オーストラリアにおけるビデオゲームユーザー調査

Abstract

This IDC study was based on an end-user survey of 500 Australian gamers conducted in mid-November 2006. The survey was designed to examine issues critical to players in the videogaming market, including gamers' levels of interest in online gaming, willingness to pay for downloaded add-on content, and purchase intentions within the next 12 months.

"The battle for next-generation gaming has already started with Microsoft Xbox 360 making its first debut locally in March 2006. Microsoft' s entrance was followed by Nintendo in late 2006, and Sony' s PlayStation 3 (PS3) is due on Australian shores in March 2007. The videogaming industry has never been this exciting, thus making this a prime time to understand gamers' behaviour and motivation," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Table: Distribution of Respondents to IDC' s Australia Videogaming Survey 2006
• Situation Overview
  • Who Are the Gamers?
  • Table: Gaming Demographics
  • Table: Gaming and Technology Ownership
  • Key Survey Findings
    • Years of Playing Videogames
    • Figure: Number of Years Spent Playing Videogames
    • Figure: Number of Hours Spent Playing Offline Games on the Console/PC Each Week
    • Videogame Consoles in Australian Homes
    • Figure: Videogame Consoles Used in the Past Three Months
    • Videogame Software
    • Table: Average Number of Games Owned
    • Table: Average Number of Games Purchased Within a Six-Month Period
    • Learning About New Games
    • Preferred Genres
    • Figure: Sources for New Games
    • Figure: Preferred Types of Games
  • Online Gaming
    • Online Gaming Demographics
    • Table: Online Gaming Demographics and Technology Ownership
    • New Revenue Opportunities
    • Figure: Level of Interest in Downloading Add-On Content
    • Perception of Online Gaming
    • Figure: Perception of Online Gaming
    • Encouraging Offline Gamers to Play Online Games
  • Dual Ownership: Console Versus PC
  • Figure: Reasons for Console/PC Preference
  • Purchase Intentions
    • Purchase Plans for Videogame Consoles
    • Figure: Purchase Plans for Consoles
    • Table: Purchase Plans by Type of Videogame Console (Current)
    • Interest in Additional Features
    • Figure: Level of Interest in Additional Console Features
    • Interest in Gaming PCs
    • Figure: Level of Interest in Gaming PCs
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis