市販ダイエット補助製品のアメリカ市場

Diet Aids are among the most rapidly growing categories of over-the-counter (OTC) products. Between 1998 and 2003, growth was driven by two main factors: changes in laws and lawsuits relating to the industry, and changes in consumer attitudes toward weight loss. Because both of these factors are subject to rapid and unpredictable shifts, the diet aids category remains a highly volatile market.

The consumer attitude towards OTC diet aids has shown extreme changes during the last couple of years. While a PPA or an Ephedra controversy has put the consumers on the back foot, the increase in the number of overweight people and consumer attitude towards weight reduction has made sure that this market continues to grow. The burgeoning number of overweight people in the US is a clear indicator of the possible growth in the diet aids segment despite regulatory action against one or another product type.

This report presents an in-depth analysis of the performance of OTC diet-aid products in the US market. The analysis while capturing the highlights of market players and leading brands’ performance in terms of revenue growth and volume growth also identifies key issues and trends affecting the marketplace. The analysis includes projections for the year 2003 to 2005, based on data available as of September 29, 2003.

Data on the demographics and preferences of consumers as well as various competitors’ ad spends are included. Profiles of the top 25 marketers and 45 products round out the market picture.

Chapter One: Executive Summary

• Market Overview
• Market Players
• Top Brands
• Key Issues
• Outlook
• Definitions, Scope, and Methodology
• Definitions
• Scope of Analysis
• Methodology

Chapter Two: The Market

• Market Overview
• The Reaction
• What the Companies Did
• History Repeats Itself
• New Opportunities
• Effect on Retailers
• Market Size and Growth
• Market Projections
• Key Growth Drivers

Chapter Three: The Marketers

• Overview
• Performance analysis
• Market Players
• Top Brands
• Average Revenue per Unit Comparison

Chapter Four: Advertising & Promotion

• Advertising Guidelines & Regulations
• Ephedra-Related Litigations

Chapter Five: The Consumer

• Diet Control
• Diet Control (by Age)
• Diet Control (by Gender)
• Diet Control (by Education Level)
• Diet Control (by Household Income)
• Market for Pills and Candies (Non-prescription diet-aid products)
• Market for Pills and Candies (by Age)
• Market for Pills and Candies (by Gender)
• Market for Pills and Candies (by Level of Education)
• Pills and Candies Market (by Household Income)
• Overweight and Related Ailments
• Overweight-Related Ailments in the Past 12 Months (by Age)
• Overweight-Related Ailments in the Past 12 Months (by Gender)
• Overweight-Related Ailments in the Past 12 Months (by Education Level)
• Overweight-Related Ailments in the Past 12 Months (by Household Income)
• Other Health-Related Behavior
• Professionals Consulted in the Last 12 months
• Consumption of Drugs in the last 12 months
• Negative Attitude towards OTC- Non-prescription Products

Chapter Six: Company Profiles

• Alva-Amco Pharm Co Inc.
• Overview
• Core Business
• Product Category/Description
• Apothecus Pharmaceutical Corp
• Applied Nutrition Corp.
• Atkins Nutritionals, Inc.
• CCA Industries, Inc
• Chattem, Inc.
• Dutch International Products, Inc
• Enforma Natural Products, Inc.
• Health Nutrition Systems International
• Leiner Health Products LLC
• Mason Distributors, Inc.
• Metabolife International Inc
• MuscleTech Research and Development, Inc.
• Natrol Inc
• Nature’s Bounty
• NVE Pharmaceuticals
• Omni Nutraceuticals Inc
• Patent Health LLC
• Richardson Labs
• Sundown Vitamins Inc
• Telebrands Corporation
• Thin and Slim Naturally (TSN Labs)
• Twin Labs Inc
• Weider Nutrition Group Inc
• Windmill Consumer Products

Chapter Seven: Product Profiles

• Acutrim Natural AM
• Atkins Diet
• Block and Bind
• Carb Cutter
• Chitosol?
• Chroma Slim
• Cidermax?
• Dexatrim
• Dexatrim Natural?
• Dexatrim ResultsR
• DIET SYSTEM 6R
• Enforma Acceloron ?
• Enforma Fattrapper
• Fat Cutter Plus
• Hydroxycut
• Mega G
• Mega T Green Tea
• Metabolife 356R
• Absorbitol Fat Binder
• Metabolife Supplement - Ephedra free
• Metab-O-Lite
• Metab-O-Lite Plus
• Metab-o-Loss
• Metab-o-value
• Natural Balance Fat Magnet
• Metab-o-surge
• The New Grapefruit Diet
• Patent Lean Supplement
• Schiff
• Stacker 2
• Stacker 2 Lite
• Stacker 3
• Sundown
• T Lite
• TwinLab Diet Fuel
• TwinLab Energy Fuel
• TwinLab Ever Slender
• TwinLab Metabolift
• TwinLab Ripped Fuel
• Ultra Chroma Slim
• Ultra diet pep
• Weider Fat Burner
• Xenadrine EFX Dietary
• Xenadrine RFA 1
• Xetalean

Appendix: Regulatory and Industry Contacts