中国圏におけるオンラインゲーム市場 2006年から2010年までの予測及び分析

Abstract

This IDC study provides a bottom-up sizing of the online gaming subscription market in 2005 as well as a 2006-2010 forecast. Historical and forecast revenue data is shown for the Greater China market (composed of China, Taiwan, and Hong Kong). This study also contains vendor-specific revenues and market shares by country market. Even industry specific markets like online gaming have received increased attention, due to its revenue rich potential.

On the other hand, Taiwan and Hong Kong, though equipped with capable infrastructure, are saddled with limited market bases and slowing dynamics within a highly competitive market ecosystem. In general, the market is in need of powerful online gaming stimulus that would re-invigorate the market. Game genre saturation, cut throat competition, and waning interest from online gamers have contributed to market difficulties by service providers within the latter two markets.

Jun-Fwu Chin, IDC Asia/Pacific software analyst states, "Vendors and service providers alike will need to address individual markets in the Greater China online gaming market region in a calculated and specific, per-country approach. As each country is composed of distinct and varied market characteristics, a singular strategy across countries may not be the most effective nor efficient solution. He adds, "China, for example, is a developing and potentially rich market; Taiwan is a maturing industry, and Hong Kong, though a capable market, is a small segment."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Definition
    • Online Games
    • Casual Games
    • Serious Games
    • Subscription
    • Online Gamers
  • Executive Summary
• Situation Overview
  • China Online Gaming Market Overview
    • China Online Gaming Service Providers Competitive Landscape
    • Table: China Online Gaming Subscription Revenue Market by Service Providers, 2004-2005 (US$M)
    • China Online Gaming Market Dynamics
      • Drivers
      • Inhibitors
  • Taiwan and Hong Kong Online Gaming Market Overview
    • Taiwan Online Gaming Service Providers Competitive Landscape
    • Table: Taiwan Online Gaming Market by Service Providers, 2004-2005 (US$M)
    • Hong Kong Online Gaming Service Providers Competitive Landscape
    • Table: Hong Kong Online Gaming Market by Service Providers, 2004-2005 (US$M)
      • Taiwan and Hong Kong Online Gaming Service Providers
        • Gamania
        • GameFlier
        • FunTown World Limited
        • Digicell
        • IGS
        • Chinese Gamer
        • Wayi
        • Softstar
    • Taiwan and Hong Kong Market Dynamics
      • Drivers
      • Inhibitors
• Future Outlook
  • Forecast and Assumptions - China Online Gaming Market
  • Table: China Online Gaming Industry Forecast, 2005-2010
  • Table: Key Forecast Assumptions for the China Online Gaming Market, 2005-2010
    • The Free-of-Charge Business Model in the China Market
  • Forecast and Assumptions - Taiwan and Hong Kong Online Gaming Markets
  • Table: Taiwan Online Gaming Industry Forecast, 2005-2010
  • Table: Hong Kong Online Gaming Industry Forecast, 2005-2010
  • Table: Key Forecast Assumptions for the Taiwan Online Gaming Market, 2005-2010
    • Casual Online Games as the Next Online Gaming Stimulus
• Essential Guidance
  • Opportunities in China Online Gaming Market
    • Outlook for the Future
  • Opportunities in Taiwan and Hong Kong Online Gaming Markets
    • Outlook for the Future
• Learn More
  • Related Research
  • Synopsis