市場調査報告書：オンライン・ミュージックの世界市場

Abstract

This report analyzes the worldwide markets for Online Music in Millions of US$. The major product segments analyzed are Hard-Format ( Revenues derived from online sale of music CDs and cassettes), One-Off Downloads ( Revenues derived from one-time digital downloads), and Subscription Downloads (Revenues derived through music subscription services). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Asia-Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2004 through 2015. The report profiles 96 companies including many key and niche players worldwide such as Buongiorno Vitaminic SpA., eMusic.com Inc., iTunes, RealNetworks, MusicNet, Inc., MTV Networks, OD2, Napster, Ecast, Inc., Wal-Mart, and Yahoo! Music Unlimited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select onli

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. Industry Overview

Digital Music- Redefines Music Retailing
Digital Music Market in 2005- Yardstick to Measure Market Potency
Legitimate Channels of Digital Music Drive Online Music Market
Current and Future Analysis
Industry Dynamics Take Shape
The Dawn of Legitimate Online Music
Market Forecast by Distribution Method
Hard-Format
Soft Format

2. Music Industry - What is in Store?

Online Music - Music Industry’s Knight in Shining Armor
Table 1: Comparative Analysis of Worldwide Music and Online Music Revenues: 2001-2010 (includes corresponding Graph/Chart)
Recording Industry is Unique
Table 2: Leading Companies in the Worldwide Music Distribution Market (2003 & 2004E) - Percentage Breakdown by Value Sales for Universal, Sony, Warner, EMI, BMG, and Others (includes corresponding Graph/Chart)
Internet Retailing in the Limelight
Record Industry Moves Rapidly Towards the Internet
Major Labels Finally Decide to Take the Plunge
Broadband-Enabled Households to Transform Online Music Distribution

3. Impact of Internet on the Music Industry

Internet to Dominate Music Considerations
Table 3: World Market for Online Purchases (2007 E): Percentage Share Breakdown by Popular Categories- Ok, Music, PC Software, Apparel, Food and Others (includes corresponding Graph/Chart).
Internet - An Exciting Platform for Music Delivery
How Internet Transformed the Music Industry
Traditional Players Lose Grip on the Market
Online Music - Is it Supplementary or Cannibalistic?
Bottlenecks in the Growth Process

4. Market Dynamics

Market Highlights
Market Drivers
New Technologies, Accessibility and Affordability
Broadband Aids in Enhancing Market Reach
Table 4: Worldwide Internet Penetration Rate (2007): By Region-Iceland, USA, Japan, Korea, Europe, Russia, China, and India (includes corresponding Graph/Chart)
Table 5: World Broadband Penetration (2005-2009E) by Number of Households in North America, Western Europe, Europe, EMEA, Asia-Pacific and Latin America (includes corresponding Graph/Chart)
Growth in Internet Users
Availability of High Storage Capacity Portable Players
Market Inhibitors
Market Trends
Legal Music Downloading - Taking Off, Finally
Record Companies Maintain Dominance
Music Service Providers - A New Breed of Middlemen
Table 6: World Market for Legal Music Downloads (2004 & 2005): Percentage Share Breakdown of Value Sales by Major Service Providers - Apple (i-tunes), Roxio (Napster), Yahoo, (MusicMatch), RealNetwork (Rhapsody), Wal-mart and Others (includes corresponding Graph/Chart)
A Peek into Select Digital Music Service Providers Operating in Online Music Industry in the Year 2005
Shift Toward À-La-Carte Model
Music on Mobile Phone Networks Poised for Growth
Table 7: Worldwide Digital Music Market (2005): Percentage Breakdown of Music Downloads to Mobile and PC in North America, Europe and Asia (Including Japan) (In Value Terms) (includes corresponding Graph/Chart)
Download Initiatives by Major Record Labels Find Success
Consumer Behavior Trends
Digital Lockers - Major Labels to Benefit in the Long Run
Online Music to Blaze a Track which Online Video Follows
Key Issues
Online Music Sites: Subscriptions or One-off Downloads?
Rights Clearance and a Host of Other Issues Choke ital Music Market
Cross Licensing and Product Support - Hot Issues the Marketplace
Portability -An Issue to be Resolved
Copyright and Other Issues
Copy Protection Schemes Still Not Used Widely
Personalization of Music Might Hinder Commercialization
Competitive Landscape
Consolidation Trend Grips the Industry
Price Trends
Table 8: MP3 Download Price Comparison by Region/Country (2004 )
Table 9: An Insight into Consumers Readiness to Pay for Online Music Downloads (includes corresponding Graph/Chart)
Strategies and Services of Select Players - A Brief Sketch
Selling Music to Feed Other Business Interests
Microsoft and Others to Eat into Apple’s Market Share
Digital Download Services of Select Players

5. Online Music Piracy

Hampering Legitimate Online Music Services Growth
Table 10: Worldwide Online Music Consumption (2005): Breakdown of Age Bracket by Download Types - Legal on- Line, Illegal on-Line and Physical CD
Nature of Unauthorized Services
Web, FTP and link sites
Commercial Services
Peer-to-Peer Networks
Peer-to-Peer Network - How Does it Works?
Table 11: World Market for Music Piracy (2003-2005)
Table 12: World Online Music Piracy Market (2002- 2004): Breakdown by Number of Infringing Files Taken Down from the Internet
Napster Storms Music Industry
Napster Clones Hurting Interests of Recording Industry
Major Labels Strengthen their Arsenal
What can be Done?
Compelling Alternative -Need of the Day
Unlicensed File Sharing Services- Impact on Music Industry

6. Insight into Select Online Music Services

Digital Music Value Chain
Categorization by Sales Model
Subscription Services
Table 13: World Online Music (2005): Important Parameters Ranked by Consumers in Paid Subscriptions - Copy Songs Portability to Device, Personal Radio, Advertisement-free,Time Limit, Share Songs and Usage Limit (includes corresponding Graph/Chart)
Subscription Services in a Confused State
Customercentric Focus to Promote Subscription Offerings
À-la-carte Downloads
Categorization by Download Type
Tethered Download
Album/Track Download
Bundle Download
Streaming
Customized Streaming
Internet Radio Service

7. A Close Look at Enabling Products/Technologies

Technological Developments
Direct-To-Device Technology - Key to Legitimate Online Music Services
Sony' s OpenMG Copy Protection Technology
On-chip Security to Address Security Issues
New "Interactive MP3" Technology
‘Bridgeport’ from SuperTracks
Superdistribution
The Madison Project
Copyright Protection Methods
Encryption
Digital Watermarking
Audio Fingerprinting
Digital Rights Management
Digital Audio Formats
Common Digital Audio Formats
AAC
WAV
AIFF and AU
PCM
DPCM
ADPCM
-Law Compression
MPEG Audio
MP3 Format
MPEG-Based Proprietary Formats
a2b
Liquid Audio
MP4
Apple QuickTime
Non-MPEG Proprietary Formats
Dolby Digital
EPAC
Windows Media Audio
Real Audio
TAC-
Twin VQ (VQF)
Streaming Audio Formats
Streaming Audio Systems
Portable Digital Music Devices

8. Regulatory Trends and Legal Issues

The Secure Digital Music Initiative (SDMI)
Digital Millennium Copyright Act
Canadian Music Industry Wins Landmark Case
European Commission Approves Recording Industry’s Licensing Program
Joint Committee to Control Music Piracy in Universities
Antitrust Lawsuit Accuses Apple for Dictating Online Music Market
RIIA Vs. Napster
RIIA Vs. Madster
RIIA Vs. Audiogalaxy
JASRAC Vs. MMO Japan Ltd

9. Product/Service Introductions

RS Rolls Out Three New Websites
UMG Partners with imeem
China Telecom Unveils I Music
MP3tunes Launches ‘TuneWatch’
ReelTime Launches Online Music Store
Hutchison, ViDeOnline Announce Launch of hgc.o8media.com
Microsoft Partners with Sanity Digital
Apple® Unveils iTunes® Plus-DRM-Free Music Tracks
Extraplay.Com Introduces New Service
Napster to Deploy the First OTA Music Service in Japan
RealNetworks/iriver Collaboration Launches Rhapsody® DNA-Enhanced Portable Digital Music Devices
Amazon.Com to Unveil New Stores that Offer Tracks in Mp3 Format Free From DRM
Apple® Launches Pioneering iTunes Service - Complete My Album
AOL Introduces AOL Music Now
Napster Launches Napster 3.7 Featuring Powersync Technology
Destiny Media, Promo Only Jointly Launch Online Music Service
RealNetworks Launches RealMusic
Cdigix Unveils Ctrax Media Player
RealNetworks Introduces RealCommunity Service
Charter Communications Introduces Charter Music To-Go
Microsoft Launches Windows Media Player 11 for Windows XP
MusicGremlin Unveils Wireless Music Player
Apple® Introduces the Revolutionary iTunes®
Apple® Introduces Four Latest iTunes® Music Stores
MP3tunes Launches Oboe Syncsoftware
eMusic Introduces ‘The eMusic Dozen’ Compilation
Apple Launches iTunes 5 Online Digital Music Store
RealNetwork Launches RealMusic Subscription Service
Motorola and Apple Jointly Roll Out the First Mobile Phone with iTunes in Hong Kong
Nifty Corporation Launches Online Music Service in Japan
PodShow Launches PodSafe Music Network
Televisa Launches tarabu.com, a New Digital Store for the Mexican Market
Stelios Rolls Out EasyMusic
Product Launches 2001-2004

10. Recent Industry Activity

CHT Aims to Invest in Skysoft
CHT Acquires 30% Stake in KKBOX
EC Grants Clearance to Sony and BMG Collaboration
Salem Publishing Acquires CMCentral.com
RealNetworks and MTV Collaborate to Create Rhapsody America
Orchard Acquires DMG
KDDI and Sony Partner
Universal Music Acquires BMG
Napster Becomes AOL’s Exclusive Music Subscription Provider
EMI Partners with Baidu for Internet Music Streaming Service
Circuit City and Napster in Joint Venture
Samsung to Unveil Internet Music Store
Burned Media Completes Acquisition of Pretty Event Marketing
Rogers Wireless Launches RogersMusic Store
NT Media Opens Internet Music Store with a Points System
IODA and Last.fm Unite to Form a Diverse Online Music Platform
CBS Acquires Last.fm
RealNetworks Pockets Sony NetServices
WiderThan Partners with Helio
EMI Music Enters into an Agreement with Amazon.com
Vodafone Inks Pact with RealNetworks
Napster and Ericsson Enter into Agreement with Swisscom Mobile
Napster Enters into a Marketing Agreement with Motorola
Oboe Technology of MP3tunes Enables Free Availability of Online Music
Ruckus Network Expands Services to All Colleges Nationwide
Access to iTunes Japan from Yahoo Japan in a Click
Sprint and Pandora Enters into an Agreement
International Data Group to Acquire a Stake in Vietnam’s Yeu Am Nhac
Digital Music Group Takes Over Green Linnet Records
Broadcast Music Enters into a Licensing Agreement with SpiralFrog
Universal Music Group Acquires Vale Music
MTV Launches Internet Venture with Baidu.com
RealNetworks Enters into Distribution Agreement with Novell
RealNetworks Enters into Agreement with Cox Communications
Apple Introduces iTunes Store
RealNetworks, SanDisk, Best Buy to Open Music Online Store
Napster Japan Collaborates with Several Content Providers
Coop Danmark and Danish TDC Open Online Music Store
eMusic Forms an Alliance with SanDisk in Europe
eMusic Partners with Cinema Screen, Hollywood Video and 20th Century Fox
Swish Acquires 51% Stake in Amphead Entertainment
Destra Corporation Acquires Two Music Websites
Buongiorno Opens Mobile Music Studio in the Netherlands
Samsung Collaborates with MusicNet to Launch Portable Media Players
MusicNet Forms MediaNet Division for Licensing Digital Media Content
MusicNet Enters into Partnership with iMesh
Nokia Acquires Loudeye
Aeon Digital Collaborates with MusicNet to Offer Digital Entertainment
Muze Takes Over Loudeye’s Web and Mobile Digital Music Operations
Mandriva Partners with Mindawn
Live Nation Acquires Majority Stake in Musictoday
Digital Music Group International to Distribute Tracks through Three Record Labels
Bigchampagne Incorporates Napster’s Data
The Orchard Grants License to Yanga
Napster Enters into a Partnership with Ericsson
AOL Acquires MusicNow
eMusic Partners with TVT Records
Sonic Enters into a Strategic Agreement with MusicNet
Baker Capital Takes Over MusicNet
Musicnet Inks a Long-term Agreement with HMV
RealNetworks® Enters into an Extended Online Music Agreement with Comcast
Destra Signs Pact with ABC
MTV Networks and Microsoft Form Partnership
Yedagng Acquires BugsMusic
Napster to Sign a Joint Venture Deal with Tower Records Japan
Lycos Europe Enters into an Agreement with Laut.de
Yahoo Enters into Partnership Agreement with MusicNet

11. Industry Activity in the Recent Past

12. Focus on Select Global Players

Buongiorno Vitaminic SpA (Italy)
eMusic.com Inc. (US)
iTunes (US)
RealNetworks, Inc. (US)
MusicNet, Inc. (US)
MTV Networks (US)
OD2 (UK)
Napster (US)
Ecast, Inc. (US)
Wal-Mart (US)
Yahoo! Music Unlimited (US)

13. Global Market Perspective

Table 14: World Recent Past, Current and Future Analysis for Online Music by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
Table 15: World Long-term Projections for Online Music by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 16: World 6-Year Perspective for Online Music by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)
Table 17: World Recent Past, Current and Future Analysis for Hard Format Market (Online) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
Table 18: World Long-term Projections for Hard Format Market (Online) by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 19: World 6-Year Perspective for Hard Format Market (Online) by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)
Table 20: World Recent Past, Current and Future Analysis for One-off Downloads by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
Table 21: World Long-term Projections for One-off Downloads by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 22: World 6-Year Perspective for One-off Downloads by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)
Table 23: World Recent Past, Current and Future Analysis for Subscription Downloads by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
Table 24: World Long-term Projections for Subscription Downloads by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
Table 25: World 6-Year Perspective for Subscription Downloads by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

III. MARKET

1. The United States

A. Market Analysis
- Outlook
- Overview
- Online Music to Account for Significant Sharein the Music Market
- Table 26: Comparative Analysis of US Music and Online Music Revenues in US$ Million: 2004- 2010 (includes corresponding Graph/Chart)
- What Does the Future Holds?
- Market Overview
- US Online Music Hits the Right Note
- Table 27: US Market for Online Music (2005): Percentage Share Breakdown of US$0.99 Song Download by Revenue Component -Marketing, Overhead, Corporate Profit, Digital Service Provider, Retailer Margin, Publishing, Bandwidth and Artist Royalty (includes corresponding Graph/Chart)
- Search Engines Fuelling Online Music
- Mobile Music- A Prime Distribution Format ofOnline Music
- Factors Influencing Growth
- Internet Penetration - Key To Rapid Proliferationof Online Music
- Table 28: US Online Music Buyers in Millions (2000, 2004 and 2007) (includes corresponding Graph/Chart)
- Table 29: Percentage of US Net Population Buying Music Online (2000, 2004 and 2007) (includes corresponding Graph/Chart)
- Table 30: Percentage Share of Number of Hours Spent with Various Media -in the US: (2006) (includes corresponding Graph/Chart)
- Online Music Becomes A Mass-MarketPhenomenon
- File Sharing Services Gain Rapid Popularity
- Legal Music Services and Campuses Join Handsto Reduce Piracy
- Record Labels to Benefit in the Long Run
- Online Music-A Threat to Radio
- Consumer Behavior Trends
- Buying Behavior of Online Music Customers
- Popularity of Music Sites Among OnlineMusic Fans
- Table 31: Proportion of US Online Music Fans Visiting Various Music Sites (2004) - Music Download Sites, Music Retail Sites, Radio Station Sites, MTV.com, Artist Sites and Broadcast Sites (includes corresponding Graph/Chart)
- Demographics and Downloading Behavior
- Age Group
- Table 32: Proportion of US Population Inclined to Music Downloads by Age Group (2004)- Below 18, 18-29, 30-49, 50 andAbove (includescorresponding Graph/Chart)
- Gender
- Table 33: Proportion of US Adult Men and Women Inclined To Music Downloads (2004& 2005)
- Income
- Table 34: Proportion of US Population Inclined to Music Downloads by Annual Income (2004 and 2005)
- Table 35: Online Experience and Downloading Behavior in the US (2004(includes corresponding Graph/Chart)
- Browsing Behavior of Netizens
- Table 36: Online Adult Population and Entertainment Site Visitors in the US (2002-2004) (includes corresponding Graph/Chart)
- Competitive Landscape
- Table 37: US Subscription Music Service Industry (2005-2006): Number of Subscribers Used Music Services of Major Websites- RealNetworks, Napster, Yahoo Unlimited, eMusic and Music Now (In Thousands) (includes corresponding Graph/Chart)
- Key Players
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 38: US Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 39: US Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 40: US 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

2. Canada

A. Market Analysis
- Outlook
- Canada Online Music Market-An Overview
- Table 41: Leading Companies in the Canadian Music Distribution Market (2000)- Percentage Breakdown by Value sales for Universal Music, Sony, Warner Music Canada, EMI Music Canada,BMG Music Canada, and Others - Historic Data (includes corresponding Graph/Chart)
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 42: Canadian Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 43: Canadian Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 44: Canadian 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

3. Japan

A. Market Analysis
- Outlook
- Market Overview
- Table 45: Japanese Music Industry (2005-2006): Percentage Breakdown of Value Sales by Recorded (Audio and Music Video) and Digital Music (includes corresponding Graph/Chart)
- Table 46: Japanese Online Music Industry (2005-2006): Percentage Breakdown of Digital Music by Channels-Internet Downloads (Single Track, Album and Others) and Mobile Downloads (Mastertones, Ringback tones, Single Track, and Other Contents) and Others (In Volume Terms) (includes corresponding Graph/Chart)
- Downloading on Mobile More Popular
- Key Player
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 47: Japanese Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 48: Japanese Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 49: Japanese 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

4. Europe

A. Market Analysis
- Market Outlook
- Analysis by Distribution Format
- Overview
- European Online Music Industry-In Recent Past
- Mobile Music-A Lucrative Segment
- Table 50: Percentage Breakdown of Digital Music Sales by Channels in the Year 2005 (includes corresponding Graph/Chart)
- New One-Stop Licensing Scheme to BolsterOnline Music Industry
- Legitimate Music Download Services GainsGround
- Table 51: European Online Music Market (2005 & 2011): Percentage of Legal Online Music Downloads by Region-United Kingdom, France, Germany and Others (In Value Terms) (includes corresponding Graph/Chart)
- European Market Beset with Several Problems
- Collecting Societies - Hindering Online Music
- Technological Advancements to BoostConsumer Spending
- Challenges Ahead
- Key Players
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 52: European Recent Past, Current and Future Analysis for Online Music by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 53: European Long-term Projections for Online Music by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 54: European Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 55: European Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 56: European 6-Year Perspective for Online Music by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)
- Table 57: European 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

4a. France

A. Market Analysis
- Outlook
- Table 58: French Market for Online Purchases (2007 E): Percentage Share Breakdown by Popular Items- Leisure Travel, Music, Books, Stocks/Mutual Funds and Toys(includes corresponding Graph/Chart)
- Strategic Corporate Developments
B. Market Analytics
- Table 59: French Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 60: French Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 61: French 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of DollarSales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years2004, 2007 and 2010 (includes corresponding Graph/Chart)

4b. Germany

A. Market Analysis
- Outlook
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 62: German Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart)
- Table 63: German Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 64: German 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of DollarSales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

4c. Italy

A. Market Analysis
- Outlook
- Product/Service Innovation/Introduction
- Strategic Corporate Developments in the Recent Past
B. Market Analytics
- Table 65: Italian Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010(includes corresponding Graph/Chart)
- Table 66: Italian Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 67: Italian 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

4d. The United Kingdom

A. Market Analysis
- Outlook
- Music: A Leading and Lucrative Market in the UK
- Music Reaches Out with Innovations
- Digital Music: Spectacular Growth over the Years
- CDs Might Face the Music from PortableDigital Players and Mobile Phones
- Illegal Music Downloads Pose Challenge
- Areas Where the US Companies Could Pitch In
- P2P Goes Legal and Commercial
- Consumer Trends in UK
- Table 68: Proportion of UK Population Visiting Music Download Sites (2007 E) (includes corresponding Graph/Chart)
- Table 69: Proportion of UK Population Using Peer- To-Peer Service (2007 E) by Gender - Male and Female
- Select Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 70: UK Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 71: UK Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 72: UK 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads &Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding/Chart)

4e. Spain

A. Market Analysis
- Outlook
- Strategic Corporate Developments
B. Market Analytics
- Table 73: Spanish Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 74: Spanish Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 75: Spanish 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010(includes corresponding Graph/Chart)

4f. Rest of Europe

A. Market Analysis
- Outlook
- Table 76: Netherlands Market for Online Purchases (2007 E): Percentage Share Breakdown by Popular Items- Music, Books, Pc Software, Leisure Travel and Electronics(includes corresponding Graph/Chart)
- Belgium
- Digital Music and E-Commerce Industry in Belgium
- Product/Service Innovation/Introduction
- Strategic Corporate Developments
B. Market Analytics
- Table 77: Rest of Europe Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 78: Rest of Europe Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 79: Rest of Europe 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

5. Asia-Pacific

A. Market Analysis
- Outlook
- Overview
- Favorable Environment for Rapid Proliferation
- Table 80: Asia-Pacific Top 10 Music Sites (2004): Ranking by Market Shares - BugsMusic, MaxMP3, Melon, Jukeon, Muz, MusicOn, Funcake, I like Pop,Wabar.com and My listen(includes corresponding Graph/Chart)
- Australia
- Table 81: Leading Online Purchases in Australia (2007E): Percentage Share Breakdown by Items - Books, Groceries, Music, PC Software, PC Hardware (includes corresponding Graph/Chart)
- China
- Internet Market in China
- Table 82: Chinese Market for Online Purchases (2007 E): Percetage Use of Internet by Application (includes corresponding Graph/Chart)
- India
- Table 83: Indian Market for Online Purchases (2007 E): Percentage Use of Internet by Application (includes corresponding Graph/Chart)
- Table 84: Tracking the Demographic Purchase Pattern of Online Music in India- By Age (includes corresponding Graph/Chart)
- South Korea
- Table 85: South Korean Piracy Market (2004-2005): Percentage Breakdown of Dollar Sales By Segment- Music, Motion Pictures, and Games (includes corresponding Graph/Chart)
- Online Music Benefited the Most from StringentOnline Content Protection Law
- Key Players
- Product/Service Introductions
- Strategic Corporate Developments
B. Market Analytics
- Table 86: Asia-Pacific Recent Past, Current and Future Analysis for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 87: Asia-Pacific Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 88: Asia-Pacific 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Formatc, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresponding Graph/Chart)

6. Rest of World

A. Market Analysis
- Outlook
- Product/Service Introduction
B. Market Analytics
- Table 89: Rest of World Recent Past, Current and Future Analysis for Online Music by Distribution Format -Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2004 through 2010 (includes corresponding Graph/Chart)
- Table 90: Rest of World Long-term Projections for Online Music by Distribution Format - Hard Format, One-off Downloads & Subscription Downloads Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
- Table 91: Rest of World 6-Year Perspective for Online Music by Distribution Format - Percentage Breakdown of Dollar Sales for Hard Format, One-off Downloads & Subscription Downloads Markets for Years 2004, 2007 and 2010 (includes corresmponding Graph/Chart)

オンライン・ミュージックの世界市場：戦略分析と将来予測

Online Music

Abstract

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

II. EXECUTIVE SUMMARY

1. Industry Overview

2. Music Industry - What is in Store?

3. Impact of Internet on the Music Industry

4. Market Dynamics

5. Online Music Piracy

6. Insight into Select Online Music Services

7. A Close Look at Enabling Products/Technologies

8. Regulatory Trends and Legal Issues

9. Product/Service Introductions

10. Recent Industry Activity

11. Industry Activity in the Recent Past

12. Focus on Select Global Players

13. Global Market Perspective

III. MARKET

1. The United States

2. Canada

3. Japan

4. Europe

4a. France

4b. Germany

4c. Italy

4d. The United Kingdom

4e. Spain

4f. Rest of Europe

5. Asia-Pacific

6. Rest of World