ビジネス向けモニター市場（2007年）：パート2 ブランディング・バンドリング・販売経路・リサイクル

Abstract

This IDC study examines the business monitor market and is the second of two studies based upon a survey of 423 business monitor purchase influencers. Questions answered by this document include the following.

• What brands do businesses favor most?
• Do businesses still prefer to buy their monitors bundled with a PC?
• From which channels will business buyers purchase their future monitors?
• How are companies recycling their old monitors?

"Business monitor buyers have strong opinions about the monitor brands they choose for their company and where they buy them. Monitor vendors that take the time to understand the wants, needs, and opinions of this important group are in a better position to find success with them." - Tom Mainelli, senior research analyst for IDC' s Display and Projectors group

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Sampling Frame and Sampling Method
    • Respondents
    • Survey Schedule
    • Weightings
    • Data Analysis
• Situation Overview
  • Focus on Branding
  • Figure: Current LCD Monitor Brand Preference
  • Table: Top 10 Current LCD Monitor Brand Preference by Industry (% of Respondents)
  • Figure: Current CRT Monitor Brand Preference
  • Figure: Percentage of Same-Brand Monitor and PC Ownership
  • Figure: Purchase Influencers for Same-Brand Monitor and PC Ownership
  • Figure: Future LCD Monitor Brand Preferences
  • Table: Top 10 Future LCD Monitor Brand Preferences by Industry (% of Respondents)
  • Figure: Future CRT Monitor Brand Preferences
  • Bundling Stats
  • Figure: PC and Monitor Bundled Purchases in the Past 12 Months
  • Figure: Percentage of Monitors Purchased as Part of Same-Brand Bundles in the Past 12 Months
  • Table: PC and Monitor Bundle Purchases by Company Size in the Past 12 Months (% of Respondents)
  • Figure: PC and Monitor Bundle Purchase Plans in the Next 12 Months
  • Figure: Percentage of Future Monitor Purchases as Part of Same-Brand Bundles
  • Table: Future PC and Monitor Bundle Purchase Plans by Company Size in the Next 12 Months (% of Respondents)
  • Figure: Reasons to Avoid Same-Brand PC and Monitor Bundle Purchase
  • Figure: Likelihood of Adding Monitor to a Notebook Plus Monitor Bundle Purchase
  • Figure: Reasons to Purchase a Notebook Plus Monitor Bundle
  • Table: Reasons to Purchase a Notebook Plus Monitor Bundle by Company Size (% of Respondents)
  • Channel Preferences, Past and Future
  • Figure: Importance of Monitor Supplier Factors
  • Figure: Channels Through Which Existing Monitors Were Purchased
  • Figure: Satisfaction Level with Channel Through Which Existing Monitors Were Purchased
  • Figure: Reasons to Consider a Different Channel for Future Monitor Purchases
  • Figure: Most Likely Channel for Future Monitor Purchases
  • Table: Most Likely Channel for Future Monitor Purchases by Industry (% of Respondents)
  • Figure: Retail Chain Store Preference for Future Monitor Purchases
  • Figure: Online Retail Store Preference for Future Monitor Purchases
  • Figure: Online-Only Store Preference for Future Monitor Purchases
  • The Importance of Recycling
  • Figure: Current Monitor Recycling Methods
  • Figure: Impact of Vendor-Sponsored Monitor Recycling on Choice of Monitor Vendor
  • Figure: Reasons a Monitor Recycling Program Lacked Interest During Monitor Vendor Selection
  • Table: Monitor Recycling Methods by Company Size (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis