Philips社のデジタルフォトフレーム戦略

In 2005 Philips launched its digital photo frames, which became a hit because of their simple exteriors, high quality displays, and their positioning as photo browsing and sharing devices. These products have inspired followers and sparked a trend that is still going strong today. Philips was not the first to release a digital photo frame, as both Kodak and Sony had already released similar products before 2005; but these companies exited the market when it failed to take off. It is surprising then that in these seemingly unfavorable market conditions Philips was able to develop a product that not only was successful but was the beginning of a wider market trend. This report investigates Philips' product value creation strategies for digital photo frames.

Table of Contents

Analyzes research projects conducted by Philips related to digital photo frames, including the Vision of the Future project, the HomeLab project, and the Lifestyle Home project. Product concepts and product prototypes resulting from these projects are examined, as well as the user behavior research which was part of these projects. The ten digital photo frame products of Philips currently on the market and their specifications are also analyzed.

• Table 1 Philips PhotoFrame Product Specifications
• Table 2 Philips PhotoFrame Product Specifications (cont.)

• Figure 1 Vision of the Future Project' s Four Major Living Environments
• Figure 2 Vision of the Future Product Concepts and Prototypes
• Figure 3 Vision of the Future Project: Interactive Picture Frame
• Figure 4 Philips HomeLab Surveillance Cameras Monitor Usage Behavior of Test Subjects
• Figure 5 Philips HomeLab Project Digital Photo Frame Prototype (Sepia)
• Figure 6 Philips HomeLab Project Digital Photo Frame Prototype (MediaBubble)
• Figure 7 Relation between Display Aspect Ratio and Panel Size and Resolution
• Figure 8 Philips Lifestyle Home Project Photo Frame-like Prototype