アジア太平洋地域（日本を除く）のテレビゲーム機器とゲームソフト市場の予測と分析（2007〜2011年）

Abstract

This IDC study analyzes the Asia/Pacific (excluding Japan) or APEJ videogame market by hardware and software segmentation as well as the current market environment and emerging trends. Moreover, this study presents a five-year shipment and revenue forecasts for videogame hardware and software for the 2007-2011 period.

"Microsoft, Nintendo, and Sony are expected to execute varied and differentiated strategies in the next-generation battle. On the gaming level, Microsoft and Sony are fighting head to head in the hard-core gamer market whereas Nintendo is targeting the outskirts of that circle. However, both Microsoft and Sony' s consoles will play a key role in their wider corporate visions. The Xbox 360 is positioned to become a media-streaming device that connects a media center PC with a consumer electronics (CE) device while the PS3 is being positioned as a fully configured next-generation media hub for the home and will play a pivotal role in Sony' s overall high-definition (HD) entertainment strategy. Nintendo, a company that is only competent in gaming, has indicated that the Wii is purely for that and little else," says Jun-Fwu Chin, senior analyst, Software Research, IDC Malaysia.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Definitions
• Situation Overview
  • Videogame Console Overview
    • Asia/Pacific (Excluding Japan) Videogame Console Demographics
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Adoption by Country, 2006
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Ownership by Country, 2006
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Ownership by Gender, 2006
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Ownership by Age, 2006
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Ownership by Monthly Personal Income Range, 2006
  • Handheld Gaming Overview
    • Asia/Pacific (Excluding Japan) Handheld Videogame Demographics
    • Figure: Asia/Pacific (Excluding Japan) Handheld Videogame Adoption by Country, 2006
    • Figure: Asia/Pacific (Excluding Japan) Handheld Videogame Ownership by Country, 2006
    • Figure: Asia/Pacific (Excluding Japan) Handheld Videogame Ownership by Gender, 2006
    • Figure: Asia/Pacific (Excluding Japan) Videogame Console Ownership by Age, 2006
    • Figure: Asia/Pacific (Excluding Japan) Handheld Videogame Ownership by Monthly Personal Income Range, 2006
  • Videogame Vendors
    • Sony
    • Microsoft
    • Nintendo
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for Asia/Pacific (Excluding Japan) Videogame Hardware and Software, 2007-2011
    • Videogame Hardware Analysis
    • Table: Asia/Pacific (Excluding Japan) Videogame Hardware Shipments by Platform, 2006-2011 (000)
    • Table: Asia/Pacific (Excluding Japan) Videogame Hardware Shipments by Subregion, 2006-2011 (000)
    • Videogame Software Analysis
    • Table: Asia/Pacific (Excluding Japan) Videogame Hardware Shipments by Platform, 2006-2011 (000)
    • Table: Asia/Pacific (Excluding Japan) Videogame Software Shipments by Subregion, 2006-2011 (000)
• Essential Guidance
  • Microsoft
  • Nintendo
  • Sony
• Learn More
  • Related Research
  • Synopsis