Acer社・Asus社のノートPC市場における戦略

Abstract

Both in terms of performance and price, notebook PCs are closing the gap with desktop PCs, and the desktop PC replacement phenomenon is becoming increasingly common. In 2007, notebook PC shipments' share of total PC shipments has a chance to reach 40%. In this rapidly growing and competitive market, Taiwanese companies Acer and Asus have maintained high growth rates, and their successes in the Asia-Pacific region, emerging markets, and Europe have attracted much attention. This report analyzes the product strategies, pricing strategies, and distribution systems adopted by Acer and Asus.

Table of Contents

Analyzes global notebook PC market development, including a shipment volume forecast for 2007 and shipment growth rates of major brand-name vendors; examines Asus and Acer' s notebook PC market strategies, including product strategies, price strategies, and channel strategies; looks at Asus and Acer' s R&D expenses, marketing expenses, and revenue by product type.

• Global Notebook PC Market Development and Competition Trends
• Acer
  • Operational Status
  • Product Strategy
  • Channel Strategy
• Asus
  • Operational Status
  • Product Strategy
  • Channel Strategy
• Comparison of Asus and Acer' s Strategies
  • Operational Status
  • Product Strategy
  • Channel Strategy
• MIC Perspective
• Appendix

Acer, Actebis, Asus, ATI, BMW, Compal, Dell, DesignWorksUSA, Digital China, Ferrari, HP, Ingram Micro, Intel, Inventec, Lamborghini, Microsoft, Nvidia, Quanta, Tech Data, Toshiba, Wistron

List of Tables

• Table 1 Acer Notebook PC Specifications
• Table 2 Acer' s Distribution Models
• Table 3 Asus Sales Share by Region
• Table 4 Asus Notebook PC Specifications
• Table 5 Asus Channel Structure
• Table 6 Asus and Acer' s Production Locations
• Table 7 Comparison of Asus and Acer' s Product Characteristics

List of Figures

• Figure 1 Global Notebook PC and Desktop PC Shipment Volume, 2001 - 2007
• Figure 2 Global Notebook PC Market Volume by Region, 2001 - 2007
• Figure 3 Shipment Growth Rates of the Global Top 10 Notebook PC Vendors, 2002 - 2007
• Figure 4 Acer' s Value Chain
• Figure 5 Acer' s R&D Expenditures, 2002 - 2006
• Figure 6 Marketing Costs' Share of Acer' s Operating Expenses, 2002 - 2006
• Figure 7 Acer' s Revenue by Product, 2003 - 2006
• Figure 8 Acer Notebook PC Display Panel Sizes
• Figure 9 Acer Notebook PC Price Distribution