ブラジルのPC市場の現状と見通し

In the past, the Brazilian PC market was burdened with heavy taxes, leading to the rise of the gray market. This has been hindering the growth of many PC companies in Brazil. However, the Brazilian government has taken several measures to promote its IT industries, such as its efforts to reduce taxes. In addition, as Brazilian incomes are rising, the demand for PCs is expected to continue booming, creating new market opportunities for PC vendors. This report will analyze Brazil' s social and economic structure and its impact on the country' s PC market, and also examine market segmentation, product structure, price point, and distribution channels in a bid to identify the future development trends and opportunities in the Brazilian PC market.

Table of Contents

The social and economic environment of Brazil, including its population distribution, consumer spending, and currency exchanges rate trend; overview of the Brazilian PC market, with analysis of market segments, CPU architecture, price structure and distribution channels.

• The Social and Economic Environment of Brazil
  • Social Environment
  • Economic Environment
  • Internet and PC Penetration Rates Rising
  • Gov' t Policy Focuses on Reducing Taxes
  • Effects of Environmental Factors on the PC Market
• Overview of the Brazilian PC Market
  • Current Status of the PC Market
  • Market Segments
  • CPU Architecture
  • Price Structure
  • Distribution Channels
• MIC Perspective
• Appendix

• Table 1: Population Distribution and Consumer Spending by Region in Brazil
• Table 2: Household Distribution by Income Level in Brazil, 2007
• Table 3: Progressive Taxation in Brazil
• Table 4: Predicted National Income Growth in Brazil, 2007
• Table 5: The Brazilian Government Policy Development Timeline, 2001 - 2007
• Table 6: Number of the Major Desktop PC Makers' Products by CPU Architecture in Brazil
• Table 7: Major Desktop PC Makers' Product Share by CPU Architecture in Brazil
• Table 8: Number of Major Notebook PC Makers' Products by Screen Size in Brazil

• Figure 1: Income Distribution and Consumer Spending by Class Level in Brazil
• Figure 2: Currency Exchange Rate Trends in Brazil, 1999 - 2007
• Figure 3: Per Capita Income and Economic Growth in Brazil, 2003 - 2006
• Figure 4: The Brazilian PC Market Penetration Rates, 2003 - 2009
• Figure 5: Impact of the Socioeconomic Environment on the Brazilian PC market
• Figure 6: Brazilian Overall PC Market Shipments, 2004 - 2007
• Figure 7: Brazilian Notebook and Desktop PC Shipments, 2005- 2007
• Figure 8: Brazilian PC Market Share by Market Segment, 2004 - 2007
• Figure 9: Brazilian Notebook and Desktop PC Market Share by Market Segment, 2004 -2007
• Figure 10: Brazilian Notebook and Desktop PC Shipment Value and ASP, 2004 - 2007
• Figure 11: Brazilian Desktop PC Shipment Share by Prince Point, 2004 - 2007
• Figure 12: Brazilian Notebook PC Shipment Share by Price Point, 2004 - 2007
• Figure 13: The Brazilian PC Market Share by Channel Type