Abstract
Digital photo frames with the same display size may vary considerably in price
because of differences in panel resolution and functionality. Digital photo
frames with more functions do not necessarily have higher prices. Factors that
determine the price that consumers are willing to pay for a digital photo
frame include display panel size, support for wireless remote control
function, audio/video functions, advanced wireless access capability, and
vendors pricing strategy. The relationship between these different factors is
a complex one. A clearer understanding of which product benefits have the
greatest impact on digital photo frame prices help to clarify the strategies
adopted by digital photo frame vendors with respect to product functions,
display size, etc. It also has an important role to play in forecasting growth
rates for the digital photo frame market as a whole.
Table of Contents
List of Topics
Analyzes digital photo frame product development, including product
specifications of 42 digital photo frame models from six leading vendors.
Examines the results of a survey administered to users of these 42 models.
Multiple linear regression analysis is used to analyze competitive positioning
in terms of price and product benefits, identifying those product benefits
that have the most impact on the prices of digital photo frame products. Also
looks at six leading vendors' product strategies. Provides a detailed forecast
of worldwide digital photo frame market size until 2012.
- Major Trends in Digital Photo Frame Product Development
- Price-Benefit Analysis of Leading Vendors' Core Models
- Strategies Adopted by Leading Digital Photo Frame Vendors
- Digital Photo Frame Market Size Forecast for the Period 2008-2012
- MIC Perspective
- Appendix
Ceiva Logic, Giantplus, Hannstar, Kodak, LPL, Pandigital, Philips, PVI,
Shanghai Tianma, Smartparts, Westinghouse, Wintek
List of Tables
- Table 1 Specification-Price Matrix for the Mainstream Digital Photo Frame
Products of Leading Vendors
- Table 2 Product Benefits Displaying Significant Explanatory Power with
Respect to the Price of Mainstream Digital Photo Frame Products
- Table 3 Digital Photo Frame Product Lifecycle Model, 2007 -2012
List of Figures
- Figure 1 Mainstream Digital Photo Frame Products of Leading Vendors by
Display Panel Size Share
- Figure 2 Price-Benefit Competitive Positioning Map for the Mainstream
Models of the Leading Digital Photo Frame Vendors
- Figure 3 Worldwide Digital Photo Frame Shipment Volume, 2003 -2012
- Figure 4 Worldwide Digital Photo Frame Shipment Share by Display Panel
Size, 2006 -2012
- Figure 5 Worldwide Digital Photo Frame Shipment Share by Wireless
Function, 2006 -2012
- Figure 6 Worldwide Digital Photo Frame Shipment Value, 2006 -2012
- Figure 7 Anticipated Price-Benefit Trends in the Digital Photo Frame
Market
- Figure 8 New Digital Photo Frame Products Showcased at the 2008
International CES Exhibition
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