan, Singapore, United States, Japan, South Korea, Hong Kong, People' s Republic of China, Malaysia, Belgium and France (In 000’ Liters and Cnd$ Thousand) (includes corresponding Graph/Chart)
- Key Statistics - A Recent Past Perspective
- Table 129: Per Capita Sales of Wine in Canada (1998-2003) in Terms of Value (includes corresponding Graph/Chart)
- Table 130: Per Capita Sales of Wine in Canada (1998-2003) in Terms of Volume (includes corresponding Graph/Chart)
- Table 131: Alcoholic Drinks Market in Canada (2000): Percentage Breakdown by Drink Type - Beer, Wine and Spirits (includes corresponding Graph/Chart)
- Product Launches
- Strategic Corporate Developments
- Key Player
B. Market Analysis
- Table 132: Canadian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 133: Canadian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 134: Canadian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through2000 (includes corresponding Graph/Chart)
- Table 135: Canadian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Overview
- Outlook
- History of Wine
- Wine Industry Overview
- Table 136: Japanese Wine Market (2005): Percentage Share Breakdown of Value Sales of Leading Producers - Mercian, Suntory, Sapporo Beer, Kikkoman, Asahi Beer and Others (includes corresponding Graph/Chart)
- Table 137: Alcohol Market in Japan: Percentage Share Breakdown of Volume Sales by Category for the Year Ended March 2006 (includes corresponding Graph/Chart)
- Trends in Japanese Wine Consumption
- Huge Potential for US Produced Wines
- Sake - A Traditional Japanese Drink
- Deregulation Spurs Market Growth
- Import Statistics
- Table 138: Japanese Wine Imports (2005): Percentage Breakdown of Value and Volume Imports by Select Product Group - Bottle Wine, Sparkling Wine, Wine Coolers, Bulk Wine, Grape Must, Vermouth and Sherry (includes corresponding Graph/Chart)
- Table 139: Japanese Imports of Bottled Wine (2005): Breakdown of Import Volume by Select Country of Origin (In 000’ Liters) (includes corresponding Graph/Chart) III- 84Table 140: Japanese Imports of Bottled Wine (2005): Breakdown of Import Value by Country of Origin (In ¥ Million) (includes corresponding Graph/Chart)
- Table 141: Japanese Imports of Wine Coolers (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)
- Table 142: Japanese Imports of Sparkling Wine (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)
- Table 143: Japanese Imports of Bulk Wine (2005): Breakdown of Import Volume by Country of Origin (In 000’ Liters and In ¥ Million)
- Table 144: Japanese Imports of Grape Must (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million)
- Table 145: Japanese Imports of Vermouth (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)
- Table 146: Japanese Imports of Fortified Wine/Sherry (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’ Liters and In ¥ Million) (includes corresponding Graph/Chart)
- Key Statistics: A Recent Past Perspective
- Table 147: Japanese Wine Market (2000-2005): Per Capita Consumption in Liters (includes corresponding Graph/Chart)
- Table 148: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for Red Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)
- Table 149: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for White Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)
- Table 150: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) for Rosé Wine by Price Segment - Less than ¥500, ¥501 - ¥1000, ¥1001 - ¥1500, ¥1501 - ¥2000, and ¥2001 and above (includes corresponding Graph/Chart)
- Table 151: Japanese Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales (*) by Packaging Format - Glass, Plastic, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)
- Table 152: Japanese Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Key Distribution Channel - Specialists, Supermarkets/hypermarkets, Independent Food Stores, Convenience Stores, Discounters, and Direct Sales
- Table 153: Japanese Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 154: Japanese Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade
- Table 155: Frequency of Wine Consumption in Japan (2000) (In %) (includes corresponding Graph/Chart)
- Table 156: Major Companies’ Shipments of Sake in Japan (2001): Percentage Breakdown by Brand for Gekkeikan Sake, Hakutsuru Sake Brewing, Ozeki, Takara Shuzo, Nihonsakari, and Others (includes corresponding Graph/Chart)
- Wine Imports - A Historical Perspective
- Bottled Wine
- Table 157: Japanese Imports of Bottled Wine by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)
- Table 158: Japanese Imports of Bottled Wine by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)
- Bulk Wine
- Table 159: Japanese Imports of Bulk Wine by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)
- Table 160: Japanese Imports of Bulk Wine by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)
- Grape Must
- Table 161: Japanese Imports of Grape Must by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)
- Table 162: Japanese Imports of Grape Must by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)
- Vermouth
- Table 163: Japanese Imports of Vermouth by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)
- Table 164: Japanese Imports of Vermouth by Country in US$ Million (1999 & 2000) (includes corresponding Graph/Chart)
- Sherry/Fortified Wines
- Table 165: Japanese Imports of Sherry/Fortified Wines by Country in ‘000 Liters (1999 & 2000) (includes corresponding Graph/Chart)
- Table 166: Japanese Imports of Sherry/Fortified Wines by Country in US$ Million (1999 &2000) (Includes corresponding Graph/Chart)
- Product Launches
- Strategic Corporate Developments
- Key Players
B. Market Analytics
- Table 167: Japanese Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 168: Japanese Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 169: Japanese Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 170: Japanese 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis
- Outlook
- New Regulations on Labeling of Wines in Europe
- Key Statistics
- Table 171: European Wine Market (2004): Breakdown of Annual Per Capita Consumption in Select Countries (In Liters) (includes corresponding Graph/Chart)
- Table 172: European Imports of Wine (2005): Breakdown of Import Value by Select Country of Origin (In Euro Million) (includes corresponding Graph/Chart)
- Table 173: European Exports of Wine (2005): Breakdown of Export Value by Select Destination Countries (in Euro Million) (includes corresponding Graph/Chart)
- Table 174: Wine Market in the European Union (2001): Production in Millions of Liters by Key Region - France, Italy, Spain, Germany, Portugal, Greece, and Austria (includes corresponding Graph/Chart)
B. Market Analysis
- Table 175: European Recent Past, Current & Future Market Analysis for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 176: European Long Term Projections for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 177: European Recent Past, Current & Future Market Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 178: European Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 179: European Historic Review for Wine by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 180: European Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 181: European 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
- Table 182: European 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Overview
- Outlook
- French Wine Market
- Market Trends
- French Wines Become Organic
- Key Statistics: A Recent Past Perspective
- Table 183: French Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)
- Table 184: French Wine Market (2000-2004): PerCapita Consumption in Liters (includes corresponding Graph/Chart)
- Table 185: French Wine Market (2000-2003): Exports in Million Liters (includes corresponding Graph/Chart)
- Table 186: French Wine Market (2000-2003): Imports in Million Liters (includes corresponding Graph/Chart)
- Table 187: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Under € 3, € 3 to € 5.99€ 6 to € 8.99, € 9 and above (includes corresponding Graph/Chart)
- Table 188: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Under € 3, € 3 to € 5.99, € 6 to € 8.99,€ 9 and above (includes corresponding Graph/Chart)
- Table 189: French Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - Quality Wine, TableWine, and Country (includes corresponding Graph/Chart)
- Table 190: French White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - Quality Wine, TableWine, and Country (includes corresponding Graph/Chart)
- Table 191: French Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Plastic, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)
- Table 192: French Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Supermarkets/hypermarkets, Discounters, Specialists, Direct Sales, Independent Food Stores, and Convenience Stores (includes corresponding Graph/Chart)
- Table 193: French Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 194: French Wine Market (2004): Percentage Breakdown of Value Sales byDistribution Channel - Off-trade and On-trade
- Table 195: Bordeaux Wine Market in France (2002): Exports in ‘000 Liters by Key Regions - Germany, Belgium/Luxembourg, UK, USA, Japan, and Switzerland (includes corresponding Graph/Chart)
- Table 196: Bordeaux Wine Market in France (2002): Exports in US$ Million by Key Regions - Germany, Belgium/Luxembourg, UK, USA, Japan and Switzerland (includes corresponding Graph/Chart)
- Product Launches
- Strategic Corporate Developments
- Key Players
B. Market Analysis
- Table 197: French Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 198: French Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 199: French Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 200: French 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis
- Outlook
- German Wine Market
- Table 201: Beverage Consumption in Germany (2005): Per Capita Consumption of Select Alcoholic Beverages (in Liters) (includes corresponding Graph/Chart)
- Table 202: German Wine Market (2005 & 2006): Production in ‘000 Liters by Quality Category - Premium Quality Wine, Quality Wine and TableWine (includes corresponding Graph/Chart)
- Table 203: German Wine Market (2006): Percentage Breakdown of Volume Sales Through Select Channels of Distribution - Discounters, Restaurants, Hypermarkets, Direct Sales, Supermarkets, Specialty Wine Stores and Others (includes corresponding Graph/Chart)
- Import-Export Statistics
- Table 204: German Imports of Wine (2005): Breakdown of Import Volume and Value by Country of Origin (In 000’Liters and Euro Million) (includes corresponding Graph/Chart)
- Table 205: German Exports of Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (In 000’ Liters and Euro Million) (includes corresponding Graph/Chart)
- Key Statistics: A Recent Past Perspective
- Table 206: Leading Wine Brands in Germany (2000): Percentage Breakdown of Sales for Amselkeller, Langguth Erben, Himml. Troepfchen, Blanchet, Maedchentraube, E. Maestro, JP Chenet, Gallo Range, Viala, Bongeronde and Others (includes corresponding Graph/Chart)
- Table 207: German Wine Market (2000-2003): Production in ‘000 Liters by Quality Category - Premium Quality Wine, Quality Wine, and TableWine (includes corresponding Graph/Chart)
- Table 208: German Wine Market (2000-2004): Per Capita Consumption in Liters (includes correspondingGraph/Chart)
- Table 209: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)
- Table 210: German Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 211: German Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade
- Table 212: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6-€3.5, €3.6-€5.0, and €5.1 and above (includes corresponding Graph/Chart)
- Table 213: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6-€3.5, €3.6-€5.0, and €5.1 andabove (includes corresponding Graph/Chart)
- Table 214: German Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rosé Wine by Price Segment - Less than €1.5, €1.6 - €2.0, €2.1- €2.5, €2.6 - €3.5, €3.6 - €5.0, and €5.1 andabove (includes corresponding Graph/Chart)
- Table 215: German Wine Market (2002 & 2003): Imports in ‘000 Liters by Wine Type - White Wine, Red Wine, Liqueur Wine, Aromatized Wine, SparklingWine, Carbonated Wine, and Others (includescorresponding Graph/Chart)
- Product Launch
- Strategic Corporate Developments
B. Market Analysis
- Table 216: German Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 217: German Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 218: German Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 219: German 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis
- Outlook
- Wine Industry Overview
- Italian Sparkling Wine Gains Momentum inOverseas Market
- Key Statistics- A Recent Past Perspective
- Table 220: Italian Wine Market (2000-2004): Production in ‘000 Liters (includes corresponding Graph/Chart)
- Table 221: Italian Wine Market (2000-2005(E)): Per Capita Consumption in Liters (includes corresponding Graph/Chart)
- Table 222: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)
- Table 223: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)
- Table 224: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rose Wine by Price Segment - Less than €0.6, €0.6 - €1.4, €1.5 - €1.9, €2 - €2.9, €3 - €4.9, €5 and above (includes corresponding Graph/Chart)
- Table 225: Italian Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales byQuality Category - IGT, Not Certified, DOC, and DOCG (includes corresponding Graph/Chart)
- Table 226: Italian White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - IGT, Not Certified, DOC, and DOCG (includes corresponding Graph/Chart)
- Table 227: Italian Rosé Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Quality Category - IGT, DOC, and Not Certified (includes corresponding Graph/Chart)
- Table 228: Italian Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton, Bag-in-box, and Others (includes corresponding Graph/Chart)
- Table 229: Italian Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 230: Italian Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade
- Table 231: Italian Off-trade Wine Market (2004 & 2005): Percentage Breakdown of Volume Sales by Key Distribution Channel - Direct Sales, Supermarkets/ hypermarkets, Discounters, Specialists, and Independent Food Stores (includes corresponding Graph/Chart)
- Product Launch
- Strategic Corporate Developments
- Key Player
B. Market Overview
- Table 232: Italian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 233: Italian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 234: Italian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 235: Italian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis
- Outlook
- A Quick Primer …III-153Sparkling Wine Market
- London Exhibits a Growing Penchant forChampagne
- Australian Brands Triumph Over French and ItalianWines in the UK Market
- Key Statistics
- Table 236: Wine Market in the UK: Volume Sales Breakdown by Major Wine Varietals for the Year Ended October 2006 (In `000s 9-Liter Cases) (includes corresponding Graph/Chart)
- Table 237: UK Wine Market: Percentage Breakdown of Volume Sales of Branded and Own (Private) Labeled Products for the Year Ended October 2006
- Table 238: Light Wine Market in the UK: Percentage Breakdown of Volume and Value Sales of Imported Light Wine by Country of Origin for the Year Ended October 2006 (includes corresponding Graph/Chart)
- Table 239: Wine Market in the UK: Leading Brands Ranked by Advertising Expenditures for the Year 2004 (In £ ’000s) (includes corresponding Graph/Chart)
- Table 240: Imported Wines in the UK: Average Price Per (75cl) Bottle of Imported Light Wine by Country of Origin for the Year Ended October 2006 (In BPS (British Pound Sterling)) (includes corresponding Graph/Chart)
- Table 241: Light Wine Market in the UK: Percentage of (75 cl) Light Wine Bottles Sold at Various Price Points for the Year Ended October 2006 (includes corresponding Graph/Chart)
- Table 242: Gender-Specific Wine Drinkers in the UK: Percentage Breakdown of Wine Consumption by Color for Year Ended June 2005
- Table 243: Demographics of Wine Drinkers in the UK: Percentage Breakdown of Wine Consumption by Age Group - 18-24, 25-34, 35-49, and 50+ for the Year Ended June 2005 (includes corresponding Graph/Chart)
- Table 244: Social Profile of Wine Drinkers in UK: Percentage Breakdown of Wine Consumption by Social Grades for the Year Ended June 2005 (includes corresponding Graph/Chart)
- Table 245: UK Wine Market (2005): Percentage Share Breakdown of Volume and Value Sales by Retail/ Off-trade and Foodservice/ On-trade Sectors
- Table 246: UK Imports of Still Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)
- Table 247: UK Imports of Sparkling Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)
- Table 248: UK Imports of Flavored Wine & Vermouth (2005): Breakdown of Import Volume and Value by Select Country of Origin (in Million Liters and US$ Million) (includes corresponding Graph/Chart)
- Table 249: UK Exports of Still Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (in Million Liters and US$ Million) (includes corresponding Graph/Chart)
- Table 250: UK Exports of Flavored Wine & Vermouth (2005): Breakdown of Export Volume and Value by Select Destination Countries
- Table 251: UK Exports of Sparkling Wine (2005): Breakdown of Export Volume and Value by Select Destination Countries (in 000 Liters and US$ 000) (includes corresponding Graph/Chart)
- Table 252: UK Wine Market: Percentage Breakdown of Volume Sales for Light Wine by Price Segment Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 - £8.00, £8.01 - £9.00, £9.01 - £10.00 and Above £10.01 for Year Ended Oct 2006 (includes corresponding Graph/Chart)
- Key Statistics - A Recent Past Perspective
- Table 253: UK Wine Market (2003 & 2004): PercentageBreakdown of Sales for Leading Brands of Still Light Wines in Off-Licenses - Australian Red, French Red, Australian White, German White, French White, Italian White, South African White, USA Red, USA White, South African Red, and Others (includes corresponding Graph/Chart)
- Table 254: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Red Wine by Price Segment -Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)
- Table 255: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for White Wine by Price Segment -Under £3, £3.01-£4.00, £4.01- £5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)
- Table 256: UK Off-trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales for Rose Wine by Price Segment -Under £3, £3.01-£4.00, £4.01-£5.00, £5.01-£6.00, £6.01-£7.00, £7.01 and above (includes corresponding Graph/Chart)
- Table 257: Leading Wine Brands in the UK (2000): Percentage Breakdown of Sales for Jacob’s Creek, E&J Gallo, Hardy’s Stamp/Nottage Hill, Stowell’s of Chelsea,Rosemount, Lindemans, Penfolds, Le Plat d’Or, Blossom Hill, Banrock Station (includes corresponding Graph/Chart)
- Table 258: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Press in US$ ‘000 for Bordeaux, Ernest & Julio Gallo, Stowells of Chelsea, Sainsbury Range, Garnet Point Range, Les Vins Du Val De Loire, Waitrose Range, Tesco Range, James Herrick Chardonnay, Vins De Pays French Wines, Blossom Hill, Hardys, Freixenet, and Jacob' s Creek (includes corresponding Graph/Chart)
- Table 259: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Radio in US$ ‘000 forSainsbury Range, Ernest & Julio Gallo, James Herrick Chardonnay, Bordeaux, Tesco Range, and Halewood-Lambrini (includes corresponding Graph/Chart)
- Table 260: Leading Wine Brands in the UK (2000): Advertising Expenditure Through Outdoor in US$ ‘000 for Halewood-Lambrini, Bordeaux, Ernest & Julio Gallo, Jacob’s Creek, and Blossom Hill (includes corresponding Graph/Chart)
- Table 261: Leading Wine Brands in the UK (2000): Advertising Expenditure Through TV in US$ ‘000 for Halewood-Lambrini, Jacob’s Creek, Freixenet, Hardys, and Blossom Hill (includes corresponding Graph/Chart)
- Table 262: UK Wine Market (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)
- Table 263: Wine Market in the UK (1992, 1996 & 2000): Percentage Comparison of Consumption by Age Group - 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and above (includes corresponding Graph/Chart)
- Packaging and Distribution
- Table 264: UK Off-trade Wine Market (2004 & 2005): Percentage Breakdown of Volume Sales by Key Distribution Channel - Supermarkets/Hypermarkets, Specialists, Direct Sales, Independent Food Stores, Convenience Stores, Discounters, and Others (includes corresponding Graph/Chart)
- Table 265: UK Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 266: UK Wine Market (2004): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade
- Table 267: UK Wine Market (2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Bag-in-box, and Others (includes corresponding Graph/Chart)
- Consumption Trends
- Imports and Exports Scenario
- Table 268: UK Off-trade Wine Market (2006): Percentage Share Breakdown of Value Sales of Imported Brands from Select Countries - Australia, France, the US, Italy, South Africa, Spain, Chile, Germany, New Zealand, Argentina, and Others (includes corresponding Graph/Chart)
- Product Launches
- Strategic Corporate Developments
- Key Players
B. Market Analysis
- Table 269: UK Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010) (includes corresponding Graph/Chart)
- Table 270: UK Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 271: UK Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 272: UK 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4e. Spain

A. Market Analysis
- Outlook
- Spanish Wine Industry
- Table 273: Spanish Wine Market (2005): Breakdown of Per Capita Consumption in Select Wine Categories (in Liters) (includes corresponding Graph/Chart)
- Export & Import Statistics
- Table 274: Spanish Imports of Wine (2005): Breakdown of Import Volume and Value by Select Country of Origin (In 000 Liters and US$ 000) (includes corresponding Graph/Chart)
- Table 275: Spanish Wine Exports (2005): Breakdown of Export Volume and Value by Select Destination Countries (in Million Liters and US$ Million) (includes corresponding Graph/Chart)
- Key Statistics- A Recent Past Perspective
- Table 276: Wine Market in Spain (1991-2004): Production in Million Liters (includes corresponding Graph/Chart)
- Table 277: Per Capita Consumption of Wine in Spain (2000-2004) (includes corresponding Graph/Chart)
- Table 278: Off-Trade Sales of Red Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.50, Euro 1.51 - Euro 4.20, Euro 4.21 - Euro 7.20, Euro 7.21 - Euro 12.00, and Euro 12.01 and above (includes corresponding Graph/Chart)

Table 279: Off-Trade Sales of Red Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.40, Euro 1.41 - Euro 4.00, Euro 4.01 - Euro 6.60, Euro 6.61 - Euro 11.00, and Euro 11.01 and above (includes corresponding Graph/Chart)
Table 280: Off-Trade Sales of Rose Wine in Spain (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 1.45, Euro 1.46 - Euro 4.10, Euro 4.11 - Euro 7.00, Euro 7.01 - Euro 11.50, and Euro 11.51 and above (includes corresponding Graph/Chart)
Table 281: Spanish Off-Trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass and Carton
Table 282: Wine Market in Spain (2000-2004): Percentage Breakdown of Volume Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
Table 283: Wine Market in Spain (2000-2004): Percentage Breakdown of Value Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
Table 284: Wine Market in Spain (2001-2003): Exports in ' 000 Liters by Wine Type - Sparkling Wine, Bottled Wine, and Bulk Wine (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Development
Key Player
B. Market Analysis
- Table 285: Spanish Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 286: Spanish Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 287: Spanish Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 288: Spanish 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4f. Russia

A. Market Analysis
- Outlook
- Wine Industry Overview
- Abrau-Durso - A Key Wine Producing Regionin Russia
- Regulatory Issues
- Strategic Corporate Development
B. Market Analysis
- Table 289: Russian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 290: Russian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 291: Russian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 292: Russian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

4g. Rest of Europe

A. Market Analysis
- Outlook
- Focus on Select Markets
- Belgium
- Wine Market
- Hungary
- Strategic Corporate Development
- Key Player
- Czech Republic
- Table 293: Czech Republic Wine Imports (2006): Breakdown of Import Value by Select Country of Origin (In US$ Million) (includes corresponding Graph/Chart)
- Table 294: Czech Republic Wine Imports (2005): Breakdown of Import Volume and Value by Select Country of Origin (In Tons and US$ Million) (includes corresponding Graph/Chart)
- Table 295: Czech Republic Wine Exports (2006): Breakdown of Export Value by Select Destination Country/Region (In US$ Million) (includes corresponding Graph/Chart)
- The Netherlands
- A Quick Primer…
- Key Statistics - A Recent Past Perspective
- Table 296: Wine Market in the Netherlands (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)
- Table 297: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption for Population of 16 Years and above by Product Type - Red Wine, White Wine, and Rosé Wine (includes corresponding Graph/Chart)
- Table 298: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption by Age Category - 16 - 24, 25 - 34, 35 - 49, 50 - 64, and 65 Years and above (includes corresponding Graph/Chart)
- Table 299: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Consumption by Gender - Male and Female
- Table 300: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown Of Volume Sales for Red Wine by Price Segment - Less than €3, €3 to €6, €6 €9, €9 to €11, €12 to €20, and €20 and above
- Table 301: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales for White Wine by Price Segment - Less than €3, €3 to €6, €6 to €9, €9 to €11, €12 to €20, and €20 and above (includes corresponding Graph/Chart)
- Table 302: Off-trade Wine Market in the Netherlands(2004 & 2005): Percentage Breakdown of Volume Sales for Rosé Wine by Price Segment - Less than €3, €3 to €6, €6 to €9, €9 to €11, €12 to €20, and €20 and above (includes corresponding Graph/Chart)
- Table 303: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales by Distribution Channel - Off- trade and On-trade
- Table 304: Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Value Sales by Distribution Channel - Off-trade and On-trade
- Table 305: Off-trade Wine Market in the Netherlands (2004 & 2005): Percentage Breakdown of Volume Sales by Distribution Channel - Supermarkets/ hypermarkets, Specialists, Independent Food Stores, Discounters, Direct Sales, and Others (includes corresponding Graph/Chart)
- Portugal
- Key Statistics-A Recent Past Perspective
- Table 306: Wine Market in Portugal (1990-2002): Production in ' 000 Liters (includes Corresponding (Graph/Chart)
- Table 307: Per Capita Consumption of Wine in Portugal (2000-2004) (includes corresponding Graph/Chart)
- Table 308: Off-Trade Sales of Red Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50,Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)

Table 309: Off-Trade Sales of White Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50, Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)
Table 310: Off-Trade Sales of Rose Wine in Portugal (2003 & 2004): Percentage Breakdown of Value Sales by Price Segment - Under Euro 3.50, Euro 3.51 - Euro 8.50, and Euro 8.51 and above (includes corresponding Graph/Chart)
Table 311: Red Wine Market in Portugal (2000- 2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional, Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)
Table 312: White Wine Market in Portugal (2000- 2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)
Table 313: Rose Wine Market in Portugal (2000- 2004): Percentage Breakdown of Volume Sales by Classification - Vinho Regional, Vinhos de Mesa, VLQPRD and VQPRD (includes corresponding Graph/Chart)
Table 314: Portuguese Off-Trade Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass and Carton
Table 315: Wine Market in Portugal (2000-2004): Percentage Breakdown of Volume Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
Table 316: Wine Market in Portugal (2000- 2004): Percentage Breakdown of Value Sales by Distribution Channel - On-Trade and Off-Trade (includes corresponding Graph/Chart)
Sweden
Wine Industry
Competitive Scenario
Turkey
Product Launches
Strategic Corporate Developments
B. Market Analysis
- Table 317: Rest of Europe Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 318: Rest of Europe Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 319: Rest of Europe Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 320: Rest of Europe 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis
- Outlook
- Table 321: Asia-Pacific Recent Past, Current & Future Analysis for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 322: Asia-Pacific Long Term Projections for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 323: Asia-Pacific Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 324: Asia-Pacific Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 325: Asia-Pacific Historic Review for Wine by Geographic Region - China, Australia, New Zealand and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 326: Asia-Pacific Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 327: Asia-Pacific 20-Year Perspective for Wine by Geographic Region - Percentage Breakdown of Volume Sales for China, Australia, New Zealand and Rest of Asia-Pacific Markets for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)
- Table 328: Asia-Pacific 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5a. China

A. Market Analysis
- Outlook
- Wine Industry Overview
- Wine Market Set to Reach New Heights
- Active Government Support
- Imported Wine in China
- Competitive Dynamics
- Table 329: Alchoholic Drinks Market in China (2006): Percentage Share Breakdown of Select Product Categories - Beer, Distilled Spirits, Yellow Rice Wine, Grape Wine and Others (includes corresponding Graph/Chart)
- Table 330: Chinese Grape Wine Market (2005): Percentage Share Breakdown of Volume and Value Sales of Leading Brands - Great Wall, Changyu, Dynasty and Others (includes corresponding Graph/Chart)
- Wine Types in China
- Non-Grape Wine
- Other Varieties of Wine
- Consumer Trends
- Varying Import Trends
- Direct Supply to Shanghai
- Growing Wine Imports Propel Domestic WineGrowth
- Import Taxes
- Import and Distribution System
- Key Statistics - A Recent Past Perspective
- Wine Production
- Table 331: Wine Market in China (2000): Production in ‘000 Tons by Region - Heilongjiang, Yunnan,Sichuan, Shandong, Anhui, Guangdong, and Hebei (includes corresponding Graph/Chart)
- Wine Consumption Patterns
- Table 332: Chinese Wine Market (2004): Percentage Breakdown of Consumption in Value by Select Region - Guangdong, Zhejiang, Shandong, Liaoning, Hubei, and Others (includes corresponding Graph/Chart)
- Import Scenario
- Table 333: Chinese Wine Market (2000-2002): Imports in US$ ‘000 by Leading Country - Chile, France, Argentina, Italy, Australia, Spain, United States, Germany, and Canada (includes corresponding Graph/Chart)
- Strategic Corporate Developments
- Key Players
B. Market Analysis
- Table 334: Chinese Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 335: Chinese Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 336: Chinese Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 337: Chinese 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1995, 2007 & 2010 (includes corresponding Graph/Chart)

5b. Australia

A. Market Analysis
- Outlook
- Australia - An Attractive Hub for Wine Lovers
- Wine Industry in Australia
- Wine Production
- Competitive Scenario
- Table 338: Percentage Breakdown of Major Markets for Australia’s Domestically Produced Wine for the Years 1996 & 2006 - A Comparison (includes corresponding Graph/Chart)
- Table 339: Beverage Wine Production in Australia: Breakdown of Production Volume by States for the Year 2005-2006 (In Thousand Liters)
- Table 340: Australian Wine Industry: Breakdown of Number of Wine Producers by State for the Years 2004, 2005, 2006 and 2007 (includes corresponding Graph/Chart)
- Table 341: Australian Wine Industry: Breakdown of Number of Wine Producers by State and Tonnes Crushed for the Year 2007 (includes corresponding Graph/Chart)
- Table 342: Beverage Wine Production in Australia: Percentage Breakdown of Production Volume of Unfortified and Fortified Wines by States for the Year 2005-06 (includes corresponding Graph/Chart)
- Table 343: Australian Market for Still Wines (2006): Percentage Share Breakdown of Volume Sales for White Wine and Red Wine by Container Type - Glass, Soft Pack and Other Containers (includes corresponding Graph/Chart)
- Factors Affecting the Wine Market
- Consolidation Among Liquor Retailers andWine Producers
- Stiff Competition
- Consumer Trends
- Australian Wines Attract Wine Drinkers in the US
- Winegrape Production at Receding Rate…
- Regulatory Overview
- Export & Import Statistics
- Table 344: Australian Wine Exports (2006): Percentage Breakdown of Export Volume by Price Category - Under A$2.50, A$2.50 - A$4.99, A$5.00 - A$7.99, A$7.50 - A$9.99, and A$10 & above (includes corresponding Graph/Chart)
- Table 345: Australian Wine Exports (2006): Breakdown of Volume and Value Exports by Destination Countries ((In Million Liters & Aus $ Million) (includes corresponding Graph/Chart)
- Table 346: Australian Wine Imports (2006): Percentage Breakdown of Import Volume by Wine Type - Still Wine, Sparkling, Carbonated, Fortified and Others (includes corresponding Graph/Chart)
- Key Statistics - A Recent Past Perspective
- Table 347: Australian Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)
- Table 348: Australian Wine Market (2000-2005): Per Capita Consumption in ‘000 Liters (includes corresponding Graph/Chart)
- Table 349: Australian Red Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales byPrice Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)
- Table 350: Australian White Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Price Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)
- Table 351: Australian Rose Wine Market (2003 & 2004): Percentage Breakdown of Volume Sales by Price Segment - Under A$8; A$8 - A$11.99; A$12 - A$19.99; A$20 - A$29.99; and A$30 & above (includes corresponding Graph/Chart)
- Table 352: Australian Off-trade Wine Market (2003): Percentage Breakdown of Volume Sales by Distribution Channel - Specialists, Direct Sales, and Others (includes corresponding Graph/Chart)
- Product Launches/Developments
- Strategic Corporate Developments
- Key Players
B. Market Analysis
- Table 353: Australian Recent Past, Current & Future Analysis for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 354: Australian Long Term Projections for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine and Vermouth Independently Analyzed with Annual Sales Figures in Million Liters for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 355: Australian Historic Review for Wine by Product Segment - Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others Independently Analyzed with Annual Sales Figures in Million Liters for Years 1991 through 2000 (includes corresponding Graph/Chart)
- Table 356: Australian 20-Year Perspective for Wine by Product Segment - Percentage Breakdown of Volume Sales for Still Wine (Still Red, Still White and Still Rose), Sparkling Wine, Fortified Wine, Vermouth and Others for Years 1991, 1997, 2005 & 2010 (includes corresponding Graph/Chart)

5c. New Zealand

A. Market Analysis
- Outlook
- Wine Industry Overview
- Developments in the Wine Industry
- Non-Grape Wine Industry in New Zealand
- Trends Forecast
- Regulatory Market
- Challenges Facing the Industry
- Key Regulatory Initiatives Undertaken in theRecent Past
- Exports-Imports Scenario
- Table 357: New Zealand Exports of Wine (2005): Percentage Breakdown of Export Volume by Select Destination Countries - UK, USA, Australia, Holland, Canada and Others (includes corresponding Graph/Chart)
- Table 358: New Zealand Exports of Wine (2005): Percentage Breakdown of Export Volume by Product Variant - Sauvignon Blanc, Chardonnay, Pinot Noir and Others (includes corresponding Graph/Chart)
- Key Statistics- A Recent Past Perspective
- Table 359: New Zealand Wine Market (2000-2004): Production in Million Liters (includes corresponding Graph/Chart)
- Table 360: New Zealand Wine Market (2000-2004): Per Capita Consumption in Liters (includes corresponding Graph/Chart)
- Table 361: New Zealand Off-trade Wine Market (2004): Percentage Breakdown of Volume Sales by Packaging Format - Glass, Carton,Plastic, and Others (includes corresponding Graph/Chart)
- Table 362: New Zealand Wine Market (2004): Percentage Breakdown of Volume Sales by Distribution Channel - Off-trade and On-trade
- Table 363: New Zealand Wine Market (2004): Percentage Breakdown of Value Sales by Distribu

ワインの世界市場

WINE