2006年ポータブルミュージック調査：アジア太平洋地域の消費者によるMP3プレーヤーの所有及び使用方法 (日本を除く)

Abstract

This IDC study presents data from and an analysis of IDC's Asia/Pacific Consumer Audio/Video (AV) Survey, 2006, which was conducted in seven Asia/Pacific (excluding Japan) or APEJ countries - Australia, Hong Kong, India, Korea, the People's Republic of China (PRC), Singapore, and Taiwan. This study also provides an examination of the survey data relating to early-adopter usage of portable audio players and MP3-enabled mobile phones. The topics covered include brand ownership of portable MP3 players, the key factors influencing portable music device purchasing decisions, the preferred number and sources of music selections carried around in portable music devices, the frequency of use of portable audio devices, as well as the preferred types of portable music device.

The survey findings suggest that respondent preferences vary widely, depending on many factors, including culture, lifestyle, and situation. Of the total respondent base, 69.6% reported using portable MP3 players while 88.5% owned mobile phones, 67% stored up to a maximum of 249 songs in their portable music players, and 62.9% listened to their portable MP3 players for a maximum of four hours per day.

"The survey specifically targeted the early adopters of new digital audio devices and services, allowing IDC to open a window into early market trends, user preferences, and usage patterns," says Claudio Checchia, research manager, Consumer Markets Research, IDC Asia/Pacific. "The standalone portable MP3 players market in APEJ is expected to face growing competition from MP3-enabled mobile phones. However, with so many choices, a high percentage of consumers will own different devices and even switch between dedicated portable MP3 players and music-enabled mobile phones, depending on their lifestyles and on the situation."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Survey Demographics
    • Figure: Respondents by Age Group
    • Figure: Respondents by Monthly Personal and Household Income
    • Figure: Respondents by Gender
    • Figure: Respondents by Educational Level
    • Figure: Respondents by Occupation
    • Figure: Respondents by Personal Monthly Income
    • Figure: Respondents by Household Monthly Income
  • Definitions
    • General
    • Video Technologies
    • Audio Technologies
    • Educational Levels
    • Occupations
    • Technical References
  • Executive Summary
• Situation Overview
  • PC Ownership and Internet Access Services
  • Table: Asia/Pacific (Excluding Japan) Consumer PC Ownership (% of Respondents)
  • Table: Asia/Pacific (Excluding Japan) Consumer Internet Access Service Subscriptions (% of Respondents)
    • Portable Music Players Become Increasingly Popular
    • Table: Asia/Pacific (Excluding Japan) Portable Audio Device Product Ownership (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Portable Audio Device Product Ownership by Gender and Age Group (% of Responses)
    • Brand Ownership and Key Factors Influencing Portable MP3 Player Purchasing Decisions
    • Table: Asia/Pacific (Excluding Japan) Portable MP3 Player Brand Ownership (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Key Factors Influencing Portable MP3 Player Purchasing Decisions by Country (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Key Factors Influencing Portable MP3 Player Purchasing Decisions by Gender and Age Group (% of Respondents)
    • Number of Music Selections Stored on and Frequency of Use of Portable Music Devices
    • Table: Asia/Pacific (Excluding Japan) Preferred Number of Music Selections to Store on Portable Music Devices by Country (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Preferred Number of Music Selections to Store on Portable Music Devices by Gender and Age Group (% of Respondents)
    • Table: Asia/Pacific (Excluding Japan) Frequency of Listening to Portable MP3 Players by Country (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Frequency of Listening to Portable MP3 Players by Gender and Age Group (% of Responses)
    • Portable Music Device Preferences
    • Table: Asia/Pacific (Excluding Japan) Preferred Portable Music Players by Country (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Preferred Portable Music Players by Gender and Age Group (% of Responses)
    • Portable Music Device Accessories Market
    • Table: Asia/Pacific (Excluding Japan) Use of Portable Music Player in Car or Home Stereo by Country (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Use of Portable Music Player in Car or Home Stereo by Gender and Age Group (% of Responses)
    • Primary Sources of Music Selections the Respondents Carried with Them
    • Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Country (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Gender and Internet Access Type (% of Responses)
    • Table: Asia/Pacific (Excluding Japan) Primary Sources of Music Selections Stored on Portable Music Players by Monthly Household Income (% of Responses)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis