世界のブランドシューズ市場：市場分析および予測

Abstract

just-style believes that the global branded footwear market will continue to grow over the next five years - in fact an overall rise of 3.7% is predicted.

Customers around the world are heavily influenced by the image that a brand portrays and, as a result, leading companies are carrying out a number of wide-ranging initiatives to strengthen and re-position their brands. These initiatives range from launching new products and new advertising campaigns to selective sponsorship and brand placement.

Consumer retention remains a vital factor for footwear companies' continued success, and a market position can be improved or lost depending on customer numbers. Brand equity of products is becoming - and will continue to be - one of the most important factors affecting consumer purchasing decisions.

Increasing competition and falling prices have driven suppliers to re-think their strategies and develop additional capabilities such as:

• product development and design
• logistics management
• IT infrastructure
• inventory control.

In this new edition report, just-style analyses all aspects of the global branded footwear sector, including key market drivers and global trends, insight into the major footwear markets, industry changes and issues and profiles of the market leaders and forecasts to 2011.

Table of Contents

Chapter 1 Global trends

• The world economy

Chapter 2 Global footwear trends

• Overview of footwear supply
• Key global market drivers 2006-2011
• Brand building and recognition
• Replacement due to wear
• Growth in casual dressing
• Huge product range
• Sales driven by fashion
• Pricing
• Production versus consumption
• Environmental impact
• Global demand

Chapter 3 The major footwear markets

• United States
• United Kingdom
• Key economic points concerning the UK
• China
• France
• Germany
• Russia
• India

Chapter 4 Industry changes and issues 2006-2011

• Growth of luxury
• Market trends to watch
• Quota changes
• Emergence of South Asia
• New footwear sourcing strategies
• e-commerce
• Ethical trading
• Technological changes
• Interviews with industry leaders
• Interview 1: Niall Campbell, managing director, British Footwear Association
• Interview 2: Duncan Scott, vice president, Adidas Footwear Sourcing

Chapter 5 Profiles of global market leaders

• Brown Shoe Company Inc
• C&J Clark Ltd
• Timberland
• Wolverine Worldwide Inc
• Skechers
• Vans

List of figures

• Figure 1: Global branded footwear market by value, 2001-2011 (US$bn)
• Figure 2: Global branded footwear market by volume, 2001-2011 (pairs, bn)

List of tables

• Table 1: Projected world population, 2000-2011
• Table 2: Global footwear demand, 2005-2011 (pairs, bn)
• Table 3: Men’s footwear: Global demand by product type, 2005-2011 (pairs, bn)
• Table 4: Women’s footwear: Global demand by product type, 2005-2011 (pairs, bn)
• Table 5: Children’s footwear global demand 2005-2011 (pairs, bn)
• Table 6: US: branded footwear market, 2005-2011 (pairs, bn)
• Table 7: UK: branded footwear market, 2005-2011 (pairs, m)
• Table 8: Estimated share of the UK retail market, by retailer, 2002-2004 (GBPm and %)
• Table 9: China: branded footwear market, 2005-2011 (pairs, bn)
• Table 10: France: branded footwear market, 2005-2011 (pairs, m)
• Table 11: Germany: branded footwear market, 2005-2011 (pairs, m)
• Table 12: Russia: branded footwear market, 2005-2011 (pairs, m)
• Table 13: India: branded footwear market, 2005-2011 (pairs, m)