インドのメディア市場プロファイル：2007年

Abstract

• Comprehensive overview of the Indian media market
• Analysis of all foreign investment over the last 7 years
• year growth forecast for media market
• 30 charts and tables
• Researched and written ‘on the ground' in India

Executive summary

Five trends for 2007

Competition in the Pay TV market

• Competition for subscribers between cable and DTH and also amongst DTH operators is increasing. 2007 may see the launch of two new DTH services (from Reliance and Sun TV), bringing the total to four. The battle is largely being fought on the basis of price and not on content.
  • Major listed companies:
    • Dish TV
    • Hathway cable
    • Sun TV
    • Wire & Wireless India

Rollout of new multiplexes

• The boom in new multiplex construction is being slowed down by delays in the construction of new shopping malls and other regulatory issues. However, the planned build of almost 600 new screens across 44 cities (over the next 3 years) may lead to overcapacity in some areas - occupancy rates have already fallen from 50% to approximately 35%.
  • Major listed companies:
    • Adlabs
    • PVR
    • Inox Leisure
    • Shringar

Newspaper market - new launches

• The year began with the launch of HT Media' s new business daily, Mint. This title has entered an already crowded business newspaper market. Across the sector, double digit growth in adspend is encouraging publishers to launch new titles and expand geographically. This is leading to very significant price competition in major cities (especially among English language titles). Local language titles continue to have the best growth prospects.
  • Major listed companies:
    • HT Media
    • Jagran Prakashan
    • Deccan Chronicle

Expansion in radio

• The successful licencing of over 240 new radio stations in 2006 has led to an enormous increase in the number of stations coming on air. In 2007, the sector is likely to see increased competition for audiences, but will also capture a greater share of advertising budgets. There is also likely to be some consolidation in the sector and more foreign investment.
  • Major listed companies:
    • Adlabs
    • Entertainment Network
    • Sun TV

Internet growth

• The online media sector should continue to experience strong growth in both reach and revenues. Broadband' s share of the market will grow from its current 20%.
  • Major listed companies:
    • Info Edge

Report structure

The study

The Market Profile provides an overview of the Indian media market, including analysis of market size, structure, media reach and penetration, regulatory regime, adspend and Internet penetration.

Key details

• Length 43 pages (30 charts and tables)
• Target audience: Media companies, private equity firms, investment banks, management consultants, business journalists. The profile is intended for professionals seeking a relatively, concise, high level introduction to the Indian media market.

Table of Contents

i) Executive Summary

ii) Media Market Overview

• A. OVERVIEW
• B. MARKET SIZE AND STRUCTURE
• C. MEDIA PENETRATION AND USAGE
• D. ADVERTISING SPEND
• E. GROWTH FORECAST
• F. MAJOR PLAYERS
• G. REGULATORY ENVIRONMENT
• H. DEAL ACTIVITY
• I. INTERNET PENETRATION AND USAGE
• J. TELECOMS ENVIRONMENT
• K. COUNTRY PROFILE

Table of figures

• 1) Development of the Indian media market
• 2) Indian media market, revenues
• 3) Share of revenues by type
• 4) Reach of various media
• 5) Indian Adspend
• 6) % Adspend by media type
• 7) % growth in adspend (1994 - 2008)
• 8) Adspend, CAGR historic growth
• 9) Adspend - leading categories of advertisers
• 10) Adspend - leading advertisers
• 11) Adspend growth prospects
• 12) Indian media market, growth forecast
• 13) Indian media market, chart (2007- 12)
• 14) Indian adspend, growth forecast (2007- 12)
• 15) Major players by sector
• 16) Foreign investment rules in media
• 17) Major deals by media companies
• 18) Major deals by financial investors
• 19) Number of active Internet users
• 20) Internet subscribers
• 21) Internet subscription pricing
• 22) Key statistics, telecoms market
• 23) Major fixed line telecoms operators
• 24) Market shares of GSM operators
• 25) Growth in number of mobile subscribers
• 26) Major mobile telecoms operators
• 27) Major PCO operators
• 28) Key statistics on the BRIC economies
• 29) Map of India, Major cities
• 30) Map of India, States by language