世界のデニム・ジーンズウェア市場レビュー：2014年までの予測

Abstract

It was not until the 1960s, and the breakdown of traditional codes of dress, that a jeans culture, driven by rock-and-roll and popular culture, was born. Since then, jeans have been a constant part of the wardrobe, worn by an ever-increasing age-range of consumers, which has meant that the product means different things to different consumers. To some consumers and retailers it is a basic, and to others a high-fashion statement, so today jeans marketers are incorporating concepts of authenticity, music, celebrity endorsement and product placement to drive sales.

just-style estimates that the denim and jeans market around the world will increase in retail value to US$56.2bn by 2014, showing a rise of 8.9% over a seven year period.

In just-style' s previous report on denim and jeanswear, the sector was reviewed worldwide from a brand positioning point of view. This provided insightful analysis of a product sector that is still trying to convince the consumer that it is cool.

This latest edition of our best selling ' global market review' concentrates on the battle to convince the developing market consumer:

• why they should wear jeans; and
• whose jeans they should wear.

The report includes regional analysis of the global denim and jeanswear industries, complete with comprehensive market data and forecasts to 2014. We offer comparisons of the market, consumer attitudes and a look at brands, own labels, retail distribution and prices. The study also reviews today' s main market supply chains and strategic alliances, and provides company profiles of the key brands driving the market.

Table of Contents

Chapter 1 Executive summary

• Introduction
• The denim and jeanswear industries and markets
• Definitions and history
• Jeans as ' fashion'
• Regional analysis and product coverage
• The current jeans market, 2007
• The future jeans market, 2014
• Brands, retail distribution and prices

Chapter 2 Introduction

• Jeans evolution
• Report coverage

Chapter 3 The denim and jeanswear industries and markets

• Denim
• Jeans
• Sources of statistical data
• Choice of regions for analysis
• Denim and jeans, not a perfect fit
• Denim garment producers
• Denim weaving capacity
• Exchange rates

Chapter 4 The market, 2004-2014

• Comparisons with the second edition
• The historic jeans market, 2004
• Major regional jeans markets, 2004
• Jeans US dollar values in the rest of the world, 2004
• Jeans units by region, 2004
• Jeans consumption per person, 2004
• Jeans prices by region, 2004
• The current jeans market, 2007
• Major regional jeans markets, 2007
• Jeans US dollar values in the rest of the world, 2007
• Jeans units by region, 2007
• Jeans consumption per person, 2007
• Jeans prices by region, 2007
• The future jeans market, 2010
• Major regional jeans markets, 2010
• Jeans US dollar values in the rest of the world, 2010
• Jeans units by region, 2010
• Jeans consumption per person, 2010
• Jeans prices by region, 2010
• The future jeans market, 2014
• Major regional jeans markets, 2014
• Jeans US dollar values in the rest of the world, 2014
• Jeans units by region, 2014
• Jeans consumption per person, 2014
• Jeans prices by region, 2014
• The decade, 2004-2014

Chapter 5 Brands, own labels, retail distribution and prices

• Brands and retail own labels
• Jeans retail formats
• Jeans brands and jeans own labels
• Brands and retailer own-label positions in the price and fashion matrix
• The jeans pricing onion
• Specific jeans prices
• World, regional and directional brands

Chapter 6 Jeans brands and denim company profiles

• VF Corporation
• Other brand approaches
• Drivers of the market
• Levi Strauss
• Seven For All Mankind
• True Religion
• Edwin
• Nudie
• James Jeans
• Diesel
• Mavi

Chapter 7 Supply chains and strategic alliances

• Today' s jeans and denim supply chains
• Jeans and denim added value
• Reasons to source cheaply
• What follows are three hypothetical but realistic case studies, which illustrate the economic and necessary reasons for moving to low cost country sourcing
• Case
• Case
• Case
• Strategic alliances
• Cone (the International Textile Group, ITG)
• Tavex
• Turkey
• Denim in India
• Raymond (India) and UCO (Belgium)
• Diesel and Arvind

Chapter 8 Macroeconomic external influences

• The economic nature of the clothing and textile industries
• Recent economic events and influences
• The WTO (World Trade Organization) MFA (Multi Fibre Agreement) fiasco of 2005
• The resurgence of a high-cost economy based upon a demand for ' authentic' denim
• Future economic forecasts and jeans and denim scenarios

List of figures

• Figure 1: Jeans price/fashion matrix
• Figure 2: The supply chain - producer to consumer

List of tables

• Table 1: Jeans unit consumption and denim metres usage, 2004
• Table 2: Major currency exchange rates, as at 20 September 2007
• Table 3: Other important currencies for denim and jeans, as at 20 September 2007
• Table 4: Retail market and population, main regions, 2004 (m people, US$m and %)
• Table 5: Retail market and population, rest of the world, 2004 (m people, US$m and %)
• Table 6: Retail market and population, main regions, 2004 (m people, m units and %)
• Table 7: Retail market and population, rest of the world, 2004 (m people, m units and %)
• Table 8: Retail market and population, main regions, 2007 (m people, US$m and %)
• Table 9: Retail market and population, rest of the world, 2007 (m people, US$m and %)
• Table 10: Retail market and population, main regions, 2007 (m people, m units and %)
• Table 11: Retail market and population, rest of the world, 2007 (m people, m units and %)
• Table 12: Retail market and population, main regions, 2010 (m people, US$m and %)
• Table 13: Retail market and population, rest of the world, 2010 (m people, US$m and %)
• Table 14: Retail market and population, main regions, 2010 (m people, m units and %)
• Table 15: Retail market and population, rest of the world, 2010 (m people, m units and %)
• Table 16: Retail market and population, main regions, 2014 (m people, US$m and %)
• Table 17: Retail market and population, rest of the world, 2014 (m people, US$m and %)
• Table 18: Retail market and population, main regions, 2014 (m people, m units and %)
• Table 19: Retail market and population, rest of the world, 2014 (m people, m units and %)
• Table 20: The denim jeans market by value and volume, 2004-2014
• Table 23: Branded and own-label retail formats
• Table 24: Denim and jeans - the pricing onion: World jeans market, 2007
• Table 25: Retail, wholesale and fabric added value chain, 2007
• Table 26: Retail, wholesale and fabric added value chain, 2007
• Table 27: Jeans cost structures