消費財向けスマートパッケージング

Summary

What is consumer smart packaging?

There are many definitions and sub-divisions of smart packaging. In this report, we use the term to include all forms of packaging where the packaging has some functionality and does more than simply protect, store and give information about the product.

A distinction is drawn between consumer smart packaging where the packaging itself has the smart attributes, and RFID smart packaging where a conventional package becomes smart with the addition of an RFID label or tag, principally for the purposes of asset tracking goods in the supply chain.

Smart packaging brings additional useful and valuable benefits to the consumer. This book focuses on documenting, understanding and describing how unmet consumer needs can be satisfied by smarter consumer packaging, with specific chapters of the food, beverage, household products and health, beauty and personal care market sectors. The common factor is that they are consumer-benefit led, not technology-led.

Many examples are given in this report. Some may seem trivial, such as providing entertainment to a tired shopper, others point to a future where a dramatically improved user interface between the packaging and user will save and enrich lives. All have been included to document where we are, and the opportunities that lie ahead.

Table of Contents

EXECUTIVE SUMMARY AND CONCLUSIONS

1. INTRODUCTION TO CONSUMER SMART PACKAGING

• 1.1. What is consumer smart packaging?
• 1.2. Current status of package innovation
• 1.3. Packaging success stories
  • 1.3.1. Packaging as an icon
  • 1.3.2. Packaging as the product
  • 1.3.3. Packaging as a thing of beauty
• 1.4. Why packaging has to change
  • 1.4.1. Widespread dissatisfaction with current packaging
  • 1.4.2. Inability to open packaging
  • 1.4.3. Accidents at the packaging/user interface
  • 1.4.4. Packaging fails to raise the pulse rate
• 1.5. Summary of current packaging challenges

2. PACKAGING AND FUTURE SOCIETAL CHANGES

• 2.1. Increased consumer demands
• 2.2. More elderly people
• 2.3. Changing lifestyles
• 2.4. Massive challenges in the third world
• 2.5. Summary of packaging implications

3. PACKAGE INNOVATION AND BRANDING

• 3.1. Brand packaging
• 3.2. Brands under attack
  • 3.2.1. Needs of brands and attack of private labels
  • 3.2.2. Growth in private labels
  • 3.2.3. Brands beware!
• 3.3. Visual design elements of brand packaging
• 3.4. Packaging that appeals to the senses
  • 3.4.1. Aroma-positive packaging
  • 3.4.2. Tactile finishes on packaging
  • 3.4.3. Use of visual effects in packaging
  • 3.4.4. Use of sound in packaging
• 3.5. Packaging that creates unique products
• 3.6. Sources of inspiration for package innovation
  • 3.6.1. Emotional (kansei) engineering
  • 3.6.2. Theory of inventive problem solving (TRIZ)
• 3.7. Barriers to packaging innovation
  • 3.7.1. Strategic partnerships needed across the supply chain
  • 3.7.2. Organisational impediments
  • 3.7.3. Lack of imagination

4. SMART PACKAGING BY DESIGN

• 4.1. Creative and structural packaging design
  • 4.1.1. Making the product easier to use
  • 4.1.2. Making the product more convenient to carry
  • 4.1.3. Making the product more convenient to consume
  • 4.1.4. Packaging to brighten your day!
• 4.2. Design lessons from nature
  • 4.2.1. Biomimetics
  • 4.2.2. Getting inspiration for packaging design from nature
  • 4.2.3. Packaging that catches the eye
• 4.3. Designing packaging to be another product
  • 4.3.1. Creative reuse of packaging in the garden
  • 4.3.2. Creative reuse of packaging in the home
  • 4.3.3. Valuable tear-offs
• 4.4. Case study in structural smart packaging design: child resistant pharmaceuticals
  • 4.4.1. Child resistant closures
  • 4.4.2. Cognitive, not physical barriers
  • 4.4.3. Collaboration with Factory Design

5. SMART PACKAGING BY FUNCTION

• 5.1. Introduction
• 5.2. Mechanical functions
  • 5.2.1. Mechanisms and technologies
  • 5.2.2. Packaging examples
  • 5.2.3. Case study: the widget
• 5.3. Chemical functions
  • 5.3.1. Mechanisms and technologies
  • 5.3.2. Packaging examples
  • 5.3.3. Case study: Nestle Hot When You Want self-heating coffee container
• 5.4. Electrical functions
  • 5.4.1. Mechanisms and technologies
  • 5.4.2. Packaging examples
  • 5.4.3. Case study: smart skin patches for skin treatment and drug delivery
• 5.5. Electronic functions
  • 5.5.1. Mechanisms and technologies
  • 5.5.2. Packaging examples
  • 5.5.3. Case study: Cypak Technology

6. SMART PACKAGING IN THE FOOD AND BEVERAGE INDUSTRY

• 6.1. Drivers and needs
  • 6.1.1. Consumer
  • 6.1.2. What else is the consumer worried about?
  • 6.1.3. Food supply chain
  • 6.1.4. Changing beverage consumption patterns
• 6.2. Current status and examples
  • 6.2.1. Colour change labels for food quality
  • 6.2.2. Colour change labels for food safety
  • 6.2.3. Antimicrobial food packaging developments
  • 6.2.4. Functional flexible polymer films for food
  • 6.2.5. Smart packaging for dispensing food
  • 6.2.6. On-the-go food packaging
  • 6.2.7. Self-heating containers for food
  • 6.2.8. Self-heating and self-cooling containers for beverages
  • 6.2.9. Beverage consumption via co-dispensing closures
• 6.3. Some future opportunities
  • 6.3.1. Packaging that responds to temperature, pressure, pH and humidity
  • 6.3.2. An end to food-borne illnesses
  • 6.3.3. Self-adjusting use-by dates on perishable food
  • 6.3.4. Food and beverages on-the-go in 2020

7. SMART PACKAGING IN HOUSEHOLD, CLEANING AND GENERAL HOME PRODUCTS

• 7.1. Drivers and needs
• 7.2. Current status and examples
  • 7.2.1. Smart dispensing by packaging design
  • 7.2.2. Making products more effective in use
  • 7.2.3. Providing new and useful functionality
  • 7.2.4. Making products easier to use
• 7.3. Some future opportunities
  • 7.3.1. Extension of electrostatics to hand-operated trigger spray cleaners
  • 7.3.2. Packaging that dispenses its contents cleanly
  • 7.3.3. Electronic versions of household products

8. SMART PACKAGING IN HEALTH, BEAUTY AND PERSONAL CARE SECTORS

• 8.1. Drivers and needs
  • 8.1.1. Health
  • 8.1.2. Beauty and personal care
  • 8.1.3. Summary of drivers and needs
• 8.2. Current status and examples
  • 8.2.1. Smart dispensing by packaging design
  • 8.2.2. Packaging communicating product attributes
  • 8.2.3. Packaging made from functional materials
  • 8.2.4. Smart dispensing using piezoelectric and ionisation technologies
  • 8.2.5. Electronic compliance packaging for pharmaceuticals
• 8.3. Some future opportunities
  • 8.3.1. Technical trends
  • 8.3.2. Health in the home
  • 8.3.3. Smart bandages for diagnosing infection danger
  • 8.3.4. Smart skin indicators for allergy alerting
  • 8.3.5. New product opportunities
  • 8.3.6. Colour compact of the future
  • 8.3.7. Fresh Face - self-cooling compacts for the face
  • 8.3.8. Perfume packaging fan atomiser
  • 8.3.9. Electronic wearable perfume for the young consumer

9. SUMMARY AND CONCLUSIONS

• 9.1. Smart packaging does not have to be complex
• 9.2. Romancing the brand through smart packaging
• 9.3. Documenting and understanding the consumer experience
• 9.4. Procter & Gambles two moments of truth
• 9.5. Evaluating the consumer value proposition
• 9.6. Overall drivers and issues with consumer smart packaging
• 9.7. Visions of consumer smart packaging in the future
• 9.8. Technology timeframes
• 9.9. Market predictions and sizes
  • 9.9.1. Mechanical
  • 9.9.2. Chemical
  • 9.9.3. Electrical and electronic
  • 9.9.4. Price assumptions
  • 9.9.5. Market assumptions
  • 9.9.6. Forecasts by value

APPENDIX 1: GLOSSARY