アジア太平洋地域のテレビ市場（第12版）

Abstract

Providing in-depth intelligence on the broadcast industry within the Asia Pacific region.

With detailed information on developments in digital TV across 14 countries including China, Japan, India, and South Korea Asia Pacific TV (12th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment.

The report also details progress on new broadcast technologies in the region, such as IPTV, HDTV and Mobile TV. This year it has also been significantly expanded to include Informa' s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements, digital free-to-air satellite and household numbers and penetration.

Major industry questions answered in this report include:

• What digital TV platforms are succeeding in Asia Pacific?
• Will satellite continue its upward curve to challenge cable' s dominance?
• Are advertising revenues going to be impacted by the global economy?
• Who are the key players and what are their strategies for success?
• How are moves by the telcos affecting the Asia Pacific TV sector?
• Where are new broadcast technologies, such as HDTV and Mobile TV, emerging?

With the major players in Asia Pacific TV now confident they can continue to build on recent growth, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this resurgent TV market?

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Asia Pacific.
• Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With Asia Pacific TV increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Countries covered:

• Australia
• China
• Hong Kong
• India
• Indonesia
• Japan
• Malaysia
• New Zealand
• Singapore
• South Korea
• Taiwan
• Thailand
• The Philippines
• Vietnam

Use Asia Pacific TV (12th edition) and benefit from:

• Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including penetration rates for digital terrestrial TV, free-to-air satellite (Freesat), PPV and VOD, cable and MMDS, digital DTH, IPTV and advertising
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - of 14 key Asia Pacific territories, to enable you to track the regions you' re already in and assess which new ones will provide you with new investment opportunities
• Vital intelligence on government legislation and regulation and other important local knowledge to enable you to maximise your investment and make informed business decisions.