ソニーのデジタルフォトフレーム製品戦略

Abstract

Sony first launched its digital photo frame products back in 1999 but withdrew from the market in 2001 on poor sales performance. After a few years of inactivity, Sony once again tapped into the market and unveiled three S-Frame digital photo frames at PMA 2008. However, the current digital photo frame market, following years of development, features a high level of standardization and little entry barriers for newcomers. As a result, digital photo frame brands abound in the market, and price competition is fierce. This report looks into Sony' s reentry into the market and the company' s strategy to make a difference. Also, Sony' s ways of shaping and positioning the S-Frame products will be analyzed as well.

Table of Contents

• Analysis of News Coverage on Sony Digital Photo Frames
• Sony' s Digital Photo Frame Product Strategy
• MIC Perspective

• Appendix

List of Tables

• Table 1 Sony S-Frame Digital Photo Frame Pricing by Function

List of Figures

• Figure 1 Amount of News Coverage on Sony' s Digital Photo Frames, 1998 -2008
• Figure 2 Sony Launches New Digital Photo Frames at PMA 2008
• Figure 3 Sony S-Frame Digital Photo Frame Accessories
• Figure 4 Sony S-Frame Digital Photo Frame Display Modes
• Figure 5 Transmission Models of Sony S-Frame Digital Photo Frames
• Figure 6 Value Network Analysis of Sony S-Frame Digital Photo Frames
• Figure 7 Prices and Competitiveness of Major Digital Photo Frame Brands' Mainstream Products by Display Size