Abstract
This IDC study provides the demographics of China' s gaming end users and their
gaming behaviors from the China Gaming End-User Survey, 2007. This survey was
designed to provide a comprehensive overview of China gamer activities and
behaviors. Data was collected using a structured online questionnaire. Based on
the responses from a sample of 30,843 who frequently play games. The survey
focused on respondents' gaming habits and preferences in online, console, PC,
and mobile gaming. As such, they were queried on their offline gaming habits.
Respondents were survey from October 15 to November 15, 2007.
"The China gaming market seems somewhat crowded with 140 vendors and 281 game
titles altogether in 2007. It is really a challenge to find a profitable niche
market, where revenue can be derived from this extremely competitive ecosystem.
Competition is just beginning, but niche markets will always be out there with
the variety of demands from different end-user groups," says Bryan Yuan, senior
research analyst, Vertical Industry Research and Consulting, IDC China.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Market Overview
- China Internet User Population
- Figure: China Internet User Population, 2007-2012
- China Online Gaming End-User Population
- Figure: China Broadband Subscriber Population, 2007-2012
- Figure: China Online Game User Population, 2007-2012
- Figure: China Paid Online Game User Population, 2007-2012
- China Online Gaming Revenue
- Figure: China Online Gaming Revenue, 2007-2012
- China Game User Overview
- Demographic Analysis of China Gaming End Users
- Table: China Game Users by Gender (%)
- Table: China Game Users by Marital Status (%)
- Table: China Game Users by Age (%)
- Table: China Game Users by City of Residential Location (%)
- Table: China Game Users by Occupation (%)
- Table: China Game Users by Income (%)
- Table: China Game Users by Education Level (%)
- Internet Behaviors of China Gaming End Users
- Frequently Used Search Engines
- Figure: Search Engines Most Frequently Used by Game Users
- Common Online Services Used by Gamers
- Figure: China Game Users' Commonly Used Online Services
- Frequently Used Instant Messaging Software
- Figure: China Gamers' Frequently Used Instant Messaging Software
- Internet Behaviors of Gaming End Users
- Main Game Types End Users Played
- Figure: Main Game Types End Users Played
- China Gamers' Current Game-Playing Status
- Figure: China Gamers' Current Game-Playing Status
- Purpose of Gaming
- Figure: Purpose of Gaming
- Interest in Gaming Paraphernalia
- Figure: Gaming Paraphernalia Most Likely to Be Purchased
- China Online Gaming End Users
- Demographic Analysis of China Online Gaming End User
- Table: China Online Game Users by Gender (%)
- Table: China Online Game Users by Marital Status (%)
- Table: China Online Game Users by Age (%)
- Table: China Online Game Users by Occupation (%)
- Table: China Online Game Users by Income (%)
- Table: China Online Game Users by Education Level (%)
- Profile of Online Gaming End Users
- Average Number of Game Titles Played in a Given Period
- Figure: China Online Users by Average Number of Game Titles Played in a Given Period
- Average Years Spent Playing Online Games
- Figure: Average Years Spent Playing Online Games
- Frequency and Location of Online Gaming
- Frequency of Online Gaming
- Figure: Frequency of Online Game Playing
- Commitment to Online Games
- Figure: Commitment to Online Games
- Location of Online Gaming
- Figure: Location of Online Game Playing
- Online Gaming Expenditure and Purchase Channels
- Online Gaming Expenditure
- Figure: Spending on Online Gaming
- Average Monthly Expenditure on Point-of-Sale Cards
- Figure: Average Monthly Expenditure on Point-of-Sale Cards
- Average Monthly Expenditure on Gaming Commodities
- Figure: Average Monthly Expenditure on Gaming Commodities
- Most Frequently Used Payment Methods
- Figure: Most Frequently Used Payment Method
- Promotion of Online Games
- Source of Information about Online Games
- Figure: Source of Information about Online Games
- Most Readily Accepted Promotions and Events
- Figure: Most Readily Accepted Promotions and Events
- Online Game User Needs and Preferences
- User Opinion Towards Online Gaming
- Table: Reason for Playing Online Games (%)
- Most Valued Factors in Gaming
- Figure: Most Valued Factors in Gaming
- Reasons for Terminating Play of an Online Game
- Figure: Reasons for Terminating Play of an Online Game
- Unauthorized Online Gaming Activities
- Figure: Unauthorized Online Gaming Activities
- Needs and Preferences for Homegrown Games
- Online Games Users Played in 2007 by Origin
- Figure: Online Games Users Played in 2007 by Origin
- Number of Homegrown Online Games Users Played on a Trial Basis
- Figure: Number of Homegrown Online Games Users Played on a Trial Basis
- Favorite Type of Homegrown Online Games, 2007
- Figure: Favorite Type of Homegrown Online Game
- User Attitude Towards Virtual Item Trading
- User Attitudes Towards Virtual Item Trading
- Figure: User Expectation of Homegrown Online Games
- Places Where Users Seek Information on Virtual Item Trading
- Figure: Places Where Users Seek for Information on Virtual Item Trading
- Resolving Disputes in Virtual Item Trading
- Figure: Resolution of Disputes in Virtual Item Trading
- Recommendations on Regulating Virtual Item Trading
- Figure: Recommendations on Regulating Virtual Item Trading
- User Attitudes Towards In-Game Advertising
- Figure: User Attitudes Towards In-Game Advertising
- User Acceptance of In-Game Advertising
- Figure: User Acceptance of In-Game Advertising
- Online Gaming PC Configurations
- Type of PCs Used
- Figure: Type of PC Used
- Type of Video Cards Used
- Figure: Type of Video Card Used
- CPU Used in PCs for Gaming
- Figure: CPU Used in PC for Gaming
- Memory Size of PC Used for Gaming
- Figure: Video Card Configuration of PC Used for Gaming
- Monitor Used for Gaming
- Figure: Monitor Size Used for Gaming
- Internet Access Methods
- Figure: Internet Access Methods
- China Mobile Gaming End Users
- Average Mobile Gaming Session
- Figure: Average Time Spent per Mobile Gaming Session
- Frequency of Mobile Gaming
- Figure: Frequency of Mobile Game Playing
- Mobile Communication Channels
- Figure: Mobile Communication Channels
- Mobile Phone Brands Currently Used for Gaming
- Figure: Mobile Phone Brands Currently Used for Gaming
- China Mobile Game Sources
- Figure: China Mobile Game Sources
- Deficiencies in Mobile Gaming
- Figure: Deficiencies in Mobile Gaming
- Preferred Mobile Game Types
- Figure: Preferred Mobile Game Types
- Prime Times for Mobile Gaming
- Figure: Prime Times for Mobile Gaming
- Use of Paid Mobile Phone Entertainment Content
- Figure: Use of Paid Mobile Phone Entertainment Content
- Average Monthly Expenditure on Mobile Gaming
- Figure: Average Monthly Expenditure on Mobile Gaming
- Affordable Monthly Fee for Mobile Gaming
- Figure: Affordable Monthly Fee for Mobile Gaming
- Most Anticipated Mobile Gaming-Related Content and Services
- Figure: Most Anticipated Mobile Gaming-Related Content and Services
- User Expectations for Gaming-Enabled Mobile Phones
- Figure: User Expectations for Gaming-Enabled Mobile Phones
- Selection Criteria for Mobile Online Games
- Figure: Selection Criteria for Mobile Online Games
- China PC Game End Users
- Number of PC Games Played in 2007
- Figure: Number of PC Games Played in 2007
- Frequency of PC Game Playing
- Figure: Frequency of PC Game Playing
- Commitment to a Single-PC Game
- Figure: Commitment to a Single-PC Game
- Sources of PC Gaming Software
- Figure: Sources of PC Gaming Software
- Monthly Expenditure on PC Gaming Software
- Figure: Monthly Expenditure on PC Gaming Software
- Affordable Price Levels of PC Gaming Software
- Figure: Affordable Pricing Levels of PC Gaming Software
- Favorite PC Game Types
- Figure: Favorite PC Game Types
- User Selection of Networked PC Gaming Platforms
- Figure: User Selection of Networked PC Gaming Platform
- User Expenditure on Networked PC Games
- Figure: User Expenditure on Networked PC Games
- China Handheld and Console Gaming End Users
- Average Years Spent Playing Video Console Games
- Figure: Average Number of Years Spent Playing Video Console Games
- Average Years Spent Playing Handheld Games
- Figure: Average Number of Years Spent Playing Handheld Games
- Favorite Videogame and Handheld Game Type
- Figure: Favorite Videogame Type
- Spending on Videogames
- Figure: Spending on Videogames
- Handheld and Videogame Console to Purchase in the Next 2 Years
- Figure: Handheld and Videogame Console to Purchases Planned in the Next Two Years
- Price Point for Videogame Consoles
- Figure: Price Point for Videogame Consoles
- Price Point for Handheld Gaming Devices
- Figure: Price Point for Handheld Gaming Devices
- Price Point for Legal Gaming Software
- Figure: Price Point for Legal Gaming Software
- Impact of Online Videogames on Videogame Console Purchases
- Figure: Impact of Online Videogames on Videogame Console Purchases
- Coverage of Videogame and Handheld Device Stores
- Figure: Coverage of Videogame and Handheld Device Stores
- Access of Videogame-Related Magazines and Web Sites
- Figure: Use of Videogame-Related Magazines and Web Sites
- Reasons for Preferring Videogames
- Figure: Reasons for Preferring Videogames
- Future Outlook
- Gaming Market Effects
- Impact of Item-Based Games
- Impact of Casual Games
- Impact of In-Game Advertising
- Impact of the Niche Market
- Essential Guidance
- Learn More
- Related Research
- Appendix
- China Top 10 Most Popular Online Games, 2007
- Figure: China Top 10 Most Popular Online Games, 2007
- China Top 10 Single-PC Games, 2007
- Figure: China Top 10 Single-PC Games, 2007
- China Best Online Casual Gaming Platforms, 2007
- Figure: China Best Online Casual Gaming Platforms, 2007
- Definitions
- Electronic Game Definition and Taxonomy
- Definition of Electronic Game
- Taxonomy of Electronic Game
- Online Game
- Definition of Online Game
- Taxonomy of Online Game
- Single-PC Games
- Definition of Single-PC Games
- Taxonomy of Single Game
- Synopsis
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