液晶TV戦略：ソニー・パナソニック・シャープ - 2008年

Direct Internet access through the TV set has become the core element in the digital home concept. Sony -which showcased its BRAVIA Internet Video Link product in 2007 -announced the formation of new collaborative relationships with content providers, while Sharp and Panasonic both had new smart TV products on show in 2008: the Aquos Net and Viera Cast respectively. It is anticipated that direct Internet access through the TV set will become the main focus of development in the integration of the Internet with the digital home. This report examines the new direct Internet access TV products that Sony, Panasonic, and Sharp showcased in 2008, and compares the product development strategies adopted by these vendors.

Current status of LCD TVs with Internet access functions; strategies adopted by Sony, Panasonic, and Sharp for the development of Internet-enabled LCD TVs; comparison of the three companies' strategies.

• Direct Internet Access Via the TV
• Sony' s BRAVIA Internet Video Link
• Sharp and Panasonic' s Internet-enabled LCD TVs
• MIC Perspective
• Appendix

Apple, Intel, Panasonic, Samsung, Sharp, Sony

• Table 1: Content Available for Viewing with Sony BRAVIA Internet Video Link
• Table 2: Comparison of Sony, Sharp, and Panasonic' s Internet-enabled TVs

• Figure 1: The Sony BRAVIA Internet Video Link
• Figure 2: The Sony BRAVIA Internet Video Link User Interface
• Figure 3: Sony BRAVIA LCD TV Models Launched in 2007
• Figure 4: Sharp' s Aquos Net
• Figure 5: Panasonic' s Viera Cast
• Figure 6: US Consumers' Preference for Future LCD Functions