Abstract
Through a special arrangement with Japan-based Techno Systems Research (TSR),
Insight Media can now offer the English-language edition of TSR' s, "2006-2007
Key Devices for Projection Displays" report. The new report provides a
knowledgeable look at the trends for projection system makers while providing
a wealth of details about the key components that are used in the manufacture
of these projection systems.
Report Objective: The Key Devices for Projection Displays report provides data
and information regarding the status of both finished projection systems and
the key components that compose these systems. This is presented in a series
of charts and tables that offer rich details about shipments, pricing,
roadmaps and market share. Additional text provides insight into key trends
that will affect the industry.
Key Findings:
The Key Devices report covers front and rear projection in consumer and
professional markets. Over the last year, there have been some significant
developments in these markets that are affecting investment decisions, product
developments and profitability. Key trends include:
- The need to cultivate new applications due to drop in RPTV demand
- Technical advantages in the front projector market and improvement of
production efficiency become a KSF (key success factor) again.
- Review of operational frameworks toward the cost structure that generates
profits
The slowdown in the rear-projection TV market has created many problems for
projection makers supporting this segment. As LCD and PDP TV sales boomed over
the last few years and prices rapidly declined, RPTV sales climbed initially,
but are now flat and are expected to decline. This is a reversal of the trend
that most were anticipating and has resulted in lowered forecasts and the
withdrawal of some players from the market.
The situation also created some excess capacity in the projection industry,
which helped fuel even faster price declines. This quick reversal in the RPTV
market trend created a sense of crisis as serious competition became a market
reality - something most projector makers have been relatively insulated from
for years due to the ability to sell projectors with unique technology at
profitable prices.
As a result, many are now focused on consumer-oriented projectors such as toy
projectors, home projectors and embedded projectors. Fortunately, the factors
that will make these products possible and cost competitive are arriving just
as the RPTV market declines.
In professional front projection, tenders for education projectors and strong
demand characterized the market in 2006 and in the first half of 2007. This
helped to relief some of the excess capacity created by the difficulties in
the rear-projection TV market segment.
The distribution of professional front projectors is also shifting into IT
channels for many of the commodity-type products. For smaller players, this
shift is more difficult as it requires higher scales of volume manufacturing
to compete on price. These smaller players have thrived so far on using
innovations to differentiate themselves, but this is becoming a less
successful strategy going forward. Therefore, many are looking at the new
opportunities in consumer front projectors and are searching for ways to
establish cost structures that can compete in a consumer electronics market
place - and deliver profits.
Amazingly, 2006 turned out to be a profitable one for the projection industry
despite the negative factors caused by the RPTV market situation. Profits were
partly helped by the devaluation of the yen too.
Table of Contents
1 Overview
- 1.1 Executive Summary
- 1.2 Comments from TSR
- 1.3 Market Forecast
2 Trends
- 2.1 Market trends
- 2.1.a Business / Crossover Projectors
- 2.1.b Education Market
- 2.1.c Front business / Crossover Projectors by Brightness
- 2.1.d Front business / Crossover Projectors by Resolution
- 2.1.e Wireless Penetration of Notebook PC
- 2.1.f Home Front Projector
- 2.1.g Pocket Projector
- 2.1.h Projection TVs
- 2.1.i Large Venue
- 2.2 Market share
- 2.2.a Front Projectors Production base Market share
- 2.2.b Business / Crossover Production base Market share
- 2.2.c Front Projectors (Home)
- 2.2.d Large Venue; including Digital cinema
- 2.3 Typical BOM and Margins
- 2.3.a Business Projectors
- 2.3.b Home Front Projectors
- 2.4 Optical Engine with new light sources
- 2.4.a Short Focal Optical engine
- 2.4.b Thin Form Factor of Projection TV
3 Light Valve
- 3.1. Market Forecast
- 3.1.a. Breakdown by Device Technology
- 3.1.b. Breakdown by applications
- 3.1.c. Breakdown by Application and Resolution
- 3.1.d. Breakdown by panel size
- 3.1.e. Market share
- 3.2. LV Roadmap
- 3.3. LV capacity
- 3.4. LV price Trend
- 3.5. Electronics
4 Lamp
- 4.1. Market Forecast
- 4.1.a Market Trend
- 4.1.b Breakdown by Wattage of High Pressure Mercury Lamp
- 4.1.c Market Trend by Technologies
- 4.2. Lamp Spec list
- 4.3. Market Share
- 4.4. Price Trend
- 4.5. Supply Matrixes
5 Optical Components
- 5.1. Projection Lens
- 5.2. Polarizer and its Substrate
- 5.3. Optical Engine
- 5.4. Color Wheel and Motor
- 5.5. Screen and Fresnel
- 5.6. Optical Components Manufacturer list
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