米国の中小企業におけるデスクトップPCブランドと販路の嗜好（2008年）

Abstract

This IDC study answers the following questions regarding notebook PC brand and channel preferences among small and medium-sized businesses:

• Which desktop PC brands do they currently own?
• How loyal are they to the desktop PC brands that they own?
• Which desktop PC brands are they planning to purchase?
• Which channels are they using for PCs?
• Which channels for PCs do they prefer to use in the future?
• How loyal are they to the channels they are currently using for PCs?

"As the PC market approaches saturation, the small and medium-sized business market is characterized by sales of replacement, upgrade, and additional PCs representing an increasing share of shipments" said Justin Jaffe, IDC senior research analyst, SMB/Home Office. "It is important for vendors hoping to capture a share of this growing market to understand the changing brand and channel preferences for desktop PCs."

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
• Figure: U.S. Small Business Desktop PC Ownership by Brand, 2007
• Figure: U.S. Medium-Sized Business Desktop PC Ownership by Brand, 2007
• Figure: U.S. Small Business Planned Desktop PC Purchases in the Next 12 Months by Brand, 2007
• Figure: U.S. Medium-Sized Business Planned Desktop PC Purchases in the Next 12 Months by Brand, 2007
  • Desktop PC Brand Loyalty: Vendor "Stickiness" Among Those Planning to Buy
  • Figure: U.S. Small Business Desktop PC Brand Loyalty, 2007
  • Figure: U.S. Medium-Sized Business Desktop PC Brand Loyalty, 2007
  • Table: U.S. Small Business Desktop PC Brand Purchase Plans in the Next 12 Months, 2007 (% of Respondents)
  • Table: U.S. Medium-Sized Business Desktop PC Brand Purchase Plans in the Next 12 Months, 2007 (% of Respondents)
  • Table: Alternative Desktop PC Brand That U.S. Small Businesses Are Planning to Purchase in the Next 12 Months, 2007
  • Table: Alternative Desktop PC Brand That U.S. Medium-Sized Businesses Are Planning to Purchase in the Next 12 Months, 2007
  • Channel Preferences: Recent Purchases and Future Purchase Plans
  • Table: U.S. Small Business Channel Preference for Recent and Future PC Purchases, 2007 (% of Respondents)
  • Table: U.S. Medium-Sized Business Channel Preference for Recent and Future PC Purchases, 2007 (% of Respondents)
  • Table: U.S. Small Business Channel Preference for Recent PC Purchases by Company Size, 2007 (% of Respondents)
  • Table: U.S. Medium-Sized Business Channel Preference for Recent PC Purchases by Company Size, 2007 (% of Respondents)
  • Loyalty to PC Channels
  • Figure: U.S. Small Business PC Channel Loyalty, 2007
  • Figure: U.S. Medium-Sized Business PC Channel Loyalty, 2007
  • Table: U.S. Small Business Channel Preference for Future PC Purchases by Channel Used in Past, 2007 (% of Respondents)
  • Table: U.S. Medium-Sized Business Channel Preference for Future PC Purchases by Channel Used in Past, 2007 (% of Respondents)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Methodology
  • Synopsis